Fresh 2022- The Indusfood Chronicle by Trade Promotion Council of India

the Indusfood chronicle

RESILIENT ENTERPRISE

INDUSFOOD 2022 EPITOMISED AND CELEBRATED THE INDOMITABLE SPIRIT AND REMARKABLE SUCCESS OF THE INDIAN F&B AND FOOD PROCESSING TECHNOLOGY INDUSTRIES.

CHAIRMAN-F&B COMMITTEE

Building the foundation for a better tomorrow

t gives me great pleasure to see the successful launch of the 5th Edition of Indus food by Trade Promotion Council of India on January 8-10, 2022 at India Expo Mart, Greater Noida.

Agricultural economy and trade are critical components of holistic global development, being a major source of both lives and livelihoods. The post-COVID period has once again highlighted the importance of sustainable, undisrupted and resilient food supply chains. The rise in food import costs and trade restrictive measures is inimical to the interests of all countries, especially low-income nations that are highly dependent on imports to meet their food security requirements. Trade liberalization is therefore of particular relevance in the agri sector to ensure a secure and prosperous future for all. As a leading producer of agri products, India realizes that it has a critical role to play in our collective efforts to thwart food shortages across the world. The Indian government is making all possible efforts to support the industry and help it achieve an export target of US$ 400 billion in 2022. Towards this objective, the Hon’ble PM has emphasized on a four-point strategy – ramping up manufacturing capacities, addressing logistical problems, ensuring better coordination between exporters and government, and finding more global markets for Indian products.

Improved trade infrastructure, alignment with GVCs, growing capacities in processed & value added products and market diversification are driving agri trade growth.

The collective efforts of stakeholders in this direction are already seeing some encouraging results in the agricultural sector. India’s agri exports have witnessed an impressive surge and are expected to reach record levels in the current financial year. This positive trend also aptly reflects how Indian businesses are working relentlessly to fulfill the demands of diverse global markets in an extremely difficult and volatile period. Advancements in trade infrastructure, alignment with global value chains, growing capacities in processed and value added food products and progressive market diversification are some of the key factors that are driving this growth in India’s agricultural trade. Events like Indusfood will play a catalytic role in facilitating unprecedented opportunities for Indian food and beverage brands to expand their reach, service essential and discretionary food requirements of global markets, and also leverage the huge and diverse untapped potential in processed and value added products. At the same time, the Indian food processing technology sector is rapidly improving in both scale and sophistication, and is aggressively exploring opportunities in the global arena, both in terms of market penetration and business collaboration with international players. Therefore, the co-hosting of Indusfood Tech, to facilitate B2B engagement in the food processing technology sector, further enhances the attractiveness of Indusfood and its importance to India’s goals of boosting agri exports as well as farmers’ incomes. Credit is due to Indian F&B and food tech players, our global stakeholders in the F&B industry as well as the TPCI team for the successful organisation of Indusfood 2022. In conclusion, I extend my best wishes to the participating delegates for a highly successful and fruitful event, and request them to be mindful of COVID appropriate protocols and guidelines mandated by TPCI. Stay safe, stay positive and once again, let’s get down to business!

VIVEK AGGARWAL, Chairman Food & Beverage Sector Committee Trade Promotion Council of India Indusfood 2022

Vice-Chairman - F&B COMMITTEE

The mantra of the times is “Mask on, Business On!”

he true test of mettle lies in tough times. Indeed, the Indian F&B industry has proved its mettle in 2021, despite continued disruptions and volatility in trade, particularly with the shipping crisis. F&B exports had bucked the overall trends in April-October 2020 with 10% YoY growth, and this accelerated further to 23% YoY growth during the same period in 2021 (CATR Research).

Traditional segments including cereals, fish and crustaceans, sugars and sugar confectionery, dairy produce, meat, poultry and fruits & nuts have seen strong growth. But it is all the more pleasing to see that some unconventional products like Tripura’s jackfruit, Kanpur’s jamun, Assam’s red rice and Burmese grapes have debuted in India’s export basket this year. Some of this new demand for products like millets is a result of increased focus on nutrient rich and immunity building products post the pandemic. Another segment is organic foods, exports for which grew by 51% YoY to Rs 7,078 crore in April-February 2021. The Indian food processing market itself is expected to double from US$ 263 billion in 2019-20 to US$ 535 billion in 2025. Factors driving this trend include the massive pace of urbanization, rise in dual-career households and therefore a trend towards packaged foods, dairy, snacks, ready-to-cook and ready-to-eat products.

India has notably witnessed the entry of some unconventional items in its agri export basket, boosted by growing demand for nutrient-rich & immunityboosting products.

Besides, India’s strategic location and rich raw material base make it a highly strategic location to export processed food products. India exports agricultural/ horticultural products and processed foods to more than 100 countries/regions with major exports to the Middle East, Southeast Asia, SAARC countries, the EU and the US. But the share of processed and value added exports is still pretty low in the agricultural export basket at less than 15%. India’s exports of processed food to the world in 2020 were recorded at US$ 12.65 billion, surging from US$ 11.48 billion in 2019. Its growth rate of exports for processed food at 8.03% remained significantly higher than world’s average growth rate of 0.65% for this period, and we are only touching the tip of the iceberg. In this scenario, TPCI is back once again with the 5th Edition of Indusfood, South Asia’s largest integrated trade show for the F&B and food tech industries. With its two co-located shows Indusfood F&B and Indusfood Tech, the show will congregate a combination of established and emerging Indian enterprise in these critical sectors, and provide them with a robust platform to partner with global buyers, sourcing agents, suppliers, technology providers, retail chains, etc. Indusfood 2022 is both a testimony to the Indian F&B industry’s indomitable spirit to ensure uninterrupted flow of trade and TPCI’s firm resolve to support its expansion and integration into GVCs through this focused and integrated B2B trade show. We understand that business objectives must go hand-in-hand with health and safety of our esteemed delegates. So we have taken utmost care to ensure that COVID-19 appropriate protocols are followed, as was done in the previous edition. Truly, the mantra of the times is Mask on, Business On, in letter and spirit! On that positive note, I conclude with heartfelt wishes to all participants at Indusfood 2022 for a safe and successful event.

ABHISHEK PODDAR, Vice Chairman, Food & Beverage Sector Committee, Trade Promotion Council of India

The Indusfood Chronicle

EDITOR’S NOTE

The technology disruption transforming the F&B industry

the Indusfood chronicle

When the COVID-19 pandemic first enveloped the world in 2020, the F&B industry saw some indicators of paradigm shifts in the business landscape. In 2021, therefore, industry watchers naturally observed with eager anticipation how these trends would firm up.

Chairman PRASHANT GARG

One would argue that the most game changing of these trends, which the industry must be cognisant of, is the influx of technology. E-commerce is expected to make up for 15-20% of the food and beverage industry’s overall sales by 2025 (LEK Consulting), around 10x its share in 2016. Around 49% of millennials are now buying groceries online, making them the key driver of this change. Secondly, consumer sentiment is shifting faster towards e-commerce in segments with longer shelf life like snack bars and cereals, where 40% of volume is expected to move online by 2025.

Director, Media & Corporate Communication SAMEER PUSHP

Consumers are now looking at speed, affordability and accessibility apart from safety, transparency and predictability. F&B companies are rapidly adopting artificial intelligence and machine learning as they digitise the entire supply chain. The use of these technologies is helping them gain tonnes of data, which helps them better understand variables for improved efficiency and predictability. While artificial intelligence in the food and beverage market was valued at US$ 3.07 billion in 2020, it is expected to reach US$ 29.94 billion by 2026, growing at a CAGR of over 45.77% (Mordor Intelligence). Even on the last mile, AI promises to help chefs and culinary experts in areas such as taste enhancement and preparing healthier and environmentally more sustainable recipes. Fast food chains using a robot named Flippy to flip their burgers, and drone deliveries becoming a reality are signs of these changing times. Data availability is, of course, also enabling marketers to keep a better tab on customer demands and adapt accordingly. For instance, an online survey by Hunt confirmed that Americans were cooking more (+54%), feeling more confident in the kitchen (+50%) and learning more. Consumers are developing a growing affinity for themes like organic, vegan or environmentally sustainable. To cater to these changes, companies will increasingly need to rely on technology to transparently provide this data with a simple scan in real time. Blockchain technology, given the immutable nature of transaction data, will find increasing application. IoT technology can help capture real time data like temperature and humidity during storage of a product. With blockchain, this data will be securely available to every participant across the value chain, thereby building trust. This is important especially for end consumers, who are increasingly likely to rely on authentic data in food and beverage purchases. Therefore, it will build speed, efficiency and certainty across the value chain and also simplify regulatory compliance in international trade. Cloud kitchens, or food businesses solely focused on ordering are another quite interesting phenomenon in the F&B industry post-COVID. Their business model is predicated on being placed in locations with maximum proximity to food deliveries. More and more customers have developed a penchant for online ordering, even as several physical restaurants were compelled to shut shop in the early days of the crisis. In India, food ordering is growing at a CAGR of 16%, and is projected to reach US$ 17 billion by 2023, according to DataLabs by Inc42. Cloud kitchens are expected to reach a potential market size of US$ 1.05 billion by that year. A number of restaurants are exploring this as a possible standalone option, or even a hybrid that combines the old and the new. Although the model is facing teething troubles, players expect it to firm up in the coming years.

Additional Director General V K GAUBA

Editor VIRAT BAHRI Deputy Editor NIKHAAR GOGNA Sr. Art Director PRAKASH SHETTY Designers AJAY SINGH DINESH SINGH RAWAT SHALENDRA JETHURI Content & Research Team AMSHIKA BRIGIT GEORGE RADHIKA GUPTA MANNAT SHARMA VIRAJ, KHYATI MALHOTRA For any further information, connect: Media & Corporate Communication Department Trade Promotion Council of India (TPCI), 9, Scindia House, 2nd Floor, Connaught Circus, New Delhi -110001, India E-mail: publicity@tpci.in Ph: +91 (11) 40727272 Fresh - The Indusfood Chronicle - magazine is published by Trade Promotion Council of India for Indusfood 2022 and printed at M R printers, A-29/1, Naraina Phase 1, New Delhi - 110028 All rights reserved. All writing, artwork and/or photography contained herein may not be used or reproduced without the written permission of TPCI and Indusfood. No responsibility can be taken for the loss of unsolicited manuscripts, photographs or artwork. The views and opinions expressed or implied in the magazine are those of the authors and do not necessarily reflect those of TPCI or Indusfood. All efforts have been made while compiling the content of this magazine, but we assume no responsibility for the effects arising there from. TPCI does not assume any liability for services or products showcased herein.

