Fresh

25th Anniversary Rarity Collection booster pack

Konami Digital Entertainment B.V.
01753 271 737
www.yugioh-card.com/uk

This November, Yu-Gi-Oh! TCG fans can finally get their hands on two new card technologies which have only been available overseas until now.

The 25th Anniversary Rarity Collection is a spectacular all-foil set with 79 of the game’s most popular cards, each available in seven different rarities, including two brand-new rarities. The first of these is the Prismatic style Collector’s Rare; made with extra sparkle, this is the same as the Japanese Collector’s Rare technology previously available only in Asia. The second is the Prismatic style Ultimate Rare. With a raised 3D varnish effect, this is the same as the Japanese Ultimate Rare technology, again only previously available in Asia. In a special twist, the structure of the 25th Anniversary Rarity Collection is like nothing seen before. Each pack has a chance to have one, two or even three of the new luxury rare technologies. Each pack will contain:

• 2 Super Rares

• 1 Secret Rare (with a 1-in-4 chance of being upgraded to a Platinum Secret Rare or Quarter Century Secret Rare)

• 2 Ultra Rares (each of which has an individual 1-in-6 chance of being upgraded to a new Prismatic style Collector’s Rare or new Prismatic style Ultimate Rare)

With every card available in every rarity, Duelists can collect matching copies, or mix and match the rarities of their favourite cards.

This unique Yu-Gi-Oh! TCG booster pack launches in the UK this November.

Noorah picture book and toys

The Lumistella Company
lumistella.com
lewis@babyrepublic.co.uk

The Lumistella Company is home to some of the world’s most beloved Christmas brands including The Elf on the Shelf as well as Elf Pets and Elf Mates. For the 2023 holiday season, the global IP company reveals the legend behind a fan-favourite character, Noorah, Santa's enchanted and extraordinary arctic fox. With a vibrantly illustrated picture book and Noorah toys hitting the market this holiday season, fans who know Noorah from the animated special, Elf Pets: A Fox Cub’s Christmas Tale, will be delighted to discover how Noorah became one of Santa’s oldest and most trusted friends and can take inspiration as they play and create their own adventures.

Extraordinary Noorah by Chanda A. Bell recounts the story of an ordinary fox - just like every other fox in the arctic circle. With a swish of her tail, Noorah learns she can spark the northern lights and pause time, a gift that will shield Santa’s sleigh so he can travel the whole world in one night. Already being met with enthusiasm from reviewers, this 32-page picture book is a fantastical tale of enchantment, perfect for young readers and anyone who believes in the spirit of Christmas.

Additional product offerings include cuddly companion, Noorah Plush, a deluxe, huggable plush toy, the perfect size for hugging and travelling. An articulated Noorah Action Figure Set comes complete with Santa’s Great White Owl and Noorah’s snowy den for hands-on, imaginative and portable play. These releases will be accompanied by the debut of a Noorah music video featuring Noorah in a new, original song on the official The Elf on the Shelf YouTube channel. A marketing campaign to support the brand will include social media and influencer support.

Heelys HO23 collection

Shiner
01172 020 120
www.heelys.eu.com
sales@shiner.co.uk

Heelys, the original two-in-one wheeled shoe that launched in 2000, rolls into the Christmas gifting season with its new HO23 range.

Ideal for encouraging children to be active over the festive period and into the new year, the collection consists of 12 new SKUs with a predominantly dark colour scheme perfect for winter. Design choices include black with neon pink, metallics, foil, camo print and unicorn graphics.

A new silver-grey/black/grey colourway in the Rezerve Low builds on the popularity of this SKU, with its Y2K inspired chunky sole and grunge aesthetic. The Pro 20 X2 in cyan/neon pink/white taps into the ongoing trend for unicorns, while the brand-new Classic EM in black and pink will add festive sparkle to the holidays. A new advert on TV, cinema and YouTube, emphasising Heelys’ longevity as the ‘original’ and best shoe with a wheel, supports the launch. Broadcasting across the UK, ROI and Spain, then advert features classic and new Heelys designs.

