Fujifilm Energy Summer 2011 by FUJIFILM print illustrated

Inca Onset S40 J PRESS 720

XEROX™ Color 800 Color+ Inks

METRIX Automation ColorPath®

SUMMER 2011

expect innovation logo w/lockup

expect innovation logo w/trademark

With Fujifilm you can

Fujifilm is the 9th largest patent holder in the U.S. – spending more than $5,000,000 a day on R&D. expect innovation logo w/lockup

expect innovation logo no trademark TM

expect innovation logo w/trademark

IN THIS ISSUE

6 Graph Expo and SGIA show That’s Fujifilm’s theme for two must-attend industry conferences in the Windy City and The Big Easy. At both shows, Fujifilm will feature the company’s latest and best offerings, including the NEW Inca Onset S40. TM

Meet the J Press 720

NEW Inca Onset S40

Xerox™ Color 800 Press

It’s the first half-size inkjet press ever, and it can do medium runs, short runs, even a run of one, with the superior quality of offset printing.

This new model offers many features associated with its siblings in the Onset family, including wide color gamut, satin and controllable gloss levels, variable job management, and the option of automation.

A versatile, scalable, and high performance machine for all production environments.

Fujifilm on the Road

Color+ Inks

See the Inca Onset S40 in action at Graph Expo and SGIA.

Upgrade inkjet performance with pigment dispersion technology.

Acuity Advance Expands a Business

ZAC: One Super Solution

BIG Changes at Bender, Inc.

The Fujifilm and Xerox Relationship

Louisville’s Sign-A-Rama Downtown finds new business.

Fujifilm raises the bar in chemistry consumption.

“The Xerox 800 was more like a press– and not a copier.”

“Why do we sell Xerox?” The answer is both simple and complex.

Expect Innovation™

Improved Efficiency and Productivity

The Solution for Consistent Color

Universal Goes Green With Fujifilm

Going Beyond the Plant

Why Fujifilm? Isn’t Film Dead?

From Technical Services to Patents, expect more from Fujifilm.

Fujifilm is a key player in the workflow market.

Fujifilm ColorPath® produces the color you want.

CTP solutions with processless plates.

Unique, environmental solution at FUJIFILM Greenwood.

There is more than one kind of film – and not all of them are dead.

Who we are expect innovation logo w/lockup

expect innovation logo w/trademark

Founded in1934, Fujifilm is the world’s largest photographic and

imaging company, with more than $25.8 billion in annual sales. We started as a film company and quickly made our mark as an R&D

expect innovation logo no trademark

powerhouse … within the film arena and far beyond … and we invest more than $1.9 billion every year. We’ve expanded into a wide range of high-technology arenas – from medical and life-science systems to digital cameras and photofinishing to graphics systems and more.

Since the 1980s, our company has earned the trust and business of graphics professionals around the world … for our proofing, plates, coatings, inks, computer-to-plate equipment, wide-format solutions, and array of films. And, earlier this year, we established a new category for the industry: the sheetfed inkjet press.

The Graphic Systems Division of FUJIFILM North America Corporation delivers solutions for workflow, consultative services, color standardization and G7 implementation, pressroom products, CTP, proofing, digital printing, and wide format. In addition, the division manufactures and distributes FUJIFILM Sericol inks. Fujifilm has a strong commitment to building sustainable businesses that have a minimal environmental impact.

FUJIFILM North America Corp. 850 Central Avenue Hanover Park, IL 60133 http://www.fujifilmusa.com/graphics Follow us on Twitter:@FujifilmGS

The Fujifilm Group companies around the world aim to stay at the forefront of efforts to attain this goal in terms of environmental, economic, and social aspects. We will strive for customer satisfaction as well as our contribution to “sustainable development” by achieving high “environmental quality” in products, services, and corporate activities.

WELCOME

Meet the

Helping commercial printers tap a huge market For many commercial printers, the most reliable source of profits is disappearing: large runs and the efficiencies and margins that go with them. For these same printers, a growing market has been inaccessible, unprofitable, or both: namely, customers wanting short-to-medium print runs and customized products.

INKJET

Key features of the J Press 720 Cutting-edge nanotechnology Inkjet heads that house 2,048 nozzles per square inch SAMBA™ printhead technology developed by Fujifilm Dimatix Resolutions of 1,200 x 1,200 dpi Four-level gray scale

The growing popularity of inkjet printing has further cut into the business of commercial printers, even though the quality of inkjet technology hasn’t been able to match that of offset.

Until

now.

The path to perfecting INKJET print

A look under the hood

To address these realities, engineers and scientists at Fujifilm’s Tokyo headquarters and the company’s Dimatix printhead micro-engineering facility have spent several years perfecting inkjet technologies.

The beating heart of the press is the SAMBA™ print bar. This state-of-the-art piezo-electric inkjet print bar isn’t a traditional head array. Rather, it’s a solid-state bar fabricated using precision MEMS* technology that can achieve 1,200 x 1,200 dpi resolutions with four levels of grayscale. This represents unprecedented deposition performance from an inkjet system.

Their vision? To give commercial printers access to much more business, by creating an inkjet press that behaves as much like an offset press as possible. How? By developing a four-color, half-size format that consistently produces stunning highlights and shadows, vibrant colors, flat tints, fine details, and line work … and that can be finished just like offset work. Succeed they did, with the J Press 720. The first halfsize inkjet press ever; it can do medium runs, short runs, even a run of one, with the superior quality of offset printing. “This press is nothing short of a brand-new category,” says Steve Sanker, Director of Inkjet Presses for the company’s North American Graphic Systems Division. “It merges the finest features of offset and digital printing.”

In the J Press, four of these print bars are arranged around a central drum to deposit the four CMYK pigmented ink colors at 2,700 half-size sheets an hour. As with any other inkjet system, the performance of the ink through the printhead onto the printed sheet is critical to delivering benchmark quality. Fujifilm’s R&D team made use of the company’s advanced chemical technologies to develop a new water-based ink. Each of the four CMYK ink colors has been developed to match the performance criteria of the heads and achieve the best performance on the widest range of standard coated and uncoated offset papers.

