Paramount

Simta.Sawhney@nickelodeon.co.uk

Stand O180

Paramount Global’s immense portfolio of beloved properties spans every age and demographic, from pre-schoolers to adult superfans. The company’s growing ecosystem of linear, streaming, digital and gaming platforms allows it to deliver both evergreen content and new, breakout properties for the whole family. Thanks to its global business model, that content translates into culture-defining consumer products all around the world.

At Licensing Expo 2023, Paramount will once again command a massive presence on the trade floor. This year, the stand will include eye-popping high-tech elements to showcase its portfolio of properties as well as standout examples of recent product development. Paramount’s world-class sales organisation, representing all key markets, will be on hand to walk both current and prospective licensing partners through the massive menu of offerings.

This year, pre-school megahit Paw Patrol celebrates its 10-year anniversary. In partnership with Spin Master, Paramount is rolling out more content than ever. A new spinoff series, Rubble & Crew, will feature the fan-favourite English bulldog Rubble and his construction crew family. In September, a second feature film, Paw Patrol: The Mighty Movie, will debut in movie theatres around the globe. The film will be accompanied by a must-have product line anchored by Spin Master, as well as a global marketing campaign.

Next spring, global superstar Dora the Explorer returns with all-new content. This reimagining of the classic show promises to strike the perfect balance between the comfort of the familiar and the excitement of the fresh, allowing a generation of parents who grew up with Dora the Explorer to invite their own kids to learn and grow with their old friend.

Rounding out Paramount's pre-school portfolio, Pinkfong’s Baby Shark continues with an ever-growing YouTube platform, TV series, and a line of products that capitalises on the property’s musical roots and its watery world. Later this year, an exclusive animated movie with a cast that includes Cardi B, Ashley Tisdale and Lance Bass is coming to Paramount+.

For the older kid audience, the Turtles are gearing up for their 40th anniversary next year. Paramount is leading up to this milestone with a brand-new animated movie produced by Seth Rogen, premiering this August. In Teenage Mutant Ninja Turtles: Mutant Mayhem, after years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Paramount will once again be working with longtime partner Playmates for its toy line alongside scores of licensees in gaming, consumer packaged goods, softlines and more.

2024 also happens to be the 25th anniversary of the ever-popular SpongeBob SquarePants, so expect Paramount to paint the town yellow. Celebration plans include new partnerships, products and educational resources for the recently launched prosocial campaign, Operation Sea Change, which aims to reduce plastic pollution in SpongeBob’s undersea habitat. A new theatrical, A SpongeBob Movie: The Search for SquarePants, is also in the works for 2025.

For Paramount’s adult viewers, Star Trek continues to expand at warp speed with more content, products and experiences for fans to enjoy. Its infinite universe provides stellar material for gaming, toys and lifestyle products. The Yellowstone Universe has similarly become a driving pop culture force. In the hands of creator Taylor Sheridan, Yellowstone and its spinoff series have each garnered their own ardent fans and given rise to a rapidly growing consumer products enterprise. This lifestyle programme, which began humbly with only t-shirts at retail, has grown to comprise everything from whiskey and board games to furniture and cookware.

On the big screen, Paramount Pictures has a robust film slate to capture audiences of all ages. This July, the immensely popular Mission: Impossible franchise and Tom Cruise return with Mission: Impossible – Dead Reckoning Part One, and Part Two will follow in summer of 2024. Paramount is also once again partnering with filmmaker John Krasinski with IF, a feature for the whole family. A star-studded cast brings to life this heart-warming story about rediscovering your IFs - Imaginary Friends. In addition, Paramount Global will be rolling out the consumer products programmes alongside Sony’s release of the first ever fully animated Garfield movie. Paramount Consumer Products is dedicated to bringing the core essence of a popular property to life in products that create connections between fans and their favourite characters and worlds. Finding the right strategic partners for every property is what drives the team, and what makes Licensing Expo such an important event year after year.