Hot Properties

Dino MatesStudio 100 International

Studio 100 International has taken on the global distribution and international licensing and merchandising rights for the brand-new animated series Dino Mates (26 x 11 minutes). This captivating and humorous adventure, created in an innovative blend of 2D and CGI animation, is a co-production by Mack Magic, Hamburg-based label Edel Kids, and Kika from Erfurt, with production currently underway at the B-Water Animation Studios in Spain. The series was developed under the leadership of Michael Mack, film producer, publisher, and CEO of Mack One, alongside his producer team, including Anne Tintinger and Tobias Mundinger. Dirk Hampel (Conni, Pettson and Findus) heads production at B-Water Animation Studios, while David Ginnuttis and Oliver Huzly oversee content creation with editorial guidance from Kika.

The series is inspired by the popular family attraction Madame Freudenreich Curiosités at the Europa-Park Resort and the internationally successful picture book series, Dinosaurs in Grandma’s Garden, which has sold over 300,000 copies across eight languages. Targeted at children aged 6-10, the German premiere is scheduled for autumn 2025 on Kika.

At the international TV market MIPCOM in Cannes this October, Studio 100 International unveiled the project to broadcasters and streaming platforms, receiving enthusiastic feedback, particularly for its concept and visual style. Negotiations with several broadcasters are already underway and Studio 100 International plans a cross-platform presence for Dino Mates across all key channels, including YouTube and social media, to maximise reach.

The heartwarming story of Dino Mates follows 10-year-old Sophie and her older brother Leo as they spend their summer holidays with their adventurous Grandma Clara. What starts as an ordinary holiday takes an extraordinary turn when they discover real dinosaur eggs in the legendary Dragon's Cave. The siblings soon find themselves on an exhilarating mission filled with excitement and laughter, forging unbreakable bonds with their newfound dino friends. Each episode celebrates the power of imagination, teamwork and the courage to explore the unknown, while imparting core values such as solidarity, problem-solving and mutual support.

The global licensing rollout for Dino Mates officially kicked off with the Dino Mates Summit on 14th November at Europa-Park. This event offered potential partners and licensees an exclusive look into the development and marketing strategy of the series. Dino Mates is positioned for strong licensing opportunities in categories such as Toys, Publishing, Apparel, and Location-Based Entertainment.

MonopolyHasbro

In 2025, Monopoly will celebrate an incredible milestone: its 90th anniversary. For nearly a century, this iconic game has sparked friendly competition (and the occasional family feud) among players around the world. Hasbro isn’t just reminiscing about Monopoly’s rich legacy; it’s also boldly stepping into the future. 2025 is shaping up to be the Year of Monopoly with a fresh look, new ways to play and cool collaborations that will keep this iconic brand evolving for years to come.

Monopoly isn’t just a board game anymore. From live events to fashion, digital gaming and beyond, it’s become a pop culture phenomenon. With over 300 different versions of the game, Monopoly has celebrated everything from famous sports teams and blockbuster movies to popular TV shows and cities all over the world. In 2023, Monopoly took things to the next level with the launch of Monopoly Go!, a mobile game developed by Scopely that quickly captured the hearts of millions. As the biggest mobile launch of the year, Monopoly Go! has over 11m daily active users.

The love for Monopoly continues to grow. In 2024, Hasbro teamed up with Nike to celebrate sports legend LeBron James by creating special Monopoly-inspired versions of the new LeBron XXII sneakers. The shoes were promoted with a special Monopoly: LeBron James Edition board from WS Game Company, packed with hidden details honouring his incredible career both on and off the court.

Monopoly’s reach doesn’t stop there. Monopoly invites players to step into the game with award-winning global experiences such as the award-winning Monopoly Dreams Melbourne Café. Plus, there are immersive attractions like Monopoly Lifesized in London, Riyadh and touring across the US this year, fans will see even more Monopoly experiences, including the opening of Monopoly Steakhouse in Monterrey, Mexico and the Monopoly Tea Tour in London.

The future for the brand is bright, with a Monopoly film in the works from Lionsgate plus a steady stream of new game editions tied to major pop culture moments and iconic franchises. Fans have already enjoyed Monopoly editions based on everything from Wicked and The Beatles to Barbie, One Piece, Dune and The Super Mario Bros. Movie, and there’s much more on the way.

Today, Monopoly is stronger than ever, blending its timeless charm with exciting new innovations. From the explosive success of Monopoly Go! to brand-new Expansion Packs and the refreshed Classic board, Monopoly continues to evolve while staying true to its roots. Whether players are rolling the dice with family and friends or diving into the game’s digital world, the connection, competition and memories created around a Monopoly board will endure for decades to come.

How to Train Your DragonUniversal DreamWorks Animation

From three-time Oscar nominee and Golden Globe winner Dean DeBlois, the creative visionary behind DreamWorks Animation’s acclaimed How to Train Your Dragon trilogy, comes a stunning live-action reimagining of the film that launched the beloved franchise.

Inspired by Cressida Cowell’s New York Times best-selling book series, DreamWorks Animation’s How to Train Your Dragon franchise has captivated global audiences, earning four Academy Award nominations and grossing more than $1.6b at the global box-office. Now, through cutting-edge visual effects, Dean transforms his beloved animated saga into a breathtaking live-action spectacle, bringing the epic adventures of Hiccup and Toothless to life with jaw-dropping realism as they discover the true meaning of friendship, courage and destiny.

Inspired by Cressida Cowell’s New York Times best-selling book series, DreamWorks Animation’s How to Train Your Dragon franchise has captivated global audiences, earning four Academy Award nominations and grossing more than $1.6b at the global box-office. Now, through cutting-edge visual effects, Dean transforms his beloved animated saga into a breathtaking live-action spectacle, bringing the epic adventures of Hiccup and Toothless to life with jaw-dropping realism as they discover the true meaning of friendship, courage and destiny.

On the rugged isle of Berk, where Vikings and dragons have been bitter enemies for generations, Hiccup (Mason Thames; The Black Phone, For All Mankind) stands apart. The inventive yet overlooked son of Chief Stoick the Vast (Gerard Butler, reprising his voice role from the animated franchise), Hiccup defies centuries of tradition when he befriends Toothless, a feared Night Fury dragon. Their unlikely bond reveals the true nature of dragons, challenging the very foundations of Viking society.