VIRAT BAHRI Editor, Fresh - The Indusfood Chronicle

TPCI.IN

VANTAGE POINT

INDUS

Thought leaders, policy makers & stakeholders of the global F&B and food technolgy industries share their views on how Indusfood is keeping the wheels of India’s F&B trade turning in a volatile business landscape.

EXPRESS Ambassador of India to Lebanon

MS. HAMNA MARIYAM KHAN

Consul (Commerce), Consulate General of India, Jeddah

D SATHIYAN IFS

A F M FAKHRUL ISLAM MUNSHI

Indusfood has become the most important annual event for projecting India’s strengths in food and food technology sectors. We look forward to expanding India-Lebanon bilateral trade through this platform.

TPCI has taken excellent initiatives to enhance India’s global trade footprint. Indusfood has become a brand on its own and has garnered a lot of interest in Saudi Arabia. I wish Indusfood 2022 all success.

Indusfood fair has grown to become a major platform for fostering trade connections. We hope Indusfood 2022 would open up new vistas for novel interventions and trade promotion.

BAPA is pleased to participate at Indusfood 2022 with a strong delegation of over 60 companies. The show will facilitate strong business linkages between buyers & exhibitors from India & Bangladesh.

HE DR. SUHEL AJAZ KHAN

Secretary, Spices Board India

President, Bangladesh Agro-Processors’ Association (BAPA)

The 5th edition of Indusfood would play a catalytic role to give much-needed lifeline, support and promotion to vulnerable MSMEs, agro-based industries, farmers & invigorate the economy affected by the pandemic. SHEKHAR GOLCHHA

President, Federation of Nepalese Chambers of Commerce & Industry

As the world gets on its feet in the aftermath of a debilitating pandemic, Indusfood 2022 provides a unique platform to all stakeholders of the industry to meet, connect & interact; making it the most important event of its kind for the F&B industry in South Asia.

RISHABH C. KOTHARI

President, Fragrances and Flavours Association of India

HCCI is a Palestinian grassroots organization working for the benefit of its members from the private sector. We have around 5,000 members & are working to increase Palestinian business relations with other countries.

TAREQ JALAL ALTAMIMI

Director General, Hebron Chamber of Commerce and Industry

Indusfood has become one of the largest platforms in South Asia for the exchange of information and communication between representatives of the F&B industry. Through this, many members were exposed to the business environment and investment potential of India.

BAHODIR UMIRSHAYKHOV

Chairman, Food Industry Association of Uzbekistan

We are delighted to convey our hearty congratulations to TPCI for organizing India’s most celebrated F&B Trade Show, Indusfood. AIFPA sends its best wishes for the grand success of Indusfood 2022. DR. SUBODH JINDAL

President, All India Food Processors’ Association

Indusfood has progressively grown in stature and is now seen as an event of global magnitude. AIREA has been a regular participant and I wish this edition of Indusfood 2022 a great success!

NATHI RAM GUPTA

President, All India Rice Exporters Association

Indusfood 2022

VANTAGE POINT

In the context of COVID- 19 pandemic, exhibitions are very important for development of global food trade. Thanks to TPCI for the opportunity to visit Indusfood 2022, see the products that are promising for delivery to Russia, and establish contacts with Indian producers. DMITRY BULATOV

President, National Union of Food Exporters, Russia

Indusfood has been instrumental in drawing attention to abundant opportunities for Indo-Saudi business, with various wellknown groups showing interest in developing F&B partnerships.

MIR GAZANFAR ALI ZAKI

National Executive Committee Member Saudi Indian Business Network

I would like to thank TPCI for organizing Indusfood F&B 2022. We have been participating in Indusfood for a couple of years. It has helped in the promotion of small and medium enterprises.

RAJENDRA MALLA

President, Nepal Chamber of Commerce

The Indusfood Chronicle

With value addition to the farm produce making healthy food in terms of enhancement of its nutritional values and a slew of farmers’ friendly policies being put in place by the state and central governments, India is bound to see exponential growth in farmers’ incomes in coming years.

DR. DAVISH JAIN

Chairman, The Soybean Processors Association of India

FOODTECH

Ventures

VANTAGE POINT A PERSPECTIVE FROM MAJOR FOOD PROCESSING & PACKAGING TECHNOLOGY FIRMS AT INDUSFOOD 2022.

AMIT SHAH

ASHISH VIMAL

ANIKET NANAJKAR

JIGNESH HIRPARA

UFlex believes in elevating brands as well as consumers’ experience, while engaging with our unique packaging solutions. We are excited to be a part of the upcoming Indusfood Show, a perfect platform for us to exhibit our award-winning packaging formats, which include 3D, 4D, Zipper bags or Slider Bags, bio-degradable solutions, complete recyclable features in flexible packaging!

Hyway is manufacturing extruded snacks processing lines, washers, different heat and cold jacketed blenders and conveyors. We look forward to meeting people from around the world, understanding their processes of manufacturing, storing & conveying and accordingly suggesting our best suitable equipment during Indusfood.

Technofour Electronics Pvt Ltd. is a solution provider in product checking systems. We are a leading manufacturer of product checking systems for the food, FMCG & pharma industries. TEPL manufactures metal detectors, tablet deduster, dynamic checkweighers & combi-checkers. The first metal detection was developed by TEPL in 1982.

Jayshri Propack, is one of the most premium barrier film manufacturing companies and largest barrier film exporters from India. Focus on valuedriven innovation and investment in Next Generation Technology has put Jayshri Propack ahead of curve.

Joint President & CMO Uflex Ltd

MD & CEO HYWAY – ARR Food Machines

General Manager - Sales & Operations Technofour Electronics Pvt. Ltd.

Director Jayshri Propack Pvt Ltd

We are a manufacturer of Vibrator Feeder/Electromagnetic Feeder/Linear Feeder. We can handle solid products with vibration technology to Conveying, Elevating, Screening, Customized systems, Part feeding systems, Automation and integration. During Indusfood, we expect to have better clients for our product range and also to develop networks in various parts of the world.

CHETAN DAKHORE MD, Shri Vibracion Technologies Private Limited Indusfood 2022

INDUSFOOD IN NUMBERS

2022 PROPELLING GLOBAL F&B ENTERPRISE As South Asia’s largest integrated B2B trade exhibition showcasing the F&B & food processing technology industry, Indusfood 2022 has emerged as a prominent platform for Indian and global businesses across categories to build new networks and fortify old connections. This year, Indusfood was organized jointly with the 2nd edition of Indusfood Tech 2022 on 08-10 January 2022. By showcasing F&B products, F&B processing, and packaging technologies on a single platform, the show strives to provide a strong impetus to trade in this sector. Indusfood 2022 provided an unrivaled platform for 400+ Indian F&B & Food-Tech suppliers

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and 1,000+ international buyers across 60+ countries. It is expected that the show will help the Indian F&B industry reach and connect to a broader audience, tap new trends and built on its know-how and expertise. Indusfood’s B2B-focussed format and hosted buyer concept provide its participants the power of a truly global marketplace. In light of the COVID-19 situation, all government-mandated safety protocols and SOPs for organizing B2B trade expositions issued by the World Health Organization (WHO) were followed to ensure the safety and health of all its participants. High hygiene standards, social distancing, routine sanitization of facilities, screening and testing kiosks were set up in accordance with the issued advisories.

INDUSFOOD IN NUMBERS

5 400+

FACT SHEET

1,000+ 20,000 1 bn US$

No. of Exhibitors/Exporters

No. of Hosted Buyers

SQ M Exhibition Space

Estimated on-spot business

PRODUCT CATEGORIES

Sweets & Confectionery

Dairy

Dry Fruits

Indian Ethnic Meat, Poultry, Non-alcoholic Beverages Food & Snacks & Seafood

Pulses & Grains

Oil & Oilseeds

Tea & Coffee

Wine & Alcoholic Beverages

Spices

Sugar & Flour

Fruits & Vegetables

Organic & Health Food

Consumer Foods

Ingredients, Fragrances, & Extracts

All types of Food Ingredients

Ancillary Technology

Automation Process & Control

Dairy & Ice Cream Technology

Edible Oil Technology

Filling & Packaging Technology

Flexi Packaging Solutions

Food & Beverage Processing Technology

Heating Technology

Material Handling Technology

Poultry & Meat Technology

Refrigeration & Air Conditioning Technology

Snacks Technology

Waste Water Treatment Indusfood 2022

INDUSFOOD IN NUMBERS

MAJOR BUYER DELEGATIONS (COUNTRIES)

NEPAL

IRAQ

BELARUS

BANGLADESH

IRAN

RUSSIA

PALESTINE

UZBEKISTAN

LEBANON

EGYPT

UKRAINE

GLOBAL RETAIL CHAIN PARTICIPATION •

Grand Hyper

•

Cosco

•

LuLu Hypermarket

•

Nesto Hypermarket

hat-Bhateni Supermarket & B Departmental Store

•

Gala Supermarket

•

Shwapno

SPECIAL PAVILIONS

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CHOPPER VIEW: GOMA

Pursuing quality-focussed R&D GOMA HAS 40 YEARS OF EXPERIENCE IN MANUFACTURING HIGH PRESSURE HOMOGENISERS FOR A RANGE OF PRODUCT APPLICATIONS.