Scanning of every sheet, with real-time alterations, if needed No ghosting or streaking 2,700 half-size sheets per hour, all of which print in a single pass Almost no makeready, so printing can start immediately Sheets come off dry, ready for finishing Compatible with existing finishing and bindery equipment

INKJET

The quality is further enhanced through unique “anticurling” and “rapid coagulation ink” technologies, which prevent paper curl and dot gain. Primer applied to the paper prior to the ink deposition ensures accurate and consistent dot formation. Of course, quality is nothing without consistency. Because the J Press makes use of the superb registration accuracy of an

offset press – paper handling is the same – the registration and repeatability from sheet to sheet are outstanding. The J Press does these things and much more, while meeting the highest performance standards, affirmed by its G7 certification. Sanker sums it up this way: “‘Revolutionary’ is a term that’s widely used and often misused.

Yet there’s no more accurate way to describe this press. It can help commercial printers stay relevant and profitable.”

*MEMS is a general term that refers to technologies that are used to create three-dimensional electronic and mechanical structures on silicon substrates at a micrometer level, and manufactured parts using such technologies.

Straight from Steve: Q. Why did Fujifilm develop this press? A. We wanted to give commercial printers a tool – a high-quality, versatile, economical one – that can help them stay in business and capture more business. Consumers today want shorter runs that can be tailored to their exact specifications, and they want them done at a reasonable price. The J Press does all of these things. It’s a compelling alternative to the short-run offset press. It takes the need for scale completely out of the picture. Q. For whom is the J Press not a good fit? A. We believe that about 70 percent of commercial printers in North America could benefit from the J Press. Shops that specialize in web and high-volume offset runs would likely not see a benefit from this technology. Q. For printers who’ve already spent a bundle on offset equipment, why would they want to add a J Press? A. There are several reasons: It’s a magnet for additional business. It delivers the quality of offset and is a huge improvement over any other inkjet printer. It’s compatible with other equipment and fits into most printers’ existing space. Most important, the J Press helps printers protect and improve their profit margins, build customer loyalty, and win new business, by allowing printers to be more of an all-service provider.

INKJET

Q. As a commercial printer, how can I tell if this press is for me? A. Commercial printers operating today face special challenges and new realities, including the shift to shorter runs and smaller jobs. They need to have multiple capabilities, including the ability to customize. They also need to keep their equipment busy and run it efficiently – all without sacrificing quality or service. Most commercial printers are being squeezed by these challenges and realities. For those who are, J Press is a terrific solution. Q. How is the J Press 720 different from what’s in the market today? A. It’s really a stunning breakthrough in inkjet printing. There’s nothing in the market like it. It allows printers to say, “yes,” to jobs they used to have to turn away because either they didn’t have the capabilities or they couldn’t do the work profitably. Q. How so? A. The sophisticated design and components of this press create a virtuous cycle. The machine is built to consistently deliver high quality, and it’s extremely efficient and precise. Its smart technology means there are no wipes, no clean-ups, no waste, and fewer errors. And that means less down time, so jobs wrap up faster. Greater predictability makes it easier to schedule jobs. It also helps printers do more – and more varied – jobs in less time.

Q. D oesn’t your company specialize in film? What experience do you have with presses? A. We’re known and respected for our expertise in a number of areas … thanks, in part, to our massive investment in R&D. Our expertise in plates is an example of how our investment in “coating technologies” helps us deliver stunning images – be it through traditional film, offset plates, or inkjet technology. Q. T his machine calls for a large capital investment. How quickly would buyers see a payback? A. For most printers, the return on investment is compelling … and pretty quick. With the J Press, they can do more, for a broader range of customers, at pricing that’s attractive to all parties. It’s hard to overstate what this press offers people who own and run printing businesses, not to mention what it offers the buyers of print. We’re happy to provide ROI estimates so printers can see why the investment is so attractive. Q. C an you tell us more about the environmental advantages? A. Sure, J Press offers plenty – including fewer chemicals; less ink, water, paper, waste, and energy consumption; and no UV inks at all. It has an estimated 25 percent lower carbon footprint than traditional offset technology. In short, it helps commercial printers sustain their businesses while also protecting the planet.

For more information go to http://www.jpress720.com

Catch us at

Graph Expo and SGIA

That’s Fujifilm’s theme for two must-attend industry

conferences in the Windy City and The Big Easy. At both shows, Fujifilm will feature its latest and best offerings, including the Inca Onset S40. This latest addition to the Inca Onset product family produces the best quality of all high-volume flatbed presses, printing up to 5,059 sq ft/hr (470 sq m/hr).

‘‘

FEATURED AT GRAPH EXPO Booth 627 IN CHICAGO.

FEATURED at SGIA Booth 425 in New Orleans.

Print professionals from around the world are convening in Chicago from September 11- 14 for Graph Expo 2011. At this giant exposition, being held at McCormick Place South, leading manufacturers and suppliers are showcasing newly released products, technologies, and services.

And join us a month later at the annual expo of the Specialty Graphic Imaging Association (SGIA) in New Orleans, La., October 19-21. Fujifilm is a platinum sponsor of this event, which draws thousands of imagers and other printing professionals from across the globe.

Fujifilm continues to lead the industry in superior quality inkjet solutions,” stated Peter Vanderlaan, Director of Marketing. “The Inca Onset S40 wide format device follows in the steps of the J Press 720 inkjet press in revolutionizing print operations. Developing sustainable business solutions that help our customers grow their market and better serve their customers is our top priority. We are excited to feature the Onset S40 at the two industry shows and give customers a chance to see the press in action.

’’

TRADESHOWS

Spotlight

on high-speed digital flatbeds

The NEW Inca Onset S40 Fujifilm is proud to introduce the Inca Onset S40. It’s the newest addition to the market-leading Inca Onset range of full-bed, wide-format UV flatbed inkjet printers. Positioned between the flagship, super high productivity Onset S70 and the Onset S20, the S40 prints up to 5,059 sq ft/hr (470 sq m/hr). This new model offers many features associated with its siblings in the Onset family, including wide color gamut, satin and controllable gloss levels, variable job management, and the option of automation.

Just as important, it produces superb POPquality display graphics. And it does so economically, at throughput speeds of 94 full-bed 63”x123.6” (3.14 x 1.6m) sheets/hr. and onto substrates up to 2” (50mm) thick. In addition to CMYK configuration, the S40 offers an optional six-color configuration with CMYK+LcLm. The ability to vary the gloss level gives users the flexibility to set the level on a per-job basis, directly from the operator console. The S40 is compatible with Inca’s flexible automation system, which offers customers the choice to operate in manual, semi- or three-quarter automation from the same configuration, as well as Inca’s Print Run Controller (PRC) software module.