With the fierce and ambitious Astrid (BAFTA nominee Nico Parker; Dumbo, The Last of Us) and the village’s quirky blacksmith Gobber (Nick Frost; Snow White and the Huntsman, Shaun of the Dead) by his side, Hiccup confronts a world torn by fear and misunderstanding.

As an ancient threat emerges, endangering both Vikings and dragons, Hiccup’s friendship with Toothless becomes the key to forging a new future. Together, they must navigate the delicate path toward peace, soaring beyond the boundaries of their worlds and redefining what it means to be a hero and a leader.

The film also stars Julian Dennison (Deadpool 2), Gabriel Howell (Bodies), Bronwyn James (Wicked), Harry Trevaldwyn (Smothered), Ruth Codd (The Midnight Club), BAFTA nominee Peter Serafinowicz (Guardians of the Galaxy) and Murray McArthur (Game of Thrones).

How to Train Your Dragon is written, produced and directed by Dean DeBlois. It is also produced by three-time Oscar nominee Marc Platt (Wicked, La La Land) and Emmy winner Adam Siegel (Drive, 2 Guns). How To Train Your Dragon is part of the Filmed For IMAX Program, which offers filmmakers IMAX technology to help them deliver the most immersive movie experience to audiences around the world.

Spin Master holds the worldwide rights to the toy licence for dolls, action figures, remote control toys, play sets, vehicles, robotics and feature plush.

Paw PatrolParamount

Paw Patrol continues to dominate as the No.1 pre-school property and holds its place as a top pre-school show on Nick Jr. and Milkshake!, with consumption increasing quarter on quarter.

In 2025, Paw Patrol will continue to captivate fans with exciting new themes such as Air Rescue, which will have a Skye-focus and see the pups take to the skies. The content premiered on Nick Jr. and Paramount+ in October 2024 to great success. In the first half of 2025, new Air Rescue products will launch across Toy and Apparel. In the latter half of the year, the Fire Rescue theme will launch, which will see Marshall lead the team. The new themes will introduce new vehicles and locations, including a new airport HQ and fire station HQ in Adventure Bay. This, as well as a whole host of specials, leads viewers to a third theatrical set to premiere in July 2026.

Rubble & Crew, a Paw Patrol spin-off series focusing on English bulldog Rubble and his construction crew family, launched in consumer products last year to great success, featuring in DreamToy’s top picks for Christmas 2024. The show, currently in its second season, is a Top 5 pre-school show on Nick Jr. Looking ahead, a new season will drop in 2025 with an expanding consumer products line.

In the world of location-based entertainment, the Paw Patrol Live! Great Pirate Adventure will return to the UK in summer 2025, bringing everybody’s favourite pups to the stage for an action-packed, high-energy musical adventure.

To round off 2024, the Paw Patrol Pup Talks campaign launched, which saw the pups give humorous and heartfelt pep talks to several high-profile celebrities such as Meghan Trainor, San Francisco 49ers Quarterback Brock Purdy, and Emmy award-winning actor and comedian Kenan Thompson. The campaign culminated with an integration on Jimmy Kimmel Live! on 18th December.

2025 will mark the launch of Paw Patrol’s Global campaign, To the Rescue, a multi-year effort between Spin Master Entertainment and Paramount designed to support parents as they nurture the development of their toddlers with a focus on teamwork, problem solving and imagination. The global campaign will see the launch of all-new meaningful retail activations, partnerships and experiences, as well as the development of existing relationships, such as the ongoing partnership with educational resource provider Twinkl, whose Paw Patrol resources have now positively impacted over 2.1m children in the UK alone.

With its commitment to delivering engaging content and fostering meaningful connections, Paw Patrol remains a beloved brand for fans, ensuring its place as a staple in preschool entertainment. For licensing enquiries, contact Elodie Rivero-Stevenet - elodie.rivero-stevenet@paramount.com

SpongeBob SquarePantsParamount

SpongeBob SquarePants celebrated its 25th anniversary last year with a range of exciting collaborations and partnerships. Now, as the franchise looks ahead, a dynamic slate of new content, gaming releases and consumer products promises to captivate fans of all ages in 2025 and beyond.

As part of 2024’s celebrations, Paramount+ brought an exciting SpongeBob SquarePants activation to the F1 Fan Zone at the 2024 British Grand Prix at Silverstone, featuring activities and photo opportunities as well as a SpongeBob-themed F1 show car. In addition, Paramount, in collaboration with Off The Menu, launched a one-of-a-kind Krabby Patty Kollab in October 2024, which saw over 100 renditions of the iconic Krabby Patty come to life in more than 250 local restaurants across New York City, Los Angeles, Chicago, Dallas, Atlanta, San Francisco, Seattle, Miami, Las Vegas, Toronto, London, and Mexico City, including Wendy’s.

On the content front, SpongeBob SquarePants remains a powerhouse. The series consistently ranks as the No.1 non-pre-school show on UK Kids TV, while The Patrick Star Show regularly lands in the Top 5 non-pre-school shows on Nickelodeon UK. In 2024, Saving Bikini Bottom: The Sandy Cheeks Movie premiered on Netflix, debuting as the No.1 kids’ title on the platform globally. Looking forward, the franchise will expand further with the launch of its 15th season, two new greenlit seasons for The Patrick Star Show, and the highly anticipated theatrical release of The SpongeBob Movie: Search for SquarePants in December 2025. Fans can also look forward to Plankton: The Movie, which will give the franchise’s iconic microscopic villain his moment in the spotlight. Gaming continues to be a significant driver of SpongeBob’s success. In 2024, Patrick’s Day Out launched from Outright Games, while the existing SpongeBob SquarePants Simulator remains a Top 10 brand game on Roblox. In the latter half of 2025, the gaming slate will expand further with exciting new launches including a console game.

