Saudi Projects Issue 55

CRAFTING LANDMARKS, SHAPING SKYLINES

IN THIS LATEST ISSUE OF SAUDI PROJECTS, I AM DELIGHTED TO PRESENT A COMPILATION OF ARTICLES AND PERSPECTIVES THAT SHOWCASE THE EVER-CHANGING AND VIBRANT REALM OF CONSTRUCTION AND REAL ESTATE IN THE KINGDOM.

Saudi Arabia stands at the forefront of an unprecedented era of development and innovation. Guided by an unyielding dedication to Vision 2030, Saudi Arabia pioneers transformative projects that fundamentally reshape cities and redefine the very fabric of the built environment. From the magnificent high-rises in Riyadh to the expansive cityscapes of NEOM, a remarkable architectural tale is unfolding, fusing the richness of tradition with the advancements of modern technology. Spearheading this transformation is the Public Investment Fund (PIF), and we focus on the most significant PIF projects of 2024.

Another highlight is our feature on VitrA, Eczacıbaşı Building Products’ (EBP) flagship brand; the only company in the world to create every component of the bathroom ecosystem inhouse, ensuring unparalleled quality and cohesion in every aspect of its product portfolio. We also discover more about AlMoosa Doors, a company that blends timeless elegance with cutting-edge technology, creating entrances that redefine spaces. The Hampton by Hilton Sharma is on our radar too, with BEC Arabia carrying out the complete design, construction, testing, and commissioning of the project.

This issue includes a special report on the infrastructure sector, as well as work on the major giga-projects currently under construction in the Kingdom, including the upcoming Turtle Bay Hospital for Red Sea Global. These pioneering projects are not only reducing environmental impact but also setting new standards for energy efficiency and resource management.

As always, our goal is to inform, inspire, and connect our readers with the latest developments in the construction and property sectors. We hope you find this edition insightful and engaging. Thank you for being a part of our journey as we document the remarkable transformation of Saudi Arabia.

Rod Millington EDITOR

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A RESOUNDING SUCCESS IN PALMA DE MALLORCA

ENG. FARAH K MAHASNEY

The King Abdullah Financial District Development & Management Company (KAFD DMC) has been awarded the King Salman Charter for Architecture and Urbanism Award for its iconic KAFD Grand Mosque.

During a ceremony hosted by the Ministry of Culture’s Architecture and Design Commission on August 11 at the King Abdulaziz International Conference Center, the KAFD Grand Mosque was announced as the winner in the Built Projects category, which recognizes distinguished operational projects.

Inspired by the desert rose native to the Arabian Peninsula and designed by Omrania, the mosque features a unique geometric structure. From ground level, the state-of-the-art Grand Mosque appears to emerge from the earth and pierce the landscape, while from the surrounding skyscrapers, the roof resembles a rose in full bloom.

Previously, the KAFD Grand Mosque was also honored with the Abdullatif Al Fozan Award for Mosque Architecture in 2021 and the Religious Architecture Prize at the International Architecture Awards in 2020.

KAFD GRAND MOSQUE WINS KING SALMAN CHARTER FOR ARCHITECTURE AND URBANISM AWARD REDEFINING PROGRESS: PIONEERING THE BIOTECH ERA

Just imagine, you find yourself in a park or on a street, and by merely touching a plant, you can light up the entire area. It’s a scene straight from the pages of a sci-fi novel, yet right here, right now, Bioo, a visionary company founded in Barcelona in 2015, is forging ahead to make this breathtaking vision a reality!

In my 40 years as a business journalist across three continents, Bioo is, without any doubt, the most innovative and exciting

Commenting on this milestone achievement, KAFD DMC CEO Gautam Sashittal said: “Saudi Arabia’s architectural landscape is evolving, and KAFD is proud to be at the forefront of this transformation. From the very beginning, our vision has been to create a benchmark for architectural excellence.”

company I have ever encountered. Bold statement, you say? Allow me to elaborate. Better still, allow Pablo Vidarte, a born inventor, entrepreneur, and CEO of Bioo to take up the story.

“The beginning was very stereotypical as a story because it began as a dream in the middle of the night. Once awake, I had a very clear goal: to create a world where we could generate energy from nature. To actually create the first biotech cities.

SELECT PROPERTY SURVEY SHOWS 73% KSA INVESTORS ARE CONSIDERING INVESTING IN UK REAL ESTATE

A recent survey by Select Property reveals that 73% of KSA investors are eyeing lucrative opportunities in UK real estate, underscoring the country’s status as the premier global destination for KSA investors. With projects of GCC investments reaching $3.2 billion in 2024, driven by the market’s increasing affordability, the UK remains a magnet for investment1. The GCC has largely contributed to this projection by realizing the vast potential of UK property as an investment vehicle for diversification.

The annual GCC investment in UK property has averaged $3.4 billion over the past decade2, reflecting

robust demand, reliable investment returns, substantial rental growth, and a diverse range of assets. Adam Price, CEO of Select Property, highlights that 75% of KSA investors favour cities like Manchester and Birmingham, which are considered the best places to invest in the UK. Price growth in these cities is expected to reach 19.2% and 19.3%, respectively3. The UK and its property market attract savvy GCC investors as a proven method of diversification and diversification into the UK market allows KSA investors to spread risk and tap into stable and growing real estate opportunities.

NATURE IN THE HEART OF RIYADH

The King Abdullah Financial District Development & Management Company (KAFD DMC) has been awarded the King Salman Charter for Architecture and Urbanism Award for its iconic KAFD Grand Mosque.

During a ceremony hosted by the Ministry of Culture’s Architecture and Design Commission on August 11 at the King Abdulaziz International Conference Center, the KAFD Grand Mosque was

announced as the winner in the Built Projects category, which recognizes distinguished operational projects.

Inspired by the desert rose native to the Arabian Peninsula and designed by Omrania, the mosque features a unique geometric structure. From ground level, the state-of-theart Grand Mosque appears.

CONSTRUCTION OUTPUT VALUE TO HIT $181.5

BILLION BY 2028

JAZAN CITY PORT AWARDS KEY CONTRACTS

The announcement of three significant contracts worth SAR315 million ($84 million) for construction and operations has been made by Jazan City Port Basic and Transformative Industries. China Harbor Engineering Company Arabia, Al Dafe For Trading And Contracting, and Walid Mughashi Establishment for Operation and Maintenance were the recipients of these awarded contracts. The contracts encompass various initiatives, such as the creation of a bridge connecting the manufacturing island’s deposit and re-export area…

According to Knight Frank, Saudi Arabia is set to achieve a construction output value of $181.5 billion by the conclusion of 2028. This growth underscores the Kingdom’s trajectory towards becoming the leading global construction market, driven by substantial investments in diversifying the economy through various projects.

In 2023, the construction output value across residential, institutional, infrastructure, industrial, energy, utilities, and commercial sectors in

the Kingdom reached $141.5 billion, marking a 4.3% rise from the previous year.

“We are currently witnessing a historical transformation unfolding in Saudi Arabia with construction projects standing out in their design scale and value. Given the scale of the development pipeline, the government is hoping to attract more than $3 trillion in investments by 2030,” said Mohamed Nabil, regional partner, head of Project…

ACMC SEEKS CONTRACTORS FOR RECLAMATION SUPERCENTER

ACMC, in collaboration with Shell & AMG Recycling (SARBV) and UCI, is seeking qualified contractors to join its metals reclamation venture in Saudi Arabia. The tendering process for the supercentre, overseen by SARBV as ACMC’s leading partner, aligns with the Aramco Namaat Industrial Investments Program’s mission to develop domestic industrial champions.

The details available on SARBV’s website indicate that ACMC is taking

the lead in creating a cutting-edge supercenter at the Jubail Industrial Complex (Plaschem Park), with the goal of repurposing oil refinery waste into ferrovanadium and high-purity vanadium oxide for various applications.

Contractors with expertise in largescale industrial projects, particularly in metals and recycling technologies…

CONCRETE THAT ABSORBS CARBON DIOXIDE

The collaboration between the King Abdullah University of Science and Technology and Partanna Global aims to enhance the capabilities of carbonneutral concrete, ensuring it not only eliminates emissions during manufacturing but also maintains its ability to capture carbon dioxide in the long run..

The Saudi Press Agency reported that the King Abdullah University of Science and Technology and Partanna …

VERSATILE ANNOUNCES NEW LIGHTING VENTURE

Versatile International, the Middle East’s premier fully integrated stone project management consultancy, has launched a new company to manufacture lighting technologies in Saudi Arabia.

Asheil Versatile Lighting Technologies is a one-stop shop for all lighting needs, providing manufacturing, consultancy, and planning services for large-scale lighting installations.

Asheil is positioned to undertake large-scale projects, such as Saudi Arabia’s giga-projects, and also serve the local wholesale market. The company’s business model aims to enhance supply chain transparency, mitigate risks…

EUROPEAN LITHIUM TO BUILD HYDROXIDE PLANT

European Lithium, an explorer and developer focused on lithium in Austria, Ukraine, Ireland, and Australia, has announced plans to construct a lithium hydroxide plant in Saudi Arabia in partnership with Obeikan Investment Group. The plant, which will be established through a 50:50 joint venture, intends to process spodumene concentrate from the Wolfsberg Lithium Project in Austria.

With the shareholder agreement in place, the newly created joint venture company, Arabian New Energy, will have the opportunity to purchase lithium spodumene concentrate from Wolfsberg’s Zone One at a discounted price, within a specified price range. All of this hinges on the completion of the final agreements…

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SAUDI ARABIA’S CONSTRUCTION CONTRACTS REACHED

$32 BILLION IN Q1 2024

In Q1 2024, Saudi Arabia’s construction contracts surged to $32 billion, reflecting a remarkable 79% increase compared to the previous year. This growth is primarily driven by the Kingdom’s ambitious megaprojects, which are central to the Vision

2030 agenda. These projects, encompassing sectors such as infrastructure, real estate, and tourism, are expected to continue driving economic growth and attracting foreign investment. The significant rise in construction contracts highlights the

Kingdom’s ongoing commitment to largescale development and its strategy to diversify the economy away from oil dependence.

OPTIMIZE OPERATIONS, MAXIMIZE SAVINGS WITH EQUIPTAL

IN THE FAST-PACED WORLD OF CONSTRUCTION, EFFICIENT MANAGEMENT AND TIMELY EXECUTION ARE PIVOTAL. ENTER EQUIPTAL, A TRAILBLAZING COMPANY ESTABLISHED IN 2022 THAT IS RESHAPING THE INDUSTRY THROUGH ITS STATE-OF-THE-ART APPLICATION OF TELEMATICS. THE COMPANY’S COMPREHENSIVE SOFTWARE SOLUTION FOR BOTH CONTRACTORS AND CONSTRUCTION EQUIPMENT RENTAL AND MANAGEMENT COMPANIES IS A GAME-CHANGER, SHAKING UP HOW CONSTRUCTION COMPANIES OPERATE THROUGHOUT THE KINGDOM, BOOSTING EFFICIENCY, SLASHING COSTS, AND ENSURING PROJECTS RUN SMOOTHER THAN EVER BEFORE.

Telematics, the tech wizardry that blends telecommunications and informatics, deals with the long-distance transmission of computerized information. Equiptal has masterfully harnessed this magic to create a powerful platform that syncs perfectly with construction machinery and equipment. The result? Real-time data and insights that are essential for first-class management.

“All this data beams straight to a centralized platform, easily accessible via web and mobile apps,” explains Equiptal Founder and COO, Ali Merie. “This gives project managers a bird’s-eye view of their fleet’s performance, making it easy to keep everything running like a well-oiled machine.”

PRECISION TRACKING FOR PEAK PERFORMANCE

Supporting multiple customer segments that require machinery for their operations, Equiptal’s pre-emptive approach minimizes downtime and extends the lifespan of expensive machinery, translating to significant cost savings for construction companies. “

“By leveraging our advanced telematics solutions, we provide clients with real-time data insights that optimize fleet operations, reduce fuel consumption, and minimize maintenance costs, ultimately delivering substantial savings and enhancing overall efficiency,” says Ali. “We saved a client more than $200,000 on fuel last year. Again, this year, we have saved another one of our clients around $180,000, significantly exceeding their investment, and in the second and subsequent years, the client will save even more.”

ONE TEAM, ONE VISION, ONE SUCCESS

The team at Equiptal has a reputation for its expertise, collaboration, and customer service skills. The company fosters an environment where employees are encouraged to share ideas and work together to solve complex problems. “We invest heavily in the professional growth of our team through continuous learning opportunities, career development programs, and leadership training. The company encourages a culture of mentorship and skill-building,” Ali explains.

This uncommonly knowledgeable team is just one more reason why Equiptal is revolutionizing the construction industry, setting a new benchmark for construction rental and management solutions, and paving the way for a smarter, more efficient future in construction. “I am incredibly proud of our team’s exceptional performance and dedication. Their relentless pursuit of excellence and innovation has driven us to new heights, allowing us to consistently surpass our goals and deliver exceptional results for our clients,” Ali concludes.

POWER PURCHASE AGREEMENTS SIGNED FOR MAJOR RENEWABLES PROGRAM IN SAUDI ARABIA

In the presence of His Royal Highness, Prince Abdulaziz bin Salman Al-Saud, Minister of Energy, ACWA Power, the Water and Electricity Holding Company (Badeel), and Saudi Aramco Power Company (SAPCO) have announced the signing of power purchase agreements (PPAs) with the Saudi Power Procurement Company (SPPC) for the development and operation of three significant new solar photovoltaic (PV) projects in Saudi Arabia. ACWA Power, a leader in the energy transition and a company in which PIF owns a stake, PIF-owned Badeel, and SAPCO, a wholly owned subsidiary of Aramco, will jointly own the solar projects – Haden, Muwayh and Al Khushaybi. These mark a major milestone for the National

Renewable Energy Program (NREP), which is led and supervised by the Ministry of Energy.

With a combined value of SAR12.3 billion (USD3.3 billion), the new solar PV facilities are expected to contribute an additional 5,500 MW of renewable energy to the national power grid once operational in the first half of 2027. Financial closes are expected by the fourth quarter of 2024.

Raad Al-Saady, Vice Chairman and Managing Director, ACWA Power, said: “Saudi Arabia is moving fast in its energy transition and we are proud to contribute as a key partner together with Badeel and Aramco. With these projects, we reach 35,000 MW of renewable capacity that we control worldwide, which combined with almost 20,000 MWh of storage capacity,

make us one of the global leaders in the energy transition for reliable and affordable access to renewable energy at an unrivalled pace.” Sultan AlNabulsi, Acting Chief Executive Officer, Badeel, said: “Badeel is proud to achieve this milestone for the new three solar PV projects, as an anchor sponsor under PIF to achieve its commitment to develop 70% of Saudi Arabia’s renewable energy by 2030. This comes as part of PIF’s continued efforts to progress towards unlocking the capabilities of promising sectors and achieving Saudi Arabia’s ambitions in renewable energy.”…

PIF HAS EMERGED JOINT SECOND GLOBALLY AND TOP IN THE MIDDLE EAST FOR GOVERNANCE, SUSTAINABILITY AND RESILIENCE (GSR)

PIF has emerged joint second globally and top in the Middle East for Governance, Sustainability and Resilience (GSR) in a ranking of the world’s top 100 sovereign wealth funds by Global SWF, which is focused on sovereign investors and pension funds.

Since last year, PIF has climbed five places and scored 96%, up from 92%, with Global SWF’s report indicating that the Fund has retained its financial sustainability progress. This highlights PIF’s role as an impactful and responsible investor, with best-in-class practices focused on sustainability, transparency, ethics and good governance.…

PIF has been recognized as the world’s most valuable sovereign wealth fund (SWF) brand, according to new data by Brand Finance. With a brand value of $1.1 billion and an A+ brand strength rating, PIF also boasts the sixth highest brand value to assets under management (AuM) ratio, among all asset management firms globally.