Jayesh K. Gosrani

Joint Managing Director Goma Engineering Pvt Ltd

: Tell us about the origins of Goma Engineering Pvt Ltd and the vision of the organisation. Jayesh K. Gosrani: GOMA is an ISO 9001 Company, marked with CE European Standard & 3A American Standard. It has successfully executed dairy & fruit beverage processing plants in India, Middle-East, East Africa, Nigeria, Sudan, Ethiopia, Sharjah, etc (around 47 countries). By closely observing the requirements and emerging markets of dairy and beverage industries in India, it can be seen that the need to follow “Make in India” equipment has arisen over the past couple of years. Thus, pre-equipped with existing facilities of high pressure pumps, Goma decided to expand its horizons by manufacturing homogenisers, which found application in many industries such as food and beverages, oil and chemical industries, pharma and cosmetics. This gave birth to an indigenous homogeniser in India. : What are the company’s key business segments within the food technology space, and what products/solutions do you provide? Jayesh K. Gosrani: The company offers a wide range of processing machinery in the food & beverage sector such as – juice & beverage plants, milk dairy plants, ice-cream plants, pasteurisers, UHT sterilisers, high pressure homogenizers, CIP systems, storage tanks and siloes, rotary & linear filling machines, yoghurt/paneer/

cheese/butter processing, fruit pulp processing equipment, powder mixing reconstitution system, etc. : What are the core competitive advantages that have helped you successfully serve the food & beverage & pharma sectors? Jayesh K. Gosrani: GOMA has 40 years of experience in manufacturing high pressure homogenisers for a range of different product applications such as milk, beverage, chemicals, pharmaceuticals etc. The company is a proven manufacturer & supplier of UHT steriliser, cup filling machine & crate washer. Also it has an active sales & service network in Mumbai, Delhi, Kolkata, Ahmedabad, Chennai, Bangalore as well as in overseas markets. : How do you view India’s competitiveness globally in the foodtech industry, and how it has improved over the years? How are you planning to expand in terms of product segments, new markets, end user segments, etc? Jayesh K. Gosrani: India is definitely trying hard to set a benchmark in the food & beverage industry. Goma has an in-house R&D department where it is continuously trying to develop its machines for new applications. Also, it is targeting new technologies that transform the existing processes to work better in terms of quality & reduce time. Indusfood 2022

FRESH TAKE

Given the dire global challenges of food security, climate change and resource degradation, the thrust towards circular agriculture is getting stronger by the day and it seems well poised for a promising future. by nikhaar gogna

Circular agriculture and the Indian F&B value chain

he ecological model of circular agriculture is based on the principles of reducing resource consumption and discharges into the environment. In other words, it entails adopting sustainable agricultural practices along the value chain. It becomes imperative in the context of global realities unique to this day & age. Prof Ramesh Chand, Member, NITI Aayog, aptly articulated during the 102 Annual Conference Indian Economic Association (IEA), 2019, that agriculture is at the nexus of three of the greatest challenges of the 21st century – sustaining food and nutrition security, adaptation and mitigation of climate change, and sustainable

use of critical resources such as water, energy and land. These are of particular relevance to India, which has several agro-climatic zones and a large and diverse agricultural production base, making it one of the leading agri producers.

AN ANCIENT TRADITION

Environment friendly agriculture practices have been prevalent in India for centuries. Vedic farming has been by definition organic - in accordance with Natural Law and in recognition of the fundamental linkages between man and nature. This has been detailed in Vedic texts like Krishi Parashar, Brihat samhita and Manusmriti. The agricultural

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technology of that era utilised natural biological/mechanical pest control methods & Green manuring. They can be a vital guide for us as we endeavour to move back to circular agriculture reduce greenhouse gases, bring down the composition of harmful chemicals and ensure conservation of resources. In fact, this age-old wisdom continues to inspire and guide farming communities in parts of India. Take the example of India’s coffee sector. The history of commercial coffee cultivation in the country is relatively more recent and dates back to the 18th century. The most endearing aspect of Indian coffee is the fact that it is shade grown in ecologically sensitive regions of the Western and Eastern Ghats.

These are among the 25 biodiversity hotspots of the world (source: Coffee Board), where coffee cultivation is contributing to both bio-diversity and socio-economic development in remote, hilly areas. These shade trees control soil erosion on a sloping terrain; recycle nutrients from deeper layers to enrich the soil, and protect the coffee plant from seasonal fluctuations in temperature. Most importantly, they play host to diverse flora and fauna, thereby maintaining the forest ecosystem. Farmers maintain traditional practices of manual weeding, composting and cattle manure. Sikkim in Northeast India is the world’s first fully organic state. It spent 13 years converting 75,000 hectares of land to organic agriculture, before which it banned the import of chemical fertilisers completely in 2003. According to UNCTAD, the efforts have increased farmers’ income by 20% and

helped avoid deterioration of human health and environmental degradation that are quite a worrying trend in other parts of the world. Therefore, Sikkim stands out as a model example for others to emulate.

A WIN-WIN OUTCOME

Companies need to also encourage and support sustainable practices so that they can be further propagated and scaled up. Ambootia Tea Estate, for instance, has adopted a multi-pronged approach to sustainable production: natural farming, harvesting hydro energy, low resource consumption, and using biodegradable filter mesh. Today, its organic tea is exported to over ten countries. Besides large players like Tata, a number of companies like Organic Tattva, 24 Mantra, Organic India and Praakritik are leading the way in this sector. Government initiatives such as Mission for Integrated Development

Applying circular economy principles to the development of the Indian food system could create annual benefits of ₹3.9 lakh crore (US$ 61 billion) by 2050; reduce GHG emissions, water usage, and environmental degradation; and play a vital role in securing the long-term food supply. Source: UNCTAD

of Horticulture (MIDH), National Food Security Mission (NFSM), National Mission for Sustainable Agriculture (NMSA) and National Programme for Organic Production (NPOP), are focussing on accreditation and standards for organic production and promotion of organic farming. Farmers are also benefitting from improved logistics and processing infrastructure and market linkages, especially with modern e-commerce and hypermarket formats that are well structured and highly efficient. The biggest drivers of the circular economy will ultimately be consumers, who are increasingly prioritising healthier, cleaner and planet-friendly lifestyle choices, especially postCOVID. Moreover, the pandemic has awoken the world to the fragility of a linear food system. Driven by this trend, IMARC projects that the Indian organic food market will post a CAGR of around 24% during 2021-2026. Exports of organic food products rose by 51% YoY to US$ 1 billion (Rs 7,078 crore) in 2020-21 (Dept of Commerce). The circular economy concepts of ‘reduce, reuse & recycle’, which are at the core of the organic food movement, look well poised for a promising future. Investments in sustainable food production, collection and distribution can enable greater food security, higher profits across the value chain and a cleaner environment for all. Indusfood 2022

CHOPPER VIEW: GOEL GROUP (GOELD)

An Indian brand with a global promise GOELD MARKS THE ENTRY OF THE GOEL GROUP INTO THE FOOD BUSINESS WHICH OFFERS INNOVATIVE 100% VEGETARIAN FROZEN FOOD PRODUCTS. : What is the story behind the genesis & journey of GOELD? Archit Goel: The GOEL group was set up by the late Shri Hari Ram Ji Goel. Presently, it is one of the top business houses in India in the areas of mining, power, iron and steel, schooling and media. GOELD marks the entry of Goel Group into the food business with its scope of unrivalled quality in 100% vegetarian frozen food dishes. : Your brand has been known for making quite a few offbeat products like Papaya Halwa and Quinoa Patties. What inspired these innovative snacks? Archit Goel: GOELD has been interested in providing dishes that are tasty yet healthy. The products are manufactured with zero transfat, no added colours, flavours or preservatives. We are up for bringing some more innovative dishes for our lovely customers. : What were the impediments to growth that you faced initially? What business strategies did you leverage to overcome these? Archit Goel: Some of the significant challenges are supply chain infrastructure and the myth that frozen foods aren’t fresh and have taste issues. The team is working hard to bust these pre-conceptions. Further, a robust sourcing of the freshest ingredients from company owned farms, cutting-edge cold chain & storage facilities empower GOELD’s master food technicians to guarantee that each product offers exceptional taste, quality and variety.

Archit Goel, Director & CFO, Goel Group

The team is working hard to bust pre-conceptions regarding frozen foods in the market. : Which key products do you export from India? How have customers across the globe warmed up to these products? Who are your key target markets? Archit Goel: Some of the major products, which are liked by our international consumers are Punjabi

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Samosas, Moong Dal Kachories, & Whole Wheat Chapaties. These GOELD products are loved because of their quality and authentic Indian taste. At the moment, our target markets are Australia, New Zealand, USA, Canada, Europe & Middle East. : What product/market expansion opportunities do you envision for yourself in the upcoming future? Archit Goel: In the coming year, GOELD is planning to expand in 100 more countries as the global products, we are dealing in, are picking-up with a good growth rate in the global market.

INDUS SHOWCASE

Must haves in your

KITCHEN

From rice and spice to everything nice, here is a bouquet of F&B products and ingredients at Indusfood 2022 that are sure to give your kitchen an appetising makeover. MAZDA LIMITED

PACHRANGA INTERNATIONAL

Instant Drink Powder

Mixed Pickle

VINZILLION EDIBLES PVT LTD

Butter Chicken Curry Paste

BRAHMINS FOODS INDIA PVT LTD

Sambar Powder

ASANDAS & SONS PRIVATE LIMITED (HYFUN FOODS)

Shazia Basmati Rice (Brown)

Aloo Tikki

JHAVERI SPICES PVT LTD

JAY CHIKKI & SNACKS PVT LTD (CHARLIEE)

H. R. EXPORTS PVT. LTD.

MULTIGRAIN FOOD PVT. LTD.

Pure Ghee Nankhatai

Biryani Masala (Saffron)

Ragi Chips

Indusfood 2022

CHOPPER VIEW: VKTPL

Quality & sustainable pricing VKTPL HAS CREATED A STRONG NICHE IN THE SOUTH INDIAN GROCERY SEGMENT AND EXPANDED ITS PRESENCE TO 40 COUNTRIES.

Vishnu Kumar Managing Director

VISHNUKUMAR TRADERS PVT. LTD.

at vktpl, We see product innovation and packaging as the new areas to focus on to sustain growth momentum

: What is the story behind the genesis & 25-year-old journey of Vishnukumar Traders Pvt. Ltd.? What inspired you to venture into the South Indian Food and Grocery market? Mr Vishnu: Rice trade has always been a part of our family’s business. So, in 1996, when we decided to set foot in international trade, it only seemed natural to do it with rice. Initially as we began exporting, we realized that the South Indian Grocery market is a niche segment, and was underserviced. Hence, we decided to expand into this segment in 2001. In 2008, we ventured into the Appalam segment. We always kept an eye for emerging segments and this helped us to spot the opportunity in millets and its value-added products and frozen food solutions. We are the first in the frozen heat n eat segment to come out with 100% millet based food solutions. We are now trying to replicate the same in RTE (ready to eat) segment also. And so, our journey began in 2016 and 2017 respectively for this unexplored venture. : What is your brand promise and how have you sustained it? What have been your learnings in terms of building a power brand in the F&B sector? Mr Vishnu: Our mission has always been to deliver quality products on time, with sustainable prices. All our brands be it Chakra (rice, grocery,

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millets), Madras Munch (snacks & savories), or Vegeezy (frozen vegetables & food) offer these. : Who are your key target audiences and export markets? Which are the main products that you export and how have global audiences responded to these? Mr Vishnu: Our key USP is catering to the South Indian Grocery market. We handle everything from rice, assorted grocery and papads to millets and frozen food products. Our main customers are South India-based, who are living abroad and looking for authentic products. : What product or market expansion opportunities do you envision to enhance your global footprint? How do you plan to leverage these opportunities in the coming years? Mr Vishnu: We take pride in the fact that today we cater to more than 40 countries spanning across the entire globe. We are now also slowly increasing our product portfolio to become a part of the pan-India market. We also see product innovation and packaging as the new areas to focus on to sustain the growth momentum. We strongly believe all these initiatives coupled with our organization culture, where everyone in the value chain is 100% customer focused, would help us to be on the path of growth for coming decades.