Consumer products remain a vital part of the franchise’s reach and appeal. In 2025, fans can expect new core and film product launches across Toy, Apparel, Home and CPG, alongside a global high-end designer collaboration set to debut in the first half of the year. These launches will help keep SpongeBob SquarePants a front-of-mind at retail and in households worldwide. For licensing enquiries, contact Elodie Rivero-Stevenet - elodie.rivero-stevenet@paramount.com

Teenage Mutant Ninja TurtlesParamount

Celebrating its 40th anniversary in 2024, the Teenage Mutant Ninja Turtles franchise continues to captivate its core audiences of 6-11-year-olds and grown-up superfan audiences with exciting new content and collaborations. August 2024 saw the launch of the animated series Tales of the Teenage Mutant Ninja Turtles on Paramount+ and Nickelodeon. During its premiere week, the series became the No.1 title on Nickelodeon and the No.2 non-preschool title on kids’ TV, showcasing the enduring appeal of the Turtles among both longtime fans and a new generation.

Building on this momentum, Season 2 of Tales of the Teenage Mutant Ninja Turtles will arrive on Paramount+ and Nickelodeon in 2025, while a sequel to Teenage Mutant Ninja Turtles: Mutant Mayhem is set to hit theatres in October 2026. Additionally, a theatrical adaptation of The Last Ronin is now in development, further expanding the Turtles' cinematic universe. The 2023 release of Mutant Mayhem proved to be a major success, earning over £10m at the UK box office.

Gaming also remains a key focus, with Paramount delivering a diverse line-up for fans. To add to the Outright Games release of Mutants Unleashed in 2024, a new PC game will launch in in the first half of 2025, followed by another console game in the second, along with updates to existing digital experiences, ensuring the Turtles stay at the forefront of interactive entertainment. The existing Teenage Mutant Ninja Turtles Battle Tycoon is a Top 10 brand game on Roblox.

On the consumer products front, Teenage Mutant Ninja Turtles continues to dominate, holding the No.2 spot for licensed action figures in the UK. The 2024 Sidemen x Teenage Mutant Ninja Turtles collaboration, featuring Turtles-branded apparel created with the YouTube group including KSI, was a standout moment for the franchise. Looking ahead, 2025 will see exciting new partnerships, including a global apparel and footwear collaboration launching in the first half of the year, as well as ongoing product launches tied to Tales of the Teenage Mutant Ninja Turtles. Turning to retail, back-to-school is poised to be a key moment.

Digital content is another area of growth, with over 280 new YouTube videos scheduled for release this year. This ‘always on’ approach to YouTube ensures the Turtles remain accessible and engaging to global audiences. For licensing enquiries, contact Elodie Rivero-Stevenet - elodie.rivero-stevenet@paramount.com

Dora Paramount

The CG-animated reimagining of Dora the Explorer, Dora, has become a major success since its debut last year, captivating a new generation of fans aged 3-5 who gravitate towards the show’s themes of adventure, friendship and language-learning.

Now in its second season, the show airs on Paramount+, Nick Jr. and Milkshake!. Following the launch of Season 2, Dora secured a spot in the Top 5 pre-school shows almost immediately. To celebrate International Day of the Girl on 11th October 2024, Paramount partnered with Plan International to launch a global campaign, featuring Dora, to champion girls’ access to education and gender equality. The multiplatform initiative included the establishment of a new Dora fund, providing grants for youth-led organisations dedicated to girls’ education, the provision of Paramount funding for the distribution of backpacks filled with school supplies (coupled with the opportunity for audiences to contribute), and a global 60-second public service announcement that aired across the Paramount networks celebrating the potential of every girl. To add to this, Plan International launched its own resource hub.

2025 is set to be an exciting year for the franchise, with Dora turning 25 years old. The new, highly anticipated consumer products range will launch in July 2025, offering fans apparel, footwear, toys, arts & crafts, puzzles, games and books. In the UK, confirmed partners include Spin Master, HarperCollins, Tonies and Aykroyds TDP. In addition, new collaborations and partnerships are in the pipeline, further cementing Dora’s cultural impact and broad appeal. Meanwhile, a live-action Dora film, Dora & the Search for Sol Dorado, is scheduled to premiere on Paramount+ in 2025.

The back half of the year will also see the introduction of a brand-new marketing campaign across retail that will add to the 25th anniversary celebrations.

The series itself is expanding. Seasons 3 and 4 arrive from 2025, featuring new thematic elements and making it one of the largest multi-season commitments in Nickelodeon’s history. Fans can also look forward to ongoing digital content, with new Dora videos and shorts set to launch across the Dora official YouTube channel, Nick Jr. and Toymation in 2025.

Finally, Dora will continue to feature in the beloved Milkshake! Live tour in 2025. For licensing enquiries, contact Elodie Rivero-Stevenet - elodie.rivero-stevenet@paramount.com

Bluey BBC Studios

The multiple award-winning animation Bluey airs in over 140 territories, and licensed products are available in over 65 markets, with 450 licensees globally.

Screen-time with Bluey continues to increase. According to Nielsen, Bluey was the No. 1 most-watched series on streaming in 2024 among total viewers in the US, with over 47b minutes watched (783m hours). Bluey holds the No. 1 kids’ show spot on ABC Australia and is the most-watched series ever on ABC iview. In the UK, Bluey is the top performing kids’ show on Disney+ and CBeebies. BBC Studios Kids & Family also produce Supertato and distribute the Top 3 shows on CBeebies, including Bluey and Hey Duggee.

Bluey made headlines when the character featured in a special Strictly Come Dancing sketch that aired on BBC One’s Children in Need in November. Six new Bluey minisodes, written by Joe Brumm and produced by Ludo Studio, premiered on ABC and Disney+ in December, rounding out the collection of 20. The new minisodes include an episode called ‘Butlers’, which features the voices of well-known UK comics Rob Beckett, Josh Widdecombe and Alex Brooker.

Having played to families all over the world, Bluey’s Big Play is coming to television screens. The magic of this live theatrical story, penned by Bluey creator Joe Brumm, was captured on film earlier this month at the Theatre Royal, Sydney, and is anticipated to be broadcast on ABC later this year.