WIDE FORMAT

Inca Digital’s pioneering work is widely viewed as the beginning of flatbed inkjet technology for commercial printing. “The Onset has changed the way point of purchase (POP) and graphic production for displays is conceived and created,“ says Chris Lomas, Vice President of Sales for Fujifilm’s Wide Format and Specialty Ink Systems. “This new generation of flatbed technology is more efficient than any other industrial UV printer on the market,” he adds. “It’s based not only on Inca Digital’s fourth generation of moving-bed architecture, but also on the coordinated development of Fujifilm Sericol inks and Dimatix printheads.” The result for customers? A dynamic family of presses that can boost customers’ bottom line.

Fujifilm Dimatix Sapphire QS-256/30 printheads The Onset S40 is the first Inca platform with Fujifilm’s new QS series MEMS printhead technology. The QS head features doublenozzle density in the same compact space (256 inline nozzles), which produces smoother prints. This same technology improves drop placement accuracy, creating prints that are offset quality.

Uvijet ink The Fujifilm Uvijet family of inks offers excellent adhesion and flexibility. Uvijet inks have been developed for a wide range of media. Ideal for both indoor and outdoor applications including banners, POP, backlit images, exhibition graphics, signage, printing onto glass, metal, acrylic, and board for example. These inks have been

Key features of the Inca Onset S40:

• Full-width printhead array – eliminates banding

• Uses new Fujifilm Dimatix Sapphire QS-256 “MEMS” printheads

• Nozzle redundancy – keeps your jobs up and running at desired specs

• Throughput of 94 full beds an hour • Full-bed print array

• Full-width UV lamp system – thanks to lower lamp settings, print doesn’t warp

• 6-color expanded color option with light cyan and light magenta

• Switch between automation and manual – quickly and reliably

• Variable gloss levels, from satin to gloss

• Uvijet ink – great mileage, perfect color consistency and matching

• 3/4 automation option • Automation – high throughput, auto-stacking

• Simple operation – makes the process easier for those at the controls

• Vacuum flatbed – prints on virtually all materials

• Ensure the highest quality – and unbeatable uptime

specifically formulated to maximize production output and provide a wide color gamut coupled with bright colors.

Onset S40 – four or six colorS The four-color Onset S40 offers an affordable solution for fast and accurate printing for a wide range of point-of-sale and graphic display uses. Onset S40’s six-color model allows the operator to enhance print quality by adding light cyan and light magenta colors. It produces even smoother color transitions of light colors and skin tones. The sixcolor S40 is an excellent solution for customers selling print for closer viewing distances or as an alternative to offset prints.

Optional 3/4 automation system The optional 3/4 automation system increases the throughput of the S40 by 25–50 percent, by minimizing

handling time from 20–45 seconds manually down to 9–12 seconds with automation. As a result, the S40 can produce up to 94 beds per hour with automation, as opposed to up to 61 beds per hour manually.* The pre-load table allows the operator to place and preregister the sheet(s) while the press is printing. This table includes three registration points for one-up, full-bed sheets, or three-up 40”x60” sheets. The automation system then automatically loads from the pre-load table to the print bed and removes each sheet from the print bed to a finished stack on an automated scissor lift. The finished stack can be configured to side-unload, or end-unload. To sum it up, the Onset S40 delivers top quality print coupled with reliability and cost savings … cutting production costs by 20–50 percent compared to other UV flatbeds.

Take the

Onset Challenge

Here’s an easy and fun way to see if the Onset S40 makes sense for your company. Go to www.onsetchallenge.com. And to learn even more about the S40 and other Inca Onset equipment, please visit our website www.fujifilmusa. com/graphics.

* Manual handling time is calculated at 30 seconds.

WIDE FORMAT

Color+ Ink higher productivity

better color less maintenance

Think about it. You buy an inkjet printer and for years you run the OEM ink that came with it. But what if you could get better color or run that older printer more efficiently? Now you can upgrade your printer’s performance with Color+ inkjet inks from FUJIFILM. Color+ inks have been developed to provide optimal performance on a wide variety of inkjet printers from most of the leading suppliers. By adapting the ink chemistry to precisely suit the characteristics of each inkjet device, our Color + ink delivers stronger, more vibrant colors and reduces the need for printhead purging and maintenance. Much of the success of Color+ lies in Fujifilm’s proprietary MicroV fine pigment dispersion technology. This technology greatly reduces printhead clogging that is often related to large and inconsistent particulate found in some digital inks. In Color+, the loading of pigment, as well as the selection of pigment, offers stronger, brighter colors. In fact Color+ uses the same pigments developed for Fujifilm’s UV-curing Uvijet range, which offers vibrant color with prolonged outdoor durability. When we switch to Color+ inks, our technicians do not simply perform an “ink swap” but go through a comprehensive equipment audit, and a full ink train inspection. We then create custom profiles. As a result, printers are “upgraded” and not only do the quality of prints improve, but the printer’s performance improves as well. We’re so confident in the performance of our Color+ inks that we offer a no-risk 30 day Test Drive Program. Our technician will do a pre-site conversion survey, upgrade the press to Color+ and provide 5 liters of each color ink at the time of the conversion. After 30 days if not completely satisfied with the performance of Color+, we will convert the press back to the original ink … all at no cost. Hundreds of presses have been upgraded to Color+ over the past several years. 9

WIDE FORMAT

“Since we converted to the Color+ inks, we have gained almost a full hour of production per shift by the reduction in the need to purge the printheads. All of the colors are richer and more vibrant. The black is much denser, which has allowed us to significantly dial it back on our profiles. We were really impressed by the technicians who converted our equipment, their knowledge of the hardware, and the software was truly impressive.” Donnie Green, Operations Manager, Creative Big Print

“We have been thrilled with the increase in our color gamut, reduced purging, and reduced head maintenance with the Color+ inks. Previously, we struggled to get good solid areas without banding. We estimate we are using approximately 30% less ink now due to denser colors.” Ed Perry, President & CEO, Joseph Merritt & Company

One superwide UV roll printer outperforms all others. Again. The Uvistar 2, the second generation of the highly successful Uvistar series, has been released to the North American

“I am skeptical of all claims made about non-OEM ink but our decision to switch from OEM ink to Color+ ink is the best business decision we have made in a long, long time.” Bob Green, President & CEO, Photo Communications, Inc.

market. While the first generation Uvistar was ideal for outdoor applications where print speed, ink vibrancy, and ink adhesion to substrates (including polyethylene) were of critical importance, the second generation Uvistar 2 has been developed to primarily focus on point-of-purchase indoor applications, where viewing distances tend to be closer, and print quality is even more important. The Uvistar 2 features a unique parallel drop size (PDS) technology that allows an increase in print quality without compromising speed or ink coverage. This unique technology enables users to print the current drop size of 40pl together with smaller 20pl drops. The large drops provide coverage, while small drops produce superb fine detail, all without a reduction in speed. Running with Uvijet ink, the Uvistar series produces high-quality output at throughput speeds up to 3,800 square feet per hour on a wide range of substrates up to five meters wide.