INDUS SHOWCASE

Power Brands

Consistently responsible & customer-centric marketing is the core mantra to becoming a successful power brand. Below are some of the most prolific F&B brands that showcased their products at Indusfood 2022. BAMBINO Vermicelli BIKANERVALA FOODS PVT LTD Bikano Chips

G. D. FOODS MFG. (I) PVT. LTD. Tops Schezwan Sauce

KOHINOOR FOODS LTD Extra Long Basmati Rice

DESAI FOODS PVT. LTD. (MOTHER’S RECIPE) Butter Chicken Spice Mix

HALDIRAM FOODS INTERNATIONAL PVT LTD Badam Kesar Milk

GIRNAR FOOD & BEVERAGES PVT. LTD. Girnar Detox Green Tea (Desi Kahwa)

EVEREST FOOD PRODUCTS PVT LTD. Pav Bhaji Masala

PARLE PRODUCTS PVT LTD Parle Nutricrunch Digestive Marie

Indusfood 2022

INDUS VIEW

F&B 2. 0

INDUSTRY DEFINING TRENDS FOR 2022

COVID-19 has brought about a tectonic shift in consumer patterns globally and propelled players to innovate with the changing times. Fresh - The Indusfood Chronicle analyses how pandemicled disruptions are dramatically transforming corporate strategies in the Indian F&B and food processing techology sectors. By Viraj & Khyati Malhotra

The Indusfood Chronicle

ood and beverage companies and industry watchers are firmly of the view that the pandemic has changed people’s dietary patterns and their approach towards food. This is especially true for urban middle class working professionals, with a growing consciousness of healthy living and awareness on global food standards. Consumers are also moving towards plant-based alternatives, and the space is expected to witness significant growth in the coming times. Additionally, immunity-supporting ingredients are being sought after, by companies and consumers alike. Since health is among the topmost concerns for customers, many businesses have turned to technology for going green and food businesses are identifying alternatives to plastics for offering improved packaging. A study in 2020 by market research firm Mintel said that one in five (22%) Indians are now “health seekers” looking for services and products to facilitate a healthy lifestyle. Furthermore, the report shows that 62% of consumers claim to have eaten healthy food more in 2020 than in earlier years, with 35% reducing consumption of unhealthy ingredients.

INDUS VIEW

PRODUCT INNOVATION The DIY concept has emerged stronger in the post-COVID period, since it provides an amalgamation of restaurant-like tastes with the control of home-based cooking. For instance, Kylin came up with ‘Secrets of Kylin’, which allow customers to cook restaurant style Thai Curry and Chilly Chicken from home. Chef Ritu Dalmia’s chain of restaurants DIVA launched DIVA CASA - a curated menu that sends you the ingredients and recipe for a chosen dish you can prepare at home. Many businesses are turning to technology to help them “go green and safe”. There is a growing interest in High-Pressure Processing (HPP), which kills harmful microorganisms using intensive pressure in the ranges of 400-600 Mpa. It preserves and helps retain the taste, appearance, and nutritional value and is useful in preservation of fruit and vegetable products such as jams, purees, juices, meat products, and fish products. Similarly, the industry is seeing strong momentum in frozen food technology (for marketing of natural products), vacuum frying and freeze drying (healthy snacks) and sugar reduction technology for relatively guilt-free confectionery products (Source: Indian Retailer). The plant-based meat industry has emerged as a popular alternative globally, with retail sales growing from US$ 3.4 billion in 2019 to US$ 4.2 billion in 2020. A study by retail broking company Nirmal Bang in September 2021 estimated the Indian market for plant-based foods at US$ 30-40 million. It is expected to touch US$ 500 million in just three years, driven by the consumer food category. The Indian organic food market, on the other hand is projected to grow to US$ 553.87 million in FY 2026 from US$

The food technology industry is seeing strong momentum in frozen food technology, vacuum frying, freeze drying and sugar reduction technology. 177.14 million in FY 2020 at a CAGR of 21%. Technology is helping producers connect directly to buyers, thereby facilitating more ethical sourcing and benefiting all stakeholders. Companies have harnessed the opportunity by introducing ingredients relatable to the local populace. For instance, Goa-based Wakao Foods introduced Jackfruit, a widely available superfood in India, in ready-to-cook burger patties. Even though frozen and preservative-driven ingredients are already being sold in the market, demand for clean food is compelling companies to scale and innovate quickly to adapt to the changing times. E-COM & CLOUD KITCHENS Urbanisation is contributing

adoption of the internet at a breakneck speed with food delivery apps such as Swiggy and Zomato having grown 35 times in the last five years. In the first half of 2020 itself, Gross Merchandise Value of fresh food grew by 144%, while staples and FMCG grew by 85% and 62% respectively. The growing trend of delivery and takeaways has also led to a surge in cloud kitchens, or restaurants built around food delivery rather than sitdown service, in India. Amidst the strict norms of social distancing, online delivery companies such as DoorDash, Uber Eats, Deliveroo, and Swiggy have entered the cloud kitchen space by partnering directly with restaurants. This trend is slated for positive growth, provided the Indusfood 2022

INDUS VIEW

sector continues to tread on the path of sustained novelty. In terms of GMV in India, the cloud kitchen sector is expected to become a US$ 3 billion industry by 2025, up from about US$ 400 million in 2019, according to RedSeer. With increase in remote working, opportunities in ready-to-cook and ready-to-eat products across breakfast, snacks and meal categories make e-commerce a lucrative avenue for players. Also, the e-commerce sector is helping meet demand for quality products at affordable prices. The online grocery market is expected to grow by over eight times in the next five years. This shows shifting consumer patterns in food procurement.

CONSUMER ADAPTATION The pandemic has also brought about multiple changes in consumer preferences. Sales for ready-to-eat, ready-to-cook, and frozen readyto-use meals surged during the COVID-19 and will continue to grow. The key factor driving the growth of frozen food and ready-to-cook meals is convenience. The high level of cooking engagement during the pandemic resulted in increased fatigue and time

pressures. Hence, picking up readyto-cook kits from the supermarket came in handy and gave consumers the satisfaction of home-cooked food. Stringent lockdown rules introduced in various restaurants, hotels and malls further impacted eating preferences of many individuals. Consumers are now seeking higher safety and hygiene at restaurants. As a result, digitisation in daily operations such as menus, payments, feedback,

Traditional flours such as amaranth, nachni, makai, jowar and bajra have gained customer favour due to their low glycemic index and nutritional benefits.

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INDUS VIEW

and marketing communication has become the new normal. A recent report by Deloitte ‘Future of Food’ identifies consumption trends including mindful diet, i.e a change in dietary mix; especially an increasing focus on proteins to build immunity, fight the disease and support recovery. With the protein industry expected to touch Rs 10 billion over the next few years, growth is expected to be ten times the current market size. Additionally, superfoods such as mushrooms, green team, olive oil, Basil, Flax, Chia, Pumpkin seeds have gained popularity amongst consumers. An Ipsos study in December last year showed that traditional flours such as amaranth, nachni, makai, jowar and bajra had gained customer favour due to their low glycemic index and additional nutritional benefits. Immunity building objectives are pushing people to healthy teas as well as ingredients like turmeric. Another interesting trend is the faster adoption of Ayurveda-based foods in consumer diets like Ashwagandha in biscuits. Organic ready-to-eat meals are also gaining traction. Around 45% of young adults made healthier food choices by 2021, according to a report by Dineout. Many have started opting for functional benefits in their food. FOOD SAFETY AND PACKAGING The pandemic gave rise to the need for lesser human interface with food products, resulting in a lower risk of contamination. Automated equipment limits the amount of human contact on food and beverages during packaging. Food producers are increasingly using blockchain and other Internet of Things (IoT) technologies to track the handling of ingredients and finished products throughout the value chain as well as monitor the environmental conditions during shipment. IoT technologies include sensors that

F&B Facts

US$ 554 mn Indian organic food market in 2026

US$ 3 bn

Cloud kitchen sector size in 2025

45%

Adults who made healthier food choices in 2021 Sources: RedSeer, DineOut, Research & Markets

gather data on machine performance, which are analyzed through cloudbased software programs. Consumers are now willing to bear some additional costs for sustainable packaging. For instance, 77% of Indian consumers are willing to invest time and money supporting the companies that do good for the environment. Moreover, 66% of consumers have stopped buying products or availing of services that cause an adverse impact on the environment and society.

This push towards using ecofriendly alternatives has driven brands to ditch single-use plastics for packaging and use recyclable, biodegradable, and reusable packaging. For instance, PepsiCo India plans to design packaging that is 100% recyclable, compostable, or bio-degradable. Similarly, the meat brand Nandu’s aims to make 100% packaging plastic-free by 2023. Age-old Indian traditions seem to be returning with the rise in use of natural alternatives such as banana leaves, dhak plant, teak plant and sal plant for dining plates, food wraps, frying and also packaging. Larger players are utilising techniques like ultra high temperature (UHT) packaging smart packaging tech with smart labels and QR codes that provide consumers with convenient access to information about products through their smartphones. These new technologies could well proliferate across the industry in the coming years. Indusfood 2022

INDUS RISING STARS

STARTUPS OF THE YEAR Dynamism, innovation, perseverance and zeal symbolise the impressive growth journey of these startups exhibiting at Indusfood 2022.