Brand Finance, the world’s leading independent brand valuation and strategy consultancy, today published the findings of the first-ever global ranking of brand strength and brand value of asset managers and SWFs. The report, announced at the Global Wealth Conference in London, showed that PIF’s brand leads among SWFs, driven by its investment

strategy, trust in its name, brand awareness, and for being a catalyst for advancement. As the investment engine driving economic transformation for Saudi Arabia and the world, PIF’s brand value was boosted by high scores …

Armstrong Fluid Technology appoints Andrew (Andy) Harrop as Global Director

Armstrong Fluid Technology has appointed Andrew (Andy) Harrop as Global Director, Regional Sales Enablement Centers. Harrop, who joined Armstrong in 2011, will lead global sales programs and initiatives for Armstrong’s sales force and external partners.

Previously, he held roles in petrochemical, HVAC, MEP, and fire safety, gaining expertise in systems design and process engineering. Harrop holds a first-class honors degree in Mechanical Engineering from the University of Bolton and is a chartered engineer in IMechE and CIBSE.

AESG announces Daniel King as head of its cost management division

Consulting firm AESG has announced Daniel King as the new head of its cost management division in the UAE.

With over two decades of experience in pre-contract and large-scale project cost management, King will report to Gary Tracey, AESG’s Partner and Global Head of Cost

Management. AESG’s cost management division, with offices in Riyadh, Jeddah, Madinah, Dubai, Abu Dhabi, South Africa, and London, aims to grow threefold. King previously led cost management teams at Currie & Brown and EllisDon.

Yasser Ahmed appointed as Vice President of Buildings for the Gulf Cluster, Schneider Electric

Schneider Electric has appointed Yasser Ahmed as Vice President of Buildings for the Gulf Cluster.

Ahmed, with over 15 years of experience in digitization, automation, and decarbonization, will lead Schneider Electric’s transformation in real estate, hospitality, healthcare, retail, and

smart communities. He aims to create longterm customer value by leveraging technology for sustainable, efficient, and resilient buildings. Amel Chadli, President of Gulf Countries, praised Ahmed's track record in accelerating growth and fostering strong customer relationships.

CONNECT ON LINKEDIN

CONNECT ON LINKEDIN

CONNECT ON LINKEDIN

LWK + PARTNERS announces the promotion of Beth Bertiz to the position of MENA Operations Director

With over 25 years of experience in architecture and design, Beth has been a key player in our success, known for her leadership, collaboration, and innovation. She will now lead our MENA operations from our Saudi Arabia office, continuing our commitment to delivering innovative, sustainable architectural solutions.

MENA Managing Director, Kerem Cengiz, expressed confidence in Beth’s new role, stating, “Beth’s expertise and leadership are exactly what we need as we expand our presence in the region. We are excited to see our studios reach new heights under her guidance.”

In addition to Beth’s promotion, LWK + PARTNERS is pleased to welcome Faris Alkhaldi, our first Saudi architect, to the team. Faris brings valuable local insight and a deep

understanding of Saudi culture, which will be vital in ensuring our projects resonate with the unique heritage and aspirations of the Kingdom.

CEO Ivan Fu emphasized the importance of local talent, saying, “Investing in local talent is central to our strategy in Saudi Arabia. Faris’s addition marks a significant milestone in our commitment to nurturing and developing local expertise.”

These developments come as Saudi Arabia strengthens trade relations with China, promising new opportunities in architecture and urban development. LWK + PARTNERS remains dedicated to contributing to Saudi Vision 2030 by fostering local talent and delivering world-class, culturally sensitive architectural projects.

Investing in local talent is central to our strategy in Saudi Arabia” Ivan Fu, CEO

SAUDI ARABIA’S INFRASTRUCTURE REVOLUTION UNFOLDS

SAUDI ARABIA FINDS ITSELF AMIDST A MONUMENTAL SHIFT IN ITS INFRASTRUCTURE LANDSCAPE, CATALYZED BY THE VISION 2030 INITIATIVE.

$36 billion Infrastructure sector in 2024*

$44.81 billion Infrastructure sector by 2029* billion

4.48% Growth rate during the forecast period (2024-2029)*

Aiming for economic diversification with a shift to its abundant renewable resources to power sustainable growth

The Kingdom's multifaceted strategy sets out to not only overhaul the economy but also to mitigate reliance on oil revenues while fostering growth across an array of sectors, spanning from tourism and entertainment to infrastructure development. With a steadfast commitment to these goals, the kingdom is channeling significant investments into a myriad of infrastructure ventures, igniting a vibrant tapestry of construction endeavors. This surge in development activity not only signifies a pivotal moment in saudi arabia’s trajectory but also underscores its resolute determination to embrace a more diversified and sustainable future..

Analysts estimate that the market size of the Saudi Arabian infrastructure sector will be $36 billion in 2024 and is projected to reach $44.81 billion by 2029, with a growth rate of 4.48% during the forecast period (2024-2029).

SAUDI ARABIA INFRASTRUCTURE MARKET TRENDS

Saudi Arabia has unveiled an ambitious roadmap, boasting a staggering trillion-dollar pipeline of infrastructure projects strategically designed to steer the nation toward economic diversification and global prominence as a premier investment and logistics hub. This expansive development agenda has sparked a wave of opportunities across a diverse spectrum of sectors, propelling the Kingdom into new frontiers of innovation and growth.

At the forefront of this transformation are initiatives aimed at fostering the creation of smart cities, replete with cutting-edge technologies and sustainable urban planning strategies. By leveraging the power of digitalization and advanced infrastructure, Saudi Arabia is poised to redefine the modern urban landscape, enhance the quality of life, and drive economic productivity and efficiency.

The Kingdom’s burgeoning tourism sector will greatly benefit from these strategic investments, as iconic landmarks and cultural attractions are set to captivate visitors from around the globe. From aweinspiring architectural marvels to pristine natural wonders, Saudi Arabia’s rich tapestry of offerings will position the nation as a premier destination for discerning travelers seeking immersive cultural experiences and unparalleled hospitality.

In tandem with its commitment to economic diversification, Saudi Arabia is aggressively pursuing the development of clean energy solutions, capitalizing on its abundant renewable resources to power sustainable growth. Through large-scale investments in solar and wind energy projects, the Kingdom is laying the groundwork for a greener, more resilient future, while simultaneously reducing reliance on traditional fossil fuels and mitigating environmental impacts.

SAUDI ARABIA’S INFRASTRUCTURE RENAISSANCE

By briefly examining a few of the prominent infrastructure endeavors currently taking place in Saudi Arabia, one can grasp the extensive advancements being made across various sectors. From expansive transportation initiatives to ambitious urban development endeavors, Saudi Arabia’s landscape is undergoing a profound transformation, driven by a collective vision for growth and prosperity.

In 2023, a significant milestone was reached with the awarding of a $610 million contract aimed at facilitating crucial infrastructure development for Saudi Arabia’s prestigious Qiddiya giga-project, heralded as the nation’s entertainment capital. The contract, entrusted to a joint venture comprising the Saudi Real Estate Infrastructure Company and Infraroad Contracting Co, encompasses the commissioning, testing, and construction of pivotal infrastructure elements. Over the course of 22 months, the scope of work will encompass the establishment of primary and secondary road networks, utilities infrastructure, and pedestrian bridges, alongside essential facilities such as a sewage treatment plant, irrigation water storage tanks and pump stations, and a solid waste transfer facility. This endeavor underscores the concerted efforts to lay the foundation

for Qiddiya’s ambitious vision, marking a significant stride toward its realization.

Red Sea Global, in a parallel development, awarded a massive infrastructure and utility contract valued at over $266 billion. Al-Ayuni Investment and Contracting Company, distinguished as a ‘First Class’ contractor in the Kingdom since 2006, is tasked with implementing cutting-edge infrastructure solutions while prioritizing environmental sustainability. This commitment extends to minimizing the carbon footprint of Triple Bay, aligning with Amaala’s overarching goal of achieving net-zero operations.

Meanwhile, the formation of the Economic Cities Authority marked a revitalized push to reignite investor enthusiasm in ongoing economic city endeavors such as King Abdullah Economic City. Additionally, a range of initiatives are tailored to address distinct social issues. As a case in point, the housing ministry has implemented the Sakani program, which is designed to cater to the critical requirement for affordable housing and offer solutions to a large number of Saudi residents.

Moreover, in efforts to mitigate urban congestion and confront climate change, the High Commission for the Development of Arriyadh (ADA) has undertaken a monumental project: the world’s largest civil engineering contract for a six-line metro system valued at $22.5 billion.

Amidst escalating urbanization and industrial expansion, there’s a paramount emphasis on bolstering water and power infrastructure too. Expansion initiatives are underway for desalination plants, exemplified by projects in Jubail and Yanbu, aimed at fortifying the water supply. At the same time, Saudi Arabia is focusing on investing in renewable energy projects, such as solar and wind developments, to expand its energy options and mitigate carbon emissions.

The Sakani program is designed to provide affordable housing to Saudi residents.

$22.5 billion Six-line metro system*

The world’s largest civil engineering contract for a six-line metro system valued at $22.5 billion*

CHALLENGES AND FUTURE OUTLOOK

Despite significant strides, Saudi Arabia encounters challenges in executing its ambitious projects on a large scale. Overcoming hurdles like securing funding, navigating regulatory complexities, and addressing the demand for skilled labor are formidable challenges. Nonetheless, the government’s unyielding resolve to fulfil Vision 2030, in conjunction with cooperative endeavors alongside international counterparts, establishes a strong basis for conquering these barriers and advancing the nation towards its transformative aspirations.

In conclusion, Saudi Arabia’s infrastructure construction is in a state of vigorous growth, driven by visionary projects and strategic investments. The forward momentum of these undertakings will undoubtedly revolutionize Saudi Arabia’s economic scenery, propelling it to become a prominent global hub for business, tourism, and groundbreaking innovation.

MALLORCA

BY LAURA WOJCIECHOWSKI, PARTNER & MEDIA DIRECTOR AT SAUDI PROJECTS

I

n the heart of Palma de Mallorca, Spain, the 15th Real Estate Development Summit Saudi Arabia Europe Edition organised and brought to you by GBB Venture unfolded as a resounding success. As the media partner, representing Saudi Projects, I had the privilege of attending this prestigious event, which was held on July 4th and 5th at the Palau de Congressos. The summit, themed 'Connecting Beyond Boundaries,' brought together over 350 decision-makers from Saudi Arabia and around the globe.

DAY ONE

KEYNOTE SESSION ENJOYABLE ARCHITECTURE

The summit kicked off with legendary Sir Peter Cook, Director of Cook Belacevic Haffner + Partners, setting the stage with his keynote on Enjoyable Architecture. Sir Peter's visionary perspective on how architecture can enhance user experiences and well-being resonated with the audience. His emphasis on creativity and innovation in design provided valuable insights into the future of the real estate industry.

"Architecture is not just about creating buildings; it's about crafting spaces that inspire and enrich the lives of those who inhabit them. This summit is a testament to the power of design in transforming our world," said Sir Peter Cook.



EXCLUSIVE INTERVIEW SESSION

An exclusive interview session between Reina Takla, Business Editor of Arab News, and Elias Abou Samra shed light on the burgeoning real estate market in Saudi Arabia. Abou Samra discussed the factors that make it an attractive destination for investors and developers, providing strategies to make real estate in Saudi Arabia more accessible and affordable.

"Saudi Arabia is at a pivotal moment in its real estate journey. The market is ripe with opportunities, but it requires innovative solutions to make it truly accessible and affordable for all," Elias Abou Samra emphasized.

RAVI KUMAR CHANDRAN (R), MANAGING DIRECTOR, GBB VENTURE IN CONVERSATION WITH SIR PETER COOK (L), DIRECTOR OF COOK BELACEVIC HAFFNER AND PARTNERS.

TECHNOLOGY AND DESIGN INNOVATIONS

Mohammed Adib, Chief Design Officer of Dewan Architects + Engineers, shared insights on the integration of AI and VR in BIM Design Processes. Adib's presentation highlighted the transformative potential of technology in architectural design, discussing how these tools are revolutionizing the way projects are conceptualized, visualized, and executed.

"The integration of AI and VR in BIM is not just a trend; it's a necessity. These technologies are redefining what's possible in architectural design," Mohammed Adib stated.

SPONSOR PRESENTATIONS

The summit featured sponsor presentations on diverse topics such as building Biotech City, creating Sustainable Communities, Designing with Water, and advancements in 3D printed tiles and Technology in Surface Coatings. These presentations showcased cutting-edge developments in real estate and construction, underscoring the importance of sustainability, innovation, and technological advancements.

PRE-ARRANGED FACE-TO-FACE MEETINGS

The highlight of the summit was the pre-arranged face-to-face meetings, which provided high-quality networking opportunities. Attendees engaged in meaningful discussions, forging new partnerships and exploring potential collaborations. The face-to-face meetings were incredibly valuable. They provided a platform to connect with industry leaders and explore new avenues for collaboration.

PANEL DISCUSSION - SETTING SAUDI BEYOND COMPETING BOUNDARIES

The post-lunch session featured a thoughtprovoking panel discussion titled "Setting Saudi Beyond Competing Boundaries," led by Joe Tabet, Managing Partner of JT + Partners. The panel, which included Amr Younes, Dr. Ahmed Khan Alhashimi, Navdeep Hanjra, and Tareq Nabulsi, explored the facets of real estate development in Saudi Arabia and its potential in the region.

"Saudi Arabia's real estate market is on the cusp of unprecedented growth. The opportunities here are not just regional; they are global," Joe Tabet remarked.

PLAY VIDEO

GALA DINNER

The gala dinner at Assaona Gastrobeach Club was a memorable event with delicious food, drinks, live music, and dancing. It provided a relaxed setting for attendees to network and enjoy an evening of entertainment.

The gala dinner was a fantastic way to unwind and connect with fellow attendees. It was a perfect end to a productive day.

DAY TWO

PANEL DISCUSSION - PROCUREMENT BEYOND BOUNDARIES

The second day of the summit began with a panel discussion on "Procurement Beyond Boundaries," led by Maroun Deeb of JLL. The panel, which included Jacob Rinard, Eng. Bakr Sindi, Sam Achampong, and Fadi Yanni, addressed critical aspects of procurement and supply chain management in the real estate and construction industry.

"Efficient procurement and supply chain management are the backbones of successful real estate development. This panel provided invaluable insights into how we can optimize these processes," Eng. Bakr Sindi noted.

PRESENTATIONS ON DESIGN DEFYING BOUNDARIES

The day continued with presentations on "Design Defying Boundaries." Jason Speechly of RMJM discussed highlight projects by RMJM, providing insights into the firm's innovative design processes. Edward McIntosh of Atkins Realis and William McDonough of McDonough Innovation, despite their absence, made digital appearances to showcase their work on the Iris project and the Cradle to Cradle design concept.

"Design is at the forefront of innovation in our industry. The presentations today pushed the boundaries of what's possible in architectural design," Jason Speechly observed.

CONCLUDING NETWORKING SESSION

The summit concluded with a creative networking session, allowing attendees to connect and exchange ideas in a more relaxed setting. The networking session was a great opportunity to meet new people and discuss potential collaborations. It was a fitting end to an inspiring summit.

The 15th Real Estate Development Summit

Saudi Arabia Europe Edition was a testament to the industry's resilience and innovation. It provided a platform for thought leaders, developers, and investors to share insights, forge partnerships, and explore new opportunities. As the industry continues to evolve, events like these play a crucial role in shaping its future.

"Don't miss out on the chance to be at the forefront of real estate innovation. Join us at our upcoming summits and be part of the conversation that's shaping the industry," said Ravi Kumar Chandran, Managing Director of GBB Venture.

