4 minute read

YuMe Toys

Next Article
The Lego Group

The Lego Group

+44 20 7921 0380 | www.yumetoys.com info@yumetoys.com

YuMe Toys has an internationally successful range of licensed character-focused collectibles and continues to innovate with new lines throughout this year, as well as for 2024.

Series 1 of YuMe’s Disney 100 Surprise Capsules, especially created to celebrate Disney’s most iconic and beloved characters from its 100-year legacy, wowed retailers and consumers when it launched earlier this year. Making its debut from July onwards, Series 2 celebrates a further 14 famous characters including two ‘rare’ ones: Buzz Lightyear and Minnie Mouse. Retailers are gearing up to deliver even greater sales as Disney’s celebratory marketing campaign climaxes the world over during Q4 2023.

Every Disney 100 Surprise Capsule includes YuMe’s signature magical reveal clue cards, that hint at which mystery character is inside, as well as accessories, all crowned by an original 2.5” collectable figure. The consumer journey climaxes with the nifty transformation of the capsule into a platinum-finish pedestal designed to be collected, played with and cherished.

DZNR (pronounced Deeziner), YuMe’s high-design range of collectible soft toys, which launched earlier this year, continues to expand in the coming months with new designs based on fan-favourite characters.

Leading characters from the blockbuster anime TV series, Jujutsu Kaisen (JJK), whose second season launches in July this year, come to life in a range of “Cursed” collectible surprise capsules, squishies and bobble head collectibles. The design and the intricate fabrication of every one of these items really captures the DNA of the increasingly popular anime property and will surely thrill JJK’s fans.

Finally, during the second half of this year YuMe will launch products in the stationery category for the first time, which include Among Us and Jujutsu Kaisen-branded school utensils.

PMS International

01268 505 050 | www.pmsinternational.com

PMS International has partnered with Barrado to bring retailers a selection of collectible pop-culture licensed plush based on some of the hottest anime properties around: Naruto, My Hero Academia, One Piece, Hunter x Hunter and Death Note. Barrado plush adds something new and different to any existing anime retail offering. The collectible toys have been designed to appeal to anime fans of all ages, with cute designs and fine details rendered in gift-quality fabrics. Made from high-quality materials and 28cm tall, they are the perfect addition to any collection or an ideal gift for an anime fan. They're also affordable: the impulse 25cm collection of Naruto is available at a slightly lower price point.

As the popularity of anime continues to grow in the UK, PMS says the opportunity to work with Barrado, which has had great success with these properties across Europe, came at the perfect time. The new collection is already being hailed as a ‘summer hit’ by the company’s sales team after it debuted at the London Toy Fair in January, where it enjoyed a huge amount of interest. Those retailers that stopped in their tracks and headed to the PMS booth specifically to look at the anime range will be pleased to hear that the first delivery arrives in Mid-June. PMS carries a huge range, so everyone can find something that fits their budget.

KAP Toys

01423 368 888 | www.kaptoys.com | orders@kaptoys.com

KAP Toys continues its expansion of leading licences and now boasts a portfolio which includes every major Disney licence through the Disney 100 Surprise capsules launched in January. Ongoing support of this range runs right through 2023 as the Disney 100th Anniversary celebrations continue. A concert tour in June is the next highlight of the centenary and will begin the crescendo into autumn/winter. Collections are expanding along with the fan base, swelled by ongoing growth in the unboxing trend on social channels.

KAP Toys is focusing on the expansion of players of the Marvel Mission Arena trading card game which launched in May with a national sampling campaign in Kraze & Toxic magazines. During this activity, over 60,000 players received their first packs of cards to kick start their involvement in the game. The company continues moving forward with the brand, with attendance at Comic Con and national rollout with retail partners.

There will be further launches throughout the year in Hello Kitty as the TikTok phenomenon of Hello Kitty Cappuccino demonstrates that this licence has many more years of profitable sales to come. At a pocket money price point, Hello Kitty Cappuccino offers an ideal entry point to the brand, and an affordable option for long standing fans.

KAP Toys continues to offer a full range of gaming property Among Us toys, and there are still opportunities to discuss on remaining Harry Potter stock.

08453 070 707 | www.rubiesuk.com

Rubies has a mammoth portfolio of licensed dress-up and accessories, included in which are two new ranges proving very successful despite only being in the market for a short time.

Gabby’s Dollhouse, the phenomenally popular Netflix series, has been very well received in the pre-school and early years markets, becoming one of the most-wanted characters for merchandise. For its debut licensed range, Rubies has worked closely with long term partner Universal to design, manufacture and distribute four costumes for fans of the show, and even more are in development. Each costume comes with a dress featuring highly realistic print details showcasing some of the most loveable, adorable characters from the series, plus matching headbands.

Mattel’s Monster High costumes, available soon, are ideal for fans of the revamped doll property. Benefitting from a recent surge in popularity following new media releases, including YouTube videos and more, the dress-up line includes favourite characters Clawdeen Wolf, Draculaura and Frankie Stein. The costumes come in both standard and deluxe editions with matching wigs also available, making them perfect for Halloween.

Wednesday has been making waves and is predicted to be one of the most popular costume choice for Halloween 2023. Viral dance videos based on the series have also been taking off online. Featuring the famous ballgown, school uniform and even accessories, this collection of dress-up is an essential for any Halloween

This article is from: