Infant Toys Melissa & Doug

0800 731 0578 | www.MelissaAndDoug.com

Known for creating timeless toys that offer open-ended play, Melissa & Doug’s baby and toddler range aims to stimulate the key developmental skills very young children need to master during their early life stages, including handeye co-ordination, fine motor skills and social skills, plus early number and letter recall.

The new hero product in the range this year is the Wooden Work & Play Desktop Activity Board, which lets kids mimic their parents as they ‘work from home’. The desktop includes a pretend laptop with rubber buttons to press and a mirror instead of a screen, as well as a slidable ‘mouse’, rolodex address book, numbers and letters dial plus a pretend coffee mug.

Launched earlier this year in time for summer, the Ice Cream Take Along Activity Toy is an expandable, multi-sensory soft toy with a mix of textures for babies to explore. From birth, babies can feel the toy vibrate and listen as it chimes. To help parents who have their hands full, it can clip to most surfaces including highchairs and strollers. The scoops come in different patterns and colours, feature friendly faces and are made from textured materials to create a complete sensory playtime experience.

Perfect for family outings or just playing at home, the Farmers Market Fill & Spill is a tactile and friendly-faced food collection which encourages role-play. Packaged neatly in a mesh tote bag and filled with four soft-play food pieces, the toy develops sensory and fine motor skills from birth. Infants can ‘fill and spill’ the groceries, mimicking parents’ shopping habits, or simply play with the friendly characters, each one of which has a different sound to discover: rattle, chime, rustle and squeak.

Launched last year, the award-winning Wooden Shape Sorting Grocery Cart, as seen on ITV’s This Morning, is still a best-seller in the range thanks to the multitude of skills it helps develop: fine and gross motor, problem-solving, and colour and shape recognition. Very young children can sort the colourful chunky wooden food shapes through the holes in the sides of the cart and place them into the two wooden puzzle boards that can be stored neatly inside. As children grow, the cart can be used as a push toy to help build motor skills and inspire imaginative play.

The Pineapple Soft Stacker offers sensory play and develops fine motor and problem-solving skills in babies from the age of six months. It can be grasped, squeezed and stacked, whilst the soft, textured fabric-covered rings and rustling leaves provide a range of sensory experiences. With its rattling and rocking base, the cheery pineapple encourages exploratory, skill-building and character play.

HTI Toys

01253 778 888 | www.htigroup.co.uk.uk

HTI Toys continues to enhance its portfolio of infant and pre-school products. The Tiny Teamsterz range, targeted at very young vehicle enthusiasts, is one of the popular categories in the successful Teamsterz Brand. Also sitting within Teamsterz is the licensed range of JCB toys which includes My First JCB, perfect for the youngest digger, dump truck and tractor fans.

Rolling into the line-up this season is the My First JCB Take Apart Joey vehicle. Providing two ways to play, Take Apart Joey JCB can be a building toy or a free-wheeling construction backhoe. The front bucket and rear scoop can be manually moved, created to aid the development of a child’s motor skills, and the rounded chunky design is perfect for little hands. This interactive toy includes an easy to operate, battery-powered drill with tightening and loosening functions for further role-play fun.

Also new to the range is the My First JCB Tommy Transporter. Complete with two My First JCB Trucks the transporter is packed with features. The freewheeling construction vehicle has two levels that can hold up to four cars, boarded via the loading ramps, and the rounded, chunky design is ideal for small hands to grasp. Suitable for children from 12 months old, the Transporter is a brightly coloured JCB design and has infant friendly decals. In addition, the My First JCB Big Wheeler Dougie Dump Truck and Joey JCB are new to the JCB infant line-up. These chunky plastic, freewheeling trucks feature a manually operated tipping trailer and pre-school friendly decals and designs. The Big Wheeler Dougie Dump Truck and Joey JCB are guaranteed to provide role-play fun for all budding construction workers.

These products are a complete solution for anyone who loves digger toys, and early learning is not complete without pretend play. The more imaginative the play is, the more a child’s creativity and imagination will grow.

Like the main Teamsterz range, the Tiny Teamsterz line up is constantly evolving and developing to meet the demands of the market. Tumbling toys are a new addition for autumn/winter 2023. The Tiny Teamsterz tumbling cars come with their own launcher, springing them to forward roll before freewheeling off on their next adventure. Playsets include the Tiny Teamsterz Tumblers Emergency Transporter and Rescue HQ, and come in bright colours with entertaining character faces. The Rescue HQ has individual tumbling action for each of the stored cars and includes lights and sounds, all suitable for children from the age of 12 months.