PLAY VIDEO

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3RD EDITION HOSPITALITY INNOVATION SUMMIT - AFRICA

JW Marriott Marquis Hotel, Dubai, UAE 4 - 5 December 2024

4TH EDITION HOSPITALITY INNOVATION SUMMIT

Saudi Arabia & UAE in Dubai, UAE 26 - 27 February 2025.

THESE EVENTS PROMISE TO BUILD ON THE SUCCESS OF THE EUROPE EDITION, PROVIDING NEW OPPORTUNITIES FOR NETWORKING, LEARNING, AND COLLABORATION.

REGISTER NOW to secure your place and be part of the future of real estate development.

GENERATIVE AI AND VIDEO ANALYTICS, DISRUPTIVE AMALGAMATION FOR FUTURISTIC REAL ESTATE

BY GARY NG, CEO AND CO-FOUNDER OF viAct.

Following the transformative impact of ChatGPT, the advent of Generative AI is quite notable. None of the industries across the world is left untouched by this technology. The power of Generative AIin delivering real-time insights and automated solutionsis worth exploring even in industries like real

estate where technology penetration is quite scares. Especially in Saudi Arabia where the real estate sector is reaching unprecedented heights, integration of this technologybecomes increasingly crucial. Generative AI-based advanced tools promise to upgrade real estate from pre-construction design to

post-construction property management. Nevertheless, with ambitious mega-projects like NEOM in Saudi Arabia, where sustaining momentum and driving sustainable development needs to go hand in hand; embracing Generative AI would be crucial.

A SYNERGISTIC POWERHOUSE FOR THE FUTURE

One of the most prominent technologies that is well-accepted in real estate is video analytics, however, video analytics when amalgamated with generative AI has the potential to create another paradigm shift in real estate development and maintenance. The traditional perks of video analytics like realtime surveillance and operational oversight for meticulous tracking of construction progress and property conditions, when augmented by generative AI foster a forwardthinking approach to the entire property development to management journey. The insights from the synergistic powerhouse are transformed into predictive models and strategic recommendations, preemptive maintenance,and bespoke property designs catering to market demands. For instance, viAct has attained this sophisticated integration that elevates overall property value by adding operational efficacy, cleaving undue expenses, and bringing an overall sustainability approach to an otherwise astatic sector.

 Expense cleaving: From First Brick to Last Breath

Real estate is an evolving journey from the first brick laid to the final breath of the building's lifecycle, encompassing meticulous planning and management. This calls for advanced technology to ensure long-term monetary success. The application of generative AI and video analytics has the potential to reduce monetary costs throughout the lifecycle of the building. In the construction phase video analytics can potentially identify deviations in safety protocols, and streamline real-time

watch, leading to immediate corrections. As in real estate, “time is money”; preventing costly rework and delays helps to save a lot of undue expenses. Going further into the post-construction phase, when data captured via video analytics is processed by generative AI, it further helps to forecast maintenance needs allowing extended asset lifespans by minimizing expensive emergency repairs.

 AI-driven sustainable real estate: A reality

A sophisticated leap toward sustainable real estate is said to be attained by redefining resource efficiency and environmental stewardship. This can be made a reality with the synergistic powerhouse. Real-time monitoring through advanced video analytics systems helps to enable precise adjustments to reduce waste and energy consumption. The data when computed by generative AI leverages helps in optimizing building performance, thereby enhancing energy efficiency. Furthermore, they together help in anticipating maintenance requirements thereby prolonging asset longevity. Such a proactive and responsible approach during pre- and post-construction fosters long-term sustainability minimizing environmental impact.

A GENERATIVE AI-DRIVEN ERROR-FREE APPROACH

Have you ever wondered how oversights in common errors that have plagued real estate for years— overlooked safety compliance, miscalculated resource needs, and inaccurate property assessments have impacted the industry? Real estate since ages has been dependent on human hands causing numerous errors. Generative AI steps in to transform this landscape. The ability of generative AI to meticulously analyze avast amount of data helps in forecasting potential issues before they become big mistakes. The timely adjustments recommended by Generative AI-based tools help project plans to align perfectly with real-time progress. The predictive power of generative AI tools helps in reducing the chances of human error. Real estate professionals like contractors, builders, and property managers keep an eye on human errors and resolve them with a glance, helping them to add more life to their projects.

JOB ENRICHMENT IN REAL ESTATE WITH GENERATIVE AI

There's a prevalent buzz that generative AI will eliminate jobs but it is aptly said by Venus Williams “Everyone makes their own comments. That's how rumors get started”. The former narrative overlooks the real potential of Generative AI as an efficiency creator. Instead of replacing human roles, Generative AI shifts the workforce towards more productive and creative tasks. In industries like real estate, known for its monotonous and repetitive tasks, Generative AI holds great potential in automating routine processes such as data analysis, reporting, and compliance monitoring which otherwise have extreme human dependence. The induction of such technology also attracts new talents to join the sector. It is noteworthy that the major cause of the labor crunch in the sector is because of the unappealing nature of work in real estate, often deterred by its perceived monotony. Thus, generative AI can act as a catalyst to revitalize job roles in real estate rather than being a threat to employment.

CONCLUSION: A NOTE BY GARY NG (CEO, VIACT)

As we move towards the future, the integration of Generative AI with older technologies like video analytics, computer vision, IoT will definitely emerge as a tool for efficiency and precision in real estate. At viAct, we are at the forefront of this transformation, leveraging Large Language Models to address longstanding industry challenges, especially for Saudi Arabia's dynamic real estate scenario. As we continue to advance our capabilities by collaborating with industry leaders like NEOM-Oxagon to further elevate the standards of real estate development &management for a future-ready & sustainable Saudi Arabia.

 BY GARY NG, CEO AND CO-FOUNDER OF viAct

WHY VISION 2030 DEMANDS A NEW DELIVERY MODEL

HKA PARTNER TIM WHEALY HAILS EARLY SIGNS OF A CONSTRUCTION MARKET SHIFT

s Saudi Arabia constructs a new economy, the country must recast its construction and engineering market to deliver an unprecedented pipeline of major projects. And the early signs of this essential transformation, formally known as Vision 2030, are highly encouraging.

As evidence for this positive assessment, consider the significant legal reforms that have taken place, the growing desire to embrace technology, a drive for sustainability, increasing early involvement of contractors in projects, and the steady shift towards more equitable contractual agreements we are witnessing.

As claims experts and strategic advisors, HKA is familiar with past checkered performance on projects. The enormous volume of work planned across Saudi Arabia necessitates a whole new approach.

We have seen massive changes in the Kingdom during the past 13 years, and a marked shift over the last five. There has been recognition at the highest levels that radical change is essential if Vision 2030 and other major developments are to be delivered. It is truly incredible to see the pace at which the Kingdom is building world-class infrastructure, and in the process, how it is creating a whole new and fully diversified economy.

In reality, only Europe’s post-war reconstruction or China’s modernization bear comparison to the scale of the Saudi plans. The timeline is also daunting. As well as delivering what must be the world’s largest transformation program, there are the event-driven deadlines of the 2029 Asian Winter Games, 2030 World Expo and 2034 World Cup. Associated infrastructure, stadia and facilities must be built alongside gigaproject cities still in their embryonic stages.

There has been recognition at the highest levels that radical change is essential

Analysis by the MEED Business Intelligence Consultancy shows a sharp spike in the value of contract awards in Gulf Cooperation Council states to more than $209 billion in 2023. The UAE market is also booming, accounting for $85 billion. But Saudi Arabia’s $95 billion share will continue expanding, driven by a $1.53 trillion pipeline of known projects. Of the planned giga-project contracts, valued at $880 billion, only $80 billion have so far been awarded.

LEARNING THE LESSONS

Avoiding past conflicts and overruns will be crucial. HKA has first-hand knowledge of the factors that shape the successes and

 TIM WHEALY, HKA PARTNER

In a super-heated market, there is a re-balancing of power and contractors are in a more equitable position

failures of projects in the region and globally. We distill and share the lessons through the CRUX integrated research program. Last year, the Sixth Annual CRUX Insight Report analyzed more than 1,800 projects in 106 countries, with a combined CAPEX of $2.247 trillion. CRUX showed that overruns in the Middle East were among the longest of the world’s regions, averaging 82% of planned schedules (and nearly 100% in Saudi Arabia). On average, the costs claimed on these 401 projects exceeded 35% of budgets.

The most dominant causes of project claims and disputes were change in scope (54%) and the often-related problems of design information being issued late (34.9%) or incomplete (30.5%). Conflicts over contract interpretation (28.8%) and late approvals (27.1%) were the other ‘top five’ causes.

Within the Kingdom, scope change (54%) and late designs (34.5%) again came top, with restricted or late access to sites (also 34.5%), followed by late approvals (31.9%) and cashflow and payment issues (23.6%).

Early contractor involvement (ECI) is absolutely critical to pre-empt these recurrent factors— especially, design-centric failures—and thus to delivering Vision 2030. Many projects start with incomplete or flawed designs. Contract periods are misused to rectify these design problems, so contractors overrun schedules and budgets. Contractors need to be incentivized and have an input early on to ensure designs are buildable and schedules are achievable.

RE-BALANCING RISK

While the risks of delay and cost overruns mount over the project lifecycle, the opportunities to minimize those risks are greatest in pre-construction—during inception, design, and procurement. Risk allocation needs to be realistic and reasonable. In a super-heated market, there is a re-balancing of

power and contractors are in a more equitable position. They can push back on onerous terms. So, we are beginning to see a more sensible view of risk sharing and changes in the way that employers and contractors are procuring, such as collaborative contracting and public-private partnerships (PPPs).

Based on recent experience in the Kingdom and other regions, the benefits of ECI and collaborative approaches to contracting are evident in increased certainty around projects’ cost, time, value for money, and safety performance, as well as market appetite. But changes in the market need to go further. We need to plan to succeed, rather than repeat past mistakes. As well as ECI, this new delivery model should involve open-book accounting and incentivizing target costs and key outcomes, with the sharing of gains and pain. High performance must be encouraged and rewarded to achieve what’s most important to the client and allow any claims to be resolved before developing. This innovative approach benefits all parties.

REFORMING THE LAW

Having advised many lenders on construction risk, as well as acting as a quantum expert in disputes, we are also heartened by other trends, such as offsite prefabrication, increasing commitment to ESG (environment, social, and governance) since COP28, and—not least—legal reforms.

Adversarial contracts, an opaque legal system, and heavy losses sustained on past projects have made many contractors reluctant to enter the market. The Civil Transaction Law promises fair dealings in contracts, while the Saudi Center for Commercial Arbitration (SCCA) is a truly credible forum for administering international disputes. These are massive changes that can build confidence among foreign contractors.

The world’s best constructors will be needed along with capacity-building in the region. Again, the Kingdom is taking a strategic approach, by developing ports, roads, and rail, and through reverse integration of the supply chain: from buying stakes in the country’s top contractors to incentivizing major producers to set up locally and investing in cement production capacity. MEED’s analysis indicates that Public Investment Fund (PIF) projects alone will require almost a billion tonnes of cement (970 million) between now and 2030. That is just one commodity. Think of the demand over the next decade for steel, rebar, aggregates, plasterboard, and other materials.

Caution is required, however, given that the construction market is still in the early stages of transition, and the capacity, supply chain, and cost escalation risks will be colossal. But the opportunities created by Saudi Arabia’s epoch-making vision are hugely exciting. It is a privilege to be here and to be able to contribute to a national transformation that will embrace every sector from construction and power to transportation, tourism and housing.

This article presents the views, thoughts, or opinions only of the author and not those of any HKA entity. While we take care at the time of publication to confirm the accuracy of the information presented, the content is not intended to deal with all aspects of the subject referred to, should not be relied upon as the basis for business decisions, and does not constitute professional advice of any kind. This article is protected by copyright © 2024 HKA Global Ltd.

BEC ARABIA, SHAPING

DISTINCTION AT THE HAMPTON BY HILTON SHARMA

WELCOME TO A WORLD WHERE COMFORT MEETS CONVENIENCE, WHERE EVERY STAY FEELS LIKE COMING HOME. AT THE HAMPTON BY HILTON, THEY REDEFINE HOSPITALITY, OFFERING AN UNPARALLELED EXPERIENCE DESIGNED TO EXCEED GUESTS’ EXPECTATIONS. IT WILL NOT SURPRISE ANYONE, THEREFORE, THAT IN JANUARY 2024 THE HAMPTON BY HILTON SHARMA OPENED ITS DOORS IN NEOM, WITH BEC ARABIA, A DYNAMIC AND DIVERSE ORGANIZATION THAT OFFERS COMPREHENSIVE, TURNKEY SOLUTIONS IN THE REALM OF CIVIL CONSTRUCTION, ELECTROMECHANICAL OPERATIONS, INFRASTRUCTURE DEVELOPMENT, LANDSCAPING, AND ENGINEERING SERVICES, CARRYING OUT THE COMPLETE DESIGN, CONSTRUCTION, TESTING, AND COMMISSIONING ON THE PROJECT.

“We are thrilled to celebrate the grand opening of the Hampton by Hilton, the first permanent hotel in NEOM” BEC

anaging Partner at BEC Arabia, Bakhit Al Dosari, commented: “We are thrilled to celebrate the grand opening of the Hampton by Hilton, the first permanent hotel in NEOM. This milestone is a testament to our dedication and a source of great pride as we play a role in realizing the ambitious future envisioned for NEOM by His Royal Highness, Crown Prince, and Prime Minister Mohammed bin Salman. It’s a privilege to contribute to this pioneering project, and we eagerly anticipate further opportunities to support the development and flourishing of this transformative destination.”

Featuring 201 rooms over an area of 8,200m2, The Hampton by Hilton Sharma is located within NEOM Community 1 and 30 minutes from NEOM Community 2, with a shuttle for transportation to both. NEOM Bay Airport is 30 minutes away, Gayal Beach is a 20-minute drive, and the city of Tabuk is accessible within two hours.

 MR BAKHIT AL DOSARI, MANAGING PARTNER

CRAFTING ECO-ELEGANCE FOR A GREENER FUTURE

The Hampton by Hilton Sharma features an outdoor swimming pool, a 24-hour gym, as well as a restaurant called The Hub, which serves international dishes and a complimentary breakfast for guests.

This is a haven where luxury meets sustainability too, with the hotel’s interior having been designed to integrate advanced energy systems in line with NEOM’s wider environmental goals. These include intelligent lighting and climate control systems, with

each feature intended to minimize energy consumption and reduce the carbon footprint, thus allowing guests to experience guilt-free indulgence while preserving the planet for generations to come.

“This project stands as the first permanent asset in NEOM and showcases our ability to deliver projects ahead of schedule,” explains Bakhit Al Dosari. This achievement not only emphasizes our commitment to innovation and excellence but also our capacity to contribute significantly to the region’s development.”

The Hampton by Hilton Sharma is located within NEOM Community 1 and 30 minutes from NEOM Community 2

SETTING THE STANDARD IN CONSTRUCTION EXCELLENCE

BEC Arabia is a versatile company offering a comprehensive spectrum of services tailored to meet diverse needs and has established itself as one of the Kingdom’s most trusted and respected contractors. The Hampton by Hilton Sharma, which is the first permanent asset in NEOM, underlines the pivotal position that BEC Arabia holds in the rapid and ongoing development of Saudi Arabia. Indeed, the company has an equity stake in this project, highlighting its confidence and support of both the brand and the Kingdom.

“BEC Arabia takes immense pride in the expertise and qualifications of our team members. Led by our seasoned Projects Director Ahmed Kamel, PMP, with over 20 years of industry experience, the team brings together a wealth of experience and specialized skills tailored to the demands of high-end hospitality projects like the Hampton by Hilton Hotel in NEOM. Many of our team members hold certifications in LEED, WELL, and PMP, and excel in various disciplines, including project management, architectural design, structural engineering, and interior fit-outs. Moreover, we place high importance on continuous training to ensure our team stays updated on the latest industry standards and practices and further enhance their expertise in the high-end hotel sector,” said Bakhit Al Dosari.

