Fresh

Rainbow High Creative Crystals Fashion Dolls

MGA Entertainment      0845 0533 333      www.mgae.com

Rainbow High is on a mission to spark colourful, creative confidence in kids this season by introducing exciting new characters and play patterns, bringing more sparkle, colour and creativity to the range than ever before.

Destined to be the must-have doll of the season, the Rainbow High Creative Crystals Fashion Dolls introduce a brand-new play pattern to the doll category. Bringing back fan-favourite character Bella Parker, and new doll Iris Bow alongside top-selling characters Amaya, Skyler and Violet, each doll comes with everything kids need to make five DIY crystal fashion accessories. Fans can pour the colourful resin into moulds and allow them to set in sunlight for a few minutes before placing in the accessory hardware to create their own crystal accessories for their doll. Children can also make and wear their very own crystal ring to match.

The brand is also introducing an exciting extension to the Rainbow High Littles line-up, which was a huge hit following its launch last year. The two brand-new play sets, the Rainbow High Little Pool Day with Blush Playset and Rainbow High Little Dessert Shop with Kandy Playset, each come with their own exclusive Littles doll and supporting accessories for extra play. The Little Pool Day play set includes Bella Parker’s little sister, Blush, complete with a pool that can be filled with water, a slide, smoothie stand and cute accessories. With the Little Dessert Shop, fans can create sweet treats for their doll - Kia Hart’s little sister, Kandy - alongside an ice cream machine and mini cupcake kit, using the colourful rainbow dough.

With over 1.5m subscribers worldwide, fans can keep up with the adventures of the new characters this season with a brand-new series of Rainbow World coming soon to YouTube.

Let’s Play (Scalextric)

Hornby   •   01843 233 500      www.uk.scalextric.com      sales@hornby.com

Scalextric is reimagining its entry-level offering with the launch of Let’s Play, a rebranded set designed to introduce children aged three and above to the excitement of slot car racing. This refreshed version retains the core features that make Scalextric a household name while incorporating new elements aimed at making the product more engaging, user-friendly and environmentally conscious.

The Let’s Play set features an easy-to-assemble track, perfect for young hands. Two new Hypercar models, with eye-catching blue and yellow Scalextric livery, offer the durability needed for energetic play. Paired with colour-coded, adjustable power hand-controllers, these cars ensure even the youngest racers can quickly get up to speed.

The traditional box has been replaced with a compact, pizza box style design, resulting in a 40% reduction in size. This change isn’t just about aesthetics—it offers tangible benefits for both retailers and consumers. The smaller box allows for more sets per shipper, optimised shelf space and easier storage at home. Additionally, the reduced packaging size lowers shipping costs and contributes to a smaller carbon footprint, aligning with Scalextric’s commitment to sustainability.

The updated box features clearly designated information panels, including lifestyle imagery, set contents and key features, ensuring customers can quickly understand the product’s appeal.

The Let’s Play rebrand reflects Scalextric’s ongoing focus on engaging a younger audience while addressing modern retail and environmental challenges. By blending the excitement of racing with thoughtful design and sustainability, Let’s Play is set to capture the imagination of a new generation of racers and their families.

Softlings Foodies

PMS International   •   01268 505 050   •   www.pmsb2b.com      sales@pmsplc.com

Softlings Foodies, by PMS International, is building upon its success in 2024 with an array of new product launches, all of which reinforce the company’s steadfast commitment to offering premium quality at accessible prices.

Since its debut in 2023, Softlings Foodies has rapidly become a top-performing brand in the market, captivating toy enthusiasts and gift-givers alike with its enchanting collection of high-quality, food- and drink-inspired plush toys. Each meticulously crafted plush is intricately designed and utilises soft yet durable premium fabrics.

With over 60 styles to choose from, Softlings Foodies appeals to anyone seeking a fun addition to their plush toy collection, a unique gift, or a quirky twist to their home decor. Available in various sizes and pack quantities, including 16cm for on-the-go fun, 27cm for snuggling and 12cm clip-ons for accessorising, Softlings Foodies offers an option for every preference and occasion.

Following the successful release of the Christmas Foodies range, PMS International presents a new collection of multipacks featuring irresistible treats including a box of adorable smiley eggs, vibrant green pickles in a jar and cuddly chicken nuggets. Additionally, a series of blind bag mini plush surprises, boasting 16 characters, and collectible mini figurines in a blind box, with eight charming designs to discover, will appeal to collectors of all ages.

A new series of plush confectionery and ice lollies is also on the horizon, bringing a fresh wave of creativity and novelty to the collection. As 2025 unfolds, Softlings Foodies shows no signs of slowing down, with a pipeline of additional new collections poised to further elevate the brand's status among audiences worldwide.

Junior Luggage Scooter

Micro Scooters   •   01206 381 320   tradeorders@micro-scooters.co.uk

For over two decades, Micro Scooters has set the standard for excellence in the travel and luggage market, earning the trust of millions of families worldwide. Known for its pioneering spirit and dedication to quality, Micro Scooters consistently delivers products that simplify modern family life while inspiring joy and adventure.

The Mini Micro Suitcase Scooter is a travel companion designed for children aged 2–6. Combining a lightweight 3.3kg frame with an impressive 13-litre capacity, this clever design ensures kids can pack all their holiday essentials, from clothes and swimwear to treasured teddies and games. Its weatherproof concealed zip and premium solid outer shell offer peace of mind by keeping contents safe, dry and clean, whether on the road or in the air.

The scooter’s innovative lean-to-steer design ensures intuitive control for little explorers, while an adjustable handlebar with height settings grows with them, making it a reliable partner for years of travel. Light-up LED wheels – requiring no batteries – also ensure kids are visible and entertained on the go.

