Adapt or...

A Letter From The Publisher

While the world around us continues to evolve at an unprecedented pace, we are reminded of the critical importance of one word: adaptation. It’s a word that has come to define the print industry, especially in the wake of recent challenges. Yet, it’s not just about mere survival—it’s about growth, transformation, and innovation. It’s about building a future that’s not just sustainable, but thriving.

Adaptation is a way forward, a tool to anticipate the curveballs that come our way, a strategy to turn obstacles into opportunities. It is this very ability to adapt that has opened doors to promising prospects, notably in the wide-format space, an area ripe with potential. These opportunities exist because of you, the print service providers, who’ve shown remarkable innovation, resilience, and creativity, redefining your business models and streamlining efficiencies to meet the changing market’s needs.

The stories of your success inspire us all. Your willingness to explore unfamiliar territories, to push the boundaries of conventional wisdom, and to adapt and overcome is not only impressive but awe-inspiring. As we move forward, these are the stories that remind us of the enduring power and potential of our industry.

In this issue, we delve deeper into the crucial role of adaptation in the printing industry. Our cover story, “The Works—Managing Increasing Customer Expectations,” focuses on how you, as printers, can meet the ever-growing client demands. It lays out the importance of transforming interactions into experiences, thereby creating memorable impressions that not only foster customer satisfaction but also drive repeat business and positive word-of-mouth advertising.

In our second feature, “Out with the Old—New Ways to Sell,” we discuss the urgency of reshaping sales processes in this new world. Here, we unpack strategies for a successful remote sales environment, which includes understanding customer needs, harnessing the power of technology, and honing communication skills.

Adaptation is a way forward, a tool to anticipate the curveballs that come our way, a strategy to turn obstacles into opportunities.”

Finally, don’t miss out on our insightful Q&A with Chip Tonkin, Department Chair at Clemson University’s School of Graphic Arts. He shares his unique perspective on the evolving landscape of the print industry and provides his expert thoughts on the future print workforce.

It’s time to adapt, evolve, and take advantage of the opportunities ahead. Remember, it’s not just about weathering the storm—it’s about learning how to dance in the rain.

Here’s to growth, innovation, and the power of print.

With warm regards, Mark Friedman Vice President of Marketing, FUJIFILM North America Corporation, Graphic Communication Division