Meanwhile, the official Bluey YouTube channel portfolio, run by BBC Studios Digital Brands, has an incredible 10.6b lifetime views globally, and its digital-exclusive series Bluey Book Reads - featuring a star-studded line-up of readers including Kylie Minogue - has garnered over 75m views. More brand-new Bluey Book Reads are coming later this year. Bluey also boasts TikTok ‘s fastest growing pre-school channel, with 4.3m followers currently.

The huge popularity of Bluey content has driven soaring demand for products inspired by the series. According to Circana, Bluey is the No.1 gaining property in Preschool Toys in the US and No.2 property in Preschool Toys in the UK.

Tapping into BBC’s 2025 ‘Let’s Play Chef’ theme for Bluey licensed product, Master toy partner Moose Toys has developed three hero products. Inspiring children to recreate their favourite food-themed moments from the show, the range includes vehicles, play sets and plush that embrace food, cookery and shopping role-play. These include the Bluey Supermarket Playset, Bluey Chat Mate Figures and a line of Bluey Vehicles. Wooden toy licensee 8th Wonder is bringing a Bluey Ice-Cream Set to market and VTech is launching the Toot-Toot Drivers Bluey Roadtrip Playset. Tomy Toomies’ welcomes the Shower & Scrub Bluey bathtime play set, and Bluey also joins the existing Carrera First slot racing assortment with little sister Bingo. More Bluey card and board games are coming, with Orchard Toys, Asmodee and Winning Moves among new signings, and BBC’s multi-year partnership with Ravensburger is renewed. Rubies, meanwhile, is expanding its existing licensing for Bluey products in Australia, producing and distributing Bluey costumes and accessories in the UK.

Pip and Posy Magic Light Pictures

The BAFTA-winning and Oscar-nominated production company Magic Light Pictures is shining the spotlight on preschool playmates Pip and Posy in 2025, as it heads into the new year with an exciting programme of product launches, live events and promotional activity that will see it consolidate on the brand’s 2024 success.

One of the most-watched pre-school shows on Milkshake! and Sky Kids, Pip and Posy continues to resonate with its young audience. Following the success of the first two series, its educational spin-off exclusively for Sky Kids - Pip and Posy: Let's Learn - has further engaged pre-schoolers.

Expanding beyond the screen, Pip and Posy now boasts a range of plush toys and figurines launched in collaboration with master toy partner Bandai, which hold the rights for the UK & Ireland. Bandai plastic figurines are now available at a range of retailers including Amazon, Argos, Jojo Maman Bebe and Hamleys, while feature plush continues to perform well alongside the figures in Argos, and mini-plush figures are available at TK Maxx. In addition, the toy range is stocked across book specialty retail, including Waterstones (in-store and online), complemented by puzzles from Ravensburger and TV tie-in books published by Nosy Crow.

Recent launches include a sock range from Misirli, two new Tonies characters featuring Pip and Posy stories narrated by podcast and TV star Giovanna Fletcher, and a pyjama range from Aykroyds TDP, available online.

In 2025, the dedicated Magic Light Pictures licensing team is actively expanding the brand into categories such as Greetings, Stationery, Role-Play, Arts & Crafts and Softlines. Pip and Posy will present the brand to buyers and licensees at the Brands and Retail UK Winter 25 Screenings to drive further licensing growth.

With Pip and Posy’s partnership with Milkshake! and Parkdean Resorts continuing to delight young holidaymakers, and a second cinema experience, Pip and Posy and Friends, shown at selected cinemas across the UK in 2024, Magic Light Pictures continues to find new ways for Pip and Posy to meet young fans in person. In addition to appearing as special guests at Hinckley’s Snap Dragon Festival in the summer, the duo took part in a country-wide tour of high-traffic shopping centres this half-term, as well as appearing at a specially themed immersive trail in the Adventure Play area of the Unesco World Heritage Site Blenheim Palace. More live events are planned for 2025.

With strong support from broadcasters and a growing YouTube presence, which has seen two new channels launched in France and Italy with over 31m views combined, Pip and Posy continues to thrive. In 2025, Magic Light Pictures is keen to explore opportunities to further expand the brand into new categories both in the UK and beyond.

Sonic the Hedgehog Sega

Sonic the Hedgehog burst onto the scene in 1991, revolutionising the world of video games and speeding into the hearts of millions. His lightning-fast moves, daring leaps and infectious energy earned him the nickname ‘the blue blur’, captivating fans of all ages and establishing Sonic as a beloved figure in gaming history.

Sonic is a phenomenon that has endured for over three decades. His ability to connect with kids, teens and adults alike has cemented his status as one of pop culture's most recognisable and enduring characters. Over the years, Sonic has evolved beyond his video game origins to become a global transmedia icon, reaching audiences across multiple formats and platforms.

Sonic's games, including console and mobile titles, have collectively sold or been downloaded over 1.7b times. From classic side-scrolling adventures to innovative 3D experiences, Sonic has consistently delivered thrilling gameplay that keeps players coming back for more.

Beyond gaming, Sonic's presence extends to hit animated series, a successful movie franchise and a treasure trove of consumer products. The Sonic universe offers something for everyone, from action-packed games to collectible toys, apparel, home goods and more. These collaborations allow fans to engage with Sonic's world in countless ways, blending nostalgia with fresh, exciting experiences.

Sonic's journey is far from over. The recent release of Sonic X Shadow Generations has brought fresh excitement to the gaming community, with players now exploring new adventures alongside Sonic's enigmatic rival, Shadow. This latest game is just one part of a larger roadmap of exciting initiatives planned for the brand.

Looking ahead, fans can expect even more from Sonic, with new consumer product collaborations, fresh content releases and thrilling surprises slated for 2025 and beyond. As Sonic gears up to celebrate his 35th anniversary in 2026, Sega is pulling out all the stops to make it an unforgettable milestone.

Sonic's success wouldn't have been possible without the collaborations that have brought his world to life. Sega continues to work with leading partners to create innovative, highquality products that capture Sonic's spirit, such as Lego's imaginative construction sets. These partnerships allow fans to bring Sonic into their daily lives in new and exciting ways.

As Sega explores fresh opportunities in emerging product categories, it says the possibilities for the Sonic brand are endless. Whether through cutting-edge tech, immersive experiences or bold new merchandise, Sonic's world continues to expand, ensuring his legacy will endure for generations to come.

