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A Minecraft Movie crafting a blockbuster adventure Special Feature
The entertainment industry has long seen the crossover between gaming and film as a promising endeavour. Mojang Studios, in partnership with Legendary Pictures, Warner Bros. and Vertigo Entertainment, is set to redefine what it means to bring a video game to life on the silver screen as A Minecraft Movie prepares to make its grand debut in cinemas and Imax across North America on 4th April 2025, with international releases rolling out from 2nd April 2025.
Celebrating over 15 years of creativity, adventure and an ever-growing, passionate fan community, Minecraft remains a cultural juggernaut. The game has inspired millions, from casual players to expert builders, fostering an expansive universe of user-generated content and shared experiences. Now, with this highly anticipated live-action adaptation, the franchise is poised to expand even further, bridging the gap between gaming and entertainment in an unprecedented new way.
Directed by Jared Hess (Napoleon Dynamite, NinetyFive Senses, Nacho Libre), A Minecraft Movie boasts a
Hot on the heels of the blockbuster gaming franchise’s 15th anniversary in 2024, this year sees the release of the highly anticipated live-action film, A Minecraft Movie, which arrives in cinemas globally from early April. In this special feature, Mojang Studios shares with Toy World readers everything they need to know about this major motionpicture release and how its licensing partners are building on the excitement.
star-studded cast featuring Jason Momoa, Jack Black, Emma Myers, Danielle Brooks, Sebastian Eugene Hansen and Jennifer Coolidge. With its blend of humor and adventure, combined with the limitless creativity that defines Minecraft, the film is expected to resonate with both dedicated fans and Minecraft newcomers alike.
A Journey into the Overworld
Welcome to the world of Minecraft, where creativity doesn’t just help you craft - it’s essential to survival.
A Minecraft Movie follows four misfits - Garrett “The Garbage Man” Garrison (Jason Momoa), Henry (Sebastian Eugene Hansen), Natalie (Emma Myers) and Dawn (Danielle Brooks) - who find themselves struggling with ordinary problems when they are suddenly pulled through a mysterious portal into the Overworld: a bizarre, cubic wonderland that thrives on imagination. To return home, they must master this world and defend it from formidable enemies, including Piglins and Zombies. Their journey leads them to an unexpected, expert crafter - Steve (Jack Black) - who helps guide them on their adventure.
Together, these five characters must harness their creativity, solve complex challenges, and uncover the power of teamwork in a quest that will test their ingenuity. Their adventure in the Minecraft universe ultimately helps them rediscover their own unique strengths: skills that prove just as valuable in the real world.
The film’s premise stays true to the spirit of the game, emphasising core Minecraft themes of exploration,
creativity and survival. Fans can expect to see familiar landscapes, creatures and mechanics faithfully recreated, promising a cinematic experience that is both authentic and thrilling.
“Minecraft embodies the spirit of creativity, adventure and community,” enthuses Hanna Willis, head of Consumer Products at Minecraft. “With this film, we're bringing that essence to life in a groundbreaking way. Fans will see the familiar world they've crafted over the years, while also embarking on a completely new and thrilling journey. It's the perfect blend of nostalgia and new storytelling.”
Hanna Willis, head of Consumer Products at Minecraft
Special Feature Aphenomenon retail and licensing
The impact of A Minecraft Movie extends far beyond cinemas, with Mojang Studios launching a robust global licensing and retail strategy to capitalise on the film’s release. Over 50 licensing partners worldwide are onboard and ready to introduce a range of merchandise across multiple consumer product categories, including Toys, Collectibles, Apparel, Beauty, Publishing, Home Décor and Food & Beverage.
Major retailers, including Walmart, Target, Amazon, Macy’s/Toys R Us, Primark, Five Below and Smyths, will feature exclusive product lines, driving engagement across diverse markets. The retail rollout is designed to immerse fans in the Minecraft universe beyond the screen, with innovative activations and in-store experiences enhancing the consumer journey.
In the US, Walmart’s 3-Star Entertainment Council programme will prominently feature Minecraft products with multiple placements throughout the store,
Ghast Balloon Village Attack and Woodland Mansion Fighting Ring, which will debut in March. Mattel has developed a diverse range of action figures and plush, including a Dennis Feature Plush, a Click and Switch Sword and Pickaxe and The Blast Attack Ghast.
