Action Figures & Collectibles

Simba Smoby Toys

01620 674 778 | www.smobytoys.co.uk sales@simbasmoby.com

Simba Smoby Toys UK has a wide range of action figures and collectibles this year.

With Street Fighter 6 launching this month, fans of the iconic Japanese game can celebrate their fandom with Simba’s Jada Toys six-inch Street Fighter Deluxe Collector Action Figures. The Ryu, Chun-Li, Fei Long, Ken, M.Bison and Dalsim action figures come boxed in premium arcade game styled packaging. Each authentically styled character features more than 25 points of articulation and comes with an alternate head and hands, as well as accessories.

There is a host of other collectibles to discover in Simba’s Jada Toys range. The Minecraft Blind Bags were Simba’s number-one volume item last year. Based on one of the most popular gaming licences, each pack contains one die-cast nano collectible figure that measures 1.65-inch tall.

To commemorate Disney’s centenary anniversary, Simba has released blind-bagged Disney 100 Collectible Figures. These 1.65-inch die-cast figures are affordable and perfect for all Disney fans, who can play with and display all their favourite characters. There are lots of characters to collect including Mickey, Minnie, Winnie the Pooh and Toy Story’s Woody.

Pat Avenue

01604 678 780 | www.patavenue.co.uk | enquiries@patavenue.co.uk

Kids can enter the ‘Danger Zone’ with Pat Avenue’s brand-new collectible brand: Battle Heads. Launching next month, this collectible range is designed to encourage kids to tap into their imaginations, for affordable, action-fuelled fun.

Born on a dangerous planet, known as the Danger Zone, the Battle Heads are a species comprising five different clans, which compete against one another for food and territory in a bid to survive. Kids can help their favourite Battle Heads face up against their rivals, collecting characters and battling. The launch series includes 90 characters to discover, including rare gold and silver pieces. They can be purchased as blind foil-bag collectibles or blister-packs. Offering long-lasting, repeat play value, Battle Heads can be battled in multiple ways. Their main defence is they can shoot their jaw. Kids simply press the top of the Battle Heads to send their jaws flying at the enemy, and they can recharge the jaw by sliding it back into the Battle Head. Players aim to knock down the opposition with the Battle Head’s jaw to eliminate them and continue to survive.

Children can scan the QR code found on each collectible to unlock a series of webisodes that follow the life of the Battle Heads. The brand will also be supported with all new social media channels to build the community of collectors and a 360-marketing campaign. Longevity for the range is assured, with new characters to come, as well as Battle Heads playsets that will launch later in the year, letting kids further extend their world of Battle Head play.

0161 633 9800 www.character-online.com sales@charactergroup.plc.uk

The Character Options portfolio is packed with action hero figures and collectible lines which include some of its biggest licences for 2023.

With Teenage Mutant Ninja Turtles: Mutant Mayhem hitting the big screen this summer, Character is to bring three sets to figures to the UK Playmates’ Master Toy line. All figures are inspired by Seth Rogen’s movie vision and are based on the teenage heroes in the film. The Deluxe Ninja Shouts Action Figures are perfect for re-enacting key movie scenes, with spring-loaded arms and legs and electronic phrasing voiced by the movie talent.

Also launching is an assortment of four- to five-inch tall Mutant Mayhem Action Figures – a range that includes both hero and mutant characters – and the 12-inch Giant Turtles Figures. Both sets of figures are fully articulated, poseable and come with iconic weapon accessories. Fans can extend the world of TMNT play with the epic Mutant Mayhem Sewer Lair Playset and Pizzafire Van.

The latest theme for Heroes of Goo Jit Zu is Deep Goo Sea. There are six Heroes to collect in the range, each with a unique goo filling and head feature to discover. King Hydra, the ultimate ruler of the Deep Goo Sea, comes ready to be squished and stretched with triple the Goo and triple the features. This powerful hero has three heads, each with its own attack feature, lights and sounds, and is super-sized at 9.5-inch scale.

Flying Heroes gives kids the power to make their favourite heroes fly, and includes Batman, Sonic the Hedgehog, Flash, Jurassic World and Transformers. To launch their favourite characters, kids simply pull back the rip cord handle from the base of the launcher to see the wings extend to take flight. The harder they pull the cord, the faster the heroes spin and the higher they fly. This kid-powered toy requires no batteries and is the perfect collectible for ages four and over.

With 50-plus years of heritage, The Original Stretch Armstrong is a leader in stretchable toys, with numerous characters now available to collect in the range including Star Wars, Batman and Sonic the Hedgehog.

Wow! Stuff

emma.prendaglia@wowstuff.com for UK dawn.lavalette@wowstuff.com for EMEA sunny.walia@wowstuff.com for USA

Wow! Stuff’s unique, patent-pending connectable collectible ranges include Nano Pods and Pods 4D.

Nano Pods is the ultimate surprise-reveal collectible range that takes iconic licensed characters and houses them within nano-sized hexagonal pods. Each blind mystery boxed Nano Pod has a satisfying to the touch slot-together system. As fans collect brands such as Marvel, Disney, DC, and the Wizarding World, they simply connect the pods together, and build any desired pattern or shape they wish. The Nano Pods can be arranged on a shelf or presented on a wall; Nano Pods let kids and kidults create original displays in their own unique way. The pocket-money-priced range has been developed for fans of character brands: girls, boys and adults alike. Having launched this spring, the Nano Pods range benefits from the support of a fully integrated marketing campaign and will see new characters and brands introduced later in the year to keep collectors engaged.

Pods 4D lets collectors see their favourite characters from a new perspective, with mid-sized hexagonal pods featuring a super-highresolution 3D lenticular background, making the characters appear as if they’re bursting right out of their world into ours. Each 15x15cm pod showcases a much-loved character standing at the forefront of an epic immersive background. From Marvel to DC, Disney Kingdom to the Wizarding World and more, there is a multitude of characters to find, with more on the way. Fans can collect and connect them all to create a bespoke display that’s sure to make an impact.

Nano Pods and Pods 4D are compatible with one another, so fans can mix and match, collect, connect and display all their favourite character brands and superheroes in a unique and individual way.