Cry Babies Magic Tears

IMC Toys

As part of its partnership with Retail Monster, IMC Toys is set to strengthen the licensing roll out of its global success: Cry Babies Magic Tears. The new line-up of UK licensees comes after IMC’s new Tropical brand theme launched this spring, alongside brand-new animated episodes streaming on YouTube and Prime video.

Poetic Brands will launch a full range of Cry Babies Magic Tears kids’ apparel, which will include daywear, nightwear, underwear and swimwear. In addition, RJ Bags will be giving its popular range of bags, lunch bags, luggage and umbrellas the Cry Babies Magic Tears treatment, ideal for CBMT fans who like to be on the go. Poetic Brands has also launched a first-to-market exclusive range with Character.com this month, and RJ Bags is set to launch pre-Christmas.

In April, sticker specialists Paper Projects unveiled a range of stickers, reward charts and sticker activity sheets, all designed to bring the Cry Babies characters to life.

A Cry Babies magazine packed with stories and arts & craft was published at the end of last month by leading children’s magazine publishers Kennedy Publishing, designed to teach kids about the characters and their various themed worlds.