For licensing enquiries, contact Gemma Daniels - gemma.daniels@sega.co.uk

Fuggler Libertas Brands

2024 has continued to be a year of significant progress for the Fuggler brand. Through its partnership with Blue Zoo Studios, the brand has now launched more than 50 three-minute episodes of the liveaction Fuggler series and over 150 YouTube shorts. New content is launching in 2025 including Living with Fugglers, Road Trip with Fugglers, Fuggler Cops and much more.

Fuggler has a broad consumer and fan demographic, appealing to kids and kidults alike with the brand skewing 60% female. The Fuggler TikTok account has seen its followers increase +250% in the second half of 2024. Across YouTube, TikTok and Instagram, Fuggler’s official social media accounts now have more than 200k followers (+92% YoY) with an active and engaged fan base.

Fuggler successfully launched in multiple markets in 2024. Master plush toy partner Zuru will be rolling out in an additional 30+ markets during 2025.

2025 will see the global rollout of various collaborations. Alongside the Gremlins x Fuggler range (which arrived in the UK in November 2024), the DC Comics x Fuggler range is expanding into all markets while the Lord of the Rings x Fuggler collaboration also launches. The core Fuggler range will benefit from the continued rollout of ‘New Fuggs on the Block’: Hairy Fuggs, Gold Fuggs, Love Fuggs, Vacay Vibes Fuggs, Baby Fuggs Series 3 and 4, and Keyring Fugglers Series 4 and 5. Many more new themes will be announced later in the year.

Libertas has already introduced Fuggler plush toys into Tesco stores across the UK as part of The Entertainer and Tesco partnership, and Fuggler plush recently launched in Smyths Toys for the first time. Further distribution across other key UK and Irish retailers will be unveiled throughout 2025.

Alongside Zuru, new licensees have onboarded throughout 2024, including Poetic Brands (apparel, footwear and accessories), PMI Kids World (collectibles), Sinco Pets (pet toys), Hunter Price (stationery), Rainbow Productions (walk around costume characters), Spirit (costumes), Surreal Entertainment (gifting/homewares/stationery), Trends International (posters and stickers), Themed.co.uk (wall decor), Pogo (print on demand), Lake Press (publishing) and Tibles (digital trading cards). Various other categories are currently under negotiation across the UK & Ireland, USA, Canada, China, Japan, South Korea, ANZ and many other markets.

The Fuggler brand is represented around the world by various partners: Retail Monster for the US and Canada, Haven Global for Australia and New Zealand, Creative Minds for Japan, Future of Play for China, Hong Kong and Taiwan, and, for the rest of the world, WildBrain CPLG. Libertas Brands oversees licensing for the UK & Ireland. For licensing opportunities, contact Fugglers@libertasbrands.com

The Science MuseumThe Science Museum Group

The Science Museum Group unveiled its new STEM (Science, Technology, Engineering and Mathematics) badge for licensed toys and games products in August last year. As a respected voice in the informal science education sector, the Science Museum Group is a leader in helping children learn about science through play, welcoming over 5m visitors to its museums each year. The STEM badge offers a mark of quality assurance for science-based products, highlighting toys and games that encourage learning through play.

In a new publishing partnership, leading books publisher Farshore will publish the first ever Science Museum Annual. This will hit the shelves in August 2025 as part of a three-year licensing deal. Farshore is a world-renowned publisher of annuals for children and enjoys partnerships with brands including Disney, Minecraft and Pokémon. Featuring eyecatching layouts to capture imaginations, science content and learning opportunities will be woven throughout the spacethemed annual.

The first lighting product bearing the Group’s STEM badge is the 3” Mini Plasma Ball from new licensee partner Funtime Gifts, which is available in WHSmith and Waterstone’s and was launched in October. The full range of products will be launched in early 2025. The Science Museum Group’s licensing team has worked closely with Funtime Gifts to tease out the scientific principles of each product in the STEM badge packaging. The new range includes eight new products: the Plasma Ball in five different sizes, up to a 14” design, the Fibre Optic Lamp, the Tornado Lamp, the Energy Stick, the Infinity Mirror, the Volcano Lamp, the Night Sky Projector and the Sunlight Jar.

Last year, the Science Museum Group launched its first ever licensed stage production, Science Museum: The Live Stage Show, with Mark Thompson Productions, which had a sold-out tour across the UK. The Science Museum has a long history of engaging children with science through play, from the first Children’s Gallery in 1931 to today’s popular and interactive Wonderlab galleries at the Science Museum in London, the National Science and Media Museum in Bradford and at the National Railway Museum in York. The live show brings fun, hands-on experiments and spectacular demonstrations from the museums to family audiences in theatres around the country. A second UK-wide tour will take place from February to October 2025, with dates and venues to be announced.

The Science Museum Group is keen to collaborate with toys and games creators on licensing agreements that benefit both parties, helping the group inspire and educate new audiences, while licensees can work with one of the UK’s most loved and trusted educational institutions. Potential licensees interested in working with the Science Museum Group are encouraged to contact the team.

For more information on Science Museum Group licensing and the STEM badge, visit www.sciencemuseumgroup.org.uk/brandlicensing

Bananaman and BeanoBeano Studios

There are plenty of superheroes out there, but only one can save the day while also counting towards your five-a-day – Bananaman. Forty-five years after he first emerged in 1980, Britain’s fruit-powered hero is gearing up for a big year in 2025. To celebrate the milestone, Beano is launching a special anniversary issue of the comic on Wednesday 12th February. The highly collectible comic will be supported by national marketing and PR campaigns, making 2025 a brilliant opportunity for partners to join in the fun and tap into Bananaman’s timeless appeal.

Beano’s 2025 plans build on the excitement of Bananaman’s milestone, offering even more opportunities for products, partnerships and experiences that resonate across generations. Following the success of the previous ranges, Beano’s collaboration with Oddballs will continue to grow, with new family-friendly nightwear and pyjamas launching next year.