HARDIK KANUNGO Co-founder HSM Technocrafts

DIPAK KAJAVADARA Director One Gram Pvt Ltd

PLANT BASED CONVENIENCE FOOD

AMIT UPADHYAY Leader - Business Creation Process Basic Ayurveda

RAGHAV SINGHAL CEO & Founder Mettle

The Indusfood Chronicle

VARINDERPAL SINGH SETHI Managing Director Taste Wright Foods Pvt. Ltd

CHIRAG RAJANI Managing Director Zeel Packaging

VISHESH JINDAL Founder Guilio Garden

CHOPPER VIEW: RIECO INDUSTRIES

Our innovation is in

synch with market trends RIECO ENSURES THAT ITS SOLUTIONS ARE ENVIRONMENT COMPLIANT, SAFE & HYGIENIC WITH EASE OF USE OF EQUIPMENT. : Tell us about the origins of Rieco Industries and the vision with which it was set up. Vikas Bhatia: Founded in 1975, Rieco Industries is a leading player in grinding solutions (size reduction), pneumatic and mechanical conveying, and pollution control. With over 5,000 installations in 40+ countries, its vision is to be the leading global player in the field of powder and bulk solids. : What are the company’s key business segments within the food technology space, and what products/solutions do you provide? Vikas Bhatia: We at RIECO have continuously adapted the best technologies in the world to meet the evolving food industry requirements. The range includes grinding and conveying applications for sugar, spice, food, dairy, soya, dehydrated onions, besan, turmeric etc. Our products include air classifying mills, micro pulverizer, hammer mills, spice processing plants, blenders etc We recently launched RACAM, an all-new air classifying action mill with unique chamber-in-chamber design. We also provide steam sterilizers. : What are the core competitive advantages that you provide that differentiate you from the

Vikas Bhatia Managing Director

RIECO INDUSTRIES

competition in the food & beverage, and pharmaceutical sectors? Vikas Bhatia: With several decades of experience in food processing technology, we have catered to the grinding and powder handling needs of 2,000+ customers in the food industry space. Our inhouse manufacturing facilities and trial labs in Pune help us understand customer requirements better, thus offering them highly tailored and efficient systems. We have a growing New Product Development team that continuously strives to add world class innovations to our product portfolio, RACAM®, JetMill (SpiroJet®) being the latest addition.

: What has been the role of innovation in Rieco’s success? Vikas Bhatia: To stay relevant & competitive in the market and offer world class technology, ‘innovation’ always plays a key role. Over the years, we have immensely focused on New Product Development, Automation of manufacturing and support functions, and Digitalisation with IOT. In the last 2 years, we have added half a dozen innovative products to our portfolio. The result of our focus on innovation clearly reflects on Rieco’s market share in the food processing industry. : What main customer pain points do you address? Vikas Bhatia: Rieco ensures that its solutions are environment compliant, safe & hygienic with ease of use of equipment, making them scalable, reliable and meet the highest norms of the industry and regulators. It also caters to the needs of an array of industries. For example, it offers unique solutions ranging from sugar grinding to solid fuel for ISRO’s solid stage rocket engine of PSLV & GSLV. In addition to offering highly efficient customized solutions that comply with environmental norms, safety, and hygiene standards, what sets Rieco apart are the value-adds like availability of spares, ease of use of equipment and after sales support. : How are you planning your expansion? Vikas Bhatia: With 5,000+ installations across 40+ countries, our vision for 2022 is to boost our global presence ever further. Our key focus will be the Middle East, APAC, and Africa, as our products have high applications and demand in these markets. 2022 will be pivotal as we are participating in various global expos and trade shows. Our team is scaling to deliver highly sustainable solutions to our customers. Indusfood 2022

TECH LEADERS

Export Moghuls These are some of the top players in India’s food processing, machinery & packaging industry that have made waves overseas & were a part of Indusfood 2022.

Bry-Air (Asia) Pvt. Ltd.

Nichrome India Ltd

Noida Fabcon Machines Pvt Ltd

countries

Business segment F&B

Business segment Packaging

Business segment Snacks

85+

45+

Rieco Industries Limited

Goma Process Technology Pvt Ltd

DVC Process Technologists

Dawer Propack Pvt Ltd

40+

25+

countries

Business segment F&B

Business segment Dairy

Business segment Edible oil

Business segment Flexible Packaging

The Indusfood Chronicle

MADE IN INDIA

Health and happiness abound with Indian beverages Indian beverages can be enjoyed by people looking to lose weight, balance their blood sugar, or also to improve their gut health. fermented drink has a sour, spicy and pungent taste and can be served as an appetizer or along with your meals. It has a host of healthy bacteria that help improve digestion by increasing the population of good bacteria in the gut and improving overall well-being.

Neha Ranglani

hen we talk about health, we usually focus mainly on food. But there is an easier way to get your daily dose of vitamins, minerals and all other nutrients - healthy drinks. My personal favorites are some Indian beverages, not only for their flavours, but also due to the number of superfoods like herbs & spices one can play with to enhance their health benefits. Indian beverages are also very easy to prepare and are usually loved by all in the family, as the Indian taste hits everyone in the right way. Some healthy Indian beverages that are packed with liquid nutrition include:

mid-meal drink to drive unwanted hunger away. This shake leaves you refreshed and instantly energized to keep going.

Sol Kadhi: This is a Konkani drink made of kokum fruit, coconut, ginger, green chilly, curry leaves, salt, and any other herbs that you like. This pink drink has a mildly sour taste and is apt as a post-meal drink thanks to its soothing effects that help to cool the digestive system, and therefore makes an excellent antidote for acidity. Its high antioxidant content also improves immunity and protects the body from free radical damage.

Variyali energizer: This drink comprises of fennel seeds along with black raisins, jaggery, elaichi and lemon juice. It has a pleasant sweet taste and a beautiful aroma. The drink not only cools and hydrates your body but also strengthens your immunity, relieves flatulence, bloating and improves respiratory health and haemoglobin levels over time. All these Indian beverages are your perfect companions during summers to help you soothe yourself in the blaring heat and ease your digestive system, while leaving you feeling refreshed, invigorated, and happy.

Kesar Pista shake: This delectable shake with the aromatic flavours of Kesar and elaichi, along with the goodness of pista and plant milk, is a perfect morning or

Neha Ranglani is an integrative and health coach, who recently wrote a book Beverage Reboot.

KANJI: This is an age-old Indian probiotic drink prepared using vegetables like carrot, beet & radish along with spices like mustard, salt, green chilies, curry leaves, ginger and lots of water. This Indusfood 2022

INDUS SHOWCASE

Summer STAPLES

HAMDARD LABORATORIES (INDIA) Rooh Afza Lite Sugar Free AMUL INDIA Strawberry Magic Sundae 1 Litre

MAZDA LIMITED BCool Kiwi Jam

If there are two things that summer is all about, these are sweltering heat and soaring temperatures. But worry not, as this curated list of products at Indusfood 2022 will help you keep your cool!

K. B. PRODUCTS PRIVATE LIMITED Nakoda Dairy Special Buffalo’s Ghee

MORRIKO PURE FOODS PVT LTD Jamun Chunks Sugar Free GUJARAT TEA PROCESSORS AND PACKERS LIMITED (WAGH BAKRI) Ice Tea Khus & Saunf Green Tea

ZEEL PACKAGING Kiwi Crush

CAVINKARE PVT LTD Dates Drink

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NATURAL CONSUMER CARE MARKETING PVT LTD Dilbahar’s Jaljira Multi Purpose Spice

CHOPPER VIEW: GAJANAND FOODS PVT LTD

On an expansion spree GAJANAND FOODS HAS GROWN FROM A SPICE PRODUCER TO OTHER CATEGORIES LIKE INSTANT MIX, FLOURS & READY TO FRY.

: What is the story behind the origins of Gajanand Foods Pvt Ltd? Samir Patel: The brand was founded by Late Shri Natvarlal K. Patel. I, Samir Patel, and my elder brother Jayesh Patel are currently managing the brand. Over time, Gajanand Foods has diversified from spices into other products like instant mix, flours and ready to fry. : What is your brand promise and how have you sustained it? What have been your learnings in this journey, particularly in the past two years? Samir Patel: Gajanad has taken all quality measures with hygiene according to the standard parameters for export shipments. Learning is a continuous process and the last two years have offered the opportunity to reassess and relearn. We should always be keen to implement necessary changes and ideas. I also believe that these days, social media plays a prominent role in building any brand. It acts as a great channel to learn about a brand.

Samir Patel, MD, GAJANAND FOODS PVT LTD

: Over the years, what practices have you adopted to stay abreast of global standards? Samir Patel: In this era of automation, we have adopted mechanization in major processing operations, along with hygiene standards as per ISO, FSSAI, Halal, USFDA and Spice Board guidelines. We also have applied for BRC. : What are your key target audiences and export markets? Which are the main products that you export and how have global audiences responded? Samir Patel: Our target is the global audience. Our core export products are “CURCUVEDA” turmeric powder along with complete range of whole and ground spices, blended spices,

gajanand looks forward to enhance its presence in africa, us & australia. instant mix, pickles, and assorted items of grocery. Asafoetida is another proud product, which is popular abroad. Recently, we have also developed CTC Leaf Tea, which has received positive feedback from the market. : What product/market expansion opportunities do you envision to enhance your global footprint going forward? Samir Patel: We look forward to enhance our presence in Africa, United States and Australia. Indusfood 2022

CHOPPER VIEW: FABCON INDIA

We aspire for leadership in snack processing technology FABCON INDIA PRIDES IN OFFERING TOPNOTCH QUALITY FOOD PROCESSING SOLUTIONS AT REAL VALUE FOR MONEY. 4) Product distribution system for storage/packaging. 5) Product conveying solutions at different stages of food processing & packaging. 6) Customized solutions, including mapping, hand holding & delivering.

