Brainstorm

01200 445 113 | www.brainstormltd.co.uk

Brainstorm’s ever-popular distribution line Eugy continues to accumulate new customers thanks to its diverse range that spans multiple retail channels. Initially launched by Brainstorm in 2019, Eugy is a range of 3D craft models made from environmentally friendly, biodegradable card and natural eco-friendly ink, put together with non-toxic glue. Each model is built by following a simple number sequence and children will enjoy creating and collecting them all.

There are currently 53 Eugy models in the range including Squirrel, Moose, Holstein Cow and Unicorn Sky, with more added in phases throughout 2023 including Red Dragon. Brainstorm has invested heavily in the brand with FSC eco-friendly POS to ensure retailers can benefit from the product’s eco-credentials. An eye-catching FSDU enables stockists to showcase the products to maximum effect, while those who find space is at a premium can opt for a sustainable CDU.

My Very Own Fairy Cottage Keepsake Box is a cute craft kit that taps into the air-clay crafting trend while allowing children to design their very own fairy-inspired keepsake box. The lid can be accessorised to include an airclay toadstool home for adorable fairy and unicorn figures, made using three types of easy-to-use air-drying clay including bubble for vivid green grass and glow clay so the craft glows in the dark. The set includes moulds to help create shapes and a step-by-step guide.

The Original Glowstars Company is an iconic brand. Brainstorm has introduced plenty of innovation to the range, including a huge selection of glow in the dark products that can be used to decorate walls and ceilings. The company has also developed the brand to incorporate a craft element with Glow Window Art. The set includes peelable glow window decorations in more than 60 designs. Children can choose one of these or create their own. Decorated using one of five different coloured glow paints, the finished glow creations can be easily stuck to windows, mirrors and more when dry. The bumper value pack comes with two beautiful glow suncatchers that can be displayed on the included stands or hung in a window. The glow paints can be charged with light during the day, ready to watch them glow at night.

FRESH THIS MONTH:

Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. Here are new releases from: Big Potato, IMC Toys, Eolo, Explosm, Funko, Hachette, MGA, Zuru