News Analysis - Cliptoys

ClipToys Magic set to bring the magic to Los Angeles

Rami Yadin, founder and CEO of ClipToys Magic, spoke with Toy World about the company’s ranges and its upcoming debut at the LA previews this September.

Why are you showcasing in LA?

A little over a year ago, ClipToys Magic launched at Distoy 2023. Since then, the range has been distributed in over 19 European, Asian and South American countries by some of the world’s top toy distributors. We’ve now set our sights on introducing our kid-friendly Magic toy line to the US and Canada at the LA previews this September. ClipToys Magic products are innovative and successful in over 19 countries and counting because of their packaging, which is colourful and invites fun. The products inside are geared to kids and are easy to learn, so children don’t have to be the next illusionist to entertain their family and friends.

Why should distributors and retailers look to work with you?

ClipToys Magic’s products are not the kind of traditional magic products that have often been on sale in the past. They come in colourful, beautifully packaged boxes that are bursting with content and absolutely belong in the toy aisle. Our innovative collection simply jumps off the shelves, and our pricing structure is also very attractive. I know from personal experience that today's distributors and retailers need a good margin in order to survive, and most of the products in this line can be sold for under £10 at retail.

Tell us how you work with retailers so they can make the most of your ranges?

The presentation of a product line is key. ClipToys Magic has created CDUs to best showcase its products, which can be placed beside the cash register or on the shelves. Each product comes with a QR code which, once scanned, pulls up a simple video with no language or complicated translation necessary, making it suitable for children around the world. Because of this, children from the age of four can learn how to play by themselves.

A unique aspect of this line is its level of innovation. ClipToys Magic started with a core range that has now expanded, and in each exhibition space, new products are revealed, creating a wow effect in each showroom. We have developed unique product lines for each type of retailer, keeping their products separate from each other.

Where can visitors find you at the show?

We invite distributors worldwide to visit our showroom at the LA previews, in the 1960 Toy Building in Suite 350.

How should people get in touch to book meetings?

If you would like to book a meeting with ClipToys Magic in LA, please contact Adrienne Abrevaya at adrienne@aa-globalink.com to set up an appointment.