AMAALA UNVEILS FIRST BRAND WITH FOCUS ON LUXURY AND LONGEVITY

RED SEA GLOBAL (RSG) HAS ANNOUNCED A PARTNERSHIP WITH THE LEADING LONGEVITY CLINIC AND WELLNESS BRAND, CLINIQUE LA PRAIRIE. THE PARTNERSHIP INVOLVES THE DEVELOPMENT OF A HIGH-END 36,115M2 CLINIQUE LA PRAIRIE HEALTH RESORT WITHIN AMAALA, WHICH IS LOCATED ON SAUDI ARABIA’S NORTH-WESTERN COASTLINE. THE EXCLUSIVE RESORT WILL OFFER 13 VILLAS, AS WELL AS HOUSING 52 ROOMS AND SUITES.

“Clinique La Prairie’s world-renowned facilities and health and wellness experiences, set against Saudi Arabia’s extraordinary natural landscapes, will take our visitors on transformative personal journeys inspired by arts, wellness, and the purity of the Red Sea. The resort’s subtle beauty – a product of Islamic architecture and modern craftsmanship – will deliver a serene place in which to unwind, meditate and rejuvenate,” said John Pagano, Group CEO, Red Sea Global.

Exceptional Architecture

Clinique La Prairie’s approach to wellbeing prioritizes longevity. This is symbolized by the central ‘Longevity Plaza’ leading to four distinctive areas of the resort corresponding to each one of the property’s pillars – medical care, nutrition, movement and wellbeing. These sections will host a vast array of activities and facilities, including all the latest technologies developed over 90 years by Clinique La Prairie to enable clients to live a longer, healthier, and fuller life.

The resort also features a diagnostics lab, museum, beach club, workshop and training rooms, private dining space, and even a cooking school, ensuring visitors can embark on an inimitable journey of rejuvenation and self-discovery.

Landscaping around the property is vital to architect John Heah’s vision for the resort. Idyllic gardens are used to establish a sense of place and tranquillity and add to the connected journey for visitors.

Taking Guests To A New State Of Mind

Clinique La Prairie has a unique approach to wellbeing, combining leading preventative medicine, genetics and epigenetics with bespoke lifestyle and nutrition plans always grounded in the latest sciences. Using the CLP Longevity MethodTM, medical specialists and holistic experts will provide guests with highly personalized revitalizing, immuneboosting and transformative itineraries over one week or longer stays, to embrace health and life to its fullest potential.

The clinic’s experts will work to slow time, as well as restore visitors’ internal balance and remedy a wide range of conditions, including fatigue, anxiety, digestive disorders, insomnia, diabetes, and more. Cuttingedge science and ancient healing practices combine to offer holistic practices.

Clinique La Prairie will offer synergistic treatments to rejuvenate inside and out. The medical pillar will include advanced diagnostics lab and radiology, physio, neuroscience, dermo, aesthetics, and dentistry. On the wellbeing side, the destination will provide a cryo-chamber, hyperbaric suites, IV infusions and a series of next-generation therapies to be unveiled, all of which contribute to Amaala’s standing as a distinctive wellness destination.

Respecting Surrounding Environments

Sustainability is a cornerstone of Amaala, with the entire destination set to be powered by 100% renewable energy. Respect for flora and fauna also runs through every aspect of the resort’s design. For instance, Amaala’s buildings have been brought around 100 meters back from the coastline to avoid interference with the natural habitat of the Red Sea’s fragile turtle populations. Lighting is also carefully used to protect the night sky and limit the impact of artificial light on wildlife.

Simone Gibertoni, CEO of Clinique La Prairie, stated: “At Amaala, we are creating the most important health and longevity-focused resort ever developed. We’re delighted to be building our very first full-scale destination in such an extraordinary setting and to help bring Red Sea Global’s vision of regenerative, ultra-luxury tourism to life.”

Phase one of the destination is well underway and expects to welcome its first guests in 2024. It will consist of eight resorts offering upwards of 1,300 hotel keys.

Upon completion, Amaala will be home to more than 3,000 hotel rooms across 25 hotels, and approximately 900 luxury residential villas, apartments, and estate homes, alongside high-end retail establishments, fine dining, wellness, and recreational facilities.

ROSEWOOD AMAALA TO BRING AN ULTRA-LUXURY AND REGENERATIVE ESCAPE TO THE SHORES OF THE RED SEA

ROSEWOOD HOTELS & RESORTS®, A GLOBAL LEADER IN LUXURY TRAVEL AND LIFESTYLE EXPERIENCES, HAS BEEN SELECTED BY RED SEA GLOBAL (RSG) TO MANAGE ROSEWOOD AMAALA IN ONE OF THE WORLD’S MOST PRISTINE ENVIRONMENTS, THE RED SEA REGION OF SAUDI ARABIA.