Nishant Bansal MD & CEO FABCON INDIA

: What are Fabcon’s key business segments within the food technology space, and what products/solutions do you provide? Nishant Bansal: Fabcon India is always devising customized solutions that fit all the industry sizes. It caters to all categories of snack food processing industry. For modern trade/convenience & Indian ethnic savouries categories, Fabcon India offers: 1) Frying lines for various categories of snacks 2) Seasoning solutions 3) Swing lines for enhancing the productivity

: What are the core competitive advantages that you provide that differentiate you from the competition? Nishant Bansal: Fabcon India is creating innovative solutions for ease of customers. We are driven to expand and explore every facet of technology that could be used to maximize the potential of the food industry. The purpose is not to cut corners or reduce cost, but to offer better engineering, higher productivity & efficiency & systems which are safer from point of HACCP & based on GMP. We are one of the only few companies who have in-house laser cutting, CNC machines & top notch infrastructure to be proud of. This allows us to beat the competition by being more accurate in our manufacturing, reduce lead times & be more efficient. We have a full-fledged team of engineers, designers & technicians, who are always devising ways to augment the design of our machinery. The brand is not just selling a machinery; it also offers clients solutions

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that will stay with them and support them for a very long time. All equipment are customizable. This ensures safety, perfection, and has value for the money being invested. : What are the main customer pain points you address? Nishant Bansal: The major concerns faced by customers are: inconsistent machine performance, high energy consumption, delays in delivery, availability of spare parts and compromise with the quality, food safety & hygiene issues. We understand that the customer trusts the company with their projects and expects top-notch quality and longevity against their investment (helping highest R.O.I with minimal Capex). And that’s why it always tries to go beyond customer’s expectations by understanding their concerns and providing them with the best quality matching European standards at the most convenient prices. Our main agenda is not just to sell machinery to the customer but to provide complete assistance and ensure customer satisfaction through post-sales support. : What are your business expansion plans going forward? Nishant Bansal: The world is pacing rapidly, and it is imperative to be updated with new technical advancements. Keeping that in mind, the company wants to develop even better solutions that will bring ease to the snack food processing industry. There is so much potential in ‘Made in India’ technology. Fabcon India wants to showcase this potential in the global arena through its machinery by letting the world know what India holds for them & how far the country has come in terms of modernization & advanced automation. It is our earnest wish that Fabcon India’s name resonates all over the world as the leader in snack processing technology.

INDUS SHOWCASE

Sprint Snack Pack by Nichrome India Ltd Green DryPurge Dehumidifier by Bry-Air (Asia) Pvt Ltd

Spouted Pouch Filling Machine by Parle Global

CUTTING

EDGE

Kawach 450 by Saurabh Flexipack

TECHNOLOGY

Major processing and packaging machinery companies from India depicting their finest equipment at Indusfood-Tech 2022.

Oil Expeller by Spectec Techno

Metal Detector by Techno Four

Oil Mill by Kumar Metal Industries Pvt. Ltd

IndusFood 2022

CHOPPER VIEW: DVC PROCESS TECHNOLOGISTS

Innovating breakthrough solutions DVC HAS SCRIPTED AN INSPIRING JOURNEY FROM A CONSULTANCY SERVICE PROVIDER TO A TURNKEY GLOBAL SUPPLIER : Tell us about the origins of DVC PROCESS TECHNOLOGISTS and the vision of the company. Kiran Palkar: DVC Process Technologists was founded in 2001 by Mr Chame with the vision to give a competitive edge for edible oils and fats processors. It has emerged over time from being a consultancy service provider to a turnkey project supplier with over 200+ turnkey projects supplied across the world.

Kiran Palkar Director, Sales & Marketing,

DVC PROCESS TECHNOLOGISTS

: What are the company’s key business segments within the food technology space, and what products/solutions do you provide? Kiran Palkar: DVC is a single point solution provider, right from conceptdesign, manufacturing, project execution, installation & commissioning along with utilities selection and provision for edible oils and fats, oil seeds and oleo chemicals processing industries. It offers solutions on saving operating / processing costs, providing top product quality and ease of operation. The company has developed products like filtration solutions, heat exchangers, build tank farms and reactors. : What has been the role of innovation in DVC’s success so far? Kiran Palkar: At DVC, innovation is continuous and designed around elevating the performance of the plant. This approach has propelled breakthrough solutions over the years like supplying flash de-solventization plant, bio-diesel plant, soap-stock

The Indusfood Chronicle

desolventisation plant and zero liquid discharge systems, apart from the core competency of supplying edible oil refinery projects. A full-fledged oil refining complex of 200 TPD capacity has also been set up to conduct all R&D trials by the company. With continuous research and development, DVC is always thriving to provide innovative solutions to clients. : How are you planning to expand your business? Kiran Palkar: Till date, we have exported to more than 25 countries and we are working towards having our installations in more number of countries with each passing year. We started with providing solutions for the Oils and Fats processing industry but now we have been catering to other segments too like: Bio-diesel, Oil and Gas and Water treatment. : How do you view India’s competitiveness globally in the food processing tech industry? Kiran Palkar: India has been very instrumental in providing solutions for the foodtech industry globally and shaping its image by providing reliable solutions at very competitive price. Over the years, the approach has also been evolving with the focus on product/ process development through intensive R&D activity. Additionally, the in-house technical/ professional skills in our country are a big plus that gives us advantage over other countries as a supplier.

INDUS SHOWCASE

H E A LT HY B ITE S The Indian food and beverage industry continues to blaze new trails in healthy eating for quality living at Indusfood 2022.

FUZION FOODZ Cashew Pudina Chilli & Italian Herbs

ESS PEE QUALITY PRODUCTS Honey

BASIC AYURVEDA Bitter Gourd Juice

NUFLOWER FOODS & NUTRITION PVT LTD Almond butter

GLOBAL BRAND RESOURCES PVT. LTD Mineral Rich Desert Salt

RATUSARIA UDYOG PRIVATE LIMITED Cashews

JHANDEWALAS FOODS LIMITED Naman Gold Ghee

PIONEER FOODS PRIVATE LIMITED Bajra Mix Desi Spicy

VR INDUSTRIES PVT LTD 8AM Corn Flakes

NIVA NUTRIFOODS LLP Fit & Flex Crunchy Granola

Indusfood 2022

INDUSFOOD 2022

BUSINESS WITH CARE The fifth edition of Indusfood was launched on January 8, while ensuring that proper COVID-19 safety protocols were followed at the venue by the visiting delegates.

The Indusfood Chronicle

Indusfood 2022

INDUSFOOD 2022

A PROMISING START The inauguration of Indusfood 2022 was graced by the presence of Shri Bhagwanth Khuba, Hon’ble Minister of State for Chemical & Fertilizers and New & Renewable Energy, and Shri S. Muniswamy, Hon’ble MP, Lok Sabha.

1. Inauguration of the event by the dignitaries. 2. Shri Bhagwanth Khuba, Hon’ble Minister of State for Chemical and Fertilizers and New & Renewable Energy, addressing the audience.

3. Dignitaries visiting the pavillions at Indusfood 2022.

2 Indusfood 2022

Exhibitor Pavillions Exhibitors at Indusfood F&B 2022 encompassed a wide diversity of quality brands representing the Indian F&B industry.

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Indusfood 2022

Exhibitor Pavillions

Indusfood Tech 2022 showcased some of the leading Indian manufacturers & exporters of food processing equipment.

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Indusfood 2022

INDUSFOOD 2022

BUSINESS NETWORK Indusfood 2022 played host to a number of B2B meetings across the three days. These meetings enabled partipating F&B and foodtech exhibitors to have focused discussions with buyers to acquaint them with their product offerings and technological innovations.

The Indusfood Chronicle

B2B MEETINGS

Indusfood 2022

SPOTLIGHT

DEEP TECH Indusfood 2022 hosted some of the leading players from the global food processing industry exploring sourcing/collaboration with Indian firms.

Company: Obourland For Foods Industries Country: Egypt Representative: Medhat Ahmed Eleman Designation: Head of Maintenance Department

Company: Everest Solvent Pvt. ltd Country: Nepal Representative: Abinash Bohra Designation: Director Key Interests: Edible oil technology

Key Interests: Dairy processing

Company: BRAC Dairy and Food Project Country: Bangladesh Representative: Mohammad Anisur Rahman

Company: Limlim Foods Production Company Ltd. Country: Nigeria Representative: Adeola Balogun Designation: Founder & Chief Operations Officer

Company: Milk Vita Country: Bangladesh Representative: Mohd. Abul Kalam Azad Designation: Head of Logistics Key Interests: Milk/dairy processing

Key Interests: Freeze dried fruits and vegetable snacks and powders Designation: Director Key Interests: Dairy & ice cream technology, automation process & control, waste water treatment, heating technology & filling & packaging technology.

Company: Rasoda Dairies (Pvt) Ltd Country: Sri Lanka Spokesperson: Daminda Perera Designation: Managing Director Key Interests: Milk/dairy processing

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INDIA

BUSINESS TRADE

THE INDIAN PERSPECTIVE TO GLOBAL COMMERCE The authoritative online thought leadership platform for the Indian enterprise in a dynamic global market.

AN INITIATIVE OF

tpci.in/IndiaBusinessTrade

EXPORT EXCELLENCE AWARDS

In Celebration of Excellence TPCI MSME Export Excellence Awards 2022 were held on the eve of Indusfood to honour the most exemplary achievers in the Indian F&B and food processing technology sectors over the previous year.

POWER JUNCTION: Winners of the TPCI MSME Excellence Awards 2022 pose with the guests of honour.

SHRI NARAYAN RANE, Hon’ble Minister of MSMEs, Government of India, speaking at the inaugural session. (Below L-R) Shri S Muniswamy, Hon’ble MP, Lok Sabha from Kolur addressing the gathering; Inauguration of Indusfood MSME awards by Shri S Muniswamy, Hon’ble MP, Lok Sabha from Kolur; Shri Mohit Singla, Founder Chairman, TPCI; Shri Vivek Aggarwal, Chairman, F&B Sectoral Committee, TPCI and Shri Abhishek Poddar, Vice Chairman, F&B Sectoral Committe, TPCI

EXPORT EXCELLENCE AWARDS

OUTSTANDING BUSINESS BRAND: (Clockwise from above left) Most Innovative Food Packaging Company - Lal Sweets Pvt. Ltd; Business Transformation Brand - Nani Agro Food (P) Ltd; Most Innovative F&B Company - Shri Bajrang Alliance Ltd; Leadership in Sustainabe Economy Praveen Masalewale; F&B Business Brand of the Year - Capital Venture Pvt. Ltd., Most Trusted Brand of the Year - Everest Food Products Pvt. Ltd.

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INNOVATION LEADER: (Clock-wise from far left) Food Ingredients Technology

- Rathi Engineering Solutions; Solid Packaging Technology - Nichrome India Ltd; Flexible Packaging Solutions - Uflex Limited, F&B Technology - Rieco Industries; Edible Oil Technology - DVC Process Technologists; Snacks Technology - Shri Vibracion Technologies Pvt Ltd; Dairy Technology - Goma Process Technologies Pvt Ltd.