WIDE FORMAT

Louisville Sign-A-Rama

Expanding a business with the

FUJIFILM Acuity Advance UV Flatbed Printer

“Having the Acuity Advance really gives us an opportunity to grow. We’re seeing a lot of new business come in because now we can do what no one else in town can. And,

Maggie Harlow and her husband, Brian, opened Sign-A-Rama Downtown in Louisville, Ky., in August of 2003 and success soon followed. The store did more than $1.2 million in sales in its first year – setting a franchise record for a new location. They celebrated the company’s eighth anniversary this summer and continue to enjoy business growth and success. As part of the company’s continued growth and success, Sign-A-Rama Downtown Louisville installed a FUJIFILM Acuity Advance, a high-resolution, value-based UV flatbed printer. Capable of photographicquality printing at speeds up to 239 sq. ft. per hour, the Fujifilm Acuity Advance is 35 percent faster than previous models and offers a rollto-roll option for flexible printing capabilities and gives users an expanded range of

applications for the device. The Acuity Advance also features optional white ink for packaging and flexographic applications and is suitable for most wide format applications because it can print on a wide range of both roll and rigid substrates. “It is the most fun piece of equipment we’ve ever installed,” says Maggie Harlow of her company’s Fujifilm Acuity Advance. “People are so impressed when they see the machine and watch what it can do. It created a lot of buzz in Louisville and certainly raised our profile.” In the first six months, the Acuity Advance had a big impact on business and Harlow says it not only helped trim costs, but has also been a key factor in attracting new business. Harlow added “Because of the machine’s

FUJIFILM Acuity Features and Benefits •P hoto image quality including exceptional detail (perfect 6 point type, beautiful quarter tones, smooth gradations and vivid, solid colors) •G ray scale printing technology, resulting in an adjustable droplet size that creates excellent print quality and a superior ink economy over 6-color printing systems

we’re getting referrals from other companies. It makes a big difference.” Maggie Harlow of Sign-A-Rama Downtown in Louisville

unique capabilities, we’ve been able to attract more customers as well as a different type of customer. For example, we’re now getting the attention of printing firms and design firms.” The Acuity Advance is an ideal fit for contractor/building projects, for example, since the printer can print messages directly on the building materials. Just one example of how the Fujifilm Acuity Advance opened the doors to new opportunities in the area for Sign-A-Rama.

Edge-to-edge printing saves time in finishing

• Capable of producing droplets sizes varying from 6–42 picoliters • Prints directly onto a wide variety of rigid or flexible medias, up to 1.9” in thickness •Z oned vacuum table is able to hold all types of media, including irregularly shaped or uneven surfaced material, ensuring accurate registration even on multiple passes 11

WIDE FORMAT

Roll-to-roll and white ink options available

Control, consistency, and savings leads the Printing Industries of America to bestow the prestigious

InterTech™ Technology Award upon Fujifilm’s ZAC Automated Controller Technology. Fujifilm has raised the bar to set new standards in chemistry consumption and maintenance with its multi-award winning FLH-Z ‘ZAC’ range of processors. Compared to typical processors, the ZAC processors offer printers unrivaled savings by reducing the amount of effluent by up to 80 percent. This improvement means printers can now achieve the industry’s lowest chemistry consumption figures thanks to the technology included in the ZAC system. The Printing Industries of America honored Fujifilm with its prestigious InterTech Technology Award for the ZAC Automated Controller Technology last year, signifying the impact the processing technology has had on the industry. “To be recognized by Printing Industries of America for our technology is truly an honor for Fujifilm,” said Sam Ota, Division President, Graphic Systems Division, FUJIFILM North America Corporation. “We’re proud of the products we produce and, in an era where environmental sustainability is on everyone’s minds, the ZAC automated processor technology not only reduces waste, but also increases up time and cost savings. No other processor can do all of this.”

The ZAC processors have successfully demonstrated their ability to process a high volume of plates before cleaning is required. This means that for many printers, it becomes necessary to clean the processor only once every three months, compared to a typical cleaning regime of once every two weeks. “Fujifilm is continually looking for ways to help its customers to save money and lower their environmental impact, while still maintaining or raising their print quality,” says Jim Crawford, Director of Consumable Sales at Fujifilm. “The ZAC processor helps them to do just that. Due to the fact that the chemistry used is a non-silicate based recipe, a ZAC processor can process high volumes of plates without developer sludge and filter blockage occurring.” Fujifilm’s ZAC Automated Controller Technology Module offers a revolutionary intelligent processor design, which monitors conductivity and precisely controls activity, resulting in increased chemistry life, decreased effluent, and reduced costs. The InterTech judges credited Fujifilm’s ZAC technology for its control over plate processing which results in more consistent plates, less money spent on chemicals, as well as reduced chemical waste without requiring a change in workflow. PLATES

New from Xerox…

The

Xerox Color 800 Press packs high quality, versatility. ™

Xerox recently debuted its nextgeneration color digital press for commercial printers who are looking to add range and advanced imaging technology to their operations.

“The Xerox™ Color 800 Press is versatile, scalable and high performing machine for all production environments,” says John Kaufman, Product Marketing Manager, Digital Presses. “It produces high-definition images, vibrant colors, outstanding midtones, and superior consistency,” he adds, “from page to page and job to job.”