Halilit

01254 872 454 |

sales@halilit.co.uk www.halilit.co.uk

Sensory and developmental play value are a key focus for Halilit when selecting new ranges, and Jellystone Designs, the latest addition to the Halilit portfolio, ticks all the boxes. Bursting with features to create play experiences that are creative, tactile and full of learning opportunities for little ones, this award-winning range hails from Australia and is the brainchild of Claire Behrmann, a Sydney-based mum. With striking, black and white minimalist packaging that immediately grabs attention, the products all feature silicone, a wonderfully durable non-toxic material loved by children for its tactile properties and parents for hygiene and safety. The range features teethers, stackers, sensory toys and chew pendants with an innovative refillable Calm Down bottle to mesmerise and soothe babies.

Taf Toys offers premium products, from luxurious play mats and enticing activity cubes to interactive play gyms and portable travel toys, which develop and refine key motor and cognitive skills. The new Urban Garden collection has eye-catching colours and characters including Rylee the Bunny sleeping aid. The innovative take-along Outdoors Kit and the convenient Urban Garden Foldable Gym offer sensory fun and promotes hand-eye coordination.

The unique Spinning Tummy Time Book creates a rattling sound as little ones spin the pages, teaching cause and effect and encouraging tummy time play. The double-sided Urban Garden Pram Book caters to two developmental stages, aiding visual stimulation and emotional intelligence. New additions, including Spike the Hedgehog Rattle and Jenny Bunny Rattle, provide educational benefits as well as fine motor skills.

The Taf Toys brand is supported by comprehensive PR and marketing strategies.

Musical Play provides significant impact on the cognitive, language and emotional development and progress of toddlers, and Halilit Musical Toys has been leading the way in developmental play for over 40 years. With a range of award-winning products suitable for infants and toddlers, such as Baby’s First Birthday Band Gift Set, the company has built a reputation for creating engaging, high-quality musical toys that support early learning and development.

The new Little Music Pals sets are designed with little hands in mind and are easy to hold, featuring a smooth and durable texture perfect for toddlers. With jingling and rattling sounds, the Little Music Pals provide an excellent sensory experience for young children.

Halilit offers a well-rounded product range, including impulse-purchasing lines available in CDUs, gift sets to cover all price points and FSDU options for merchandising.

Mattel

01628

500 000 | www.mattel.com

Fisher-Price continues to bring the fun to playtime with an expansive and innovative range of exciting new products being launched across its Infant portfolio.

Following the successful launch of the Fisher-Price DJ Bouncin’ Beats in autumn/ winter 2022, Fisher-Price expands the collection with the new DJ Bouncin’ Star. This interactive dance partner bounces to life with colourful lights, motorised spring action and 75+ songs, sounds, plus phrases that teach the alphabet, counting, colours and more. With three Smart Stages levels and lots of exciting bouncing action to explore, the DJ Bouncin’ Star toy helps keep little dancers wiggling, giggling and learning as they grow.

The Fisher-Price Laugh & Learn range develops fine motor skills and encourages role-play among infants and toddlers. New to the range is the Mix & Learn DJ Table. This interactive learning toy and activity table features a piano with three ways to play, plus 12 fine motor activities and three Smart Stage learning levels to keep the educational fun going as the baby grows. Parents can opt to keep the table legs off for sit-at floor play, then attach when their baby is ready to stand up and DJ.

Fisher-Price adds more cute animals to its Linkimals range with the new Learning Narwhal. Their narwhal friend will light up as kids spin and press it, while fun songs and phrases teach the alphabet, vocabulary, counting 1-20 and more. There’s also an interactive quiz mode. When the narwhal meets up with other Linkimals friends, they light up, talk, sing and play together, enhancing and expanding the fun.

Fisher-Price continues to expand its Little People range with the Light Up Learning Garage. This interactive car garage play set features multi-colour lights and three Smart Stages learning levels featuring songs, sounds and phrases to enhance pretend play. Kids can act out fun stories with the two character figures, two mechanic’s tool play piece, and a push-along toy car with an open-and-close bonnet.

New to the Little People Disney Princess range is the Disney Princess Magical Lights & Dancing Castle. This play set includes Cinderella and Jasmine Disney Princess figures that kids can use to create fun stories. The lights, sounds and music of the castle are activated when kids use the Discovery Buttons, while spaces like the balcony, ballroom, kitchen, bedroom and dressing area provide them with a variety of ways to use their imaginations for hours of storytelling fun.

There’s also newness in the Little People Barbie range with the new Barbie Little Dream Plane. This push-along toy airplane features a light up nose and fun music, sounds and phrases to enhance toddler’s storytelling play. Kids can board the three toy figures onto the plane, stow luggage, serve beverages from the sliding cart, and send the crew and passengers soaring into all kinds of exciting Barbie adventures. They can also use the globe button to select a language: English, German or French.

Highlights for Under 3s...

TickiT® toys are designed to be engaging and open-ended, to support the curiosity approach, encourage inquiry-based play and allow little ones to develop their learning potential. Our innovative range offers fun, high quality, educational toys for all ages and abilities – including a wide variety for babies and toddlers.