In the publishing realm, Insight Editions will release a Making Of deluxe coffee table art book that reveals the filmmaking secrets of A Minecraft Movie. Random House Children’s Group and Farshore will publish a junior novel, an activity book and the first-ever Minecraft Little Golden Book, a Minecraft Step Into Reading Collection for Level 3 readers. Random House Worlds will publish an adult colouring book.
Additional key partners supporting A Minecraft Movie’s launch include Bio World International (Apparel/ Accessories), Mad Engine (Apparel), Isaac Morris (Apparel), Jay Franco and Sons (Bedding & Home Décor), Character World (Bedding), Jada Toys, Inc. (Metal Figures), Fashion UK (Apparel), Golden Link (In-Theatre Concessions), Zak! (Drinkware), Snow Commerce (Apparel/Accessories) and a limited-edition Minecraft Pez.
Internationally, Minecraft will showcase 25+ partners across various product categories. With 15 softline partners, including Fashion UK, J Brands, Caprice, MacEwen, Wego and Reedition, plus key collaborations in Home with Hox and Stor, the studio is bringing an exciting line-up of movie-themed products to fans worldwide. In Toys, Bladez Toys, Nerf, Mattel, Grupo Ruz, Headstart and Ensky are helping expand the film’s reach, while Shogakukan is driving Publishing efforts in Japan. With strong international retail support from Primark, C&A, Walmart Mexico, EB Games and Smyths, Minecraft is excited to bring these products to Europe, Latin America, Japan and Australia/New Zealand.
Hanna Willis commented: “We are incredibly proud of the expansive reach and love for the Minecraft brand, which has allowed us to create a dynamic and versatile
licensing programme. Our goal has always been to ensure fans can engage with the film in meaningful ways, whether through toys, fashion, or home décor. The support of our licensing and retail partners has been invaluable in bringing this vision to life, and we are thrilled with the overwhelming response we’ve seen so far.”
A global promotional powerhouse
In partnership with Warner Bros., the promotional push behind A Minecraft Movie includes a number of high-profile brand partnerships including Doritos (EMEA) and Oreo (EMEA, APAC, select Central and South American territories). Stay tuned for more global and regional partnerships, each bringing unique and creative activations to the table in the lead up to the theatrical release.
Expanding the Minecraft universe
Beyond the film, Mojang Studios is developing new entertainment extensions to further immerse audiences in the Minecraft universe. One of the most notable expansions is Minecraft Experience: Villager Rescue, an immersive location-based attraction that first debuted in Dallas, Texas, last October. This interactive adventure, featuring large-scale projections, physical sets and cutting-edge special effects, will make its UK and European debut on 4th April 2025 at London’s Corner Corner venue. Plans for additional international expansions are already in the works.
Meanwhile, Mojang has partnered with Netflix to produce a CG-animated Minecraft series, developed by WildBrain (Sonic Prime, Ninjago: Dragons Rising, Carmen Sandiego). The series will introduce an original
story with new characters, reflecting the game’s dynamic world in a fresh narrative format.
“From the theatrical release to location-based experiences and a brand-new animated series, we’re committed to building a true multimedia franchise,” explains Hanna Willis. “Our goal is to continue evolving in ways that honour Minecraft’s rich legacy while also reaching new audiences. The next few years will be an incredibly exciting time for the brand, and we can’t wait to share what’s next with our fans.”
Conclusion:
a blockbuster in the making
With a highly anticipated film, a sweeping retail initiative and ambitious entertainment expansions, A Minecraft Movie is set to leave a lasting impact on both the gaming and film industries. By staying true to the core principles of Minecraft while embracing innovative storytelling, Mojang Studios and its partners are crafting not just a movie, but a global cultural phenomenon. As April 2025 approaches, all signs point to a blockbuster adventure that will inspire audiences to create, explore, and embark on their own epic quests - both in Minecraft and beyond.
Red Robin Design
www.redrobindesign.be
elian.bernon@redrobindesign.be
Red Robin Design has introduced Kito Art, a brand dedicated to bringing DIY creativity, craftsmanship and imagination together in a unique way. Kito Art is a new product line designed for those who love to build, create and customise their own worlds - right from the comfort of home. Combining the charm of laser-cut wooden designs with the endless possibilities of Minecraft-inspired scenes, Kito Art offers a hands-on experience that blends gaming, crafting and storytelling like never before.