 GAMES AREA, LOBBY

 LOBBY

This is a haven where luxury meets sustainability

“BEC Arabia takes immense pride in the expertise and qualifications of our team members”

In conclusion, companies and developers that entrust their projects to BEC Arabia are guaranteed meticulous attention to detail, unparalleled craftsmanship, and steadfast dedication to excellence. With a proven track record of delivering superior results on time and within budget, the company prioritizes client satisfaction above all else, with its experienced team utilizing innovative techniques and premium materials to bring clients’ visions to life, exceeding expectations at every turn.

From concept to completion, BEC Arabia is committed to creating spaces that inspire, endure, and enrich lives for years to come, with The Hampton by Hilton Sharma being a prime example of the company’s unrivaled commitment and know-how.

INNOVATIVE DESIGNS, UNMATCHED CRAFTSMANSHIP

SAUDI PROJECTS SPOKE TO ENG. QAHWASH OF BEC ARABIA TO GET A DEEPER UNDERSTANDING OF THIS EXTRAORDINARY DEVELOPMENT, THE HAMPTON BY HILTON.

audi Projects spoke to Eng. Qahwash of BEC Arabia to get a deeper understnding of this extraordinary development.

Saudi Projects: Can you give us a concise overview of the Hampton by Hilton Sharma project and outline its scope of work?

Eng. Qahwash: The Hampton by Hilton Hotel is located in NEOM Community 1 in Sharma. Our scope of work for this project involves the complete design, construction, testing, commissioning, and remediation of defects for a three-star business hotel. This encompasses all phases from initial design through final commissioning, ensuring that all defects are addressed to achieve a fully operational and high-quality facility. In addition to the construction scope, BEC’s investment arm also co-led the financing and development of the project with a majority ownership in the investment structure of the development with NEOM.

Saudi Projects: What were the most significant challenges your team encountered during the construction process, and how did you overcome them?

Eng. Qahwash: The construction of the Hampton by Hilton Sharma presented several formidable challenges, each of which required strategic planning and innovative solutions to overcome:

Supply Chain Delays: In a dynamic market environment, we faced significant delays in vendor commitments, impacting the timely delivery of essential materials and equipment. To mitigate this, we implemented robust follow-up measures and streamlined logistics, ensuring that communication channels remained open and proactive in addressing any potential bottlenecks.

Design and Functional Requirements:

Balancing the intricate operational requirements of a Hilton hotel with the complexities of system functionalities posed a unique challenge. Our approach involved adopting a concurrent engineering strategy, where design and construction phases operated in parallel. This facilitated realtime adjustments and seamless integration of all project aspects, enabling us to swiftly address any design challenges without compromising the overarching project vision.

Saudi Projects: How did you manage to keep the project on schedule, and were there any major delays? If so, how were they addressed?

Eng. Qahwash: Maintaining strict adherence to the project timeline was a cornerstone of our strategy, achieved through meticulous planning and proactive measures:

Detailed Planning: Our comprehensive planning encompassed every facet of the project, from initial engineering assessments to procurement strategies and on-site construction methodologies. This holistic approach ensured that all departments, including supply chain management, design teams, and technical experts, operated in synergy toward a unified goal.

Regular Monitoring: Weekly progress reviews and monitoring sessions provided critical insights into the project's trajectory, allowing us to identify potential delays early. This proactive approach empowered us to implement corrective measures promptly, minimizing any disruptions to the timeline.

Recovery Plans: In instances where unforeseen challenges did impact progress, our team swiftly mobilized recovery plans. These plans involved reallocating resources, adjusting timelines, and re-sequencing tasks to restore momentum and ensure that project milestones were met without compromising quality or safety standards.

Can you tell us about the composition of your construction team and the roles that were crucial to the project’s success?

The success of the Hampton by Hilton Sharma project hinged upon the expertise and dedication of a diverse and integrated construction team:

Project Managers: These individuals played a pivotal role in overseeing the project's overall progress, from inception to completion. Their responsibilities included strategic planning, resource allocation, and stakeholder management, ensuring that project objectives were met on time and within budget.

Construction Managers: On-site operations were meticulously coordinated by construction managers, who oversaw day-to-day activities, monitored adherence to safety protocols, and upheld quality standards. Their proactive approach to problem-solving and decision-making was instrumental in navigating complex construction challenges.

Supportive Teams: Comprising logistics and supply chain experts, this team facilitated the

seamless flow of materials and equipment, ensuring that construction timelines remained unaffected by external disruptions. Their efficiency in procurement and delivery logistics was crucial in maintaining project momentum and mitigating potential delays.

Notably, individuals like Ahmed Hamido, the project’s lead and a project manager, exemplified leadership in navigating challenges, devising innovative solutions, and fostering collaboration across multidisciplinary teams, thereby ensuring continuity and excellence throughout the project lifecycle.

Saudi Projects: How did you ensure effective communication and collaboration between different teams, such as architects, engineers, and contractors?

Eng. Qahwash: Effective communication and collaboration were foundational to the Hampton by Hilton Sharma project's success,

facilitated through robust frameworks and proactive engagement strategies:

Structured Communication Channels:

Dedicated points of contact were established for each team, ensuring clear lines of communication and streamlined information flow. Regular meetings and progress updates fostered transparency and accountability among all stakeholders, enabling timely decision-making and proactive issue resolution.

On-Site Coordination Teams: Specialized teams were deployed on-site to facilitate direct communication and collaboration between architects, engineers, contractors, and other key stakeholders. This hands-on approach not only expedited problemsolving but also promoted a cohesive working environment where collective expertise and insights were leveraged to overcome challenges and optimize project outcomes.

By fostering an environment of open communication and mutual respect, we cultivated a collaborative culture where innovative ideas flourished, and collective efforts were channeled toward achieving shared goals.

Saudi Projects: Were there any sustainable or green building practices implemented in this project? If so, what were they?

While the Hampton by Hilton Sharma project was not specifically designed as green or LEED-certified, sustainability principles were integral to our construction practices:

Waste Management: Efficient waste management practices were implemented to minimize construction waste generation and promote recycling wherever feasible. Strict protocols were enforced to segregate recyclable materials and responsibly dispose of non-recyclable waste, thereby reducing the project's environmental footprint.

Energy Optimization: Energy-efficient equipment and technologies were deployed throughout the construction process to optimize power consumption. From lighting systems to HVAC units, our approach prioritized energy efficiency, aiming to minimize operational costs and mitigate environmental impact over the facility's lifecycle.

By integrating sustainable practices into our construction methodologies, we aimed not only to meet regulatory requirements but

also to uphold our corporate responsibility to environmental stewardship, setting a precedent for future projects within the region.

Saudi Projects: What measures were taken to ensure the highest quality standards were met throughout the construction process? Eng. Qahwash: Upholding stringent quality standards was a non-negotiable priority throughout every phase of the Hampton by Hilton Sharma project, underpinned by meticulous planning and rigorous execution:

Comprehensive Quality Assurance: From the selection of construction materials to the engagement of subcontractors, every decision was guided by our commitment to adhering to international quality benchmarks. Stringent quality control protocols were established to monitor and evaluate on-site activities, ensuring compliance with approved specifications and regulatory requirements.

Clear Installation Protocols: Standardized installation procedures were implemented to maintain consistency and precision across all construction tasks. These protocols not only enhanced operational efficiency but also minimized the risk of deviations from design

specifications, safeguarding the project's structural integrity and functional performance.

Dedicated Quality Control Team:

A specialized team of quality control professionals was deployed to conduct regular inspections and audits throughout the construction process. Their proactive approach to identifying potential defects or deficiencies enabled prompt corrective actions, preemptively addressing any issues before they could escalate into larger challenges.

By prioritizing quality assurance as a cornerstone of our operational philosophy, we instilled confidence among stakeholders and reinforced our commitment to delivering a final product that surpassed expectations in terms of reliability, durability, and overall excellence.

Saudi Projects: What feedback have you received from the hotel owners regarding the construction quality and overall execution of the project?

Feedback from hotel owners regarding the construction quality and execution of the Hampton by Hilton Sharma project has been overwhelmingly positive, underscoring our team's unwavering commitment to excellence:

Adherence to Timelines: Owners have expressed satisfaction with the project's adherence to strict timelines, particularly noteworthy given the project's status as the first hotel in NEOM. This achievement

reflects our proactive approach to project management and our ability to navigate challenges effectively.

Operational Excellence: The seamless integration of design and construction phases, coupled with meticulous attention to detail, has been commended for ensuring that the hotel meets operational standards from day one. Owners appreciate the functional efficiency and aesthetic appeal of the finished facility, which enhances its marketability and guest appeal.

Collaborative Partnership: The collaborative partnership between stakeholders, including developers, operators, and regulatory bodies, has been highlighted as a key factor in the project's success. Open lines of communication and mutual respect have fostered a supportive environment where shared goals are achieved through collective effort and shared expertise.

Overall, the positive feedback from hotel owners serves as a testament to our team's dedication, professionalism, and ability to deliver exceptional results that exceed expectations. It reinforces our commitment to maintaining the highest standards of construction quality and client satisfaction in all our future endeavors.

Saudi Projects: Looking back, what are some key lessons learned from this project that you would apply to future construction projects?

Eng. Qahwash: Reflecting on the Hampton by Hilton Sharma project, several key lessons have emerged that will inform our approach to future construction projects:

Strategic Planning and Risk Management: Comprehensive planning and proactive risk management were foundational to overcoming challenges and maintaining project momentum. Emphasizing these aspects from the project's inception will be critical in anticipating and mitigating potential obstacles.

Innovative Problem-Solving: The ability to adapt and innovate in response to evolving challenges was essential. Encouraging a culture of creative problem-solving and empowering team members to explore novel solutions will foster resilience and agility in future projects.

Continuous Improvement: Continuous evaluation and refinement of project management practices, communication strategies, and quality assurance protocols are imperative. By embracing a culture of continuous improvement, we aim to enhance operational efficiency, optimize resource utilization, and deliver unparalleled value to our clients and stakeholders.

These insights underscore our commitment to excellence and our determination to build upon past successes, ensuring that each new project not only meets but exceeds the highest standards of quality, innovation, and client satisfaction.

THE HEARTBEAT OF ENTERTAINMENT

THE ENTERTAINMENT INDUSTRY IN SAUDI ARABIA IS EXPERIENCING A SIGNIFICANT TRANSFORMATION, AS SAUDI ENTERTAINMENT VENTURES (SEVEN) SPEARHEADS THE ESTABLISHMENT OF 21 CUTTING-EDGE ENTERTAINMENT VENUES ACROSS 14 CITIES. SEVEN, A SUBSIDIARY OF THE PUBLIC INVESTMENT FUND (PIF), IS TRANSFORMING THE ENTERTAINMENT LANDSCAPE IN SAUDI ARABIA, WITH A PROJECTED INVESTMENT IS SAR 50 BILLION ($13.3 BILLION). BY INJECTING SUCH A SUBSTANTIAL AMOUNT OF CAPITAL, THIS ENDEAVOR WILL NOT ONLY ENHANCE THE LIVING STANDARDS OF SAUDI RESIDENTS BUT ALSO PAVE THE WAY FOR INCREASED EMPLOYMENT OPPORTUNITIES, SOLIDIFYING THE KINGDOM’S POSITION AS A GLOBAL HOTSPOT FOR TOURISM AND ENTERTAINMENT.

 MR ABDULLAH AL DAWOOD, CHAIRMAN

SEVEN has an impressive portfolio of projects designed to captivate an array of interests and preferences. Whether visitors are seeking the thrills and excitement of pioneering theme parks or looking to indulge in the latest luxurious experiences, SEVEN will have something for everyone. From awe-inspiring attractions that push the boundaries of entertainment to sophisticated venues that provide the ultimate in relaxation and indulgence, each project is crafted to deliver unforgettable experiences.

UNLEASHING THE EXTRAORDINARY

SEVEN has pinpointed Riyadh as the heartbeat of its ambitious developments, with each project in the city radiating its own unique appeal. Expanding its horizon, SEVEN is also setting its sights on Al Ahsa, where a radical new entertainment complex will rise. Spanning an impressive 94,000m2, this forthcoming marvel promises to be a sensational addition to the Kingdom’s entertainment scene. Anticipation builds, as this project, a beacon of modern amusement, is scheduled for completion in 2027.

The Al Kharj project is poised to become the largest entertainment destination in the Aseer region, representing SEVEN’s fifth major venture. This ambitious development will be backed by a substantial capital investment of approximately SAR 1.3 billion (equivalent to $346 million). Designed to be a landmark in the region, the Al Kharj venture aims to blend innovation and leisure, offering an unparalleled experience that will redefine entertainment and attract visitors from across the Kingdom and beyond.

Abdullah AlDawood, Chairman, SEVEN, said: “Abha represents another ambitious project in the framework of our efforts to support the entertainment sector across the Kingdom following the objectives and goals of Vision 2030. We are forecasting a GDP contribution of more than SAR 4 billion and over 5 million visitors by 2030.”

Near Abha International Airport, the soonto-be-unveiled Al Kharj venture will be nestled between Abha and Khamis Mushait, encompassing an impressive built-up area of 79,000m2. Alongside its eight unique developments, this site will house a family entertainment center, providing visitors with an extensive range of activities, including arcade games and virtual reality experiences.

SEVEN is developing an entertainment location in Yanbu too, with a value in investment of over SAR 1.1 billion ($293.27

million). The project is a joint venture between Al Bawani Co and UCC Saudi, with construction having already commenced.

The Saudi market is projected to reach an impressive valuation of approximately $3.9 billion by 2030, driven by an anticipated annual growth rate of 48%. A significant catalyst behind this remarkable expansion is the proactive involvement of the Saudi government, particularly through the establishment of SEVEN (Saudi Entertainment Ventures). By spearheading numerous high-

SEVEN has pinpointed Riyadh as the heartbeat of its ambitious developments

profile projects and fostering an environment conducive to innovation and investment, the government is laying the groundwork for a thriving entertainment sector. SEVEN’s initiatives are not only transforming the entertainment landscape but also contributing substantially to the Kingdom’s economic diversification and cultural enrichment efforts, paving the way for a vibrant future.

A NEW ERA FOR THE KINGDOM

SEVEN’s swift expansion is reshaping various regions across the Kingdom, with Jeddah standing out as another prime example. The Obhur entertainment complex is just one component of a broader strategy that aims to develop three additional complexes

throughout the city. This ambitious plan underscores Jeddah’s growing role as a pivotal entertainment hub, attracting both local and international visitors. Each complex is designed to offer unique experiences, enhancing the city’s appeal and establishing it as a leading destination for leisure and cultural activities.

The expansive investment strategy of SEVEN is impressive, illustrating the government’s determination to position Saudi Arabia as a hub for global entertainment, tourism, and culture. By developing a comprehensive network of 21 entertainment complexes, SEVEN will provide a diverse range of amenities to a broad spectrum of visitors.

$13.3 billion Investment 21 entertainment venues 14 cities

The Saudi market is projected to reach an impressive valuation of approximately $3.9 billion by 2030

 TABUK

EXCITING TIMES FOR SAUDI ARABIA

The pivotal role of the entertainment sector in spurring economic growth and promoting societal progress is becoming increasingly clear, as evidenced by the burgeoning number of entertainment venues across the Kingdom. SEVEN is at the forefront of this transformation, and by leveraging innovative design, revolutionary technology, and strategic planning, it is not just building venues but crafting immersive experiences that captivate and inspire.

SEVEN’s ambitious goals are set to become a reality through the establishment of strategic partnerships with some of the world’s leading brands, including Hasbro, Clip ‘n Climb, Mattel, Discovery, and Warner Bros.

