Fresh

Baby born and Baby Annabell

Zapf Creation   •   0845 0533 333   •   www.mgae.com

Across its Baby born and Baby Annabell portfolio, Zapf Creation continues to innovate and bring out new products each year to keep up with current trends and stay relevant to its audiences.

This autumn, the Baby born 43cm dolls have been renamed Emma, Eva and Jonas after the characters from the show, meaning children can engage with the characters on and off screen. This underpins the new marketing strategy for the brand to align with its successful animated series that launched last year. The dolls also come with additional new functions to create a more imaginative playtime experience. Aimed at children aged three and up, there are 10 lifelike functions and 10 accessories, pus a QR code to take owners of the new doll to the animated series.

Baby Annabell has also expanded further into the toddler category with the launch of Baby Annabell Hannah Let’s Play 36cm – the brands first interactive doll for toddlers as young as one year old. It comes with a line-up of special features and being 36cm with a soft body, is the perfect size for toddlers to hold, cuddle and nurture. This new nurturing doll is being supported by a new TVC specifically targeting parents rather than children, highlighting the benefits of playing will dolls.

The new Baby Annabell Sweet Dreams Bed comes with a light-up canopy and lullaby feature. Designed for open-ended role-play, children can dress their doll in the new Sweet Dreams Gown.

Also new to the Zapf Creation portfolio this autumn is an extension to the For Babies range, which is suitable from birth. Under the Baby born brand new Sleepy Deer, Fox and Mouse are cuddly and soft-bodied with finger pockets to bring them to life with movement. Each doll features ears or a tail which babies can grip on to and encourage fine motor and developmental skills from birth. The Baby Annabell For Babies range is available to buy in a soft sand colour and a light mauve, and designed to encourage early curiosity with an integrated rattle plus a soft fabric body for cuddles.

L.O.L. Surprise! Mermaid

MGA Entertainment   •   0845 0533 333   •   www.mgae.com

Brand new for autumn 2024, L.O.L Surprise! has recently announced the launch of the L.O.L. Surprise! Mermaid Tots, L.O.L. Surprise! Mermaid Tweens and L.O.L. Surprise! Mermaid Baby Sisters. The new range of mermaid-themed characters is a first for the fashion doll brand and has already made a splash following its launch last month.

The brand-new Mermaid Tweens Fashion Dolls, priced at a lower price point of £14.99 for the first time ever, are representative of MGA’s ongoing missions to offer more accessible price points and increased play value for its customers. The new lineup of dolls features four new characters: Lola Waves, Lana Marine, Cleo Cove and Serena Finn, all dressed head to tail in mermaid fashions, including beautiful colouring changing mermaid tails. The dolls come with multiple mermaid-themed surprises to unbox, including fashions, accessories and more, allowing for hours of surprise and play.

Children can unleash their creativity with the new Mermaid Tots by enjoying water play and making their very own unique colour-changing mermaid tail using the ingredients provided. Bringing an all-new play pattern and hours of waterplay fun, children simply pour the ingredients into the mould and enjoy multicoloured tails. The tail mould fits any L.O.L Surprise tot, so children can transform their favourite characters into mermaids with endless colour-changing combinations, and the ball doubles as a unique hot tub display.

Children can also collect Lil Sisters to add to their Mermaid collection with the new Mermaid Baby Sisters. Users can simply pop the mermaid tail on to transform their favourite Baby Sis into a magical Mermaid or dip the tail into the water for a colour change surprise.

Airbrush Plush Cosmic Unicorn

Canal Toys   •   01904 379 123   •   www.canaltoys.fr/en

Canal Toys’ Airbrush Plush range has expanded again with new characters keeping the range fresh. Joining the collection is the Airbrush Plush Cosmic Unicorn – an adorable soft toy providing the perfect blank canvas for kids to design on and make it their own.

Children can use the airbrush tool to decorate and style their toy with the washable chalk-based coloured markers. Each character in the range is a blank canvas waiting to be brought to life, using the included markers and stencils to customise plush, creating unique designs. Users can spray directly onto the fur or choose from 120 stencils to create patterns and designs. Once done, the plush can be washed and decorated again and again. Also available are additional markers and stencils for continued wash and play.

Children can ask their unicorn a question, then press its magical horn and watch it change colour to reveal an answer. Kids can also use the torch to reveal the unicorn’s glow-in-the-dark feature and wash their interactive plush with water to start all over again. The Airbrush Plush Cosmic Unicorn is available now and is being supported by a fully integrated media campaign.

Furlings

Funrise   •   01908 555 640   •   www.funrise.com

Funrise is gearing up for the marketing launch of interactive plush toy Furlings this month. There will be three different versions: Aspen, the loving dragon; Finley, the adventurous Yeti and Cleo, the mischievous jackalope. With their long whimsical tails, magically animated eyes and fluffy fur, Furlings make perfect companions.