DIGITAL

Key features/benefits: Designed to serve print houses of all sizes, the press can run all weights at 80-100 pages per minute, respectively, and can handle one of the widest ranges of media, from 55 to 350 gms. It prints at 2,400 X 2,400 dpi. The press also offers flexibility in workflow, feed, and finishing … a feature important to many commercial printers. It can handle many businesses’ current jobs while giving printers the capacity to take on bigger loads as their companies grow. An optional feature is the 800’s dry ink station, which can apply spot or flood creative effects. Xerox’s “low-melt” EA Dry Ink technology uses no fuser oil, which gives applications a smooth, offset-like finish.

A STRONG AFFILIATION Xerox is the market leader in color printers and widely known for its high quality. “They’re simply best of breed,” Kaufman says. Yet he’s quick to note that Fujifilm’s first allegiance is to the customer. “We work hard to build trust and fortify our relationships,” he notes. “If a different manufacturer’s equipment can better meet a commercial printer’s needs, we’ll recommend that machine.” Still, he says, it’s hard to ignore the 800’s compelling pluses. “More and more print professionals want equipment that can handle a range of jobs fast, economically, and consistently well. The Color 800 is such a product.”

For more information on the Xerox™ Color 800 Press, call or email John Kaufman, Product Marketing Manager for digital presses. He can be reached at 630-259-7237 and jkaufman@fujifilmgs.com.

n Digitally Digitally mastered images/ consistently superior quality n Advanced Advanced Xerox color technology/ vivid, consistent color rendition n 2400 2400 x 2400 dpi/excellent sharpness & uniformity n Advanced Advanced controls & sensors/ tight front-to-back registration n Flexible workflow, feeding & finishing/ built to grow with your business n Optional Optional clear-dry ink station/offsetlike finishes, special effects n Runs Runs all stock weights/handle more media, say yes to more jobs n Data storage capability/keep specs for special jobs, paper, etc. n Unique Unique integrated design/ smaller overall footprint n Self-cleaning Self-cleaning technology/optimizes press availability, print quality n No N o fuser oil, less dry ink/ good for the environment n Diagnostics D iagnostics software/flags scheduled maintenance, reduces downtime n Choice C hoice of servers & finishing options/tailor a package that’s best for your business n Ready R eady support/around-the-clock access to Xerox service experts

DIGITAL

For Dave Bender, owner of St. Louis-based Bender, Inc., the key to being a successful printer isn’t about quality. It’s not about implementing a new brand of plates, it’s not about installing a more robust workflow solution, and it’s not about diversifying your business model. For Bender, it’s much simpler than all of that. His advice: talk.

XEROX 800 BRINGS

BIG CHANGE TO

“If you’re changing, if your business is changing, and if you’re not communicating that change to your employees, you’re going to have problems and you’re going to lose good, key people,” Bender explains. And change is something that’s inevitable. To survive the current economic environment, printers across the country are changing. They’re adding new capabilities, they’re reaching out to new customers, and they are adjusting their business models. But not all of them are communicating those changes with all of their employees and, according to Bender, that’s a huge mistake. “Everyone that works for us is in sales,” he explains. “We have people dedicated to selling, but everyone is in sales. Our CSRs need to be salespeople, too. They have to understand our company, know where it’s headed and be able to share our corporate story and beliefs with everyone they come into contact with.”

Changing directions

Earlier this year, Bender, Inc. ventured deeper into digital printing, adding a Xerox® Color 800 Press from FUJIFILM Graphic Systems Division. The company had been doing some digital work previously, but saw the opportunities growing and eventually made the decision to bring in a larger, more advanced device. “We did a really thorough review of all of our options and, ultimately, decided on the Xerox 800,” he says. “The Xerox 800 was more like a press, and not a copier, and the quality was incredibly impressive. We knew we were going to able to move a lot of our work to that device and, obviously, cut down on our makeready. “The 800 also allows us to run a heavier cover weight than a standard copier and we’re able to run quite a wide variety of substrates, including magnet stock and label stock for example,” says Bender. The decision to go further into digital printing was a conscious one and one that Bender believes is key for the survival of his company. For him, it’s the next phase. And, while that decision can be a significant change for many printers, it’s been a smooth process for Bender’s 42 employees. And, of course, he credits communication.

DIGITAL

Talk to me

“We’ve made communication of change an unwavering priority here and have reaped the benefits,” Bender says. Those benefits speak for themselves. In the 21 years since Bender, Inc. (formerly Bender Graphics) was founded by Bender’s father, Jack, the company has never experienced a decrease in sales. “We’ve been very lucky and we’ve worked very hard and we’ve been able to watch our sales grow, year after year after year,” he says. Bender gives a lot of credit to his dad and the two appear to share business philosophies. Bender and his partners took the company over from his dad in 2005 and have continued to invest, to seek out new opportunities, and, like his dad, to add new capabilities and more space. Today, in addition to traditional offset printing and digital printing, Bender, Inc. also offers signage and other wide format services, order fulfillment and warehousing, as well as direct mail solutions – a lot of change for a shop that has its roots in printing small community newspapers.

Times are a-changin’

The most recent change came with the decision to delve deeper into digital printing. And, for help with that, Bender and his team turned to Fujifilm. Already an existing Fujifilm customer, Bender says he wanted to work with Fujifilm on the bigger transition to digital because of the company’s knowledge and expertise in the offset

world. “We wanted to be able to tie our offset work to our digital work and we wanted a company who understood and who could help us do that,” he explains. “The Xerox 800 is an incredible device and is very powerful. Couple that with Fujifilm’s expertise and you’ve got a powerhouse combination. We’re still an offset shop and I wanted an offset expert. That’s why we went with Fujifilm.”

Once again, the benefits are speaking for themselves.

Although the Xerox 800 has been on the company’s floor for just three months, Bender says it’s already running non-stop. “Not only have I been able to bring in additional jobs, but I’ve also been able to move a lot of my work from my offset press,” he reports. He’s moved so much work that his 6-color perfecting press is now for sale. “The 800 has pretty much taken the place of that press,” he says, noting the obvious change in the business model. “I can accept a wider variety of jobs and even make some money on smaller jobs like business cards that I wasn’t able to before.” As a result, Bender and his team are happy with their decision and, of course, continue to communicate the changes to the rest of the company. “We’re doing this to drive offset. That was difficult to understand at first, but now everyone seems to get it,” he says. “They know how this will impact our company and, more importantly, their jobs and they’re on board – and we’re poised and ready for another year of growth.”