SEVEN’s ambitious goals are set to become a reality through the establishment of strategic partnerships

 SEVEN will develop and operate the world’s first PLAY-DOH attractions in Saudi Arabia

 PLAY-DOH themed entertainment centres will open in eight SEVEN entertainment destinations across the Kingdom in the next decade

 The centres will bring fun and educational experiences that tap into children’s creativity and imagination

Abdullah AlDawood, Chairman, SEVEN, commented: “Our strategic partnership with Hasbro serves to bring the best-inclass entertainment attractions to the people of Saudi Arabia. Our PLAY-DOH themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom”.

These collaborations will significantly elevate Saudi Arabia’s global stature, bringing an array of world-class entertainment experiences to the Kingdom. By aligning with these renowned industry giants, SEVEN aims to infuse the local market with innovative attractions and unique experiences that are unparalleled in the region. These partnerships will not only enhance the entertainment offerings but also boost tourism, create new employment opportunities, and drive economic growth, positioning Saudi Arabia as a premier destination for global entertainment and leisure.

“As the global pioneers of fun climbing, Clip ‘n Climb serves as a perfect fit for our facilities as the concept is innovative, appeals to all ages and backgrounds, and provides a safe environment that promotes a form of healthy, active and playful entertainment.” Abdullah AlDawood, Chairman of SEVEN

The construction projects already mentioned are merely the tip of the iceberg of SEVEN’s grand vision. In the coming months, Saudi Projects will unveil more updates on SEVEN’s sweeping developments, shedding light on their profound impact on the economy and local communities. Stay tuned as we continue to explore how SEVEN’s ambitious initiatives are transforming the Kingdom and redefining its entertainment landscape.

NAVIGATING THE GLOBAL SUPPLY CHAIN, INSIGHTS FROM

A DIRECTOR’S PERSPECTIVE

THE ROLE OF A SUPPLY CHAIN DIRECTOR IS MULTIFACETED AND CRITICAL TO THE SUCCESS OF ANY ORGANIZATION’S OPERATIONS, AND IN THIS ISSUE OF SAUDI PROJECTS, WE ARE PLEASED TO WELCOME ENG. FARAH K. MAHASNEH, SUPPLY CHAIN DIRECTOR AT ALMOOSA DOORS. JOIN US AS WE DELVE INTO HIS INSIGHTS, STRATEGIES, AND EXPERIENCES, ALL OF WHICH HELP TO SHAPE THE BACKBONE OF THE COMPANY’S SUCCESS, FIRST ASKING IF HE COULD EXPLAIN THE MAIN FACTORS CONTRIBUTING TO THE COMPANY’S STRENGTH AND REPUTATION IN THE MARKET.

 ENG. FARAH K. MAHASNEH, SUPPLY CHAIN DIRECTOR AT ALMOOSA DOORS

ALMOOSA DOORS – ENG. FARAH K. MAHASNEH

Eng. Mahasneh: Firstly, we have young, ambitious, and educated leaders working in a structural scientific way to transform the business from the norm to a level that emulates the world-class industryspecialized companies known on a global level. Secondly, it is the company’s financial fitness, and, finally, there is the AlMoosa Doors culture, which is based on solid values and encourages continuous improvement.

Saudi Projects: Could you discuss the decision-making process behind implementing the Infor ERP system, industry-specific software for enterprise resource planning, and how it has impacted the company's manufacturing, quoting, and scheduling processes?

Eng. Mahasneh: "The journey's inception is defined by several pivotal events, notably the launch of Saudi Arabia Vision 2030 on April 25, 2016, the visionary outlook of AlMoosa Doors, and the active involvement of the second generation of the family. Equipped with knowledge, education, experience,

exposure, and youthful zeal, they are dedicated to transforming the business into a state-of-the-art company committed to the highest industry standards.

In this context, we leverage the strategic location of the Kingdom, serving as a bridge between Africa, Asia, and Europe. This aids in realizing one of the pillars of Saudi Vision 2030: fostering innovation, driving economic growth, enhancing quality of life, and contributing to the nation's economic diversification efforts through digital transformation.

This represents my perspective on our journey, and I am honored to be part of the team of professionals dedicated to this endeavor. I can confidently state that the most significant challenge we faced was shifting our mindset, necessitating the dismantling of internal organizational silos.

The company has invested heavily in making the ordering process of all product types, brands, and grades using the Infor CPQ more efficient

Furthermore, I am proud to announce that AlMoosa has successfully implemented the integrated, coherent engines provided by Infor, namely the Infor Configure Price Quote (CPQ) engine, the Infor Line Baan (LN) engine, and the Infor Operating Service (OS). This achievement positions us as industry leaders within the Gulf Cooperation Council and has been recognized

by Infor as a remarkable success story. None of this would have been possible without the exceptional harmony, commitment, and perseverance demonstrated by our CEO and President, Mr. Yasser Almoosa, as the project sponsor; our COO and Vice President of Operations, Mr. Yousef Almoosa, as the project owner; our CFO and Vice President of Finance, Mr. Samy Salem, as the project manager.

Saudi Projects: Can you expand on how these challenges look on a day-to-day basis?

Eng. Mahasneh: Let’s simulate the following scenarios to understand the challenges that may happen daily with us.

Each project is based on individual customer specifications

1. A villa owner in Riyadh who uses our product for his garage had an electricity problem that caused a failure in the opener, which he has had since he bought the villa five years ago. After all these years, the opener label was torn and he wants to repair or replace the opener but doesn’t have the required information to hand.

The entire district where his home is was supplied by AlMoosa Doors and it has many types of villas that have different sizes of garage doors and different types.

To put this into context, five years ago, AlMoosa Doors sold 60,000 doors across all types, with 30,000 being sold on a project basis. But thanks to the Infor ERP system, we can now track down and source replacement parts expeditiously.

2. A contractor who won the contract for building a new health care facility of 250,000m2, required 4,200 doors located over 16 floors with 17 lock types. After the submittal of the initial quote, it was decided in tandem with the project owner to change the lock grade for four types to ANSI/BHMA Grade 3 instead of ANSI/ BHMA Grade 1 and change another eight lock types to ANSI/BHMA Grade 2 instead of Grade 1. The client requested a revised

quotation including door and hardware schedules. Because of the Infor ERP system, this can be done without delay.

Handling each case demonstrates the value of an ERP system in our day-to-day business and underlines the decision-making process behind implementing the Infor ERP system.

Saudi Projects: What improvements or efficiencies have the company experienced since implementing the Infor ERP system?

Eng. Mahasneh: Improvements include increasing the integration of information across business cycles, synchronization of the different related business processes, increasing the information visibility, enhancing the decision-making process, organizing the workflow, providing real-time data reporting, and increasing the understanding and alignment of the process performance indicator and its corresponding measurement.

Saudi Projects: How does the company ensure the consistent quality of its products?

Eng. Mahasneh: The company adopts several processes that are intended to ensure consistent product quality, including defining clear product standards, applying robust quality control processes along the material flow, continuing training and skills enhancement activities, maintaining a high level of supplier relationship, building a culture that encourages data-driven decision

making, encouraging continuous improvement, monitoring customer feedback, and ensuring compliance with all applicable regulatory bodies, as well as implementing state-ofthe-art technologies and automation.

Saudi Projects: Are there specific quality control measures or certifications the company adheres to?

Eng. Mahasneh: The company adheres to the requirements of ISO 9001:2015, ISO 45001:2018, Underwriters Laboratories standards (UL 10C, UL 10B, CAN/ULC S104-10), The British Standards Institution (BS 47622), the International Conference of Building Officials standards (UBC 7-2), National Fire Protection Association standards (252-2012).

Saudi Projects: Are there standard sizes and designs with predefined prices, or is each project individually quoted based on custom specifications?

Eng. Mahasneh: Each project is tailored to specific specifications, as every structural opening varies in dimensions. While the difference in absolute value may seem insignificant in certain cases, it can lead to the door not functioning as intended according to the design of the opening. Therefore, quotations necessitate automation of pricing policies and integration of a wide array of item specifications for manufacturing, delivery, and installation of the door. All necessary data, including pricing, raw material availability, capacity, and timeline, are crucial for door delivery. To tackle this,

We have increased the automation level of the hollow metal doors fabrication processes

we propose implementing a compatible ERP-integrated engine system. Consequently, we opted to adopt the Infor Configure Price Quote (CPQ) engine, the Infor Line Baan (LN) engine and the infor Operating Service (OS).

Saudi Projects: How does the complexity or customization of a door design affect the overall cost, and can you provide examples of how different features impact pricing?

Eng. Mahasneh: Complexity adds costs by requiring additional resources for the same sales order(s) volume. This industry is driven by several factors: material selection, style, design, size, configuration, vision panel, hardware, installation quality level, function, and function automation. For example, the flush single fire-rated door with a UL certificate of 90 minutes varies from the single fire-rated door with a fire-rated vision panel and firerated louvre with a UL certificate of 90 minutes

Saudi Projects: Can you provide a timeline for how long a quote is valid and what factors could lead to changes in the quoted price over time?

Eng. Mahasneh: Quotation validity varies based on the sales channel, seasonal timebonded promotion period, raw material price index fluctuation, and product mix. Such cases may include cases requiring the combination of non-in-house fabricated products with fabricated item(s) procured for the concerned project only. Quotation validity is essential as it creates urgency for the client to take up the offer, gives a +1-leverage point in pricing negotiation when the quote is past the expiry date, and allows you to ensure the quote provided is up-to-date with the client’s requirements. But it also gives any supplier a platform to uplift your price.

Saudi Projects: How do changes to the project specifications after the initial quote impact pricing, and what is the process

for adjusting the quote in such cases?

Eng. Mahasneh: Conceptually, project specifications should remain unchanged after the design stage, as they’ve been carefully defined considering all project conditions and details. However, no general rule can be defined to handle such a change if it occurs

The volume impacts the selling price significantly since material price fluctuations impact the COGS value

and quantifies its impact, whether the change affected the COGS, the lead time, or any other attribute of the quotation; managing that manually to update the quotation is a time-consuming process while having an automated process dramatically reduces the time required to adopt the changes.

That can be labeled as one of the reasons to adopt Infor as an ERP system that streamlines all business processes, including such changes.

Saudi Projects: Are there volume discounts available for larger orders, and what criteria determine eligibility for such discounts?

Eng. Mahasneh: The volume impacts the selling price significantly since material price fluctuations impact the COGS value, and sourcing for specific projects with larger volumes increases our negotiation strength to gain better prices.

Saudi Projects: Are there any additional charges or fees that may be applied to the initial quote, such as shipping, installation, or customization fees?

Eng. Mahasneh: Yes, engineering consultation, inspection and testing, shipping, installation, or customization fees can be applied to the initial quotation, depending on the project’s scope and progress.

Saudi Projects: Can you explain your payment terms and schedule, including any upfront deposits, milestone payments, or final payments upon completion?

Eng. Mahasneh: At AlMoosa Doors we adopt best practices in defining each project’s payment term, taking into account our financial fitness, customer payment history (if applicable), industry standards, and scope within the project. This is intended to serve all customers in the best possible way without limiting the options to a specific predefined idea. It retains the correct and precise controls required to maintain a healthy cash flow and build strong customer relationships.

Saudi Projects: How does the company differentiate itself from competitors, particularly regarding product quality and strength?

Eng. Mahasneh: The company differentiates itself through six tools:

1. Providing an excellent product range of options and services at a competitive price for different market segments, backed by a value-added customer experience.

2. Continuous efforts to ensure the company covers all cities within the Kingdom through 45 branches over 60 cities -

i.e. 75 % geographical coverage - and its ongoing effort to develop its sales through the e-commerce platforms.

3. Ensuring that jeopardizing any material quality is forbidden, whether it’s raw material or material required to complete any system that includes our production items, even if such can’t affect the product’s value but may affect the company’s reputation or the system’s reliability.

4. Striving to continuously implement the latest tools to receive customer feedback, concerns, and complaints, taking the necessary measures and controlling and taking corrective action.

5. Continuously striving to improve our developed preventive and corrective maintenance programs to ensure the smooth operation of the product or system sold by the company.

6. Constantly examining the company’s fitness and responsiveness to customer complaints to ensure an accurate, transparent, fact-based channel.

Saudi Projects: Can you share any innovations or best practices in supply chain management that the company has adopted to maintain its market position?

Eng. Mahasneh: The company adopts and strives to support the supply chain as it is essential to maintaining and enhancing its market position. To achieve this it implements the following best industry practices: recruiting and developing supply chain professionals, diversifying supplier relationships to avoid delays, developing and tracking supply chain metrics, increasing supply chain visibility, monitoring and improving the order-to-pay process, and investing in technology and software. This helps the company to build a harmonious culture and a team that shares the same values and speaks the same language.

As part of its continual efforts to diversify supplier relationships, the company attended R+T Asia 2023 in July 2023 in China, R+T Turkey 2023 in September 2023 in Turkey, Canton Fair in October 2023 in China, Big 5 Global in December 2023 in UAE, and R+T Stuttgart 2024 in February 2024 in Germany.

Saudi Projects: How does the company stay abreast of market trends and technological innovations in the automatic doors industry?

Eng. Mahasneh: The company has participated in or at least attended most of the industryrelated local, national, and international exhibitions, seminars, and workshops. It has also invested in its team through different types of training, whether in-house, online, or face-to-face classroom training. Such training is not limited to technical industry-related topics either, as the company encourages employees to progress their educational levels, such as applying for a master's degree or doctorate. The company also encourages knowledge transfer workshops to pass the acquired knowledge on to the maximum number of team members.

Saudi Projects: Can you highlight any recent innovations or adaptations the company has made to stay competitive?

Eng. Mahasneh: The company has invested heavily to make the ordering process of all product types, brands, and grades using the Infor CPQ that is integrated with Infor LN so that complex sales activities are managed more efficiently, reduce pricing, reduce product cost errors, and integrate all the functions activities within one platform that includes all of our business activities and cycles.

To strengthen its competitiveness, the company has also revamped its corporate identity, including the logo, icon, and motto, and wholly revamped brand guidelines covering all related business areas. We have a detailed plan to build a remarkable brand identity and allocate the necessary resources to ensure a smooth transition from the old identity to the new one.

Saudi Projects: What initiatives has the company undertaken recently to continuously improve its manufacturing and supply chain processes?

Eng. Mahasneh: We have increased the automation level of the hollow metal doors fabrication processes and reviewed the supply chain organizational structure to ensure the minimal level possible of conflict of interest. Furthermore, the company has created a new job to ensure consistency of process

implementation to enable proper tracking and identification of potential improvement areas within the processes. We hire only candidates who can handle these newly developed roles.

Saudi Projects: How does the company foster a culture of continuous improvement among its employees?

Eng. Mahasneh: The company adopts several strategies and tools intended to foster a culture of continuous improvement among its employees, including, but not limited to, the lead by example principle, recognizing and rewarding employees, supporting cultural change activities, accepting that failure is inevitable, and viewing it as an opportunity to learn, grow, and improve. We apply a systematic approach principle by using a proven methodology to guide improvement and innovative projects.

Saudi Projects: How does the company integrate sustainability into its supply chain and manufacturing processes?

Eng. Mahasneh: The company invests in diverse and inclusive supply chain partners and deploys technology to increase accountability and transparency. Also, we comply as much as possible with the ‘Sustainable Procurement’ principle. Selecting suppliers that adhere to ethical, social, and environmental standards is a factor of the evaluation criteria. The company monitors and analyzes the environmental impact of its supply chain practices, which allows better decisionmaking, identification of improvement opportunities, and mitigation of risks.

The volume impacts the selling price significantly since material price fluctuations impact the COGS value

NUJUMA OPENS ITS DOORS AT THE RED SEA

NUJUMA, A RITZ CARLTON RESERVE, JOINS THE RANKS OF LUXURIOUS RESORTS IN THE RED SEA, FURTHER ENHANCING ITS STATUS AS A SOUGHTAFTER DESTINATION FOR TOURISM ON THE WEST COAST OF SAUDI ARABIA.

