Clementoni

020 3206 1397 | www.clementoni.com | clemuk@clementoni.com

Soft Clemmy is the original soft play brick range designed to create a safe playing environment and a multi- sensory experience from a baby's earliest months onwards. The blocks are made from completely soft material that won't hurt delicate teeth and gums and can also be thrown and stamped on without any risk. Vibrant colours and soft-touch material stimulate the baby's senses and encourage them to explore the world.

Since the launch of the original bag of blocks, the range has seen significant expansion into exciting concepts that offer touch and texture sensory elements perfect for little explorers. The Soft Clemmy Sensory Ball was the star of 2022 with sales of other sets, including Soft Clemmy Farm and Soft Clemmy Car, continuing to be strong across Clementoni’s broad distribution range.

The Soft Clemmy line expands for 2023 with the introduction of the Soft Clemmy Space Rocket. Packed full of activities, the rocket comes with a cute astronaut figure which can be stacked on or popped inside the rocket, ready to explore the Soft Clemmy universe. Infants will enjoy stacking and building with the included blocks.

Clementoni is supporting the Soft Clemmy line this year with significant marketing investment to include TV, social media and digital advertising.

Within the core Baby Clementoni line, the Montessori range offers a variety of products all designed to embrace the Montessori principles of learning: independent play, practical experience and tactile exploration. The Montessori Activity Baby Bear is a cute activity centre made with wooden elements for baby to explore. The Montessori Baby Activity House, meanwhile, lets infants explore cause and effect as they open and close the different doors and locking mechanisms across the wooden house.

The Disney-licensed Clementoni My first Montessori Plush Dress Me Up! comes with simple functions to explore - a zipper to open/close and a button to insert into the buttonhole - while crinkle effects and different materials stimulate the senses and develop manual skills.