Moonbug

dana.steiner@moonbug.com

Stand R212

Moonbug, the next generation global kids’ entertainment company, is looking forward to showcasing its beloved properties and plans for its growing brands at the Vegas Licensing Expo. The company is behind some of the biggest kids’ entertainment brands in the world, such as CoComelon and Blippi.

Throughout the year, Moonbug has shown substantial geographical growth, expanding its presence across EMEA, APAC and LATAM. Moonbug’s shows are currently available in 32 languages – including ASL – and feature on more than 150 platforms globally, including Netflix, Disney+, BBC iPlayer and YouTube Kids.

Moonbug has also expanded into new industries such as podcasts – CoComelon Story Time on Spotify and, most recently, Little Baby Bum Time to Dream on Audible; gaming –CoComelon: Play with JJ on Nintendo Switch; live entertainment and personalised character greetings with Cameo Kids.

Music and songs play a huge role in Moonbug’s franchises, as the company understands that music is good for motor skills development, as well as aiding with the learning process. Beyond that, the company’s goal is for its brands to extend beyond the screen and into the homes of young fans who can continue the shows’ storytelling through consumer products, or at Moonbug shows or location-based experiences.

Moonbug has successfully developed an extremely strong consumer products programme with offerings in all major licensed categories including toys & games, fashion, accessories & footwear, party goods, FMCG, arts & crafts and home. In a relatively short amount of time, the company has built a world-class portfolio of best-in-class licensees and continues to build upon these relationships with new categories and brands. With hundreds of licensees globally and a plethora of unique SKUs, these figures will continue to rise in 2023. As the company evolves, innovation becomes even more relevant and with that comes new approaches to the business. A brand new Moonbug Publishing Hub, dedicated to Moonbug’s publishers, will house all editorial content relevant for the development of publishing products. Innovation will also become relevant across other product categories such as gaming and toys.

CoComelon has cemented itself as a top pre-school property, as the most-watched brand on YouTube Kids with more than 4.5 billion monthly views. The brand, which supports kids in their foundational years through positivity, with a song for every biglittle moment, has attracted the attention of many licensees and retailers.

Throughout 2022, the franchise saw phenomenal expansion with new shows – character getting their own show as Nina, JJ’s loveable, sporty classmate and friend, will star in her own series. Another show to look forward to is CoComelon Lane, the first-ever narrative series featuring the CoComelon characters, which has been commissioned by Netflix and will launch later this year. Through these spin-offs and the strength of the original CoComelon show, the franchise continues to connect with new audiences across the world. Global YouTube fans currently amount to over 190m.

The company recently announced a CoComelon collaboration with Puma, which resulted in a kids’ footwear and apparel co-branded collection inspired by characters from the show. Through its partnerships with leading toy companies such as Jazwares and Just Play, the company has won awards for its beloved toys such as the Boo Boo JJ doll, My Friend Cody doll and The Ultimate Learning Bus.

Blippi inspires curiosity in pre-schoolers around the world by creating content and experiences that are relatable, accessible and make learning fun. Blippi has become a worldwide sensation with more than one billion monthly views across platforms including Netflix, HBO Max, Cartoonito, Sky, Amazon and YouTube, with millions of fans around the world.

Building on the success of Meekah, Blippi’s first buddy, Moonbug has been expanding the Blippi universe with the launch of Juca, a live-action show set in Brazil in January this year. Later this year Blippi will be taking kids on international field trips with episodes filmed in Brazil, Canada, France, Italy, Mexico and the UAE.

Blippi is available in more than 20 languages, including ASL, and is distributed by more than 30 global broadcast and streaming partners.

Moonbug’s other brands are Little Angel, an animated show for pre-schoolers with humour, catchy and upbeat songs and familiar nursery rhymes; My Magic Pet Morphle which follows the adventures of Mila and her magical pet Morphle, who can transform into anything and Oddbods, which is a comedy that follows the adventures of a group of very individual and quirky friends.