MSME EXPORTER OF THE YEAR IN FOOD TECH: Edible Oil Technology - Kumar Metal Industries Pvt. Ltd. and (Below) Snacks Technology - Fabcon India

Indusfood 2022

EXPORT EXCELLENCE AWARDS

MSME EXPORTER OF THE YEAR IN F&B: (Clockwise from top left) Beverages - Vending Updates Pvt. Ltd; Spice Processing - Unique Fragrances; Rice - Mac Impex; Health Foods - V.R. Industries (P) Ltd; Bakery & Confectionery - Krishna Overseas Inc; Snacks & Sweets Chandigarh Sweets Ltd; Indian Ethnic Food - Patidar Foods (India) Pvt. Ltd

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LEADER IN QUALITY EXCELLENCE: Clockwise from top left) Edible Oil Technology - Spectec Techno Projects Pvt Ltd; F&B Technology - Galaxy Sivtek Pvt. Ltd; Flexi Packaging Solutions - Gopal Printpack Solutions; Food Ingredients - Trishla Industries

RISING STARS: Emerging F&B Brand - Multigrain Foods Pvt. Ltd.; (Right) Most Innovative Agritech Startup - Bijak; (Below) Millennial’s Choice Brand - Lovely Bake Studio

BUSINESS LEADER OF THE YEAR: Goyum Screw Press

Indusfood 2022

CHOPPER VIEW: NESTO HYPERMARKET

Forecast for India is phenomenal NESTO HYPERMARKET PLANS TO MAXIMIZE INDIAN F&B IMPORTS TO MITIGATE THE EXISTING GLOBAL SURGE IN SHIPPING COST.

Rashid Aramam

Buying Head - Private Label FMCG NESTO HYPERMARKET GCC & INDIA

: What is the core competitive advantage that has helped Nesto register sustained growth? Rashid Aramam: Nesto was incorporated in 2004 as a retail venture and has emerged as one of the fastest growing retail chains over the years, with 96 outlets operating across the GCC and India. At Nesto, we are driven by the credo “All that you need”. This has made our brands preferred ones among people of various nationalities in different product categories. With over 5 million square feet of retail space spread across GCC, Nesto has an average daily footfall of over 2.5 lakh customers. With a customercentric policy and an accomplished team, it has been firmly established as the destination of choice for new age customers, who seek value without compromising on quality. The fact that 75% of all those who walk into a Nesto outlet today are repeat customers, stands testimony to our commitment, quality, value and services. Products are obtained directly from source through a network of buying offices all over the world and what distinguishes Nesto as a unique retailer is that we pass on the savings (Inaam) we make to our customers. : What have been the key disruptions post-pandemic and how are you adapting? What are your growth plans going forward? Rashid Aramam: Private label brands are gathering momentum to mount a serious challenge to international

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brands in consumer shopping carts across Middle East & India. The pandemic also brought immense shifts in supply chains, imposed new hazard controls, and perhaps most importantly, turned consumer preferences upside down. Customer spending style has switched to savings and private label business booked its best time ever. Driven by the passion to extend our expertise to new horizons, we have set upon an ambitious expansion plan. With impeccable confidence in our brand’s strengths, we are ready for the next stage in our progression. We plan to grow from 96 to 170 outlets within two years by tapping Asian & African markets. : How do you see India as a sourcing hub at present for F&B products? What are your expectations from Indusfood 2022? Rashid Aramam: India plays a major role in producing commodity products in different ranges, which fit every country’s requirements and it moves with trend. The forecast for growth in this market is phenomenal. Forecasted high growth products include rice, pasta and noodles, breakfast cereals, ice cream and frozen desserts, savory snacks, dairy products, edible oils, baby food, processed meat and seafood, processed fruit and vegetables, spreads etc. Through Indusfood, we expect to add fresh food exporters too, as India exports huge quantities of perishables (fruits & vegetables, fish, meat).

CHOPPER VIEW: GRAND HYPER

Leveraging technology to make most of retail GRAND HYPER IS PLANNING TO EXPAND TO 100 STORES BY Q4, 2023, WITH FOCUSED PLANS FOR MARKETS IN SOUTH INDIA AND AFRICA.

: What is the brand promise that Grand Hyper offers to its customers that sets it apart from the competition? Dr. Anvar Ameen: We have placed our brand as a “Value Retailer”. We strive to always provide the best price, product, and promotion to our customers. We have been able to ensure that these values are always kept intact by consistently delivering quality products.

is envied by others. The world is watching India’s consistent measures to take the country to become a world leader. Leading the Covid vaccination program and the Plasmid DNA Vaccine; opening the UN Security Council session; climate protection; investment returns performing better; stable external relationships; political and economic stability; ease of doing business and implementation of governance – India is leading the way!

: What are some the key mantras to success for retail brands in the present time? Dr. Anvar Ameen: Understanding our customers’ needs is the most critical aspect of retail success. In this modern period, this is only possible by using data analytics. We have a dedicated team of data scientists evaluating micro and macro elements of retail, including customer behavior, changes in product preferences, product placements, promotions, procurement and inventory, store layouts and a detailed array of parameters. Based on the inputs; we adapt our operations accordingly.

From the supply side, India is the largest producer of milk, and second largest producer of fruits, vegetables and meat. But India processes only 10% of what we produce. Smaller countries like Philippines and Malaysia process 70-80% of their produce. This is a challenge we must solve. Great steps have already been taken and I am sure this will further boost our sourcing capacity to the world.

: What are your expansion plans in terms of products, number of outlets and new markets? Dr. Anvar Ameen: Expansion is key to any retail business. We opened 5 stores in 2020 and 9 stores in 2021. We have big plans for the years ahead and are planning to cross 100 stores

Dr. Anvar Ameen

Managing Director GRAND HYPER, GCC & INDIA by Q4 2023. The Group is focusing on increasing our brand presence in South Indian states of Karnataka, Tamil Nadu, Andhra Pradesh and Telengana. We are also in the preliminary stages of expanding our brand to the African markets of Egypt, Nigeria and Ethiopia. : How do you see India as a sourcing hub at present for F&B products, and its potential in the future? Any products where you see untapped potential? Dr. Anvar Ameen: India is at the cusp of becoming an economy which

: What are your views on how Indusfood can help capitalize on this potential, and your expectations from the show this year? Dr. Anvar Ameen: We had attended the Indusfood 2021 and our experience was very positive. We were able to meet many suppliers and had forged commercial agreements with multiple vendors for our private label products. We are sure that this year will be far better as the broader markets have improved and thus we anticipate the participation will be very good. Indusfood 2022

SPOTLIGHT

PASSION SOURCING Indusfood is the go-to destination for prominent brands from across the world looking to source quality Indian F&B products.

SURESH KUMAR

DINESH KUMAR

MD, Patag Group UAE, Djibouti, France & India

Key Interests: Rice, sugar, pulses, spices, dry fruits, sunflower, palm oil.

DINESH KOCHHAR

General Manager, Al Berri United Food Co. Ltd Saudi Arabia

Key Interests: Frozen food.

RAVINDRA KOTAK

Managing Director, S V E Ltd New Zealand

Key Interests: Tea, flour, frozen foods, namkeens, beverages.

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Director-BDM, Imtiyazat Al Riyada UAE

Key Interests: FMCG, premium F&B, specialized lifestyle, premium fashion segments for distribution.

SHEREEF SAIDU MOHAMMED

General Manager, Al Tayeb Distribution UAE & Saudi Arabia

Key Interests: Brand Distribution.

CHANDER SAIN DUDEJA Director, Gulf Processing Industries LLC UAE

Key Interests: Dairy, pulses, grain, flour, sugar, sweets & confectionery. GHAITH BARAKAT

CEO, Ogaretco Foodstuff LLC UAE, Saudi Arabia, Turkey, Syria & Germany

Key Interests: Spices, nuts, olive oil, peas.

MANSOOR AL AMRI

General Manager, National Distribution Company LLC Oman

Key Interests: FMCG food products.

HIJAB AMEERUDEEN

General Manager, Fineway International W.l.l. (Talal Group) Qatar

Key Interests: Organic & health food, FMCG products, sweets & confectionery. Indusfood 2022

SPOTLIGHT

RETAIL SOURCING Indusfood 2022 is proud to be associated with some of the major supermarkets and retail chains driving the growth and dynamism of the global F&B industry.

SRIDHAR MOOSAPETA

CEO - Consumer Products Cluster Khimji Ramdas Llc Oman, Dubai, India.

Key Interests: Food & Grocery, Frozen food products, Fresh Fruits & Vegetables, Fresh Meat & Poultry, Bakery products, Disposable goods.

POLYAKOV NIKOLAY Director, Llc Dobrada Belarus

Key Interests: Oil & oil seeds, spices, organic & health food.

KRISHAN KUMAR TIWARI

Country Manager, Noon UAE

Key Interests: Fresh and grocery food

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NISSAM PUTHIYAVEETTIL ABDULKAREEM Director – FMCG Imports, LuLu Hypermarket Middle East, India, Indonesia & Malaysia

Key Interests: Grocery Food, Grocery Non-Food, Chilled & Dairy, Frozen Foods, Roastery Products, Meat

DR ANVAR AMEEN

Managing Director Grand Hyper UAE

Key Interests: Consumer foods, fruits & vegetables, Indian ethnic food & snacks

RASHID ARAMAM

Buying Head - Private Label FMCG, Nesto Hypermarket GCC & India

Key Interests: Grocery, Fruits and Vegetables (Fresh & frozen), Spices & Condiments, Bakery & Confectionery, Ice Cream & Desserts, Seafood (fresh), Canned Vegetables, Hot Beverages.

MOHAN KUMAR BASNET

General Manager Kathmandu Supermarket Pvt. Ltd. Nepal

Key Interests: Dry Fruits, Rice, Beans, Pulses, Packaged Foods like Namkeen, Biscuits

Indusfood 2022

SPOTLIGHT

FLAGBEARERS

These flagbearers have played a major role in expanding the global reach of the Indian F&B industry through Indusfood.

SANJITH THULASEEDHARAN Head Procurement, Jaleel Holdings

UAE INTEREST CATEGORIES: Flour, South Indian rice, spices, pasta, Sauces, Frozen, Canned Vegetables

NAUSHAD K T K Senior Buying Manager, Al Rawabi Group Of Companies W.l.l

QATAR INTERESTS: Consumer food, fruits & vegetables, non-alcoholic beverages & Indian ethnic food.