In hospitality, Beano’s partnership with Apex City Quay Hotel & Spa in Dundee continues to offer themed experiences for families, including Beano-inspired rooms and the exclusive Splasher duck. Beano continues to expand its experience-driven initiatives, such as the popular climbing walls at Clip ‘n Climb centres nationwide, bringing characters such as Dennis and Gnasher to life in a fun, active way. Beano’s community-focused initiatives also open doors for partners seeking purpose-driven collaborations. The Guide Dogs initiative supports visually impaired children, while the Sanofi diabetes campaign helps families create awareness of type-1 diabetes with bespoke, engaging content.

The publishing sector remains a key focus for Beano, with the launch of its first-ever graphic novel, Betty & the Yeti, in 2025. The beloved comic story, which follows Betty and her lovable Yeti companion on their adventures, will introduce the characters to a whole new audience, creating fresh licensing opportunities for products and partnerships.

Beano’s primary schools’ initiative, Britain’s Funniest Class, is back for 2025. The nationwide joke-writing competition celebrates humour and creativity, rewarding young comedians with prizes and recognition. Last year’s winning class had their moment in the spotlight during the Lord Mayor’s Parade, broadcast live on BBC One. Supported by Gulliver’s World, Farshore and Kap Toys, the competition gives partners a chance to connect directly with families and schools and join in the fun.

Looking ahead to Christmas 2025, Beano plans to build on the success of last year’s Merry Mischiefmas campaign. The brand’s cross-generational appeal will be brought to life through festive gift ranges, family content and a campaign that invites parents to ‘share the fun and pass on the laughter’ with their kids. Beano will also be gearing up for Dennis the Menace’s 75th anniversary in 2026, celebrating the ultimate mischief-maker with more partnerships to be announced soon.

Mr. Men Little Miss Sanrio

The Mr. Men Little Miss universe is growing rapidly, and not just because of the introduction of two new characters - Mr. Fib and Little Miss Surprise - whose books were launched last September. In November, Sanrio and the renowned French studio Watch Next also inked a deal to develop an animated pre-school comedy series, with global distribution rights handled by Paris-based distributor, Kids First. This move will not only expand the brand's licensing opportunities but also allow Roger Hargreaves' characters, created in 1971, to reach new audiences beyond the UK and France, where they hold cultural significance.

A major factor in the IP's success is its extensive character portfolio, boasting over 90 unique personalities that resonate with children and adults alike. These characters' ability to personify human emotions and feelings was highlighted in the Discover You book series by Harper Collins, which promotes meaningful family discussions on emotions, wellbeing and mental health. The brand excels in edutainment, blending education and entertainment, as demonstrated by its collaboration with McDonald’s UK for World Book Day, which saw the characters feature in Happy Meals as both plush toys and books. This versatility extends to the toy industry, proving the characters' adaptability and collectability through various products such as memory games, card games, minifigures and plush.

The brand's charitable efforts further enhance its appeal. The characters frequently champion important causes, such as in the recent collaboration with the British homelessness charity Crisis. The charity introduced two new characters, Mr. and Little Miss Invisible, in a limited-edition range of t-shirts with fashion retailer Uniqlo. In early 2025, the characters will again support those in need via a new collaboration with Comic Relief, which will see the launch of a line of apparel and accessories for TJX.

In 2025, efforts will focus on maintaining momentum in countries such as the USA, Greece, China, the Middle East and Australia, which have shown growing interest in the brand, and expanding into new categories such as Plush with Australian partner Headstart.

There are also plans to enter new markets, including India, where Mittal Sport will introduce a collection of plush and cushions. This initiative underscores Mr. Men Little Miss's ability to transcend cultural barriers and connect with a global audience.

In the next 12 months, Mr. Men Little Miss will enhance its range of toys and games, with licensee Rainbow Designs bringing to market a new line of plush and novelty gifts.

Elves Behavin' BadlyPMS International

Continuing a journey that commenced in 2017, Elves Behavin' Badly, from PMS International, has captivated families worldwide with its blend of mischief and merriment. As it moves into 2025, Elves Behavin' Badly remains steadfast in its mission to spread joy and laughter through myriad new initiatives and innovative products, promising to elevate the festive spirits of audiences worldwide.

2024 marked an unprecedented success for Elves Behavin' Badly, propelling the brand to new heights in the UK and across international borders. Fuelled by this momentum, the upcoming year holds even greater promise as the brand expands its global footprint and forges new partnerships.

Elves Behavin' Badly is set to unveil a range of new products in the coming months, featuring new characters, confectionery, apparel and immersive events that will develop the brand in fresh and innovative ways. These new offerings, coupled with an unwavering commitment to excellence, aim to provide fans with a memorable festive experience.

At the core of Elves Behavin' Badly's success lies a dedication to pioneering marketing strategies that captivate, entertain and ignite inspiration within the brand’s dedicated audience. By seamlessly blending immersive social media escapades, interactive narratives and strategic influencer partnerships, Elves Behavin' Badly has curated a vibrant community of fans that eagerly anticipates each new adventure with the mischievous elves. The brand also provides families with a unique platform on which create their own traditions and meaningful Christmas moments.

One of the most exciting collaborations of 2024 saw Elves Behavin' Badly team up with the acclaimed comedian Josh Widdicombe, who unveiled the magical realm of Elves Behavin' Badly, Elftoria, in his role as its new mayor. The campaign, themed ‘This Christmas Elftoria Rules,’ animated Elftoria across multiple media platforms, inviting families to engage with the charm of Elftoria through content and playful interactions. This included a blend of cinema advertising, out-of-home displays, social media engagements, new games and augmented reality elements. Notably, the campaign coincided with the release of Paddington 3 and Moana 2.

The festive consumer campaign was hugely successful, elevating brand awareness and reinforcing the core message of Elves Behavin’ Badly: using the power of playfulness to spark imagination and creativity, and bring laughter into people's lives.

