MGA Entertainment

0845 0533 333 | www.mgae.com

MGA Entertainment launched MGA’s Miniverse in the US late last year with a social media campaign, a first for the global toy brand. Since then, the ‘kidult’-targeted brand has had great success, selling more than 1.5m balls to date and earning its way into theTop 5 New Toys.

MGA’s Miniverse launched in the UK just over two months ago and the success has continued, racking up follower numbers across its social media channels and partnering with some of the biggest crafting influencers on TikTok including Kira Goode who boasts more than 700,000 followers and 32m likes.

The range launched with two food themed collections: Make it Mini Food Café Edition and Make it Mini Food Diner Edition. The brand combines the two latest TikTok crazes, miniature items – in particular food – and crafting.

The love for crafting accelerated, and the trend of ‘mini-crafting’ emerged, amid the global pandemic and has risen at a rapid rate. As people adjust to the new pace of post-pandemic life and the stresses of work and school, kids and kidults alike are leaning into hobbies away from screens, prioritising their mental health.

The miniature collectible brand is the perfect way for collectors to embrace their creative side, delivering hands-on fun and offering an engaging method to craft in their own unique way, as well as offering an aesthetically pleasing way to display their personalised creations.

Each collectible comes in blind packaging – a ball that is peeled open to discover individually wrapped tiny ‘ingredients’, kitchen accessories and a mini recipe card that come together to create delicious-looking culinary creations. Consumers follow the recipe card using all the intricate utensils and ingredients to create their food masterpiece which hardens in daylight or UV light for permanent display. These craftable collectibles are not for eating but offer miniature lovers and craft enthusiasts an engaging activity and display to add to their mini collections. Retailing at below £10, the pricing is representative of MGA’s ongoing mission to provide smaller and more affordable toys amidst rising inflation. Not only Is the range highly detailed and affordable, MGA’s Miniverse is a mini collectible that users can prep, set and collect.

0203 417 6565 | trade@craftbuddyltd.co.uk | www.craftbuddyltd.co.uk

Craft Buddy, the company behind the popular diamond-painting brand Crystal Art, continues to evolve as creative play grows in popularity among kids and adults.

The new range of Crystal Art Buddies enables users to make their own sparkly, collectible wooden figurines using the Crystal Art technique. Crystal Art is a fun and easy craft activity for the whole family. Buddies is an ideal entry point to the craft as each one takes only 20-30 minutes to make, and the kits contain all the tools, crystals and instructions needed to complete the project. Series 1 was launched last year and includes 25 Buddies with popular characters from the Disney, Marvel, Star Wars and LOL! Surprise universes. This year sees the launch of series 2 which features over 30 characters including new licensed designs. Each Buddy is approximately 11cm in size and comes with a laser-grade plywood base. A whole collection of Paddington Crystal Art items has also just launched including stickers, cards, canvas pictures (30cm x 30cm), notebooks and a buildable London scene featuring a Crystal Art Tower Bridge, red London bus and the loveable bear from darkest Peru. The new Star Wars Droids Hanging Scroll kit contains everything required to create a 35cm x 45cm Crystal Art hanging scroll, while the Star Wars Keyring Kit makes three keyrings with sturdy metal rings. Crystal Art Keychains make the perfect gift; there’s a new LOL! Surprise Key Ring Kit as well as Little Mermaid and Star Wars varieties featuring all the most popular characters.

The new LOL! Surprise Crystal Art Secret Diary kit contains a 48-page lockable diary plus all the crystals required, a tray, pick up pen and jelly wax, while the new LOL Surprise Neon QT Accessory Bag comes with a 21x25cm bag to decorate.

The Winnie the Pooh Crystal Art 3D Scene transports kids to the whimsical world of Winnie the Pooh, Rabbit, Piglet, Eeyore and Tigger. At 18.5cm x 10cm x 25cm, this wooden 3D scene creates a magical wonderland to brighten up bedrooms.

Crystal Art Marvel Foldable Storage Boxes come with everything needed to create either a Spiderman or Iron Man 30cmx30cm foldable storage box including all resin gems, two pick up pens, two trays and jelly wax. Disney Crystal Art Notebooks come in Minnie, Little Mermaid, Lion King and Moana designs and contain 50 lined pages. They are 26x18cm in size and come with everything required to produce a beautifully decorated notebook.

Disney Crystal Art cards are available in two sizes, with either Christmas and general greetings cards featuring Bambi, Winnie The Pooh, Mickey, Minnie, The Lion King and Frozen