INSPIRED BY THE WORD NUJUM, MEANING ‘STARS’ IN ARABIC, NUJUMA INVITES TRAVELERS TO EMBARK ON AN UNCHARTERED JOURNEY TO ONE OF THE WORLD’S MOST SECLUDED AND PROTECTED ARCHIPELAGOS.

“No other destination offers desert landscapes connected directly to picturesque marine environments at the scale and beauty of The Red Sea,” said John Pagano, Group CEO at Red Sea Global, the developer of The Red Sea. “Guests arriving at Nujuma will be among the first to explore this one-of-akind, diverse, and culturally rich region.

“Our guests can start the day with a sunrise hike through mountains and canyons, followed by lunch on a pristine, secluded island and an afternoon of relaxing spa treatments. In the evening, they can unwind under our magnificent dark skies and hear stories of ancient pilgrims and traders who once walked these shores, guided by these same stars.”

Nujuma, designed by Foster + Partners, showcases a captivating shell-inspired architecture and refined interiors that feature natural materials in tranquil sea and sand shades, along with geometric patterns that evoke the region's distinctive design elements. Arabic artifacts, traditional ceramics, woven Saudi patterned rugs, and intricate wall hangings celebrating local craftmanship flow through the canopied interiors. The pathways between the pavilion spaces and villas are beautifully adorned with lush landscaping, showcasing indigenous plants.

Nestled within this vibrant ecosystem, visitors can observe a diverse array of sea birds, marine invertebrates, and halavi guitarfish, all thriving within the rich mangroves that line the island's shores. Beyond the turquoise waters, guests can discover the beauty of the coastal mainland through guided trails across majestic desert dunes.

Jenni Benzaquen, SVP and Global Brand Leader, The Ritz-Carlton and The St. Regis Hotels & Resorts, said: “Nujuma is the seventh Reserve to join a collection of rare estates worldwide and invites travelers to embark on a journey of exploration where every encounter reveals a deeper connection to the destination. I cannot wait for guests to discover this luxurious private sanctuary for a truly transformative experience.”

Accessed by chartered boat or seaplane, Nujuma features 63 over-water and beach villas, offering one-to-three-bedroom accommodation, spacious living areas, and private pools overlooking the sea. Through the telescopes provided on every deck, guests can enjoy the breathtaking view of the endless starry night skies from their villa.

The new resort is the third to welcome guests to The Red Sea and the first Ritz-Carlton Reserve in the region

Accessed by chartered boat or seaplane, Nujuma features 63 over-water and beach villas

“Our guests can start the day with a sunrise hike through mountains and canyons”

Perched above the cerulean-blue sea and connected by an elevated ring walkway, the over-water villas offer panoramic views and direct access to the sea. Nestled on undisturbed soft white sand, the beach villas are secluded retreats flooded with natural light and the sea’s refreshing breeze. Each villa enjoys the services of a dedicated personal host, who will take care of every detail and guide guests through all the enriching experiences this destination offers.

The Red Sea is carefully designed to cater to affluent travelers, from honeymooners and adventure seekers to wellness enthusiasts, families, and more. The destination is at the forefront of the global transition towards regenerative tourism – going beyond sustainability to have a regenerative impact on the environment, society, and the economy.

This includes being off-grid, powered by sunlight day and night, made possible by 760,000 solar panels and one of the world’s largest battery storage facilities at 1,300 MWh. Over five million plants, shrubs, and trees have been grown to not only beautify the destination but also create new thriving habitats, as well as an additional three million mangrove seedlings against an ambitious target of 50 million by 2030.

“The Red Sea is a truly extraordinary destination, made all the more remarkable because we have chosen to develop and operate it with regeneration at the core. This means by visiting The Red Sea, our guests are playing an active role in protecting and enhancing the destination when they choose us,” concluded Pagano.

RSG TEAMS UP WITH ORACLE TO BRING ITS TRANSFORMATIONAL HOSPITALITY TECH TO SAUDI FOR THE FIRST TIME

RED SEA GLOBAL (RSG) HAS TEAMED UP WITH GLOBAL TECH GIANT ORACLE TO INTRODUCE ITS HOSPITALITY TECHNOLOGY SOLUTIONS, INCLUDING OPERA CLOUD CENTRAL HOSPITALITY PLATFORM, INTO THE KINGDOM FOR THE FIRST TIME.

RSG’s premier luxury resorts – Thuwal Private Retreat, Sheybarah, and Desert Rock – are set to become the first resorts in the Kingdom to leverage Oracle’s cutting-edge cloud hospitality technology solutions. This follows the company’s decision to invest in bringing these solutions to Saudi Arabia via its Oracle Cloud in Jeddah.

“The Oracle Hospitality OPERA Cloud Central platform truly is best-in-class, but until now, it was not accessible to the industry in Saudi Arabia. Oracle was eager to be part of the exciting transformation happening in the Kingdom, especially within the hospitality industry. With their expertise and support, we now have the technology in place to deliver exceptional guest experiences, responding to the needs of our discerning visitors before they themselves know what they want,” said John Pagano, Group CEO at Red Sea Global.

Previously hosted outside of Saudi Arabia, the Oracle Hospitality OPERA Cloud Central platform was inaccessible to customers due to data residency rules. By investing in bringing these solutions to the Kingdom, for the first time, the entire Saudi hospitality industry can benefit from its technological services.

“The Oracle Hospitality OPERA Cloud Central platform truly is best-in-class”

The Oracle Hospitality OPERA Cloud Central platform unites data and functionality under a common user interface and experience. With it, customers can get a comprehensive view of their hotel business, including distribution, sales, service interactions, loyalty programs, and more to help make faster decisions that can benefit staff and guests. The all-in-one platform helps hotels remove silos and friction across various functional areas both on as well as above property. Single image rates and inventory, as well as reservations, groups, and profiles, combined with a unified end-user experience, make information accessible to all key stakeholders at all customer touchpoints.

Alex Alt, Executive Vice President and General Manager, Oracle Hospitality, said:

“Saudi Arabia is one of the most exciting hospitality market stories in the world today, and by pioneering a regenerative approach to tourism, Red Sea Global is at the heart of that transformation. Now, Oracle will be a part of shaping the future of the sector in the region as well, which is why we are investing heavily in bringing our solutions to the Kingdom. Through OPERA Cloud, RSG now has a scalable hospitality platform that empowers its guest services staff to provide faster, hassle-free, personalized experiences.”

“Oracle will be a part of shaping the future of the sector in the region”

ORACLE

DIVING INTO SERENITY, DISCOVERING THE VIBRANT RED SEA EXPERIENCE WITH FAISAL BUTT

AS A SEASONED PROJECTS DELIVERY EXECUTIVE DIRECTOR, FAISAL BUTT BRINGS A WEALTH OF STRATEGIC LEADERSHIP AND PROVEN EXPERTISE IN ORCHESTRATING SUCCESSFUL PROJECT LIFECYCLES ACROSS THE EVER-EXPANDING RED SEA GLOBAL (RSG) PORTFOLIO.

audi Projects spoke to Faisal to discuss progress made in 2023, the challenges encountered, and what to look out for in 2024.

Saudi Projects: What were the key milestones or achievements in RSG projects over the past year?

Faisal Butt: 2023 was a landmark year for Red Sea Global, with its pioneering destination, The Red Sea, becoming the first of the Vision 2030 mega-projects to open its doors to paying guests. The Six Senses Southern Dunes and St Regis Red Sea resorts are providing visitors with unrivaled luxury

Alongside the opening of these resorts were the first domestic flights from Red Sea International (RSI), which is well on track to be the Middle East’s first carbon-neutral airport and will soon accept international flights. Among the aircraft setting off from RSI is Fly Red Sea’s fleet of seaplanes (one of the multiple subsidiaries we launched last year), offering our guests seamless transportation to their resorts. The seaplanes run on sustainable aviation fuel in line with our commitment to protect the natural environment.

We also made strong progress toward our other goals. We unveiled Thuwal Private Retreat, a highly exclusive, ultra-personalized destination, which will open later in 2024, and continued to develop AMAALA, which is set to establish new standards in wellness and will welcome visitors in 2025. Overall, we have shown that grand visions can become a reality and have put Saudi Arabia firmly on the global tourism map.

For us at Red Sea, 2023 was not just a milestone, it is our mark as the leading regenerative developer in the world

We have shown that grand visions can become a reality and have put Saudi Arabia firmly on the global tourism map

The diversity of activities on offer is unparalleled, and something that numerous visitors have already commented on

proving that we can do it differently, we can develop in harmony with the environment – and we are just getting started!

Saudi Projects: Please talk about the various subsidiaries RSG launched in 2023 and how this has fuelled the overall vision.

Faisal Butt: Red Sea Global has established several subsidiary brands to help deliver unparalleled guest experiences across its destinations. As well as boosting the Saudi tourism sector more broadly, these will continue to prioritize stringent sustainability standards, using environmentally friendly materials and equipment.

As well as Fly Red Sea, our subsidiaries include WAMA and Galaxea, which will deliver exclusive water sports and diving activities for guests across RSG’s destinations. Akun, meanwhile, will provide world-class adventure experiences across the destinations, including gravel, mountain, fat tire and electric biking, as well as trail running and hiking through a diverse array of landscapes.

The launch of these brands forms an important part of enabling us to deliver unforgettable experiences for our guests and will help to open their eyes to the extraordinary landscapes and activities the Kingdom has to offer.

Saudi Projects: RSG welcomed its first guests in 2023. How has that gone and what feedback have you received?

Faisal Butt: Inspired by the incredible landscapes of the Kingdom’s Red Sea coastline, the visitor experience at The Red Sea is based on a spirit of discovery and luxury. The diversity of activities on offer is unparalleled, and something that numerous visitors have already commented on. Guests can hike through dormant volcanoes, explore archaeology and history trails, snorkel amongst the vibrant reefs, partake in a range of water sports activities, and experience the very best of Saudi culture and hospitality.

Visitor feedback has been overwhelmingly positive, with the footballer, Cristiano Ronaldo and his girlfriend, Georgina Rodriguez, describing the RSG team as “building the new paradise”.

Saudi Projects: Can you discuss some of the most significant challenges you encountered in your development work and how you addressed them?

Faisal Butt: The Red Sea and AMAALA sit on a combined land mass of over 32,000 km2, which is the size of a small country, so developing destinations that not only deliver new standards in luxury but sustainability, too, was always going to be challenging.

A major part in overcoming this was our marine spatial planning simulation with King Abdullah University of Science and Technology (KAUST) to assess the impact of The Red Sea on the environment. This was the largest study of its kind ever conducted in Saudi Arabia and allowed us to inform our final master plan, which included designating nine islands as special conservation zones and limiting the number of guests to The Red Sea to one million a year. The study also enabled us to set a baseline for our target of delivering a 30% net conservation benefit by 2040. This intelligence-led approach has been crucial in helping us show that tourism developers can have a positive impact on the environment.

Additionally, given the landscapes we have been working with – sweeping deserts, an island archipelago, and mountainous terrains – we knew that accessibility would be a challenge. To overcome this, we insisted that every contractor ensure that guest experiences take a universally inclusive approach. This commitment includes using new technologies – such as smart mobility and logistics – to radically enhance luxury tourism and responsibly develop our destinations in line with our commitments to the sensitive ecology we operate in.

Red Sea International Airport is a unique, sustainable gateway opening Saudi Arabia up to the world

Saudi Projects: Tell us about RSG’s ‘Coral Commitment’ and how that progressed in 2023.

Faisal Butt: The Red Sea coastline is home to some of the world’s most productive and diverse coral reefs. Our Coral Commitment is our promise to protect and regenerate these vital marine ecosystems in Saudi Arabia and beyond, demonstrating that

tourism developers can deliver a positive impact on the planet and setting new standards in responsible development.

We have already achieved a great deal. As part of our Coral Gardening Project, our scientists have monitored 300 reef sites and have achieved a 97% success rate in establishing offshore floating nurseries to sustain and grow a small number

of rescued corals. The next phase of activity will involve delivering a million-dollar coral breeding lab, which will allow our team to produce juvenile coral at multiple points throughout the year. Compared with corals in the wild, which only breed over a few days each year, this could mean an exponential increase in the number of corals grown for reef enhancement.

We are also deploying advanced technology, including robots and machine learning, to monitor coral cover. These innovations can capture 3D images, which are stitched together into a digital twin, allowing scientists to quickly identify and respond to any potential negative events such as coral bleaching and the arrival of invasive species. Soon, it will begin testing 3-D printed materials to create artificial substrates for transplanting large coral colonies. This will enable RSG to build small, highly functional, high-value reefs to support abundant marine life.

We are also working to embed marine conservation within the visitor experience. Our marine life institute at AMAALA, Corallium, will not only contain world-class research facilities, but will provide a platform for educating guests, so that they leave with a better understanding of the challenges facing our oceans and, hopefully, a desire to act themselves. We are also exploring

hands-on opportunities for guests to directly contribute to our coral conservation efforts.

Saudi Projects: How did the opening of the airport go and how has it evolved over the first few months?

Faisal Butt: The opening of The Red Sea International Airport has gone very smoothly. It is accepting a regular schedule of domestic flights, with three a week from Riyadh and two from Jeddah, and will soon welcome international services to its iconic terminal, designed by Foster + Partners.

The airport boasts several unique features. As well as being powered by 100% renewable energy, the terminal is divided into five ‘pods’, which can be operated independently or concurrently depending on demand. This reduces the overall energy demand of the

building when compared with a standard centralized terminal approach. We are also collaborating with our partners, SAUDIA, and the operator, daai international, on exploring the use of Lower Carbon Aviation Fuel (LCAF) and Sustainable Aviation Fuel (SAF) at The Red Sea International Airport.

Situated within three hours’ flying time of 250 million people, and eight hours’ flying time for 8% of the world’s population, Red Sea International Airport is a unique, sustainable gateway opening Saudi Arabia up to the world. We are proud of what has been achieved so far and are looking forward to welcoming international visitors very soon.

Lastly, we are planning for our first direct international flight very soon which will further boost our destination airlift within the Middle East.

Saudi Projects: Did you explore or adopt any new technologies in the past year? How did they impact your projects?

Faisal Butt: Technology is a constant focus for us at Red Sea Global and we have adopted several innovations over the last year.

To help us deliver on our ambitions to protect and enhance underwater environments, we partnered with VAARST, a leader in marine robotics, which is enabling our researchers to create high-resolution, 3D digital representations of Al Wajh Lagoon’s coral reefs and vital habitats.

Additionally, we have partnered with Zain KSA, a leading telecom and digital services provider in Saudi Arabia, to create the world’s first zero-carbon 5G network at the Six Senses Southern Dunes resort at The Red Sea. This will offer guests the highest 5G connectivity speeds in the region and will be powered by 100% renewable energy from the five solar farms we have built for the destination.

We also recently signed an agreement with Hyundai Motor Group to pioneer innovative mobility solutions across our destinations. These include battery electric and hydrogen fuel cell vehicles, and will eventually encompass autonomous vehicles, advanced air mobility, and maritime vessels.

Saudi Projects: Explain the energy initiatives that advanced or came to fruition in 2023, such as the photovoltaic panels across five solar farms.

Faisal Butt: We have always been clear that our destinations will be powered by 24/7, 100% renewable energy. At The Red Sea, we have made this ambition a reality by installing five solar farms to support Phase One of the destination. These consist of 760,000 photovoltaic panels, supported by the world’s largest off-grid battery storage facility to conserve energy.

We have also committed to a smart mobility strategy, using electric and hybrid vehicles, boats, aircraft and the first carbon-neutral

electric buses ever introduced to Saudi Arabia. By bringing together solar panels and stations, utility infrastructure, and a smart transport network, we are poised to fulfil our vision of destinations entirely powered by clean and renewable energy.

