Fresh

7-in-1 Sand Toy Set compacToys | www.compactoys.com

Just in time for summer, compacToys introduces its innovative and travel-friendly 7-in-1 Sand Toys Set.

Like all compacToys products, this set combines functionally with thoughtful design touches that allow a generous amount of accessories to fit into a small and very portable case. A must-have for trips to the beach, the 7-in-1 Sand Toys Set includes a collapsible three litre bucket, a sieve, shovel, rake, ice cream scoops, and blue and pink ice cream cones. The bucket and sieve fit together to form the outer case of the set, with the accessories contained safely within.

The set is available in blue or red colourways and is complemented by a handy zip-up cover which will stop sand from getting in cars and over the contents of suitcases. Additional accessories are also available, including a larger shovel and rake, and a separate ice cream making kit featuring two cones and a scoop.

The company says that while countless tonnes of plastic waste are created each year in the form of sand toys left behind at vacation spots, its products fit in most suitcases or motorhome storage compartments and so can return home with travellers. compacToys also pays attention to the quality and design of its products to ensure they have a long a life as possible, and all packaging is made of recycled paper.

Party games

Big Potato | 020 3620 9495 | www.bigpotato.co.uk trade@bigpotato.co.uk

The London-based games creator Big Potato Games is back with two new launches that are all about players climbing their way to victory.

In Zillionaires on Mars, the year is 3022 and the Red Planet is now the No.1 place to live in the solar system, complete with hovering condos, zero-gravity golf courses and 9-mile-high volcano hot tubs. In this bidding and bluffing game, each player’s job is to outbid their rivals to the best properties on the planet. The first player to snap up four properties in a row wins the game. Each player starts with 49 Zillion Martian dollars (and they can earn more on payday), but they’ll need to bid smart if they want to avoid their immense wealth evaporating in the thin Martian air. Big Potato describes this game as ‘Monopoly meets Connect 4’, with an intergalactic space gavel thrown in for good measure.

Three Wise Words is a simple party game. Each player’s job is to tune in to the way their partner thinks. The main mission is easy: players attempt to get their partner to guess the word that’s nesting in their head by giving them three clue words. However, if the other teams guess any of the three clue words, they’ll swoop down and steal the points. The key is to avoid clue words that are too obvious, while also not making them too obscure.

Both titles are available to order now and adhere to Big Potato’s golden rules of gaming: they’re easy to learn, quick to play and great fun for family and friends.

Play-Doh Air Clay

Creative Kids | www.creativekids.com

Play-Doh and Creative Kids are taking on the air-clay category with a proprietary formula that makes sculpting effortlessly fun. Creative Kid’s new Play-Doh Air Clay allows children to sculpt their own clay art with silky-smooth modelling material that air-dries within 24 hours - no hot oven or kiln required - to create lasting clay craft pieces.

Kids will enjoy making the most of their sense of touch as they squeeze, roll and mould the soft clay, developing their hand and finger muscles at the same time. The pliable, non-toxic air-dry clay doesn’t crumble or make a mess like traditional clay does, encouraging kids to get creative in their sculpting journey by providing a frustration-free and crack-resistant keepsake. An accessible and easy to use product, Play-Doh Air Clay can easily be moulded to any shape or size according to the child’s imagination and artistic capability.

Parents and teachers alike love the versatility Air Clay offers: a raft of fun makes can be crafted from the compound, including keychains, accessories and pots. The clay can be safely stored in its resealable container once play is over, which will maintain its soft and pliable texture ready for the next mess-free crafting session.

Sand Pal Castle Building Kit

Toy Ons | www.toyons.co.uk | info@toyons.co.uk

Sand Pal is an innovative set of tools that allows kids to create large and complex sand structures, such as forts or pyramids, that can’t be made with a regular bucket and spade. The pastel-coloured brick moulds help to create incredible sand builds that are sure to become a talking point on beaches up and down the country this summer.

Capturing the imaginations of young and old alike, the Sand Pal kit can be used by the whole family, creating opportunities for bonding across ages and generations and making memorable moments together.

Toy Ons, the new toy division of the popular baby brand Sock Ons, will continue to expand its range of children’s toys with additions that will support creativity at each developmental stage. The products chosen by the team at Toy Ons will form a curated collection of inspiring, design-led products, and all will be responsibly sourced with consideration for both the planet and the people who make them.

Supermasked

Eolo Toys | (34) 985 090 130 | www.eolo.com

In the second half of 2022, Eolo Toys will launch its most ambitious brand to date: Supermasked Stretchy Figures.

The collection comprises a series of heroes and villains with stretchy, sound and sensor-enabled features that stand it apart from other action figure ranges. Suitable for kids from the age of five and over, each character – including Whispers, Big Pony and Xa Man – has a cool design.

In addition to the toy line, kids can have fun interacting with the Supermasked Universe and characters through a battling app available from the App Store and Google Play.

Content is a key element of Eolo’s 360-degree marketing strategy for Supermasked. The Supermasked Animated Series will be unveiled in June, immersing kids in the amusing heroes vs. villains concept and the hilarious situations that arise. The series follows a flawed group of superheroes: none of them understand how to use their powers. This Supermasked series will benefit from wide distribution on the internet, on YouTube and across kids’ TV channels. Furthermore, influencer campaigns focused on developing high quality content for kids to consume on different social media platforms are currently being developed in partnership with distributors in key markets.

Several retailers and distributors have already shown great enthusiasm for the property and orders have so far been placed from nations such as Israel, Spain, Germany and the Nordics. As a result of its success to date, Eolo Toys is investing in additional developments for the Supermasked property that will be released in the coming months.

Wooden balance bike

Beehive Toys | 01460 241800 | www.beehivetoyfactory.co.uk info@beehivetoyfactory.co.uk

The Beehive Toys Wooden Balance Bike provides excellent value for consumers seeking quality without breaking the bank. The design is aesthetically pleasing, featuring a unique star pattern and pink or blue accents. Wooden balance bikes are more environmentally friendly than plastic alternatives and, if looked after correctly, can last many years, making them perfect to hand down to younger family members or friends.

Introducing a balance bike at an early age allows toddlers to ride independently from the very start: the pedal-less design encourages children to develop balance and confidence as they control the speed of the bike using their feet. Suitable for children aged 3-5 years, this bike is the perfect step up from the Beehive Toys Baby Balance Bikes.

The Beehive Toys Wooden Balance Bike features a lightweight frame at just 2.3kg, so it’s easy for young children to manoeuvre themselves. The 10” EVA airless tyres are puncture proof and robust enough to be used both indoors and out. EVA foam wheels are not only lightweight compared to inflatable tyres, but they also do not leave marks on floor panels and other smooth surfaces. The padded seat and rubber handlebar grips ensure a comfortable experience while the coloured fabric basket, unique star design and bell all add to the overall quality of the bike. At a very attractive RRP of sub-£40, this bike is a popular choice amongst price conscious customers.

Beehive Toys offers many benefits to its trade customers including 40-50% off RRPs, low minimum order amounts, no minimum order quantities, free next day delivery on orders and unrivalled customer support. Based exclusively in the UK, Beehive Toys is always happy to welcome new retailers.