Licensing Matters & YuMe

Toys

www.licensingmattersglobal.com www.yumetoys.com info@yumetoys.com

Stand K214 (Licensing Matters) / K218 (YuMe)

Maxx Group companies, Licensing Matters Global (LMG) and YuMe Toys will exhibit side-by-side at Las Vegas Licensing Expo 2023. While LMG, the boutique licensing agency known for its strategic approach to brand extensions, has been a fixture of the Expo for years, YuMe Toys will be present on the exhibition floor for the first time.

Global brands showcased in the LMG booth this year include KFC, Peugeot, Shure, Yale, Harvard, Route 66 and Fruit-tella, following a busy twelve months for the business.

Recent LMG programmes include a global, Peugeotbranded high-end luggage range that will be unveiled at the show; a KFC trend-led apparel range targeting Gen Z in the USA; a collection of pro audio, IT and AV equipment under the Shure banner and multiple food products for Fruit-tella.

LMG’s senior teams from Asia, North America and Europe will welcome existing and new licensees, as well as global brands on the lookout for top-tier licensing agency representation.

Meanwhile the YuMe Toys booth will showcase product lines such as Series 2 of the Disney 100 Surprise Capsules, packed with magical reveal surprises and iconic Disney characters; and Series 2 of the Stranger Things Upside Down Capsule collection, featuring fan-favourites such as Vecna and other treats.

DZNR, YuMe’s high-design range of collectible soft toys launched earlier this year, continues its character expansion with brand new SKUs from on-trend entertainment portfolios such as Netflix and Crunchy Roll.

Finally, YuMe will unveil a brand-new range of anime-licensed collectibles and stationery, featuring some of the most popular Japanese entertainment properties in the world, spearheaded by Jujutsu Kaisen.