Bandai Namco Entertainment America

949-262-4500 www.bandainamco.com

Stand F170

Bandai plans to magnify its consumer products licensing programme for the iconic Tamagotchi brand at the 2023 Las Vegas Licensing Expo.

Tamagotchi will be presented at the Expo and has big plans to expand the franchise in the North American market even further, allowing fans to engage with the Tamagotchi brand like never before. With over $90m in sales worldwide, Tamagotchi is a globally loved and recognised name all over the world and will now be bringing the brand to fans in new product categories across apparel, accessories, stationery, food and more.

Tamagotchi has a strong track record working with licensors to bring the biggest and best properties to market in the Tamagotchi universe with its successful line of Tamagotchi Nanos. Now, the brand is looking for partners to create lifestyle products geared towards millennials, who continue to count Tamagotchi among their favourite things.

Bandai is excited to meet with potential partners and bring Tamagotchi to fans in a whole new way to let fans personalise their experience and express their fandom. The elevated-grade lifestyle line Bandai is creating will allow the Tamagotchi community to celebrate the much-loved brand on a whole new level.

Created in Japan in 1996 and launched in the US the following year, Tamagotchi is the original virtual reality pet which has been entertaining generations with over 90m units sold to date. Millions of Tamagotchi devices are still sold annually with new devices launched each year. What started as a novelty toy attract new fans.

Partners interested in collaboration opportunities can schedule a meeting

Entertainment America’s at Las Vegas