PMS International will showcase Elves Behavin' Badly's latest innovations and ambitious plans for the year ahead at Spielwarenmesse in Nuremberg and at Spring Fair. To discuss licensing partnerships, please contact jcostimouyia@pmsplc.com

Angry BirdsRovio

Angry Birds has gone from mobile game to globally recognised transmedia brand, inspiring dozens of games, billions of consumer products, parks and experiences, several animated series and a movie franchise. The brand continues to invest in the future with strong brand beats and strategic partnerships. In June 2024, the news was announced that The Angry Birds Movie 3 is in production with DNEG Animation. The third instalment in the franchise will follow the continuing adventures of Red and Chuck, voiced again by Jason Sudeikis (Ted Lasso, SNL, We’re the Millers) and Josh Gad (Frozen, Beauty and the Beast). The first two Angry Birds movies have grossed more than $500m in total at the worldwide box office and have performed well on streaming platforms, signalling strong demand for the third theatrical instalment.

The brand has also launched a new longform series, Angry Birds Mystery Island, on Amazon Prime and Kids+. The series captivates audiences of all ages, with comedy and action at its core. In 2024, Angry Birds celebrated its 15th anniversary through numerous activations and partnerships. Angry Birds teamed up with other brands, such as Sonic the Hedgehog and Talking Tom, to bring iconic gaming worlds together. New partnerships were announced in location-based entertainment, including a new arcade machine Angry Birds Boom! from Raw Thrills and Play Mechanix. This video redemption game presents an explosive, competitive twist on the iconic Angry Birds gameplay. A new game mode was launched with NeoXperience allowing consumers to play the Angry Birds Dream Blast mobile game for the first time in real life as an immersive multiplayer experience.

In consumer products, the Angry Birds brand launched iconic products to celebrate the anniversary, including the characters rendered as highly detailed wooden design collectibles with Boyhood, a new line of plush toys with Posh Paws International, Angry Birds in Character Group’s Heroes of Goo Jit Zu and Flying Heroes lines, costumes with Fun.com and educational workbooks with Little Brother Books. The brand was also a finalist in the Licensing International awards, a partnership that brought the Angry Birds game to MercedesBenz E-class dashboard screens. It is is also currently a Kidscreen Awards 2025 finalist for Best Learning App, Branded, for its partnership with Legends of Learning, which helps students learn important STEM concepts by playing educational games.

Looking to the future, Angry Birds continues to invest in new and fresh content, expand its licensing initiatives, and forge strategic partnerships to bring its beloved characters and universe to life in new and exciting ways. Whether through themed merchandise, interactive experiences or digital content collaborations, Angry Birds embraces innovation and creativity to engage fans on multiple fronts. With a new movie in the pipeline, the brand is exploring new licensing opportunities and expanding ways to share the story and world of Angry Birds. Reach out to Adam Steel (adam.Steel@img.com) to find out more and become part of the flock.

Miraculous Miraculous Corp

The globally beloved superhero adventure series Miraculous - Tales of Ladybug and Cat Noir has landed on CBBC, bringing its captivating tales to fans across the UK. BBC Children’s and Education has secured the broadcast rights from Miraculous Corp, a joint venture between Mediawan, Europe’s leading independent production powerhouse, and Zag. The deal includes seasons one to six, and five Miraculous World TV event specials, with season five having debuted on CBBC on 1st December 2024. Miraculous also streams on Disney+, Netflix and Pop TV in the UK.

As the franchise prepares to celebrate its 10th anniversary in 2025, Miraculous continues to enchant millions with its unique mix of action, humour and heartwarming storytelling. Set in Paris, the series follows Marinette and Adrien as they juggle school, friendships and their secret lives as superheroes Ladybug and Cat Noir, protecting the city from mysterious villains. Broadcast in over 150 countries, Miraculous will unveil season six in early 2025, with season seven already in production for a 2026 release.

The next decade promises even greater milestones for the Miraculous universe, with plans for new seasons, spin-offs, immersive digital experiences, special TV events and a highly anticipated second animated feature film. The brand’s expansion is driven by a dynamic new leadership team including CEO Andy Yeatman (formerly of Moonbug and Netflix), chief Content officer Heath Kenny (previously with Mercury Filmworks and Gaumont), global head of Consumer Products Roz Nowicki (formerly of Mattel and Disney), and senior vice president of Marketing & Franchise Ashley Depp (previously with Paramount and Universal Studios). All join Maria Doolan, head of Content Partnerships and Distribution, who has overseen content distribution for the past three years.

The Miraculous franchise is a cultural and commercial powerhouse. With over 400 licensees in every major category, 740m products have been sold globally, generating retail sales of US$1.5b. Miraculous has also become a digital sensation with 41b views on YouTube, 250m downloads of Miraculous Ladybug & Cat Noir - The Official Game app, and over 760m plays on Roblox. Miraculous has been recognised with 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

Big Picture Licensing has recently been appointed as the brand’s consulting partner in the UK & Ireland. Toy partners include Bandai UK, the distributor of toys from master toy partner Playmates Toys, and Playmobil. Rubies supplies costumes across Europe, while publishing partners include Kennedy and Redan. Poetic Brands specialises in apparel, and William Lamb Group is the partner for back-to-school and footwear. Food and beverage partners include Ferrero, Bip, Surprise Drinks and Kandiz. Retail partners include Smyths, Toymaster, Next, Tesco, Asda, Sainsbury’s, Argos, and John Lewis.

To discuss licensing opportunities, contact licensing@miraculouscorp.com

Mojo Swoptops Blue Zoo

Mojo Swoptops, an exciting new animated action-comedy, is captivating children aged 3-6 thanks to its combination of humour, action and heart with a visually engaging, high-energy format. With its imaginative world and dynamic characters, Mojo Swoptops is quickly becoming a must-have property for toy and licensing partners across the globe.

At the heart of the show are Mojo and Bo, two best friends who tackle every challenge with a positive, can-do attitude. From everyday tasks to major crises in the colourful town of Swoppiton, the duo always find inventive solutions. With Mojo’s amazing swappable tops and Bo’s clever problem-solving skills, their motto rings loud and clear: "Helping you is what we do."

The real magic of Mojo Swoptops lies in the swopping of Mojo’s incredible tops, which forms the core of each episode. Kids love watching Mojo choose the right tool for the job, building suspense as he follows a fun ‘good, better, best’ process before unveiling the ultimate top. This exciting ritual is more than just a plot device: it’s a moment that thrills viewers every time. And when the action calls for speed, the fast-paced Hotswop is an absolute fan favourite packed with energy and excitement.

