Creative Kids

07827 880 159 | www.creativekids.com | grant@creativekids.com

The popular game Adopt Me! is about to get the Creative Kids treatment with a new partnership. Hitting retail this autumn/winter, the Adopt Me! world is coming to life through compound play, arts and crafts and novelty stationery. Creative Kids’ house brands will all offer a new way to play alongside the adorable Adopt Me! characters.

With a focus on extended arts and crafts play patterns, the Creative Kids line uses the core elements from the game. It includes Zzand, the sand that won’t stick to your hands, housed in an Adopt Me! egg along with a surprise pet stamper, plus an Adopt Me! Lock N’ Squeeze Egg featuring GooZooka slime and squishy pet, customisable by unlocking the Adopt Me! key and adding coloured glitter. There’s also a mini room straight from the game put together by kids, with customised crafted clay characters and scene accessories. Other new developments in the range include Creative Kids’ Customer Cuties,

Tonies has been adding licences to its portfolio from popular TV, film and literary works. The success of the brand has been driven by the range of licences and the fact that the company keeps its portfolio current, with new

The Disney Tonie portfolio has always been one of our most popular licensed collections, with Frozen, The Lion King and Moana featuring in the top ten bestsellers list. The most recent launch from Disney Tonie was Encanto, which is anticipated to be yet another hit. The tale follows the Columbian Madrigal family who are gifted with magical powers from the ‘Encanto’. Packed with music and storytelling charm, the Tonie also includes readings of the Encanto story in English

Early years licences are a strong category for Tonies and On the Road with Peppa Pig has consistently been the bestselling title for the company in the UK. Following the success of On the Road with Peppa Pig, and George Pig, which was released last year, Tonies recently launched Peppa’s Bedtime Stories, which was created to help parents settle little CoComelon joined the portfolio last summer and was an immediate hit, shooting into the company’s top five of all-time bestsellers. Tonies recently launched two new CoComelon Tonies: Getting Ready with JJ and Outdoor Adventures with JJ. Getting Ready with JJ includes 20 songs to help with a child’s daily routines – there are songs about brushing teeth, bed & bath time, cleaning up time and social manners such as saying please and thank you. Outdoor Adventures with JJ takes children on an outdoor musical adventure with 20 hits about animals, the

Paw Patrol is another early years’ favourite which has continued to be a high seller. The Paw Patrol series follows a young boy, Ryder, who leads the Paw Patrol, a crew of search and rescue dogs. Paw Patrol: Chase is on the top ten best sellers list. The newest release saw Paw Patrol Tonies for Rubble, Rocky and Everest, and there are soon to be even more Paw Patrol Tonies releases.

CALLING ALL SUPERHEROES! AMSCAN HAS SOMETHING FOR EVERYONE!

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Series 1 Collectibles

60+ 60+ FIGURES TO COLLECT

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84% of kids aged 5-12 love Piñata Smashlings

Bruder

00353 67 63800 | www.bruder.de | info@alpha-toys.co.uk

Bruder will be giving the cabs of its Scania trucks a facelift in early summer 2023, in line with the brand’s recently revealed overhaul. The current R series of licensed models is based on the real-life vehicles made by the Swedish transport specialist, which are characterised by their durability, robustness and versatility. These features make Scania a perfect fit for Bruder’s portfolio of ‘just like the real thing’ toys. Suitable for kids from the age of four, the trucks allow children to playfully explore the fascinating world of logistics.

The modern new Scania driver's cab features a striking radiator grille and a sporty appearance, which Bruder’s range of models faithfully replicates in 1:16 scale. The doors of each vehicle can be opened and the mirrors fold in, while every detailed cabin can comfortably accommodate a matching bworld figure (sold separately).

A range of new models will be available from July onwards, all of which feature the updated Scania cab design: the Scania Super 560R Construction Site Truck with Crane and Two Pallets, the Scania Super 560R Tow Truck with Light & Sound Module and Bruder Roadster, the Scania Super 560R Liebherr Crane Truck with Light & Sound module, the Scania Super 560R Cattle Transportation Truck (complete with one cattle figure), the Scania Super 560R UPS Logistics Truck With Forklift, and the Scania Super 560R Fire Engine with Ladder, Waterpump and Light & Sound Module.

