Infant Toys

Vivid Goliath

01483 449 944 www.vividtoysandgames.co.uk

Modimi is a sustainable, sensory and stackable infant toy range. The unique modular toy system supports the different development phases while an infant is growing, from 10-36 months. Modimi is a blend of sensory and modular blocks which is an exploration full of surprises for an infant during their journey of discovery through play.

Infants will be able to build, touch and crinkle the different buildable parts of the planet-friendly animal collection with a variety of sensory experiences to discover. Modimi comes in five different characters, each with their own unique characteristics and parts to cover all development stages.

The future-focused toy range is deliberately designed to complement each milestone in a child’s evolution from baby to toddler.

The entry price point Baby Elephant and Puppy are highly giftable and full of crinkles, squeakers and rattles. Other animals in the range include more stackable components to allow curious minds and hands the opportunity to build their own wacky characters. The dinosaurs come with multiple blocks and switchable heads to build a family of prehistoric pals. The range is presented in simple packaging to help focus on the ranges’ environmental credentials and stand out on shelf. Marketing plans include a mass awareness campaign which is digitally led to tap into millennial mums who spend a high percentage of their time consuming digital content. With a focus on first time parents and gifters, content is being created to span YouTube and social channels as well as working with key influencers.

Tomy 01392 281 927 | www.tomy.com

Specialists in the infant category, the Lamaze brand is a global powerhouse which launched nearly 30 years ago, with its innovative toy range validated by medical experts and industry leaders. Curated with parents in mind, each toy has been designed to pave the way in the developmental play space.

The leading brand in the newborn and infant category has recently seen a refresh to align with growing consumer demand for more modern, aesthetic designs. Guided by feedback from new mums and the general buyer’s market, the team at Lamaze has refreshed the colour scheme of its new ranges. Lamaze favourites including Freddie the Firefly, Captain Calamari and PupSqueak also now feature the same colour palette, offering a sleek and modern design across the Lamaze portfolio of products.

Dogs. These fashionable, huggable pups are 25cm in size and there are six different breeds to collect: cocker spaniel, dalmatian, husky, Pomeranian, poodle and Yorkshire terrier.