Mojo Swoptops channels the spirit of classic buddy-cop films from the 90s, blending humour and action in a way that entertains both children and their parents. With high-speed chases, hilarious banter and sharp-witted dialogue, it brings to mind iconic action films such as Die Hard, Lethal Weapon and The Italian Job. The show’s mix of thrilling stunts and clever comedy ensures that Mojo Swoptops is one that families will happily watch again and again. Plus, there are plenty of fun, hidden references for parents to spot, making it a show that offers something for everyone.

With the first 13 episodes already airing on Cbeebies, the buzz surrounding Mojo Swoptops is growing. 13 brand-new episodes will air on CBeebies from 4:15pm on 10th February 2025, with episodes also available on BBC iPlayer. Mojo Swoptops is set to launch internationally in 2025, reaching key markets including Ireland, Finland, Sweden, Norway, Denmark, Belgium, Canada, Israel, Australia and more.

Exciting digital content is also on the way for fans, including monthly arts & crafts activities, sing-along videos, games and clips. The existing free apps will be joined by a new paid app launching in early 2025, extending the brand’s reach beyond the TV screen.

Mojo Swoptops is also expanding into a wide range of consumer products, from magazines and books to remote-control toys, arts & crafts, pocket money toys and greeting cards. With new tops and characters arriving in Season 2, Blue Zoo is actively seeking the perfect toy partner to help bring the Mojo Swoptops brand to life in the real world.

For licensing inquiries, contact Karen McNally at Blue Zoo Licensing - karen.mcnally@blue-zoo.co.uk

Talking Tom & FriendsOutfit 7

The Talking Tom & Friends gaming and entertainment universe is centred around a group of six best friends. They’re kind, brave, creative, adventurous, curious, imaginative and, above all, fun, and their stories – whether in the mobile games or accompanying animated series – are all about friendship. At its heart, Talking Tom & Friends aims to share joy and fun with users of all ages around the world.

The September Guinness World Records: Gamer’s Edition highlighted several impressive Talking Tom & Friends milestones, including the record titles for the most popular virtual pet app and the most-viewed app trailer. In addition to these records, Talking Tom also received more pokes in one year than ever before and managed to eat an extraordinary number of chilies. With more than 20 games available to play and an impressive 24b total downloads, Talking Tom & Friends continues to grow. The brand’s YouTube channels have amassed 109m subscribers, while its animated series has gained over 12b views.

In November 2024, Outfit7 partnered with Rovio for a legendary collaboration in celebration of the 15th anniversaries of both itself and Angry Birds. This partnership united two iconic characters, Talking Tom and Red, for the first time, creating an unforgettable crossover event that fans of both franchises loved.

The crossover event offered exciting activities on multiple platforms. In My Talking Tom 2, players helped Tom and Red as they teamed up to send the mischievous piggies packing. In Angry Birds 2, Talking Tom made his debut appearance, adding new twists to the game in a special one-week event. The collaboration also extended to animated episodes on the Angry Birds YouTube channel and a chili eating challenge video on Talking Tom’s YouTube channel.

Talking Tom also cares about the planet. In September 2024, Outfit7 once again united with game studios worldwide to inspire a million players to take real-world environmental action through the power of play with exciting new eco-friendly features in Talking Tom Gold Run and My Talking Tom Friends.

Talking Tom isn’t the only one to be celebrating an anniversary, with Talking Angela marking her 10th birthday recently. To help fans mark the occasion, Outfit 7 announced an addition to the My Talking Angela 2 game: the Fashion Editor. Giving players the freedom to express themselves and personalise Angela’s look in their own unique way, the addition enabled fans of the franchise to mix & match their fashion designs before enjoying their unique creations throughout the whole game.

In 2025, Outfit 7 will look to expand its licensing programme by welcoming new partners across categories including Plush, Collectibles, Games and more.

Harry PotterWarner Bros.

For more than 25 years, the world of Harry Potter has sparked the imaginations of a global community of fans with its deep content universe. With more than 600m books sold, translated into over 85 different languages, and more than $7.7b in global box office sales, the Harry Potter franchise is a modern classic that continues to engage fans while attracting a growing and devoted worldwide following.

Harry Potter has enjoyed an exponential increase in consumer products and licensing deals designed to service a heavily engaged fandom. There are hundreds of licensing partners globally, producing thousands of different products across dozens of categories targeting every age range. The franchise continues to be incredibly popular and retail shelves in countries around the globe are showcasing Harry Potter products every day of the year.

The Harry Potter content slate is ramping up. With the exciting new television baking competition Harry Potter: Wizards of Baking airing in the UK & Ireland on Prime Video from 17th December, the much-anticipated forthcoming HBO original TV series, tipped to be a faithful adaptation of the books, plus 1,588 minutes of content regularly taking top slots on Netflix in the UK, and on Max across EMEA, the franchise continues to provide fresh and trend-relevant content and themes that pave the way for ever more innovative consumer products and experiences.

Warner Bros. Discovery is committed to evolving the franchise with a best in class live events strategy. From theme parks around the globe to more intimate themed light trails and annual celebrations such as the ever-popular Back to Hogwarts, the studio is celebrating the omnipresent IP all year round. Investing in consumer marketing and touchpoint experiences with fans will continue to be a priority for the brand in 2025, which is arguably set to be one of the most exciting years yet to be part of the world of Harry Potter.

Superman Warner Bros.

The DC superhero Superman returns to theatres worldwide in July 2025, in a highly anticipated new film from DC Studios cohead, writer/director James Gunn.

The iconic Superman S-shield and the character’s heroic ideals continue to inspire fans of all ages around the world, making him one of pop culture’s most beloved figures. With over 80m fans in the EMEA region alone, and ranked among the most universally recognised characters, all new Supermanthemed apparel, toys and more will be at the heart of the licensing programme.

As the new chapter in Superman’s story unfolds, and new characters (including a brand-new look for Krypto), experiences and content beyond this movie release are confirmed, Superman is set to be a hero to licensees and retailers alike this year.