The Minecraft Wooden Theatre is a laser-cut wooden set that allows builders to bring their favourite Minecraft-inspired scenes to life. This interactive diorama-style theatre serves as both a display piece and a storytelling stage, making it an exciting addition for crafters and gamers alike.
Each kit comes with pre-cut wooden pieces, carefully designed to be easily assembled. Whether used to recreate iconic Minecraft landscapes, stage mini adventures or serve as a one-of-a-kind display piece, the Wooden Theatre is ideal for anyone who enjoys creativity, hands-on play and DIY craftsmanship.
Kito Art is set to release a range of DIY products, including a Minecraft Wooden House. Like the theatre, this house will offer a fully interactive building experience, where each piece fits seamlessly together, allowing for a smooth and enjoyable assembly process.
Beyond Minecraft-inspired designs, Kito Art will continue to expand its range with additional DIY kits that spark creativity and engage builders of all ages. From miniature wooden playsets to customisable craft pieces, Kito Art is dedicated to offering a diverse collection of imaginative DIY projects that encourage problem-solving, artistic expression and hands-on fun.
These products are designed to be accessible, engaging and rewarding for Minecraft enthusiasts who want to bring their game into the real world and for DIY lovers who enjoy assembling unique projects. Whether crafting a Minecraft-inspired theatre or constructing a wooden house, these DIY kits allow builders to bring their imagination to life, one carefully cut wooden piece at a time.
Character World Brands
Character World Brands, a leading gaming licensing partner in Home and Lifestyle textiles across the UK and Europe, has had a longstanding partnership with Microsoft/Mojang since 2016 to provide Minecraft Home and Lifestyle textiles for gamers.
Minecraft has become a leading brand in retailers’ Home categories across the UK and Europe thanks to the best-selling Minecraft game available on all key platforms. In 2025, the brand is set to see its biggest year yet with the Minecraft Movie coming to cinema screens in April, and Character World Brands is set to launch a limited-edition range of products, only available this year.
Blending functionality with style, the company has created a broad range of fresh products that have been designed to delight fans across all demographics. Demand for core Minecraft products is at an all-time high with bedding, blankets and cushions for gamers’ bedrooms, as well as new practical accessories for other rooms in the home such as storage, towels, gamer beanbags and more.
Seasonal items are hugely popular with a range of summer holiday beach towels, hooded towels and a new range of towel and drink clips for use on fans’ holiday sun loungers. For later in the year, there are winter-warmer solutions such as blankets and Hugzees, a collection of comfortable and cosy, sherpa-lined hooded wearable fleece blankets.
For more information on the Minecraft product ranges or to speak to a sales representative, contact Character World Brands via the email above.
Bioworld
www.bioworldmerch.com
For 25 years, Bioworld has empowered its partners to forge stronger connections with their global audiences through elevated product design, merchandising and distribution.
Bioworld has been developing cross category collections for Minecraft for almost 10 years. Minecraft is an incredibly supportive partner for the company; with excellent communication to its vendors and retailers, it has set a standard in terms of what a licensed partnership should look like.
The company places a strong focus on product innovation. Bioworld has created a wide collection of fashion apparel for Minecraft. Rather than just basic T-shirts for younger fans, Bioworld has elevated the fashion angle and the lifestyle approach in its apparel, resulting in many cross-category ranges for retailers across the UK and Europe.
Even though the primary gaming target is a younger consumer, the original players are young adults now, and Bioworld sees a real opportunity to design product specifically targeted to those that grew up playing Minecraft. Fans look for things that meet their tastes, so the designs Bioworld brings to these consumers will be specifically aged up.
Bioworld sees rounding out the gender balance in the youth market as another big opportunity. Currently very heavily catered towards the male demographic, there is an under-tapped female consumer market, so Bioworld ensures that its products cater to all audiences.
The European market is also a growth opportunity for Bioworld. Every year, the company has grown the business significantly by consistently delivering trend-right product to retailers that the fans love.
Bioworld has been developing its adaptive backpack programme, which Minecraft is a part of. The company will be putting marketing energy behind the launch of the adaptive backpacks in different variations. The design can support a wide age range of graphics and consumer age groups, and diverse functionality with loops and zipper pulls make the backpacks easier to open. With straps on the back for easy accessibility for consumers with a disability or for wheelchair users, consumers can expect to see these backpacks on shelves this summer.