Saudi Projects: Can you share a success story or a particularly rewarding moment from your work in the past year?

Faisal Butt: There are so many success stories to choose from, but the moment we opened the doors of The Red Sea must be the most rewarding.

The look of joy and wonder on people’s faces as they explore the stunning Six Senses Southern Dunes and St Regis Red Sea resorts has been a sight to behold, and to welcome guests from around the world who comment so positively about their experience has been hugely energizing for everyone involved.

Of course, we know that there is more work to do, but already we feel we are transforming people’s perceptions of Saudi Arabia – right now!

Saudi Projects: What are RSG’s major goals in 2024?

Faisal Butt: We have several important openings this year, which will form a central focus.

At The Red Sea, we will soon open Nujuma, a Ritz Carlton Reserve – one of only six globally - which will feature 63 villas fit with panoramic windows, open living space, a sea-view pool, as well as a telescope to discover Saudi Arabia’s enchanting star-filled sky. Located on Ummahat Islands, guests can also experience diving and snorkeling adventures in one of the world’s most untouched destinations.

Other resorts opening this year include Shebara, featuring a 30 to 40-meter reef drop-off near the beach, providing the ultimate spot for exploring ocean life, and Desert Rock, a unique and hyper-luxury resort integrated into the mountainside. Elsewhere, we will also open Thuwal Private Retreat, a buy-out-only destination offering a peerless escape to a magical island and the highest levels of personalization and luxury.

Ensuring we are ready to open AMAALA in 2025 will be another major focus. From integrative wellness to sea and sun-soaked adventure, world-class art, and intimate, awe-inspiring events, AMAALA will offer the opportunity to connect deeply with nature, ourselves, and our greater community. We are excited to welcome visitors to this global wellness destination of choice.

At The Red Sea, we will soon open Nujuma, a Ritz Carlton Reserve –one of only six globally

RED SEA GLOBAL

RED SEA GLOBAL MARKS SIGNIFICANT PROGRESS FOR THE

TURTLE

BAY HOSPITAL

THE RED SEA TURTLE BAY HOSPITAL IS THE FIRST OF ITS KIND IN THE AREA. SAUDI PROJECTS SPOKE TO SARA RAFIQUE, SENIOR DIRECTOR OF HEALTHCARE AT RED SEA GLOBAL (RSG) TO FIND OUT MORE.

Saudi Projects speaks with Sara Rafique, Senior Director of Healthcare at Red Sea Global to find out more about the progress at its Turtle Bay Hospital. The hospital, located in The Red Sea’s Turtle Bay area, will provide world-class healthcare to the community of people living in, working at, and visiting the 1.5million m² waterfront site.

Saudi Projects: Can you provide an overview of the project timeline and key milestones for the construction of Turtle Bay Hospital?

Sara Rafique: Turtle Bay Hospital, located at The Red Sea destination has achieved a few important milestones this year. The construction contract was awarded to Abdullah Saed Alsayed Partners in March, and excavation has started on site with the targeted completion date set for December 2025. In parallel, the Medical Equipment contract was awarded to Alf Healthcare in April, and more recently the Hospital architectural drawings received official approval from the Ministry of Health, which is a crucial step towards obtaining the Operating license once construction is complete.

Saudi Projects: What is the planned capacity of the hospital in terms of bed count, and what range of medical services will it offer?

Sara Rafique: The total bed count for Turtle Bay Hospital is 80. Turtle Bay Hospital will offer Primary and Secondary Care, including an Emergency Department, Hyperbaric Therapy, Internal Medicine, Cardiology, General Surgery, Dermatology, Ophthalmology, Orthopedics, Sports Medicine & Traumatology, Otolaryngology (ENT), Urology, Women’s Health, Obstetrics and Pediatrics, Dental Health, Radiology, Laboratory and Clinical Pathology, Prevention and Wellness.

Saudi Projects: Will the hospital focus on any specific medical specialties or services that are unique compared to other hospitals in the region?

Sara Rafique: Turtle Bay Hospital will ensure that the core healthcare needs on a primary and secondary care level, including emergency care, of the patient population within The Red Sea; visitors,

staff and neighboring communities, are covered efficiently. The hospital, although categorized as a general hospital, will be the first state of the art facility in the Red Sea region, offering a patient centered model of care, compared to neighboring healthcare facilities. It is expected that the number of complex cases requiring tertiary care will be very low, therefore the medical services will be limited to level 3 / 4 and any patients requiring more specialized care will be referred to a tertiary care hospital with which we have an existing service level agreement with.

Saudi Projects: What state-of-theart technologies and equipment are being incorporated into the hospital's design and operations?

Sara Rafique: The Medical Equipment for Turtle Bay Hospital has been meticulously planned and tailored with a team of Biomedical engineers and clinical experts to ensure we have the latest and greatest technology to meet the highest standards of patient safety and ensure successful integration with Health Information Systems. The Hospital will have a multi-hyperbaric chamber to treat barotrauma injuries related to diving and wound care. Our long-term goal is to achieve HIMSS Level 7 digital maturity accreditation; therefore, we have made every effort to implement closed loop systems throughout various medical services to enhance patient safety and care.

Saudi Projects: How are you planning to recruit and train the medical and administrative staff for the hospital?

Sara Rafique: All medical and administrative staff for Turtle Bay Hospital will be hired though our healthcare Operator StewardAlf. StewardAlf is a joint venture between Steward Healthcare International - the largest Healthcare Operator and ACO in the US and Saudi based construction and engineering company, Al Fanar.

“The first state of the art facility in the Red Sea region”

Detailed job descriptions will be created for each role and a shortlist of candidates built based on their qualifications, experience, and skills. Once the final candidates are selected, we will take them through our comprehensive training program, tailored specifically to their area of responsibility.

This program covers various aspects of clinical and operational responsibility, including clinical and administrative policies and procedures, adherence to our quality and risk management guidelines, patient management, patient experience, roles and responsibilities, competency in managing equipment, and appropriate documentation including our EHR and overall ICT systems.

Saudi Projects: What measures are being implemented to ensure high standards of patient care and safety?

Sara Rafique: Turtle Bay Hospital will implement measures such as staff training and education. All employees will undergo extensive training to ensure they have the

“Our healthcare facilities will adhere to strict regulatory standards, guidelines, and international clinical and operational benchmarks to ensure patient safety”

necessary skills and knowledge to provide safe and effective care. This includes training on infection control, patient safety, customer service and patient experience and the use of medical equipment.

We will drive several quality improvement initiatives, continuously monitoring and evaluating our systems, processes, and outcomes to identify areas for improvement. This will include conducting audits, implementing best practices, and adopting evidence-based guidelines to enhance patient care and safety.

In terms of Information Systems and Technology, we have designed an overall ICT system aimed at enhancing patient care and safety, including implementation of

electronic medical records, computerized physician order entry systems, medication management systems, and telemedicine platforms as necessary. These technologies will help streamline processes, reduce errors, and improve communication among healthcare providers.

Finally, from a regulatory compliance perspective, our healthcare facilities will adhere to strict regulatory standards, guidelines, and international clinical and operational benchmarks to ensure patient safety. We will follow CBAHI accreditation guidelines, as well as pursue international accreditation through JCI, or other international accreditation bodies, with a clear focus on compliance with infection control protocols, medication safety practices, and any other accreditation requirements.

Saudi Projects: Are there any sustainable or green building practices being utilized in the construction of the hospital?

Sara Rafique: Turtle Bay Hospital is targeting LEED Gold Certification, which means we are complying with the LEED construction stage guidelines closely, this takes into consideration green vehicles, pollution prevention, rainwater management, heat island reduction, light pollution reduction, indoor/outdoor water use reduction, energy and atmosphere, recyclable materials and resources, waste management, air quality performance amongst others.

Like the rest of the destination, the hospital will be powered by 100% renewable solar power, with the 760,000-plus solar panels needed to power phase one of the destination already in place and operational, along with one of the world’s largest battery storage facilities.

Saudi Projects: Are there any planned collaborations with other hospitals, research institutions, or universities?

Sara Rafique: We have several MOUs in place

with healthcare facilities located close to our destinations and our goal is to further strengthen our relationship with hospitals, research institutions and universities in the near future. Visiting specialists from StewardAlf can exchange knowledge and experience with healthcare professionals and students on subjects of interest.

future expansion or additional services?

Sara Rafique: The long-term vision is to contribute to the successful delivery of the Health Sector Transformation initiatives as part of the Kingdoms Vision 2030; namely to raise the standards within health services, ease accessibility, strengthen prevention against main threats to our health and increase the life expectancy of citizens.

Saudi Projects: What have been the biggest challenges during the construction process so far, and how have they been addressed?

Sara Rafique: The biggest challenge over the last two years was ensuring that the architectural drawings were compliant with Ministry of Health regulations. Unlike other facilities, Hospitals and Clinics are very complicated assets to design as everything is interconnected and coordinated with medical equipment and MEP, all of which have a direct impact on the medical services and patient safety.

I am incredibly proud to say that all three of our Healthcare facilities at RSG, including Turtle Bay Hospital, Red Sea International Airport Clinic and the AMAALA Hospital have received MOH architectural approval this year.

Saudi Projects: What is your long-term vision for the hospital, and are there any plans for

“Bed count for Turtle Bay Hospital is 80”

At RSG, we are not just developing Hospitals, we are curating a robust Healthcare ecosystem for our growing communities, bringing together international and national best practices to deliver a higher-level of patient care. We are also focusing our efforts on pre-hospital services such as Emergency Medical Services across our destinations, to align with national initiatives to improve EMS response times in the Kingdom.

THE WILD SIDE A Talk on

WILD FOUNDER AND CEO EMMA BURDETT TALKS TO TESSA VEENBOER

LEADING WITH STRENGTH, INSPIRING WITH GRACE

AS A RECOGNIZED LEADER IN STRATEGY DEVELOPMENT AND BUSINESS DEVELOPMENT, TESSA VEENBOER HAS SUCCESSFULLY EXPANDED AND DELIVERED MEASURABLE GROWTH IN MARKET SHARE ACROSS MANY SECTORS AND SERVICES, WHILE WORKING IN FOUR DIFFERENT CONTINENTS. HER 20+ YEARS OF ORGANIZATIONAL TRANSFORMATION MANAGEMENT SKILLS, IN COMBINATION WITH CREATIVE SKILLS, HAVE ALLOWED HER TO ACHIEVE EXCELLENT WIN RATIOS FOR HER EMPLOYERS AND CLIENTS.

EMMA BURDETT

Founder and CEO of WILD - Women in Leadership Deliver, keynote speaker, leadership coach and gender equality specialist.

WILD is the first and only women's network to launch in KSA and offers a suite of solutions for females to rise as leaders in the pursuit of gender equality. This includes leadership training programs, leadership coaching and memberships as well as impactful events across the region.

“I feel privileged to be immersed in the female leadership landscape in KSA. I am impressed by the level of intelligence, ambition and talent of the women I have had the pleasure of engaging with. This is the beginning for WILD KSA. I am proud to be at the helm, providing a platform for women’s voices, whilst offering unique and valuable learning experiences.

Our recent MoU with the United Nations Global Compact, KSA, will not only provide world class leadership solutions for women in the region, we will be utilizing Saudi talent in alignment with the vision requirements and to be relevant to local needs.”

Saudi Projects and WILD have partnered to bring you a series of interviews: A Talk on the WILD Side, with inspiring women from across the KSA region.

Reflecting on my early days, it’s clear now that the industry was noticeably male-centric

WILD: WOMEN IN LEADERSHIP DELIVER VISIT WEBSITE

Saudi projects caught up with tessa to find out more about her career journey in a male-dominated world.

Emma Burdett: You come from a corporate background. Can you tell us about the path you have chosen?

Tessa Veenboer: Back in 2005, I swapped the world of retail for the energetic landscape of engineering and construction. The person who took a chance on me later admitted, “Hiring her was one of the biggest gambles I’ve ever made when it came to hiring someone.” The reason I was considered a gamble was because my background and work experience up to that point was as the assistant to the regional sales director of 140+ retail outlets and I was not an engineer in a company that employed, for the most part, engineers, or a construction expert within the power and energy, and heavy infrastructure markets. And so, I started as a junior bid & tender coordinator and, since then, I’ve worn many hats within the field, from a regional market business development director and team leader, to my last role—the Director of Growth Acceleration. And you know what? That person who took that “gamble” is still one of my go-to sources for advice.

The most important shift I’m seeing is how women are supporting one another

Emma Burdett: What inspired your drive to pursue a career in a male-dominated industry?

Tessa Veenboer: Once an intriguing opportunity crossed my path, I seized it without a second thought. The role presented an enticing mix of challenges and novelty, a welcome change I eagerly embraced. Reflecting on my early days, it’s clear now that the industry was noticeably male-centric, with few women occupying leadership positions, and even fewer in technical leadership roles. Fast forward to the present, and the landscape has shifted dramatically. Our global leadership team now exemplifies diversity in action, providing allies, both male and female.

What kept me working in the industry, despite it being a very intense journey, is that in the engineering and construction business, there is one constant; change. Engineers are always re-engineering and coming up with new solutions and I have the pleasure of listening to these and connecting dots to support the co-creation with clients on how to solve challenges when it comes to infrastructure. I love being part of the process of creating a solution to propose to our clients and performing all types of analytics regarding markets, commercials, clients, and any other subject.

We have the opportunity to re-engineer ourselves and, in turn, the industry. When I look back, I see very little diversity; I look at the present and I see many strong (female) professionals who inspire me and set a new benchmark that is very diverse, embraces sustainability in all aspects of the job, and wants to co-create solutions. When I look to the future, I don’t want to be reflecting on a male-dominated industry, but one that proves equity in opportunity.

Emma Burdett: What has been your biggest career achievement to date?

Tessa Veenboer: Becoming comfortable with being labeled as ‘weird’! Many times during my career, people have perceived me as ‘a risk’ and labeled me as ‘weird’. However, this might be my superpower?

Every phase of my career has had an amazing career achievement. There are so many!

 Being a first international transfer in a junior role, who was not an engineer, to go on an assignment to North America as an inside sales coordinator and accordingly being promoted to a manager based on the results achieved by influencing change for the better.

 Major wins around the world that have resulted in the transformations of the way things are designed, constructed, delivered, or entire communities.

 Achieving DEI targets while growing a team and proving diversity improves revenue and profits more than many of the studies are showing!

 Contributing to agile careers and showcasing that obtaining the skills you gain within growth and sales are skills that are valuable throughout an entire career.

 Co-creating and collaborating with people to grow new service lines and solutions.

 Supporting the first in-person Jacobs Women’s Network event in Riyadh right after Covid and being part of the launch of a new initiative soon.

 Becoming a WILD Ambassador as a safe space to connect with other professional women is so important to practice and reflect on the skills you need for leadership.

 Opening The Dragonfly Majlis to contribute to enhancing the journey of female entrepreneurs in the GCC in business planning and advisory, and enabling Small Medium Enterprises (SMEs) to create MVPs that either establish or grow the companies sustainably.

 Becoming the managing partner of M+N Projects and through this company tapping into completely new skills, adventures, and creating a community.

In the 20 years working within my field, I have had the pleasure of working on amazing opportunities that have shaped cities, careers, and communities in Europe, Asia, North America, and mostly the Middle East. Everything I have done has been really rewarding. I truly believe the biggest achievements are yet to come, harnessing my superpower of being unapologetically weird and continually curious!

Emma Burdett: What notable changes have you seen in the workplace for women?

Tessa Veenboer: The most important shift I’m seeing is how women are supporting one another. When we combine collective power, we can truly make an impact. You can’t see a thousand individual fires from space, but when you combine them, you can see a critical burning mass. This is the critical change that the industry needs; women supporting women. I’ve seen women hold each other against very high standards whilst male counterparts forgive themselves many imperfections.