Packed with over 80 interactive features that include grins and growls, each Furlings character reacts to a child’s play patterns. The more a user interacts with the Furling, the more the Furling toy will interact with the user. Kids can continue to tickle the Furling’s belly and watch as the Furling goes from giggling to uncontrollable laughter. They can also press the Furlings' nose and watch its eye go red, displaying annoyance with a growl. As kids continue to press, they can watch as the Furling gets angrier; its eyes go bright red and angry with a loud grumbling roar.

Marketing is promised to be a major pillar in the release and Funrise will launch a heavyweight 4-level marketing campaign to create major demand for the brand This will include TV, streaming, influencers and a bold out-of-home campaign.

Mini Micro Glow

Micro Scooters   •   01206 381 320     tradeorders@micro-scooters.co.uk

Powered by natural or UV light, the Mini Micro Glow emits a soft glow during the day and shines brightly when the sun goes down. This scooter is available to order in aqua and pink colours and incorporates light-up LED wheels to add extra glimmer, turning kids' scooting energy into bright white light without any batteries. With an adjustable handlebar, strong rear brake and durable construction, the Mini Micro Glow is the ultimate pre-school scooter that has already been highlighted as a Christmas must have by UK journalists and publishers. The Mini Micro Glow is built to last with replaceable parts and comes with superb retailer aftercare support. A full selling suite is always available, including imagery, videos, infographics, GIFs, copy and more. The product also benefits from robust marketing support, including POS, PR, influencer, and other offline and online marketing initiatives.

Maths Magic Clever Pocket Tonie

Tonies   •   www.tonies.com   •   sales@tonies.com

Countdown TV presenter and maths whizz, Rachel Riley, has joined forces with Tonies to create the new Maths Magic Clever Pocket Tonie, which launches on 20th September. Featuring a plethora of puzzles, games and music, Maths Magic has been designed to support children aged 5-7 years old with Key Stage 1 maths learning. Including six chapters with a runtime of 35 minutes, Rachel takes young listeners on an audio adventure where they meet a wide variety of colourful characters, as they solve maths puzzles and mysteries along the way. A valuable learning tool for the early years, this Tonie shows children how maths is used in everyday life in a fun and easily digestible audio format.

Maths Magic is part of the brand’s new educational Clever Pocket Tonie range aimed at pre-schoolers through to Key Stage 1 children, with prices starting at £8.99 for single Clever Pocket Tonies and £19.99 for 4-piece sets. Expanding Tonies’ educational offering, the range debuted in August, with collaborative titles with the Natural History Museum and Big Bright Feelings, alongside Animal World Record Breakers, Cool Jobs, Joke of the Day and Team Spartacus original Tonies titles. Alphablocks & Numberblocks, Learn with Twinkl, Daily Routines: Toothbrush Timer and Rebel Girls will also join the Clever Pocket Tonie range this September, offering families a full compendium of educational titles to keep young minds growing.

Remote Control Construction range

MCC Stock Solutions   •   sales@mccstocksolutions.ie

MCC Stock Solutions aims to fuel the imagination of children with its innovative range of remote-control construction vehicles.

The company’s range consists of a Dump Truck, a Cement Truck, a Bulldozer with a smoke exhaust function, an Excavator with a smoke exhaust function and a Tower Crane. Each vehicle is crafted with precision, offering a realistic experience that sparks curiosity and hands-on learning. These vehicles capture the essence of real-world engineering on a small scale, allowing children to explore the world of construction right from their back gardens.

MCC Stock Solutions provides products that not only offer fantastic play value but also educate. Beyond their functionality, its range of products are tools for connecting children to the broader world. Through play, children develop an understanding of teamwork, problem-solving and the intricacies of construction processes.

The company is committed to providing high-quality, durable remote-control construction vehicles that will inspire the builders and engineers of tomorrow. As children operate these machines, they are building a foundation of skills and interests that could one day lead to real-world innovation.

Licensed MoVe Rollacase ride-on suitcases

MV Sports   •   01217 488 000   •   www.mvsports.com info@mvsports.com

MV Sports is celebrating a successful roll-out of its new MoVe Rollacase wheeled ride-on suitcase range.

Available in Paw Patrol and Peppa Pig designs that reflect the characters and colours of each property, the ride-on suitcases are ideal for holidaying families, kids heading to spend the weekend with their grandparents and taking along to family-friendly festivals and other attractions.

Each case transitions seamlessly from a pull-along to a ride-on or carry case and is built for both safety and comfort. Kids up to 20kg can sit on the ergonomic seat and place their feet on the foldaway footplates, which offer stability and grip, while parents pull the ride-on suitcase along using the strap. Kids can also propel themselves along simply by folding away the footplates and pushing with their feet on the floor. The wheels are wide and durable to ensure smooth travel on a variety of terrains.

Inside, there’s space for toys, books, clothing and more – anything a child deems essential can be packed safely inside and secured with the handy elastic straps. The ride-on suitcases come ready-to-ride/roll and can also be locked for added peace of mind when travelling.