The body of the Scania Super 560R Construction site truck consists of a tiltable loading area with three drop sides that can be folded down. Behind the driver's cab is a 360° rotating telescopic loading crane, which can be held in any position by locking the locking device. For that all-important stability during the loading process, extendable and lowerable supports are attached to the sides. A pallet fork with two pallets and a bucket grab are included for added play value.

The Scania Super 560R Tow Truck with Bruder Roadster set is ideal for rescuing broken-down vehicles. The platform can be lowered, just like a real towing vehicle, and the lifting crane can be extended and swivelled. The loading gear, consisting of chains and wheel claws, enables the Roadster to be lifted and loaded safely and quickly. Wheel chocks and foldout supports provide a secure hold and treaded tires complement the vehicle.

Bruder toys are made of high quality, recyclable plastics, such as ABS. Production takes place exclusively in the EU, for the most part at the main site in Fuerth/Bavaria, and an extensive spare parts service ensures sustainable long playability and plenty of fun.

Basic Fun!

0118 925 3270 | www.basicfun.com | Tim.Ives@basicfun.com

Basic Fun! UK’s catalogue of licensed brand has a flurry of exciting new lines to discover in 2023. There are huge developments in the Care Bears Master Toy collection, not least the launch of Care Bears Lil Besties. This new line of collectible mini Care Bears will take the brand to the playground, with pocket money price points and 50+ Lil’ Besties to collect across the launch collection, all with different expressions and fun action poses. Fans can discover surprise reveal single figures that come with accessories, as well as Lil Cubbies 360-degree mini playsets featuring two Lil Besties and seven accessories.

In the Care Bears plush collection, Destiny Bear is a UK exclusive. This bear’s fur is a vivid magenta - the 2023 colour of the year. The new limited-edition Bedtime Bear features a nighttime glowing belly badge, while the special edition Dare To Care Gold Bear comes with a collectable gold figurine, as will Always Here Bear. This eco-friendly big-hearted bear believes everything is better when shared with those who matter most. Both

zurutoys.com | sales@zuru.com

With licensing a key mainstay of its overall business growth strategy, Zuru unveils Snackles – a brand new range of collectible plush featuring some of the world’s hottest licensed snack brands.

The award-winning toy manufacturer has collaborated with new partners and licences, tapping into the expanding plush trend to develop a lineup of super-soft velour characters featuring a real molded mini replica snack.

Available as super-size and small versions, both lines comprise 11 characters to collect. The blind-packaged capsules provide a surprise reveal for the smaller line, while the super-size styles are available as non-blind for consumers attracted by collectible animal characters and favourite household brands.

Froot Loops, Reese’s, Mike and Ike, and Chupa Chups are just some of the brands to be brought to Snackles, paired with cuddly characters. Each character comes with its own backstory and includes a comic strip to show how it fell in love with its snack, further increasing brand connection and the desire to collect.

www.bigpotato.co.uk

| trade@bigpotato.co.uk

Big Potato Games has partnered with Aardman to launch a new Wallace & Gromit family game, Obey the Clay. They’ve joined forces with the animation studio to create a speedy clay battle, where two teams take on 300 unique challenges. The faster a team completes its challenge, the less time the other side will have left, and if a team runs out of time, it’s a point to the opposition. At the centre of it all is the Sounds of Time, a specially designed, easy-flip sand timer which uses glass beads to produce a tensionbuilding pouring sound. The round is over when players can no longer hear

The clay is specially sourced and selected for use in this fast-paced clay game. One player acts as the Clay Master who flips the timer and reads the first challenge to Team A for the game to begin. Team A works together to complete the random mission as fast as they can. The moment they’re done, the Clay Master flips the timer and reads a new challenge to the opposition. Each card features an original challenge inspired by a character or moment from Aardman’s iconic catalogue of films and TV shows including Chicken Run and

There’s no way to predict what the next challenge will be, so everyone has to be ready with their clay and a pair of authentic Aardman ‘eyes’. The side that can muster up three points first is declared the Obey the Clay

Obey the Clay kicked off 2023 by winning a Hero Toy Award at London Toy Fair.