Jay Franco
www.jfranco.com
As the highly anticipated Minecraft movie gears up for release, Jay Franco has released a new assortment of Minecraft movie products. From comfy duvets and cushions to summer-ready beach towels, there’s something for every fan to celebrate their love of Minecraft.
As a long-term Minecraft partner, Jay Franco is proud to bring the ultimate Minecraft experience to fans’ homes. With a well-earned reputation for high quality bedding, bath, beach and home décor, Jay Franco specialises in bringing favourite franchises to life. Whether they’re a long-time fan or just getting into the game, customers can trust that they’ll find something within this Minecraft assortment.
The collection can be found at Asda UK in March, just in time for the movie. The Minecraft duvet sets are designed with vibrant, movie-inspired patterns featuring fan-favourite elements such as Creepers, Skeletons and Zombies. These ultra-soft and durable duvet sets are perfect for fans who want to immerse themselves in the world of Minecraft.
Fans can also cosy up with the iconic Creeper character. The collection’s Creeper throw is created for ultimate comfort, featuring soft fabric and a fan-focused design. Perfect for movie nights, gaming sessions or just relaxing at home, this throw keeps fans warm while adding a fun touch of Minecraft to their space. It can be paired with the fuzzy shaped cushion for the ultimate Minecraft lounging experience. This cushion is not only a statement piece, but also offers soft, huggable comfort. Shaped just like the in-game Creeper’s face, it adds personality to beds, couches and gaming chairs.
The Minecraft beach towel lets fans showcase their love for the game whether they're poolside, at the beach or just lounging in the sun. It features bold, high-quality prints of movie characters and beloved Creepers. Made for durability and comfort, the beach towels ensure that fans can stay dry and stylish during all their outdoor escapades.
Fashion UK
0116 276 2929
www.fashions-uk.com
info@fashions-uk.com
Fashion UK is set to celebrate the launch of the highly anticipated Minecraft Movie, which commemorates Minecraft’s 25th anniversary, while also celebrating seven years of its partnership with the iconic game.
The Minecraft Movie has generated excitement not only within the gaming community but also among families worldwide. In honour of this, Fashion UK has unveiled exclusive fashion lines for children and adults, capturing the essence of Minecraft through distinctive designs that appeal to fans of all ages. These collections feature daywear, headwear, loungewear, nightwear and underwear, allowing fans to immerse themselves in the Minecraft universe from head to toe. This collection marks the fusion of gaming and fashion, where the iconic world of Minecraft blends with contemporary style trends.
The Fashion UK team has worked hard to create pieces that reflect the game’s iconic elements while staying fresh, stylish and on trend. Whether they’re an avid gamer or just a fan of Minecraft, these designs have something for everyone.
Fashion UK also has a new campaign with C&A. Launched on 27th February, the campaign features nine exclusive Minecraft Movie designs, offering fans a collection that captures the film’s spirit. In addition, major retailers including Primark, Asda, Tesco and Sainsbury’s are on board, ensuring that these new collections will reach fans across the UK and beyond. Fashion UK is very pleased to have a wide selection of retail partners supporting this launch.
For retailers still considering the collection, now is the time to place orders to ensure they can be part of this release. The Minecraft Movie collection offers a unique opportunity to bring together gaming, fashion and nostalgia in a way that resonates with fans of all ages.
Fashion UK’s Minecraft Movie collection isn’t just about fashion—it’s about bringing the Minecraft universe to life in a way that allows fans to wear their love for the game. Whether they’re exploring the Minecraft world or enjoying a cozy night at home, these ranges for children and adults ensure fans of all ages can be stylish, comfortable and fully immersed in the Minecraft experience.
The Lego Group’s Minecraft collection keeps growing this year, bringing fans even more sets for builders of all ages. Whether they're looking to splurge on the £80 Crafting Table or grab Steve’s Desert Expedition for just £8.99, there's something to fit every budget. New sets like the Baby Pig House, Mooshroom House and Trial Chamber are packed with figures and are perfect for both newcomers and seasoned builders. Fans can enjoy them as standalone builds or combine them with other Minecraft sets for endless fun.
The massive Crafting Table set is designed for fans who love a complex and intricate challenge. This set recreates the iconic crafting table and includes five mini build modules that showcase 12 different Minecraft biomes, such as Taiga, Plains, Ice Spikes, Cherry Grove and Deep Dark. With eight microfigures—Steve, Alex, skeleton, witch, Creeper, villager, cow and pig—and detachable builds for various display options, this set is packed with surprises. Builders can discover hidden Easter eggs, in-game phrase stickers and enjoy building with the digital instructions available on the Lego Builder app. With 1,195 pieces, it's a rewarding challenge for adult enthusiasts.
