Brand Profile - Sesame Street

Sesame Street slated to be Just Play’s biggest global toy launch of 2023

Just Play UK details everything readers need to know about the raft of new licensed toys coming to market in 2023 for the powerhouse pre-school brand Sesame Street.

For generations, the classic, beloved franchise Sesame Street has been a firm favourite with pre-schoolers across the globe. The team at Just Play is therefore extremely excited to partner with Sesame Workshop on the development of an extensive new toy range that promises to delight today’s pre-schoolers and cement Sesame Street’s reputation as a modern-day favourite.

The all-new Just Play product line showcases fanfavourite characters across plush, feature plush, figures and electronic learning aids, all of which are linked closely to the intrinsic values of Sesame Steet and will help children grow smarter, stronger and kinder. The company says the Just Play range promises to deliver the most giggle-inducing, interactive and fun toys launching in the UK this spring, with further new items launching in autumn.

Plush is a consistent winner in the toy market, with evergreen demand from consumers. As the No.1 plush manufacturer in the US toy market, Just Play’s expertise will deliver beautiful plush toys across a range of price points, ensuring there is a product suitable for everyone.

The hero feature plush item is Potty Time Elmo, a character trusted by parents and loved by children as they embark on their own potty-training adventure. Elmo, who stands 12” tall, will say when he needs to go and urges kids to hurry as he needs to use his potty. He then congratulates the child on their success. Potty Time Elmo has 40 sounds and phrases to discover and is sure to be both a child and parent’s best friend as they master potty training. Summer is the perfect time for potty training, so Just Play will deliver a strong marketing campaign throughout the summer months in a way that is both timely and relevant to the audience.

Sesame Street fans will be able to cuddle all their favourite characters with Just Play’s entry price point plush assortment. Favourite characters Cookie Monster and Elmo are front and centre of the range, not forgetting Bert and Ernie too. Each toy within the Sesame Street Friends plush assortment has a 100% recycled filling and is super soft and cuddly, making them perfect for accompanying little ones everywhere they go.

Focused on supporting children’s learning and development through play, the Just Play range of Sesame Street electronic learning aids will support key learning milestones whilst boosting preschoolers’ wellbeing through fun and play. The Learn with Elmo phone is brightly coloured for strong shelf-appeal and comes at a great impulse price point, making it the perfect gift for early learners. Parents will appreciate the educational features while children will love the extensive play value the toy offers.

For further educational fun, Just Play is introducing Sesame Street Elmo’s Learning Letters. This fun and educational ‘on-the-go’ play set delivers educational content featuring letters and numbers via favourite Sesame characters. Designed in the shape of a bus, it includes 26 removable letters which link to over 50 fun and educational sounds and phrases. Elmo’s Learning Letters is perfect for parents too: when little ones have finished playing, all the pieces can be placed back inside the case for easy storage.

The company also has an innovative collection of figures including some of Sesame Street’s most iconic characters. These figures offer a sensory benefit, providing a satisfying clicking sound as kids move the arms and legs for additional play value and developmental support.

With new content to come in 2023, ensuring Sesame Street continues to resonate with today’s pre-schoolers, it is set to be an exciting year for the property. The Just Play Sesame Street range is available now. For sales enquiries, contact uksales@justplayproducts.com.