The

Fujifilm & Xerox Relationship

The single-most-common question asked of Fujifilm employees is “Why do we sell Xerox?” The answer is both simple and complex. Since 1962, Fujifilm and Xerox have been business partners. The relationship exists throughout Asia, Fujifilm’s dominant market, but since 2003 it has also existed in North America through the forging of reseller arrangements, first, in the United States and then in Canada. Throughout Asia, India, and Australia the organization is known as Fuji Xerox. Although it started out as a 50/50 business relationship, Fujifilm increased its stake to 75 percent in 2001. In the United States, there is a reseller arrangement to leverage Fujifilm’s greater knowledge and relationships with commercial printers. Both companies feel this permits Fujifilm to greatly assist commercial printers with the introduction of digital printing to complement their offset printing operations. The more complex answer is that Fujifilm and Xerox are tightly connected by a long history of research, development, and manufacturing. Fuji Xerox operates 11 development/manufacturing facilities in Asia (eight in Japan, two in China, and one in Thailand) producing many of the most-common Xerox color presses, laser printers, and copiers — like the highly popular Xerox™ Color 800/1000 Press. In addition, Fuji Xerox operates two primary research and development centers, one in Japan and one in California. These research centers are part of the $1.9 billion–the equivalent of $5 million a day or 7 percent of Fujifilm’s annual revenue–that Fujifilm spends on R&D each year.

Fuji Xerox commitment to research

Ubiquitous research focuses on the development of service/system technology to promote the effective management and utilization of documents — essentially the sharing of knowledge. Fundamental research delves into optical, storage, document media, security, and evaluation/analysis technologies that assist other groups in the future commercialization of products. Environmental research is designed to reduce the burden on the environment through energy conservation (in presses or copy machines), recycling of components and improved coordination between software and hardware.

Fujifilm and Xerox in the United States Fujifilm’s sole focus is on assisting commercial printers to add digital technologies to their businesses. We concentrate on four key value offerings that differ from Xerox: a) W e offer integrated color management professional services across offset, digital, and display graphics output devices, allowing the commercial printer to consistently manage the output of all printing in their plant. b) W e believe that digital printing is a complementary service offering for a commercial printer, working alongside their offset presses to diversify their product offering to print buyers. c) W e offer a sales experience that works at our print buyer’s pace, finding the right product and introducing it at the right time for business. d) W e build long-term business relationships with consistent sales representation that focuses on print buyers business needs, not the individual product transaction.

The research centers focus on four key areas of development: Digital Imaging, Ubiquitous, Fundamental and Environmental. Digital Imaging is the most well-known, as it focuses on the commercialization of high-speed, high-quality xerographic (toner on paper) devices.

DIGITAL

Fujifilm’s Technical Services:

Giving you the answers you need and the operational edge you’re looking for. Printers recognize that the health and profitability of their business depends on improving their operations and productivity. Traditionally, they have accomplished this through investments in new equipment, expect innovation logo w/lockup particularly in the pressroom. In the current economic environment, however, it is increasingly difficult to add new hardware. With print sales being affected by the economy and unit labor costs increasing, getting the most out of existing capabilities and technology has become critical to survival.

Fujifilm Professional Services Group offers a variety of training programs that are uniquely tailored and customized to each plant’s needs and requirements. Schroeder added, “We understand that there are many variables that affect the success of a pressroom – new plates, ink, blankets, chemistry, and so on. That is why Fujifilm Professional Services Group includes experts in fields as diverse as pressroom technology, process control, color management, and workflow optimization, among other areas.”

That’s why Fujifilm has developed a series of technical services to help their customers find the process and resource control that will make their pressrooms more predictable – and profitable.

Working with customers, Fujifilm professionals develop a program that is specifically defined in the context of the individual plant’s environment, requirements, and objectives. Each engagement starts with an assessment of the customer’s needs and an analysis of the situation. They look for ways to reduce cost, maximize efficiency, and improve print quality. Training TMcan be any combination of on-site, Webinar, or at Fujifilm’s technology center near Chicago.

Fujifilm Professional Services Offerings “One of the best ways to get more out of your staff, equipment, and software is through training,” stated Don Schroeder, Director, Solutions Development and Support. “Most training is done quickly, and right after the installation of new equipment or software. And it is difficult, if not impossible, for staff to absorb everything. The focus is on getting up and run and not utilizing new products to their full capability.” Taking advantage of rich functions and features can produce an array of benefits: greater productivity, faster turnaround, new offerings and capabilities, and a competitive advantage, to name a few.

expect innovation logo w/trademark

Investments in equipment are often viewed as the quickest way to increase productivity, cut costs, shorten turnaround, or as a way of adding new services. It is easy to forget, however, that investment in human capital is also part of the equation. When access to capital is problematic and increasing sales is particularly difficult, the returns to upgrading your capabilities through Fujifilm Professional Services can pay large dividends through better employee morale and retention and more efficient workflow.

Fujifilm Ranks Among the Top U.S. Patent Leaders Fujifilm was one of the top U.S. patent earners in 2010 according to an annual corporate ranking compiled by IFI Patent Intelligence, a firm specializing in patent databases.

strength, technology assets, and brand power. It spends nearly $2 billion on R&D each year (that’s the equivalent of nearly $5 million a day). A worldwide production system and sales network supports each of Fujifilm’s major global businesses.”

FUJIFILM Corporation placed 19th with 1,041 patents. If the ranking were to include both A key reason for this success is that Fujifilm is expect innovation no(which trademark Fujifilm and its Fuji Xeroxlogo venture was good at change. The company was founded in issued 574 patents last year) that number would 1934 to sell motion picture film. Today, it provides products and ser vices to semiconductor be 1,615, placing Fujifilm in 9th place. manufacturers, printers, healthcare providers, “This is not news at Fujifilm, since the company has retailers, professionals, and consumers. Fujifilm consistently ranked high in annual patents issued. makes flat panel display material, diagnostic Yet, patents alone are not a complete measure of systems, cosmetics and supplements, digital the company’s innovation, leadership, or staying cameras, inkjet printheads, screen inks, lenses for power,” said Masahiro “Sam” Ota, Division camera phones and endoscopes. President, Graphic Systems FUJIFILM North America Corporation. “Fujifilm is a Fortune 200 More than 50 percent of the products Fujifilm global corporation with significant financial makes today were not part of the company’s

INNOVATION

portfolio five years ago. And, in each of its five priority businesses, the company is pursuing opportunities to expand into new areas and reinvigorate traditional businesses by identifying high potential opportunities within their markets. Nowhere is Fujifilm’s talent for reinvention – and its commitment to innovation – more than evident in the printing world. Fujifilm inkjet technology will revolutionize the business of printing, and two products that speak to that commitment are the J Press 720 and the new Onset S40. The J Press 720 is operational in the Hanover Park Technology Center, and the Onset S40 will be featured live at Graph Expo in Chicago (September 2011) and SGIA in New Orleans (October 2011).

