Character Licensed Merchandise

Mighty Jaxx

www.mightyjaxx.com

Mighty Jaxx has announced the upcoming release of the all-new XXRAY+ Brown & Sally from Line Friends.

A group of characters originally created for the messaging app giant Line, Line Friends has taken the retail world by storm with its licensed physical merchandise. The brand has previously collaborated with stars including the phenomenally popular Korean pop group BTS and has stores available worldwide.

This new 2-in-1 vinyl figure combines two of the iconic characters of Line Friends, Brown and Sally, with the work of famed sculptural artist Jason Freeny. Jason is an American artist best known for his cutaway sculptures of typically toy objects. Freeny blurs the lines between toy design, art, science and teaching, and has once again used his hugely recognisable anatomical style to reveal what lies beneath the surface of this solemn pair.

Every purchase comes with an exclusive lenticular poster featuring the unique Xxray style, so collectors can see double the fun.

Mighty Jaxx has also recently unveiled a new series of Avatar: The Last Airbender collectibles. Available now, Avatar: The Last Airbender Kwistal Fwenz Series 01 will be available to purchase as part of a new FunBoxx series. From the mighty Toph to the Avatar himself, this collection of seven Avatar characters features their signature fighting styles and their four elements that mimic the look of precious gems. Those looking for fanfavourite characters Appa and Momo could end up getting their hands on an ultra-rare figurine. www.funrise.com

Funrise is launching its Teenage Mutant Ninja Turtles vehicles range later this month. The hero item from the range is the Sewer Shredders assortment. These pull-back skateboard vehicles each come with a non-detachable TMNT figure and the figurines have a weapon wielding action to discover. Coming in at an attractive sub-£10 RRP, Sewer Shredders are predicted to be a strong volume driver for retailers carrying TNMT merchandise. Funrise’s Sewer Shredders line comes in both the classic style as well as the Mutant Mayhem stylisation from the movie, with all four turtles available in both designs.

Also reflecting the movie styling, the Half Pipe RC assortment comprises powered skateboards with a TMNT figure attached. An innovative new RC line from Funrise, the skateboards come with a radically different controller compared to most standard RC toys. TMNT fans will be able to perform spins, pop wheelies and zip past obstacles with their favourite Ninja Turtle Half Pipe skater. The assortment features all four turtles and is available as solids.

Moving into Q4, Funrise’s Cowabunga RC features Raphael. A much larger version of the Half Pipe, measuring approximately 30cm tall, the Cowabunga RC comes with a ramp kids can use to perform tricks and wheelies. The Raph’s icon Sai weapon is reimagined as the controller brining another innovative Funrise’s TMNT range will be supported with a robust marketing campaign spanning TV, YouTube pre-roll and cinema advertising.