An area considered to be at the center of the world’s most ambitious regenerative tourism projects, the Red Sea is situated along the country’s west coast and is home to some of the most diverse and delicate natural environments.

Rosewood Amaala will be part of RSG’s Amaala destination, an integrated wellness haven.

Rosewood Hotels & Resorts has shown a considerable commitment to bringing affluential explorers to this region as Rosewood Amaala joins the brand’s expansive pipeline in the Middle East.

The resort will explore what it truly means to be regenerative, with unique experiences that weave together wellness and sustainability - an embodiment of RSG’s understanding that the future of hospitality is rooted in both people and the planet.

Wellness And Tranquility

Where ocean and land meet, Rosewood Amaala will be surrounded by the world's fourth-largest reef and the scenic Hijazi mountains. RSG is aiming to not only protect the environment but to also enhance the natural ecosystems actively through regeneration and destination development. Rosewood Amaala will focus on the wellbeing of its guests, the community, and the native flora and fauna while recognizing the integral connections between the three.

Rosewood Hotels & Resort’s, guiding philosophy, A Sense of Place®, will be represented in every detail of the property’s 110 well-appointed guest rooms and suites, and its luxury 25 Rosewood Residences.

Designed by renowned architecture firm, Antonio Citterio Patricia Viel (ACPV Architects), the inspiration of the design aims to go beyond enhancing to implementing a spectacular landscape for guests to enjoy. The property has been crafted at every level to prioritize longevity, while also creating a physical structure that will foster an environment of wellness and tranquillity.

Sustainability will be at the cornerstone of the property’s entire design and the larger Amaala development has set meaningful targets toward zero impact. The entire destination will be powered by 100% renewable energy and aims to have a zero-carbon footprint, with plans to send zero waste to landfill. Additionally, the endangered Hawksbill and Green Turtles have many nesting sites around the Rosewood Amaala beaches, meaning all construction and design work has been centered around ensuring the turtles are left uninterrupted. For instance, no construction will take place around the nesting areas, and the lighting strategies have been designed to ensure no bright lights shine in the area to avoid disruption.

Timeless Architecture

“We are deeply honored to partner with Red Sea Global on Rosewood Amaala and work together to offer a more regenerative model of hospitality for future generations,” says Sonia Cheng, Chief Executive Officer at Rosewood Hotel Group. “Rosewood’s values of prioritizing both people and planet through impactful offerings connects seamlessly with the development’s larger vision, and we look forward to embracing our role of providing a wellness oasis nestled within this ambitious project.”

From the moment guests enter the resort, they will be immersed in a world of contrasts. Hidden amongst the verdant green landscapes and the drama of the Red Sea coast, a timeless architecture immerges to delight and inspire. The property will offer an array of distinctive culinary experiences, including fine dining, casual eateries and beachinspired club lounges, all taking advantage of the Red Sea views. To protect the precious coral reefs that wrap around the resort, the property will provide two rock pools, allowing guests safe access to the water and sand.

Families can enjoy the programs available at the resort’s Rosewood Explorer’s Club, which aims to curate meaningful child-friendly experiences with the hopes of inspiring the next generation of conscious travelers.

Relax And Rejuvenate

The focal point of the Resort’s wellness offering is the Asaya Spa. The Spa is discretely hidden away amongst the rolling landscape, providing a sanctuary for meditation, tranquillity, and wellbeing. Complete with private treatment pavilions set around a protected green oasis, this refuge will embody Asaya’s commitment to creating thoughtfully designed spaces where guests can relax and rejuvenate.

John Pagano, Group CEO of Red Sea Global said: “We are truly proud to reveal this partnership with Rosewood Hotels & Resorts - an iconic and world-renowned brand that shares our values in protecting people and planet, and belief in the potential of tourism as a force for good. Rosewood Amaala has been meticulously designed to seamlessly integrate indoor and outdoor living while offering guests a level of privacy and exclusivity often found in an all-villa resort. Together, we want to create a lifestyle oasis for our guests that aims to welcome a regenerative era of travel, while shining a positive light on this diverse corner of the globe.”

Supporting Rosewood’s goal of thoughtful expansion that leaves guests and communities with a measurable positive impact, this partnership is a truly organic way for Rosewood’s pipeline to grow. Rosewood Amaala joins the brand’s strong pipeline of projects set to open in the Middle East, including Rosewood Doha (2023), Rosewood Riyadh (2025) and Rosewood Red Sea (Future Opening.)