from the publisher Licensing World W

Welcome to the ‘upside down’ - no, it’s not a Stranger Things supplement, that is a purely literal reference. Now that you have flipped the June issue over, you have arrived at our extended Licensing World special – 100 pages packed with all the latest news, views and information from the world of licensing, with a particular focus on the kids’ market. Of course, as the toy trade is well aware, the parameters of the traditional toy market have been extended find information about everything from Bluey and CoComelon to Wednesday and Minecraft – and a whole lot more.

For those that will be heading to Vegas, we have a preview of the forthcoming Licensing Expo, to help you plan your trip. We also take a look at what’s happening with some of the licensors and properties that won’t be represented in Vegas this time round, plus we present an exhaustive round-up of the latest licensed products and ranges which will be arriving at retail in the coming