Engineered with families in mind, the Mini Micro Suitcase Scooter boasts a smooth pull-to-unfold mechanism that prevents pinched fingers and ensures ease of use. A clever stabilising wheel keeps the luggage upright and freestanding when folded, while the flush kickplate design maximises internal space. Compact dimensions allow the suitcase to fit snugly into overhead lockers or car footwells, ready for any journey.

Kids can wheel their luggage effortlessly using the extendable handlebar or scoot to the gate with the flip-down kickboard. Every feature has been thoughtfully designed, from the hidden third wheel acting as a kickstand to the durable, easy-clean materials built to withstand years of use.

As the luggage market embraces multifunctionality and sustainability, the Mini Micro Suitcase Scooter positions Micro Scooters as a category leader, with its eco-conscious build, intuitive design and focus on family-friendly solutions

2024/25 Fan Set Trading Card Collections

Topps   •   01908 800 100   •   www.uk.topps.com

Topps, the premier trading card brand of Fanatics Collectibles, has announced new highly anticipated 2024/25 Fan Set Trading Card Collections from Chelsea, Liverpool FC, Arsenal, Manchester City and for the first time ever, Manchester United. The epic new sets follow last year’s highly coveted releases and were launched in time for the festive season.

Football fans can collect cards of some of the biggest superstars of Premier League including Cole Palmer, Bukayo Saka, Mohamed Salah and Erling Haaland, alongside fan-favourites from over the years such as Ian Wright, Didier Drogba, Sir Kenny Dalglish and Sergio Agüero. Providing one of the biggest lures in this season’s Fan Sets are the highly sought-after Autograph Cards, including hand-signed cards from the likes of Arsenal legend Thierry Henry, Man City’s Kevin De Bruyne, Liverpool captain Virgil van Dijk, Chelsea midfield-giant Frank Lampard and former Man United talisman Cristiano Ronaldo.

The cards are a must-have for any fan or budding collector, with all 28 stars from each current respective first team available with the base card set. Fans will also have the chance to collect one-of-a-kind cards featuring superior designs and finishes including sequentially numbered limited editions and chase cards such as the 1 of 1 Golden Treasure cards. There are 28 cards per box, which is priced at £19.99.

Early Learning Collection

Love Writing Co.   •   www.lovewritingco.com   •   info@lovewritingco.com

Love Writing Co. has unveiled a new chapter in early childhood education with an innovative collection designed for young learners. Expanding its presence in the early learning literacy sector, Love Writing Co. has partnered with characters from Spin Master’s Paw Patrol and StudioCanal’s Paddington to bring a whole new level of innovation to early learning with a bright and bold retail ready range.

With 50% of under 11-year-olds not meeting literacy guidelines and requiring support at home, Love Writing Co. understands that today’s parents are seeking engaging and fun screen-free resources that can easily support to help improve literacy skills and academic results. The sustainably sourced range of handwriting systems is developed to fit perfectly in little hands, making writing not just easier, but also fun. The new collection is not just about writing; it’s about sparking joy and imagination by transforming beloved characters into a hands-on experience that resonates with both parents and kids.

The excitement surrounding Love Writing Co.’s unique writing systems has already made a big impact with educators and families, with the newly launched range selling out over the festive period. With a mission to support over 1.5b children by 2029, Love Writing Co.’s resources are making their mark in homes and educational settings around the globe. Born from a personal need for effective handwriting tools, the company has collaborated with education experts to develop best-selling fun-integrated handwriting systems. It is a range that retailers are eager to stock and parents are thrilled to discover, with resources that truly make a difference.

From building essential pre-writing skills to mastering the art of letter formation, the high-quality, ethical resources have been developed to ignite a lifelong passion for learning whilst ensuring all children—including those with special educational needs and left-handed learners—can thrive.

Popularity game

Imagination Gaming   •   07737 229 089   •   sales@imaginationgames.com

Popularity is the party game where social influence is everything and reputations are built or broken with the flip of a card. Players can win by becoming the most popular player among a group of 2-8. With a 30–60-minute playtime and a unique game mechanic inspired by Truth or Dare, Uno, Snakes & Ladders and a dash of Cards Against Humanity, Popularity is all about making socialising fun again, getting people chatting and making memories. It is teachable in under 30 seconds and features 139 cards, eight player tokens, one board and one rule sheet.

Players must play their cards right with tactics, luck and social clout. Action cards can also be used to gain points by being nice or to take people down a peg or two. Reaction cards are played tactically to boost advantages or foil best-laid plans. Landing on a Twist of Fate space means flipping over a game-changing card that can be either good or terrible.

Players can also compete or cooperate to climb the social ladder through sheer force of personality - they can choose to boost their own reputation with favours and friendships or trash their rivals with grudges and gossip. The frontrunner might betray their allies to become the last one standing, or the group outcast could leap to victory at the last second. The game is all about creating personalised drama: alliances, betrayals, laughter and outrage.

Barbie Deluxe Style

Mattel   •   01628 500 000     www.mattel.com

Barbie continues to bring innovation to the doll aisle, kick-starting 2025 with the launch of the new Barbie Style dolls range. Each collection offers eye-catching fabrics, fun silhouettes and elevated accessories inspired by the latest fashion trends.

Kids and collectors alike will love styling Barbie Deluxe Style dolls for all sorts of glitzy occasions. The dolls feature bendable joints allowing them to strike poses worthy of any runway. Dolls come with gorgeous outfits and each Barbie channels the overall theme of the collection. The dolls’ outfits feature details including cut-outs, trims, layering and luxuriously textured fabrics. ​Accessories include statement jewellery, handbags and heels to complement the dolls' stunning fashions.

This launch will be supported by an extensive marketing campaign running across March.