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KAID JOHAR COO, Food Division, Al Zahem And Malhotra

KUWAIT INTERESTS: Consumer food, branded agro products.

SPOTLIGHT

PARTNER AGENTS

Partnerships are the cornerstone of successful business outcomes. We are thankful to our partners for their critical role in the continued success of Indusfood.

DR. NEELAM SURESH DAME

MOHD HEIZA

Director, Misr Vision

Director, Individual, Entrepreneur

Country: EGYPT

Country: BELARUS Country: KENYA

MOTUNRAYO RITA MERANDA

AMIT SAWHNEY

Director, Nippon Global Country: SPAIN

Managing Director/CEO Toluwalashe Farms Nigeria Ltd

Indusfood 2022

PRODUCT LAUNCHES

FRESH BANDWAGON Ol’tymes (One Gram Pvt LTD) Weight loss trail mixes

These weight-loss trail mixes are a perfect mix of fruits, nuts, seeds and ayurvedic herbs. They properly balance nutrient requirements and aid weight loss programs.

SAURBHI Frozen Garlic Naan

Saurbhi is coming up with mouth-watering frozen garlic naan along with Frozen Breads in its basket. Saurbhi’s garlic naan is Soft flavourful Indian bread with chopped garlic and coriander baked in a traditional clay oven.

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TALOD FOOD PRODUCTS PVT LTD Khaman

Khaman is a popular, low-calorie, nutritious Gujarati snack. The batter is made by mixing together besan or gram flour with salt, sugar, citric acid and water.

OATEO OverNight oats

Make your mornings effortlessly healthy with Oateo’s Overnight Oats. A unique do-it-yourself breakfast kit, it has everything you need for a stress-free breakfast.

These new product introductions at Indusfood 2022 from some of India’s leading food and beverage brands are a blend of tradition, taste, exhilaration, health and healing.

NILON’S ENTERPRISES PVT LTD Jeera Juice

This refreshing beverage is a great way to reinvigorate your energy levels and a wonderful choice to digest food.

NIVA NUTRIFOODS LLP Fit & Flex Granola

Fit & Flex Granola contains oats, multigrain, rice puffs and freeze-dried real fruits. It is slow-baked at high temperatures in state-of-the-art European machinery, making them crunchy!

AIO VENTURES LLP (BITOBITE) Omega Mix

Omega Mix is a unique mixture of dried fruit cubes with several seeds which will boost energy instantly and a great choice for health conscious people. It has a blend of 11 different Indian fruits with seeds. It is also an ideal snack post workout to recoup the lost energy.

NOBLE DEHYDRATES Ginger in Honey

This 100% preservative-free product is made of shredded ginger in honey with a pinch of garlic, lemon and black pepper. It treats various respiratory problems, and aids the digestion process.

Indusfood 2022

CHOPPER VIEW: ORGANIC TATTVA

Cultivating a new way of life ORGANIC TATTVA IS PLANNING A MAJOR FORAY INTO CHEMICAL FREE FROZEN READY-TO-EAT PRODUCTS TO CATER TO GROWING DEMAND.

Kriti Mehrotra Director ORGANIC TATTVA

There is a global trend right now of Ready-to-Eat products, especially in the export market. 62

: What is the story behind the genesis & journey of Organic Tattva? What inspired you to venture into the organic foods market? Kriti Mehrotra: Despite a constant effort of eating well and buying expensive foods, we still see people suffering from diseases that didn’t exist decades ago. Soil is not like it was organically before. Food is being grown in a haste to feed the exceeding demand. For years and years now, farmers have been told to use harmful pesticides and fertilizers to increase their produce. This inspired Organic Tattva to venture into the organic foods market. The brand wants to help people take that extra step to understand the harm being done to their body, as they consume pesticide-rich food and to let them know that they have an option to choose better food for themselves and their families. : What is your brand promise and how have you sustained it? Kriti Mehrotra: From inception, we have built our brand on Trust, Authenticity and our Commitment to our consumers, to provide them the highest quality products, free from any adulteration. We test each and every single product for 186 pesticides at the farm, before we procure it. Each product, after passing the test, is put in CO2 chambers (a natural alternate to chemical fumigation) to kill any

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infestation. Products are cleaned and packed in a state-of-the-art facility which operates on global hygiene standards. Our farms, our factory and all our products are 100% certified organic as per USDA, India Organic and EU standards. : Who are your key target audiences and export markets? How is the response so far? Kriti Mehrotra: We want to make organic food affordable, so it can reach every household in India. However as of now, our target audience lies in the top 10 Metro cities. We also export our brand, bulk and private label to USA, UK, Europe, Singapore, Malaysia, Australia, Middle East and UAE. We look forward to expanding to Asian and African markets. The main products we export are organic: Pulses, Rice, Flours, Spices and Oils. But all our other products also see a great response in the export market. : What product/market expansion opportunities do you envision to enhance your global footprint? Kriti Mehrotra: There is a global trend right now of Ready-to-Eat products, especially in the export market. To leverage on this opportunity, we have a new factory under construction dedicated only for Organic Frozen Ready-to-Eat products, such as curries, breads and snacks.

MADE IN INDIA

From Pani Puri in Manhattan to Kulche Chhole in Sydney Indian cuisine is brimming with nutrition-packed delicacies that celebrate its regional diversity and pay a tribute to its rich heritage.

Sneha Singhi, Chef

Chef, Food Consultant and Entrepreneur

rom the Romans starting the spice trade to Arab merchants importing spices from India, to Indian food being voted among the top ten most popular in the world - Indian cuisine has had admirers since ancient times. Over the years, the forces of colonization and globalization have led to a growing popularity of India as people around the world were exposed to dishes originating in the country. This has inspired renowned Indian restaurant chains such as Saravana Bhavan and Sagar Ratna to set up branches across the globe. In addition to these famous franchises, Indian restaurants can easily be found in the smallest and most far-flung places of the world. One of the reasons why Indian cuisine is warmly received in the world is that our recipes can be cooked simplistically without losing the nutritional value of the ingredients. It is brimming with examples of nutrition-packed delicacies such as the fiber-rich Bajra (millet) rotis that celebrate the rustic flavours of Indian countryside to staple dishes like dal and saag that are excellent sources of protein, iron, minerals & vitamins.

Indian food is also well acknowledged for the melange of flavors that can uplift your mood instantly. Spices play a huge role in enhancing the flavour of these delicacies. This is hardly surprising as India is home to 75 spice varieties. In addition, there are delectable accompaniments such as pickles and salads that add a dash of fieriness to the food. Further, the fact that each region in the country has a different way and style of cuisine accords India with a rich culinary diversity and heritage. From rich Mughlai gravies to tangy coastal curries to sweet regional delicacies, there are gastronomic delights for every palate. Indian street foot, too, has made inroads into many metropolitan cities around the world. From Pani Puri in Manhattan and Kathi Rolls in Budapest to Chicken Tikka Masala in London and Kulche Chhole in Sydney, Indian food is growing by leaps and bounds around the world. The symphony of famous Indian dishes with international delicacies is also contributing to the global attractiveness of Indian cuisine. Chefs around the world are creating delicious food mashups such as Gulab Jamun Cheese Cake, Bhel Puri Waffle Cones, Naanza, Dosa Waffles and Chocolate Golgappas. To sum up, there are umpteen reasons why Indian food is so popular all over the world and enchanting a vast variety of people. It is a healthy diversion and refreshing change from the routine food varieties that overseas consumers are accustomed to consuming. If you are someone searching for a bite that is delicious no matter what time of day you eat, you will not go wrong if Indian food is the grub you tuck into. Indusfood 2022

FOOD FUSION

Global by origin, Indian at heart! Originally an immigrant from Central Asia, the samosa has acquired a character that is quintessentially Indian, in all its flavourful avatars across the country.

ood is one of the most common ways that cultures intermingle & enrich each other. Numerous interesting cuisines have travelled to India in this manner from distant lands, adapted to Indian tastes and preference, and become an intrinsic part of its culinary fare; well before McDonald’s launched its McAloo Tikki Burger! One such item is the samosa. For a geometry student, the most perfect shape may be a circle. But for this mouthwatering delicacy ubiquitous across India, there could really be no better shape than the triangle! From offices to homes to roadside stalls & restaurants, samosas are a hot favourite – the ‘perfect accompaniment’ for tea, a regular at iftaar parties, a staple in school & college canteens & an excellent serving for guests as a ‘good Indian host’. With mint and/ or tamarind sauce, the combination is one to die for. Thankfully, no matter where you are in India, a samosa vendor should be near. But quite interestingly, the samosa did not originate in India. It actually travelled from Central Asia centuries ago and was originally named samsa after the pyramids. Its first official reference is traced to Iranian historian Abolfazl Beyhaqi’s work Tarikh-e Beyhaghi, where it gets the name ‘Sambosa’. Other accounts refer to it by various names – sanbusak, sanbusaq or even sanbusaj – all emanating from the Persian word, sanbosag. Middle Eastern chefs brought the samosa to India during the years of the Delhi Sultanate. Earlier, the triangles

were largely filled with mince, cooked over the campfire and often consumed during travel as they were small and easier to carry. Once the kings developed a liking for the samosa, celebrity status was a matter of time. Noted poet and scholar Amir Khusro has written about a samosa preparation with meat, ghee, and onion loved by the nobles of that era. Ibn Batuta gives an account of the sambusak served in the court of Muhammad bin Tughluq, prepared with minced meat, walnuts, pistachios, almonds and spices. It even finds mention in the Ain-i-Akbari, prepared by Mughal court historian Abu’l Fazl on the administration of Emperor Akbar. Today, the samosa is an intrinsic part of Indian food culture; available in several different sizes, flavours and

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fillings. Mashed potato fillings mixed with spices are the most common but not the only version. The samosa is called Lukhmi in Hyderabad, where it has a slightly thicker crust with a minced meat filling. Even Goa serves them with chicken, beef or pork fillings, and they go by the name chamuca. In South India, it is filled with cabbage, carrots and curry leaves. Samosas are called Shingaras in Bengal, where they come in sweet and savoury versions. In Gujarat, they are much smaller and normally come in French beans and sweet peas filling. In Punjab, an addition of paneer is a must and Delhi boasts of a chocolate samosa! With all these versions, this humble immigrant from Central Asia has developed a syncretic character that’s quintessentially Indian.

See you at Indusfood

2023

January 8, 9, 10- 2023

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