Available in the UK and Europe on the Heelys website and retailers, the collection comes in sizes C11-5 for two-wheeled designs and C12-7 for single wheeled styles.

Squidgems Milkshake Cup and Trash Can

Haico
0161 457 8085
www.haico.co.uk
sales@haico.co.uk

The newest additions to Haico’s Squidgems brand are the Milkshake Cup and Trash Can. They are both multi-functioning toys that can double up as a storage item, as well as a fun shaking machine to create the perfect squishy.

Users just add gloop, imagination and the squishy into the milkshake or trash can, and watch the creation come to life. The washable nature of the gloop allows the product to be reused again and again. The slow-rise foam material also offers a tactile stress-relief element, as children can squeeze the foam which promotes relaxation.

Both products are equipped with two Squidgems characters, three gloops, three pens and one bag of foam balls to use for each unique creation. The compact size of the individual squishy makes them easy to carry on the go. The decorating accessories included come in a variety of colours, opening up a variety of creative designs for each character.

The Squidgems brand is known for its loveable squishy characters that come in two themes: Pets and Monsters. Lulu the Panda and Fifi the Dog are the characters included in the girls’ Milkshake cup, whilst Tyred Tyler and Tommy Trash can be found in the boys’ version.

Both the Milkshake Cup and Trash Can have a cartoonesque design element to them, with the cup being created with a sky-blue base, magenta whip topping and embossed smiling animated face. A muted grey, vibrant green and embossed angry face has been used to characterise the trash can.

Both of these products stand out due to their re-usability features as well as their key affordable price points, making them perfect for gifts or a rainy day indoor activity.

Scrapbooking3in1Station

Canal Toys
01904 379 123
www.canaltoys.fr/en

Canal Toys, renowned for its innovative and exciting product offerings, has unveiled the Style 4 Ever Scrapbooking 3 in 1 Station, the latest addition to its popular Style 4 Ever range.

This scrapbooking station is an absolute essential for anyone looking to craft their own distinctive scrapbooks and add stylish customisations to their favourite accessories. Children can embark on hours of creative fun and kickstart their artistic journey with the notebook included in this fun kit.

Featuring an array of creative tools, including embossing paper, colourful and design-centric stickers, customisable adhesive tapes and an impressive collection of over 150 accessories, each kit comes complete with everything kids need to let their creativity run wild and bring their scrapbooking visions to life: crafting unique and unforgettable scrapbooks has never been easier.

Early feedback from Canal’s social media campaigns suggests the Style 4 Ever Scrapbooking 3 in 1 Station is poised to become a standout addition to the Canal Toys line-up. This product launch will be supported by an extensive marketing campaign encompassing digital promotions, influencer collaborations, public relations efforts, and dynamic social media engagement.

Baby born Minis

Zapf Creation
0845 0533 333
www.mgae.com

Launching this autumn, Baby born Mini comprises 20 characters to discover, each with an array of interchangeable accessories and play sets. Children can collect them, create adventures and have fun designing their own world of miniature play.

Perfect for children to play with on the go and launching under the Minis tagline ‘Play together every day’, the 7cm Baby born Minis Babies have either an exciting colour change feature or a metallic colourway, and each comes with their own pet companion. The 7cm Baby born Sisters and Brother dolls come with an interchangeable hair accessory, and all dolls have moveable arms, legs and heads.

Aimed at children 3+ and available to buy as a standalone product or as a twin pack online, the Baby born Minis Babies, and Sisters and Brother dolls, come with new Showbox Open packaging, allowing children to see inside and choose their favourite character. A collectors sheet helps children add all characters from the range to their collection.

The new collectible range opens up a world of imaginative play opportunities, with eight play sets available including a Highchair, Bathtub, Deckchair, Scooter, Horse Fun Set, Working Stroller, Birthday Table and Furniture Set. The majority of play sets come with an exclusive doll.

The Baby born Minis Campervan comes with the exclusive Jasmine Minis doll. The Campervan is highly detailed and opens up to reveal a decorated kitchen, seating area, bedroom and bathroom. Stickers allow children to decorate the Campervan however they wish, and a range of fun miniature accessories is included, such as a bike, table and stools, and grill.