fresh FRESH THIS MONTH:
Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. Here are new releases from: Beehive, Big Potato, CompacToys, Creative Kids, Eolo Toys & Toy-Ons.
Play-Doh Air Clay
Creative Kids | www.creativekids.com
Play-Doh and Creative Kids are taking on the air-clay category with a proprietary formula that makes sculpting effortlessly fun. Creative Kid’s new Play-Doh Air Clay allows children to sculpt their own clay art with silky-smooth modelling material that air-dries within 24 hours - no hot oven or kiln required - to create lasting clay craft pieces. Kids will enjoy making the most of their sense of touch as they squeeze, roll and mould the soft clay, developing their hand and finger muscles at the same time. The pliable, non-toxic air-dry clay doesn’t crumble or make a mess like traditional clay does, encouraging kids to get creative in their sculpting journey by providing a frustration-free and crack-resistant keepsake. An accessible and easy to use product, Play-Doh Air Clay can easily be moulded to any shape or size according to the child’s imagination and artistic capability. Parents and teachers alike love the versatility Air Clay offers: a raft of fun makes can be crafted from the compound, including keychains, accessories and pots. The clay can be safely stored in its resealable container once play is over, which will maintain its soft and pliable texture ready for the next mess-free crafting session.
Party games
Big Potato | 020 3620 9495 | www.bigpotato.co.uk trade@bigpotato.co.uk The London-based games creator Big Potato Games is back with two new launches that are all about players climbing their way to victory. In Zillionaires on Mars, the year is 3022 and the Red Planet is now the No.1 place to live in the solar system, complete with hovering condos, zero-gravity golf courses and 9-mile-high volcano hot tubs. In this bidding and bluffing game, each player’s job is to outbid their rivals to the best properties on the planet. The first player to snap up four properties in a row wins the game. Each player starts with 49 Zillion Martian dollars (and they can earn more on payday), but they’ll need to bid smart if they want to avoid their immense wealth evaporating in the thin Martian air. Big Potato describes this game as ‘Monopoly meets Connect 4’, with an intergalactic space gavel thrown in for good measure. Three Wise Words is a simple party game. Each player’s job is to tune in to the way their partner thinks. The main mission is easy: players attempt to get their partner to guess the word that’s nesting in their head by giving them three clue words. However, if the other teams guess any of the three clue words, they’ll swoop down and steal the points. The key is to avoid clue words that are too obvious, while also not making them too obscure. Both titles are available to order now and adhere to Big Potato’s golden rules of gaming: they’re easy to learn, quick to play and great fun for family and friends.
7-in-1 Sand Toy Set
compacToys | www.compactoys.com Just in time for summer, compacToys introduces its innovative and travel-friendly 7-in-1 Sand Toys Set. Like all compacToys products, this set combines functionally with thoughtful design touches that allow a generous amount of accessories to fit into a small and very portable case. A must-have for trips to the beach, the 7-in-1 Sand Toys Set includes a collapsible three litre bucket, a sieve, shovel, rake, ice cream scoops, and blue and pink ice cream cones. The bucket and sieve fit together to form the outer case of the set, with the accessories contained safely within. The set is available in blue or red colourways and is complemented by a handy zip-up cover which will stop sand from getting in cars and over the contents of suitcases. Additional accessories are also available, including a larger shovel and rake, and a separate ice cream making kit featuring two cones and a scoop. The company says that while countless tonnes of plastic waste are created each year in the form of sand toys left behind at vacation spots, its products fit in most suitcases or motorhome storage compartments and so can return home with travellers. compacToys also pays attention to the quality and design of its products to ensure they have a long a life as possible, and all packaging is made of recycled paper.
Toy World 128
