fresh FRESH THIS MONTH:
Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. Here are new releases from: Canal Toys, Haico, Heelys, Konami, Lumistella Co & Zapf Creations.
25th Anniversary Rarity Collection booster pack
Konami Digital Entertainment B.V. 01753 271 737 • www.yugioh-card.com/uk
This November, Yu-Gi-Oh! TCG fans can finally get their hands on two new card technologies which have only been available overseas until now. The 25th Anniversary Rarity Collection is a spectacular all-foil set with 79 of the game’s most popular cards, each available in seven different rarities, including two brand-new rarities. The first of these is the Prismatic style Collector’s Rare; made with extra sparkle, this is the same as the Japanese Collector’s Rare technology previously available only in Asia. The second is the Prismatic style Ultimate Rare. With a raised 3D varnish effect, this is the same as the Japanese Ultimate Rare technology, again only previously available in Asia. In a special twist, the structure of the 25th Anniversary Rarity Collection is like nothing seen before. Each pack has a chance to have one, two or even three of the new luxury rare technologies. Each pack will contain: • 2 Super Rares • 1 Secret Rare (with a 1-in-4 chance of being upgraded to a Platinum Secret Rare or Quarter Century Secret Rare) • 2 Ultra Rares (each of which has an individual 1-in-6 chance of being upgraded to a new Prismatic style Collector’s Rare or new Prismatic style Ultimate Rare) With every card available in every rarity, Duelists can collect matching copies, or mix and match the rarities of their favourite cards. This unique Yu-Gi-Oh! TCG booster pack launches in the UK this November.
Noorah picture book and toys The Lumistella Company lumistella.com lewis@babyrepublic.co.uk The Lumistella Company is home to some of the world’s most beloved Christmas brands including The Elf on the Shelf as well as Elf Pets and Elf Mates. For the 2023 holiday season, the global IP company reveals the legend behind a fan-favourite character, Noorah, Santa's enchanted and extraordinary arctic fox. With a vibrantly illustrated picture book and Noorah toys hitting the market this holiday season, fans who know Noorah from the animated special, Elf Pets: A Fox Cub’s Christmas Tale, will be delighted to discover how Noorah became one of Santa’s oldest and most trusted friends and can take inspiration as they play and create their own adventures.
Extraordinary Noorah by Chanda A. Bell recounts the story of an ordinary fox - just like every other fox in the arctic circle. With a swish of her tail, Noorah learns she can spark the northern lights and pause time, a gift that will shield Santa’s sleigh so he can travel the whole world in one night. Already being met with enthusiasm from reviewers, this 32-page picture book is a fantastical tale of enchantment, perfect for young readers and anyone who believes in the spirit of Christmas. Additional product offerings include cuddly companion, Noorah Plush, a deluxe, huggable plush toy, the perfect size for hugging and travelling. An articulated Noorah Action Figure Set comes complete with Santa’s Great White Owl and Noorah’s snowy den for hands-on, imaginative and portable play. These releases will be accompanied by the debut of a Noorah music video featuring Noorah in a new, original song on the official The Elf on the Shelf YouTube channel. A marketing campaign to support the brand will include social media and influencer support.
Heelys HO23 collection
Shiner • 01172 020 120 www.heelys.eu.com sales@shiner.co.uk Heelys, the original two-in-one wheeled shoe that launched in 2000, rolls into the Christmas gifting season with its new HO23 range. Ideal for encouraging children to be active over the festive period and into the new year, the collection consists of 12 new SKUs with a predominantly dark colour scheme perfect for winter. Design choices include black with neon pink, metallics, foil, camo print and unicorn graphics. A new silver-grey/black/grey colourway in the Rezerve Low builds on the popularity of this SKU, with its Y2K inspired chunky sole and grunge aesthetic. The Pro 20 X2 in cyan/neon pink/white taps into the ongoing trend for unicorns, while the brand-new Classic EM in black and pink will add festive sparkle to the holidays. A new advert on TV, cinema and YouTube, emphasising Heelys’ longevity as the ‘original’ and best shoe with a wheel, supports the launch. Broadcasting across the UK, ROI and Spain, then advert features classic and new Heelys designs. Available in the UK and Europe on the Heelys website and retailers, the collection comes in sizes C11-5 for two-wheeled designs and C12-7 for single wheeled styles.
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