WORKFLOW

Combination of Workflow XMF and Metrix 2010 job planning to provide efficiency and productivity improvements for printers. Fujifilm recently announced that it has entered into partnership with LithoTechnics Inc. to supply Metrix 2010, an automated job planning system, as an extension to Fujifilm’s XMF suite of workflow solutions. This is part of a continuous drive by Fujifilm to offer its customers the necessary solutions to streamline production processes, increase efficiencies, and stay competitive. Bryan Hughes, Product Marketing Manager, Workflow Product, comments, “Fujifilm is always looking at ways to offer customers the opportunity to increase automation of their production processes. Metrix, when used in conjunction with XMF, is the perfect tool to enable this. The combination of these solutions maximizes pre-press productivity and efficiency, making it possible for printers to offer a more competitive service to their customers.”

“Metrix’s potential return on investment for print service providers that manage high volumes of print jobs or production across multiple presses is obvious,” continues Hughes. “Automating the job planning process opt i m i zes produc t ion and guarantees time savings. And, as Metrix is a modular product, it gives printers the choice of only investing in the production capabilities that will add value to their specific business.” Rohan Holt, President of LithoTechnics adds, “Fujifilm is a key player in the workflow market and we are very proud to be partnering with them. As Metrix fits in so seamlessly with XMF, we are confident that this partnership will continue to grow as we develop these products even further in the future.”

Metrix 2010 intelligently finds the most cost-effective printing method, press, and sheet size before ranking the results by overall production cost, replacing an otherwise manual and time consuming process for printers. It also contains integrated support for XMF, so the JDF layouts created by Metrix flow seamlessly into Fujifilm’s print production workflow. Fujifilm’s Workflow XMF is unique in that it’s been built from the ground up around JDF and the Adobe PDF Print Engine. With Fujifilm’s image processing, imposition and intelligent automation technologies built-in, the XMF suite improves the control of quality across multiple print processes, increasing efficiency and productivity, ensuring color consistency, and optimizing print production. WORKFLOW

The solution for consistent color, smarter operations Imagine being able to synchronize your output equipment so each device reliably produces the color you want. Imagine, too, being notified – real time – when any production equipment is out of tolerance. With ColorPath ®, you can. The Fujifilm powerhouse, formerly branded Taskero Universe, offers commercial printers two complementary products that streamline and improve operations: ColorPath® Sync™, which allows output devices to match a specified color range consistently, and ColorPath® Verified™, which confirms that production devices are conforming to specified standards. The system flags problems as they occur, so they can be addressed right away.

Matching color with confidence ColorPath Sync is the most advanced graybalance calibration tool on the market. It starts by recording the color range the printer designates. Then it linearizes that range, reads the target, and creates profiles. Julie Krueger, Technology Center Manger, offers this illustration: “For example, I run a print shop equipped with an inkjet proofer, a 19

WORKFLOW

wide-format inkjet press, and an offset press. I want each of my machines to produce the same color results for a given job. But that doesn’t happen on its own. I need to put a lot of time, effort, and experimentation into correcting unacceptable variances. And that’s frustrating and expensive.” She uses a baseball analogy to describe the beauty of Sync. “ColorPath Sync equips output devices to produce color within specific tolerances. It’s akin to finding a pitcher who can hit the strike zone every time.” Put another way, Sync ensures that the output of various machines conforms to specific color parameters, again and again. It can recreate that “strike zone” as often as needed. “Users really appreciate this offering,” Krueger says. “For commercial printers of all sizes, it’s an elegant solution that reduces hassles and saves a bundle of time and money.”

Monitoring output equipment and correcting it fast If ColorPath Sync can be likened to a pitcher who consistently throws strikes, ColorPath Verified can be viewed as the catcher … in the sense that it catches problems when an output device exceeds tolerances or needs repair. “If you can output it, ColorPath Verified can track it,” says Krueger. That tracking is

performed real time by Fujifilm’s print performance team, and it’s accessible to print owners, managers, and machine operators as well.

ColorPath Q&A

That means that commercial printers and Fujifilm experts can address errors as they happen. Whether users or Fujifilm technicians initiate a request, users can get instant online support.

A. Both offerings help commercial printers improve their operations and their end products. Sync allows your output devices to act as one in producing the color attributes you and your clients specify. Verified tracks the performance of your output equipment. It notifies you if anything is out of tolerance and helps you correct it.

One of Verified’s many pluses is data trending, which shows when the deviation started and what the deviation was. Instead of reporting that the reds and burgundies are too blue, Verified identifies the when, what and where … which helps answer why those colors are too blue. Is it worth it to have this kind of support for your printing operation? That question is best answered with more questions, including these: How much is it worth to reduce or avoid down time due to ill-informed assumptions? How much time is wasted trying to track down reliable information from many sources? What price do you attach to meeting your customers’ standards of quality? And, what is the value of ColorPath Verified when it prevents even one make-good from happening?

Q. In a nutshell, how is Sync different from Verified?

Q. Does my business need to be a certain size to make the investment worthwhile? A. Sync and Verified can benefit printers of all sizes, and pricing terms are attractive. We’re happy to perform a cost/benefit analysis based on your particular operation. Q. Is there anything like ColorPath Sync and Verified on the market? A. Yes, there are about few solutions out there that are similar to what we offer, but not as inclusive. For example, none of our competitors offer G7 Certification online.

Q. Can I buy one and not the other? A. Yes, both products can be utilized separately. While they work together to help printers improve their process from an end-result perspective, each product brings different solutions to the table. Q. You mentioned G7 certification. What does that mean, and why is it important? A. To a printer’s customers, it affirms that the printer meets rigorous standards of color quality, as determined by industry experts. To many graphics professionals and buyers of print, the G7 seal is the gold standard of performance, signaling that colors will match no matter where or how they’re printed. More information is available at www.idealliance.org.