For younger builders, the Mooshroom House is a fun new addition for Minecraft fans aged eight and up. This set features a mooshroom-shaped house on a mushroom island, complete with a farm, fishing area and accessories like a boat, crafting table and furnace. It includes characters such as Steve, a red mooshroom, baby mooshroom, brown mooshroom, a calico cat and a flying phantom.
The Baby Pig House is ideal for Minecraft fans who love building homes and caring for animals. This set is designed for kids aged seven and up and makes a great gift for any occasion. Set in the Minecraft forest biome, it includes a hero in a wolf skin, a baby pig, adult pig, bee and a zombified piglin. Kids can saddle up the adult pig and ride around the pig-shaped house, while also growing potatoes and beets on the farm. The house comes with a bed, bookcase and crafting table to spark imaginative play.
Mad Engine
www.madengine.com
The Mad Engine exclusive Minecraft Boys Movie Collection, available only at Target, brings the beloved world of Minecraft to life through a stylish and comfortable range of apparel. Designed for young fans of the iconic game and its exciting movie adaptations, this collection offers 12 unique SKUs that capture the essence of Minecraft while providing modern, wearable pieces for everyday adventures.
The Mad Engine collection includes a variety of items, from t-shirts and tank tops to joggers and hoodies, offering a balance of fun, function and fashion. Whether little ones are gearing up for a Minecraft-themed party, heading out for an afternoon of play or simply enjoying some downtime, this collection has something for every occasion.
The collection features t-shirts in different styles and colours. The front and back tan tee is an essential piece, with a clean, minimalistic design incorporating Minecraft-themed graphics. Made from soft, breathable fabric, it’s perfect for everyday wear. The grey mineral wash tee offers a slightly worn, vintage look with a hint of blue, while the lime green tank top adds a vibrant pop of colour, ideal for warmer days or layering under a hoodie. For a more subtle option, the black short sleeve tee pairs well with almost anything, featuring fan favourite Minecraft character graphics.
For cooler weather, the collection has cosy options to keep young Minecraft enthusiasts warm without sacrificing style. The green fleece hoody is perfect for layering over any of the tees or tank tops, offering warmth and comfort with its soft fleece interior. For added style, the tan all-over print hooded fleece features fun Minecraft elements and a bold, eye-catching design, making it perfect for any fan looking to stay cosy while still repping their favourite game.
The collection also includes joggers and jogger shorts, designed for all-day comfort and play. The black jogger and tan jogger offer a soft, stretchy fit that allows for freedom of movement, whether running, jumping or simply relaxing. For warmer days, the black jogger shorts and tan jogger pants provide breathable options that are both comfortable and functional.
Finally, the collection includes a grey mineral wash tank top, offering a unique take on the classic Minecraft look. This tank is perfect for layering or wearing on its own, providing a breathable, stylish option.
Altogether, the Minecraft Boys Movie Collection at Target offers a full wardrobe for young fans of the game. Each piece is designed with the iconic Minecraft world in mind, using colours and graphics that reflect the adventurous spirit of the game.
Simba Smoby UK’s Jada Toys portfolio includes a host of Minecraft lines that are ideal for kids celebrating their fandom ahead of the upcoming Minecraft Movie.
Jada’s Minecraft Nano Metal Figure Blind Bags remain a top seller for the firm, with the range kept fresh with regular updates. This licensed collection of affordable figures is made up of blind bags, which each contain one die-cast nano collectible figure that measures just over 4cm. They offer the perfect way to collect, play and display numerous characters from the world of Minecraft. There’s also a brand-new Minecraft Nano Metal Figures Multipack, which comes with 18 characters.
Jada’s signature 2.5 Inch Metal Figs range includes core Minecraft branded figures; this lineup benefits from regular updates of popular characters. Plus, fans eagerly awaiting the movie will be excited to hear of the all-new Minecraft Movie Figures launching this April. Affordable and highly collectible, they will offer great playability and displayability – and will look great among any Minecraft fan’s existing collection of Metal Figs. Both Metal Figs Minecraft offerings are available as mixed CDU assortments and as four-packs. For more information about the full brand portfolio, please get in contact with Simba Smoby UK via the details above.
