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RMS International
www.rmsint.com | sales@rmsint.com
RMS boasts a strong character licensed portfolio, collaborating with industry leaders such as Mattel, Hasbro, MGA, Universal and Moonbug, among others. By aligning with the hottest properties in the market, RMS has experienced tremendous success in the last two years, strengthening its licensing relationships and further solidifying its position at the forefront of the industry.
The company’s comprehensive character licensed portfolio covers a wide range of key toy categories including Arts & Crafts, Bubbles, Wooden Toys, Stationery and Sensory ranges.
RMS has recently built on the triumph of its established Arts & Crafts collections, and the ‘paint-your-own characters’ range has emerged as a clear standout. These offerings, featuring well-known characters from popular properties, have been a success with retailers and end consumers alike. Now, RMS has joined forces with Nickelodeon to introduce four Paw Patrol paint-your-own characters, including beloved characters Chase and Skye. To further enhance the experience, the cleverly designed Paw Patroller packaging not only lends a unique brand identity to the product but can also be repurposed as a play vehicle, providing an added layer of enjoyment for children.
RMS has made significant investments in the bubble product category over the last 12 months. With bubble products in all major licences from Barbie to Netflix's hottest preschool show, CoComelon, RMS has shown its commitment to providing quality bubble products for all. The company has even dedicated a tooling budget to enhance entrylevel bubble wands with character-moulded handles, giving them a point of difference. This spring/summer, two new moulded bubble machines will hit the shelves. These include a handheld electronic bubble blower inspired by CoComelon and a full character JJ bubble machine.