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Character Licensed Merchandise MV Sports

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The Lego Group

The Lego Group

01217 488 000 | www.mvsports.co.uk

A one-stop shop for all wheeled and outdoor toys, MV Sports offers dependable brands and licences with great value and longevity in a turbulent economic climate. MV’s portfolio of must-have properties includes Paw Patrol, Peppa Pig, Disney Princess, L.O.L. Surprise!, Spider-Man, Batman, Nerf and Marvel, all of which are evergreen favourites.

An iconic brand with 99% global awareness, Barbie licensed products continue to enjoy strong sales. MV Sports’ range of Barbie wheeled and outdoor toys features bright colour pops and diverse character graphics set against a backdrop of iconic Barbie pink. Must-have products include the Barbie dream house tent, deluxe tri-scooter, and 10”/12”/14” bikes.

This month’s front cover focuses on one of MV’s most popular pre-school properties, Spidey & His Amazing Friends. The series has inspired yet another eye-catchingly vibrant wheeled range from MV Sports, featuring iconic characters, bold, enticing colours and comic-book style graphics. Newly launched for 2023, the Spidey & His Amazing Friends Play Tent is designed to reflect the Spidey-verse, including all its most popular characters. With a tie-back door and fully integrated floor, plus a closed top, this play tent can be enjoyed both indoors and outdoors. The poles fit into fabric channels easily for quick assembly and simple breakdown, and an included carry bag makes the tent perfect for sleepovers and holidays.

MV has supplemented its portfolio of classic licences with the latest hot and in-demand properties, including Bluey, Gabby’s Dollhouse, Sonic, Transformers Earthspark and Trolls 3.

The company has a wide range of wheeled toys to support Bluey such as the Switch-it Tri-Scooter, which features four different character plaques for enhanced play-value, a fully printed anti-slip footplate for stability and adjustable handlebars. Kids can also pedal along on the 2-in-1 Bluey Bike. An ideal beginner’s bike, this product easily converts from a pedal bike to a balance bike as the child grows in confidence.

MV Sports is proud to announce its new collaboration with Universal’s Gabby’s Dollhouse across scooters, bikes, playhouses, tents and accessories. A hero of the range is the Gabby’s Dollhouse Playhouse, which depicts the iconic dollhouse inside and out. Decorated with colourful character graphics, the playhouse comes complete with a ventilated closed top and tie-back door, and is made from durable, water-resistant polyester and PVC materials. Perfect for any Gabby fan wanting to immerse themselves in play indoors or out, the easyto-assemble tent’s one-piece design is shaped by inserting the adjoining PVC poles through ready-made channels. It also folds down to a compact size for easy storage when play is over and comes with a carry bag.

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