To learn more about ColorPath and how it can help your business, please contact: Doug McClellan at dm c cl e l l an @ f uj if i lm g s.c o m o r Mik e W helple y at mwhelple y @ fujifilmgs.com.

WORKFLOW

UNIVERSAL PRINTING GETS GREENER WITH FUJIFILM North Carolina Printer Installs CTP Solutions with Processless Plates, Expands Wide Format Capabilities “We were a green company before we even knew what being green meant,” says Don Bean, production manager of Universal Printing, located in Durham, N.C. “It’s not something we’re doing because it’s hip or trendy. It’s part of our business culture and has been since the doors opened more than 30 years ago.” The company already boasts an aggressive recycling program for both aluminum and paper, uses ink that’s made of 100 percent linseed oil and has nearly eliminated VOCs in the pressroom. With its latest move, Universal Printing has overhauled its prepress department and has done away with plate processors and the chemicals that go along with them and reduced it’s water usage to zero. Partnering with FUJIFILM’s Graphic Systems Division, Universal Printing installed a 4-up Dart thermal platesetter and is now running Fujifilm’s Ecomaxx-T plates, the only truly processless plate available on the market today. “We decided to get out of the chemical business altogether,” says Bean. “We just didn’t want to keep up – using and disposing of the chemicals, the extra water and electricity, as well as time spent maintaining the device. And, while we were using an eco-friendly plate previously, Fujifilm’s Ecomaxx-T offered us an even greener option and we didn’t have to make any compromises on the quality of our printing.” Compatible with most thermal (830nm) platesetters and approved for 1% - 99% at 200 lpi conventional or 300 lpi hybrid and FM screenings, Fujifilm’s Ecomaxx-T processless thermal plate is a nonablative plate that carries a latent image with distinct contrast allowing visual inspection after imaging. The Ecomaxx-T plate only needs imaging power of 120mJ/cm2, resulting in the same plate production speeds as conventional thermal plates. “I’ll admit that I was a little skeptical,” says Bean. “I didn’t have any experience with a plate that was processed on press, but I’ve been amazed.” He adds that they’ve noticed quite a change already. “It’s been outstanding. We’re able to print sharper dots and much sharper images. 21

ENVIRONMENT

“Add to that our GRACoL 7 certification and the change in our quality was even more dramatic. We were printing as well as possible, but these changes have allowed us to raise the bar even higher.” A mid-sized printer with 35 employees, Universal Printing is the only printer of its size in North Carolina to earn the prestigious G7 Master Printer certification and the company credits the work done with Fujifilm’s Professional Services Group with helping them achieve and maintain better, consistent color. In addition to raising the bar with platemaking, Universal Printing also made strides in proofing, installing an ORIS proofing solution. “The new G7 standards, along with the fidelity of the plates, have made a big difference in our quality. We’ve been able to not only maintain color consistently, but also improve our color capabilities,” says Bean. “We know it’s not just the plates or the proofing; it’s a combination of all of the changes we’ve made.” Universal Printing also installed a new Mutoh wide format device to enhance the company’s offerings in that arena. “We’d been doing wide format projects for clients, but it was more of an ancillary service for us,” says Bean. “With the new Mutoh eco-solvent device, wide format is an area that we’re planning on making a solid revenue generator and that’s something that’s definitely exciting for us.” Universal installed a 64” ValueJet 1614, which is capable of printing at speeds up to 183 sq. ft. per hour in production mode and is flexible enough to suit a wide variety of jobs. “In bringing in Fujifilm to help us with our G7 Master Printer certification, we’re able to match color across the board, including wide format, digital and press,” Bean says. “Now, even up close, the colors are consistent.”

GOING BEYOND THE PLANT:

Reusing Methane From a Local Landfill In June 2007, Fujifilm announced that it would begin to retrofit boilers in the company’s manufacturing facility in Greenwood, S.C., complex to use methane gas produced by a local landfill. Through an arrangement with the Greenwood County Landfill and Methane Power Limited, methane gas is being extracted from the landfill and piped into the complex, where it’s then utilized for energy in two of its boilers. The facility uses approximately 93 billion BTUs of energy from the landfill each year – the equivalent of the amount of energy used to heat more than 2,500 homes each year. The methane burning system was operational in August of 2009, and provides an average of 7 percent of Fujifilm Greenwood’s annual energy. This will reduce emissions from the community’s landfill by an amount equal to the emissions from more than 8,000 vehicles. From Jan. 2010 through Dec. 2010, Fujifilm purchased 93,311 dT of landfill gas for the entire site. During that period, the entire site used 692,312 dT, and K-Plant used 392,267 dT. That means 24% of the K-Plant gas and 13.5% of the total site was supplied by landfill gas. According to plant calculations, the project has destroyed 37,152 metric tonnes (CO2 equivalents). Fujifilm has avoided using 4,375 metric tonnes (CO2 equivalents).

Why keep “film” in Fujifilm? Isn’t film dead? I’d be surprised if anyone who’s worked for Fujifilm for more than a couple of years hasn’t encountered this question or statement. At first, you may even be inclined to agree. But, I’m here to tell you there is more than one kind of film – and not all of them are dead. Certainly, photographic film is a hallmark product for Fujifilm, but it does not define who we are. What Fujifilm does best is apply thin layers of coating to various substrates. When making photographic film, we coat a thin layer of cellulose with a light-sensitive emulsion. When we make

thermal printing plates, we coat mile-long rolls of pristine aluminum with a heatsensitive emulsion. As a company, we are outstanding at applying a very thin, uniform coating onto various substrates. Here’s an interesting fact: did you know if you own an LCD television there is an 80% chance you are looking through a thin coating made by Fujifilm to increase the viewing angle of the TV? Fujifilm is the dominant player in that market because we make such a consistent, high-quality, and affordable product.

In Japan, Fujifilm also has its own line of skin care products. And, just how did we get into the cosmetic market? There is collagen in photographic film, just like there is collagen in our skin. After years of working with photo film, we learned how to protect the collagen in the film to make it last longer. This gave us the insight to create a successful line of skin care products designed to protect the collagen in human skin. So, the next time someone tells you film is dead, let them know they’re dead wrong.

INSIDER