Emma Burdett: What challenges do women still face in the workplace?

Tessa Veenboer: Lack of equity. Many companies still wish to squeeze everybody in the same shape while providing choices or various alternatives that might be more valuable to the company and profession. This requires self-leadership and focus on creating a win/win situation for both the individual and company. There is still a lot of pressure that women carry because of the number of roles they fulfill, both inside and outside of the workplace. This can create the feeling that they need to hide or can’t reschedule a meeting due to other obligations, with many of their male counterparts delegating these pressures unapologetically. I still feel guilty if I log off for 45 minutes as I want to have dinner at least twice a week with my children. Once upon a time, being a mother and housewife was considered a full-time job and if you consider this, many women have three jobs at once and there is little to no empathy.

Research shows I’m not alone. As per a recent PWC report, the majority (67%) of the surveyed women in Saudi Arabia who took career breaks were in experienced senior management and C-level roles. I have seen and considered the same myself in my local and international network, and these women are real powerhouses who seem to have it always altogether!

There is still a lot of pressure that women carry because of the number of roles they fulfill

At least once a year, I got mom-shamed at the school my children attend

Another example; it was just last week that I spoke to someone who is about to start her maternity leave and is worried about what length of leave to take. Should she take 45 days off? Now this was in the UAE. In contrast, Saudi Arabia it is 8 to 10 weeks. However, regardless of country-determined paid leave, this still shows the pressures faced by new moms and the impact that taking maternity can have on your career. How are you perceived upon return? What can you handle? Will your output be affected? This is not just external pressure from the business, but internal pressures women with ambition still have to face. I felt an incredible pressure to show the world that my ambition was as strong as ever. It resulted in me being focused on everything but my health, both physical and mental wellbeing. Businesses can, and need, to do more, to normalize this ‘problem’ and the stigma attached to maternity leave and the return of its female workforce.

The same goes for career breaks. A woman still has traditionally a lot of roles to play within society, meaning that they need that break from time to time to recharge and prioritize their health or family. If I would map out my days, they used to be packed, and I have a very supportive husband who takes on a lot of tasks.

At least once a year, I got mom-shamed at the school my children attend by women who work there with comments such as, “It is good to see the mom for once.” These comments really made me feel like a failure. I reflected on the last two weeks I had; I had sat on a panel discussion that week on driving sustainable social value at Harvard University, and the week prior I had just finished onboarding an unbelievably talented professional in our Saudi Arabian business who had just started a new parttime role following taking a break to focus on her family: two weeks I’m extremely proud of. Once the emotion of their throughway comment had left, I could reflect clearly; I knew this wasn’t me that was a failure, it was the perception of others on working or returning to work females.

Emma Burdett: How do you suggest companies in KSA attract and retain the best female talent?

Tessa Veenboer: Listen, stimulate, and train female talent. Self-leadership is an important part of that journey and supports females in articulating what matters, providing ideas and solutions to improve

retention and paying it forward to others within the organization to extend that value.

Stimulate and create communities within a company that allows people to create a network and use these as opportunities for talent to practice skills and influence changes needed.

I also believe it’s important to not see everybody as the same and apply a one-size-fits-all approach. It doesn’t work, nor is this needed with AI and all the amazing tools that are out there. We can easily generate standardized processes, but this doesn’t deliver value to individuals with specific needs. To feel, to be seen and heard, it needs to be personal. I hope companies consider being more flexible, and creative communities of experts who work from within their own companies and are included to make special projects, company challenges, and other items possible.

An important one to me is to continue to offer hybrid working options where possible, despite the role I’m in or company I work for. It does wonders for my productivity and increases the value I can deliver.

Emma Burdett: How important do you feel the WILD network is for women in the region and why?

Tessa Veenboer: Networks such as WILD provide an authentic platform to connect and to discuss professional and personal situations that require soft skills, allowing female leaders to share in a safe space whilst learning systems, tools, and new skills, all whilst getting that peer-to-peer support that can help achieve growth.

It’s connectivity among female leaders that is needed to help navigate your career and prevent burnout in an environment that harvests belonging and purpose.

Conversations that Matter: Reach Out and Connect

A Talk on the WILD Side has been created in partnership with Saudi Projects to help amplify women’s voices, providing meaningful insight and candid conversation with diverse women from across the Kingdom. It provides a platform for women to have a voice, deep diving into all things pertaining to leadership, presenting untamed ideas and inspiration, and paving the way for a sustainable future for women across the region.

DO YOU LIVE AND WORK IN KSA? WOULD YOU LIKE TO BE INTERVIEWED BY EMMA BURDETT FROM WILD FOR A TALK ON THE WILD SIDE? REACH OUT AND TALK TO US NOW AT: SaudiProjects@tpg.media LET’S GET THE CONVERSATION STARTED!

Would you like to know more about how WILD can support your female talent? Get in touch

www.wildwomenlead.com

Where Tradition Meets Innovation, Redefining Saudi Interiors

The interior design industry in Saudi Arabia is experiencing a remarkable transformation, fueled by a convergence of cultural shifts, strategic economic diversification initiatives under Vision 2030, and a burgeoning demand for modern and luxurious living spaces. This evolution signifies broader changes within the Kingdom, as it transitions towards becoming a more open, diversified, and globally integrated economy.

The rise of luxury residential developments and commercial properties is another driving force behind the interior design boom. As Saudi Arabia opens its doors to international investors and tourists, there is a growing market for high-end hotels, restaurants, and retail spaces that offer unique and sophisticated design elements. This trend is attracting renowned international design firms and fostering a competitive environment where local designers are innovating and elevating their craft to meet global standards.

Cultural and Economic Drivers

In the past, interior design in Saudi Arabia was all about traditional aesthetics, heavily featuring local art, craft, and cultural motifs. However, things have been changing in recent years as contemporary and international styles have taken hold. This shift is largely driven by the country’s young, tech-savvy generation, who are more in tune with global trends thanks to social media and international travel. Additionally, the growing number of expatriates in Saudi Arabia is bringing a mix of tastes and preferences, adding even more variety to the interior design scene.

Saudi Arabia’s Vision 2030 is a major force behind this transformation, kick-starting massive projects like NEOM, Qiddiya, and the Red Sea Project. The aim of these projects is to attract international tourists and businesses. And to make them stand out in a fiercely competitive marketplace, they need top-notch interior design for the luxurious hotels, resorts, and commercial spaces being built. This opens up enormous opportunities for both local and international interior designers to shine.

Innovative Designs, Saudi Soul

It’s not just the giga-projects that are shaking things up in interior design. Take Saddle House, for example. This eatery perfectly blends culinary excellence with cultural richness. Starting out in the UAE, it has expanded to vibrant cities like London and Cannes. Now, it’s added another feather to its cap by opening its latest spot in Riyadh.

Saddle House’s interiors, crafted by the talented team at FNArchitects, celebrate the luxury equestrian lifestyle by blending sleek minimalism with cozy comfort, creating a welcoming and upscale vibe. Continuing its collaboration with renowned artist Mattar Bin Lahej, famous for his striking calligraphy at Dubai’s Museum of the Future, Saddle House in Riyadh features a breathtaking ceiling-mounted steel art installation called ‘Speed’. This piece beautifully merges

the graceful movement of horses with Bin Lahej’s iconic calligraphy, adding an elegant artistic touch to the restaurant.

In the hospitality world, having a unique design identity can really set a place apart from the competition. It helps create a distinct vibe that attracts people who connect with its story. This connection often boosts the property’s value and customer satisfaction because guests feel a genuine attachment to a space that’s more than just walls and furniture. A good design narrative tells the property’s history, purpose, and the kind of experience it’s aiming to offer, letting guests connect on a deeper level. It becomes the heart and soul of the place, making people feel at home and evoking powerful emotions.

Kristina Zanic, founder and creative director of the award-winning interior design studio, Kristina Zanic Consultants, talks about the broader context in Riyadh,

The growing number of expatriates in Saudi

is bringing a mix of tastes and preferences

“Riyadh itself is undergoing a significant transformation, as it evolves into a cosmopolitan hub on the international stage”

explaining: “Riyadh itself is undergoing a significant transformation, as it evolves into a cosmopolitan hub on the international stage. On The St. Regis Riyadh, for instance, we set about to create a refined ambiance that allows guests to savor life’s luxuries. The design narrative we created revolves around Riyadh’s emerging ‘La Dolce Vita’ lifestyle—a phrase meaning ‘the sweet life’ and embodying a lavish and dynamic urban way of life.”

AlUla, in the northwestern region of Saudi Arabia, in the Medina Province, may not be in the capital but the design savvy being shown there is equally as impressive. Dar Tantora The House Hotel, a boutique eco-community in the heart of AlUla’s Old Town, designed in collaboration with Egyptian Architect Shahira Fahmy and operated by Kerten Hospitality, sits in the heart of a labyrinth of 12thcentury mud and stone brick buildings, surrounding a 10th-century castle or fort.

The hotel can be found at the southern end of the heritage site, reimagining some of the surviving homes into luxury multiplelevel exquisite accommodations. The walls of the hotel are beautifully adorned with traditional murals that were originally painted by the community as wedding gifts for newlyweds, to bring joy and decoration to their new home. These vibrant murals are more than just decorations—they tell captivating stories of local plants and animals, household items, festive traditions, elegant calligraphy, and abstract symbols. They brim with joyful motifs that celebrate abundance and happiness.

Using authentic natural pigments, Fahmy and her team have meticulously restored these murals, bringing these cultural narratives back to life. The result is a stunning blend of historical artistry and modern luxury, allowing guests to immerse themselves in the rich heritage and evolving culture of the region.

Market Trends

One of the standout trends in Saudi Arabia’s interior design scene is the rising demand for sustainable and eco-friendly designs. As the world shifts towards sustainability, Saudi clients are becoming more interested in using green materials and energy-efficient designs in their homes and businesses. This trend fits perfectly with the country’s Vision 2030 goals, which focus on cutting carbon emissions and encouraging sustainable living.

Another emerging trend is the growing popularity of smart home technologies among Saudi businesses and homeowners.

People are jazzing up their spaces with all sorts of smart gadgets, making their homes more convenient, secure, and energy-efficient. And you know what’s even cooler? The tech scene in Saudi Arabia is booming, with innovations popping up left and right. This means that all these fancy smart devices are becoming more accessible to everyone, adding a futuristic feel to Saudi homes.

The high-end side of the interior design game is really taking off too. People are craving custom-made, top-of-the-line interiors that scream luxury and show off their status. This often means teaming up with leading designers and global brands to sprinkle a bit of that international flair into Saudi homes and businesses. It’s all about blending local ambiances with global trends, creating spaces that are as opulent as they are stylish.

Challenges and Opportunities

Even with all the demand, the interior design scene in Saudi Arabia isn’t without its hurdles. One biggie? Finding designers with the right skills. With more and more people craving top-notch designs, there’s a real thirst for talented designers who can bring those dreams to life. That’s where the problem comes in—there just aren’t enough trained and experienced pros to go around. But every problem’s got a silver lining. And this one spells out a big opportunity for schools and training programs to step up and nurture homegrown talent. It’s all about grooming the next generation of design hotshots right in their backyard.

Yet another hurdle to jump over is navigating the red tape of regulations. While the government’s all about pushing progress, there’s still a maze of bureaucratic hoops to jump through that can put the brakes on projects. Clearing up the rules and laying out straightforward guidelines would really grease the wheels, creating a smoother path for the interior design industry to grow and progress.

Future Outlook

The outlook for the interior design scene in Saudi Arabia is bright. With cities growing and the government doubling down on new projects and infrastructure, there is going to be a growing hunger for highquality interior design. Plus, with Vision 2030 opening doors to new cultures and team-ups, we’re likely to see even more international flair and cash flowing into the mix. It’s shaping up to be quite the ride for the design world in the Kingdom!

The Elegance of Innovation Exploring VitrA Bathrooms

In the realm of modern bathroom design, VitrA stands out as a beacon of innovation, quality, and sustainability. With a rich history dating back to 1942, VitrA is a global brand that offers complete bathroom solutions that marry aesthetics with functionality. As part of the prestigious Eczacıbaşı Group, VitrA’s influence extends across more than 75 countries, revolutionizing how we perceive and use our private sanctuaries.

Featuring high-end fixtures, such as sanitary ware, bathroom furniture, and faucets to innovative showers and luxurious bathtubs, VitrA elevates the living experience, reflecting the grandeur and sophistication synonymous with Saudi luxury.

By seamlessly blending traditional architectural elements with modern design, these bathrooms exude a distinctive ambiance. Beyond their captivating aesthetics, they boast cutting-edge technologies, including automated showers and touch-free faucets, ensuring a perfect balance of convenience and innovation.

VitrA’s extensive product portfolio incorporates:

 Sanitary ware toilets, bidets, urinals, and basins

 Bathroom Furniture vanities, cabinets, and mirrors

 Faucets: mixers and taps for basins, bidets, bathtubs, and showers

 Showers: shower systems, enclosures, and trays

 Baths bathtubs, and shower baths

 Accessories a variety of bathroom accessories to complement the main products

VitrA elevates the living experience, reflecting the grandeur and sophistication synonymous with Saudi luxury

WATCH VIDEO

Transforming Spaces, Elevating Lives

VitrA’s goal is to serve as an endless source of inspiration for architects and interior designers, catering to their highest standards. By combining exceptional design ideas with state-of-the-art technology, VitrA seeks to elevate modern city living while addressing essential human needs.

The Metropole Collection, inspired by city life, offers different styles for different requirements. Comprising three distinct series—Metropole, Metropole Edge, and Metropole Pure—all offering designs that integrate into various forms, colors, and sizes to create bathrooms that meet every need. While the Edge series satisfies the highest expectations with its design details and material structure, the Pure series satisfies simpler needs with its relaxed design approach.

View Metropole Pure Collection

Metropole Edge is designed to meet high expectations, the Metropole Edge series of bathroom furniture creates prominence with its detailed features. The series includes MDF body and drawers, modules with glass doors, tall cabinets and mirrors with cabinets. The elegant and thin frames have the distinguished feel of solid wood and are integrated with natural veneer. Walnut, light oak and black oak provide a rich variety of colour options.

The Metropole Pure series allows you to experience the minimal and clean lines of the city with a simple design language yet meets your need for functional features and size options. Designed with MDF material and PVC coatings,

the series provides matt light grey, matt graphite or glossy white alternatives.

View Metropole Edge Collection

Redefining Luxury in Every Detail VitrA’s world-class bathroom designs are admired by customers around the world, through 2000 sales points that include including 150 exclusive VitrA showrooms in Istanbul, London, Cologne, Dubai, and Mumbai. Meanwhile, the VitrA Innovation Center, which serves as the headquarters of the brand’s R&D activities, has an unrivaled engineering team and leads the bathroom industry with humancentric solutions and technology.

There are so many reasons those in the know choose VitrA, including:  Design Philosophy: VitrA focuses on combining aesthetics with functionality. Its designs often emphasize clean lines, modern aesthetics, and user-friendly features.

 Collaborations: VitrA collaborates with renowned designers and architects to create unique and stylish bathroom solutions.

 Awards: VitrA has received many design awards, such as the Red Dot Design Award, iF Product Design Award, and the Good Design Award.

VitrA seeks to elevate modern city living while addressing essential human needs

3Furthermore, in today’s ecoconscious world, VitrA’s commitment to sustainability is particularly noteworthy. The company strives to minimize its environmental footprint through watersaving technologies and energy-efficient manufacturing processes. Products like their smart, water-saving faucets and eco-friendly toilets reflect VitrA’s dedication to preserving our planet.

For the discerning homeowner in Saudi Arabia, a luxurious bathroom is more than a necessity; it is a testament to their lifestyle, providing a perfect blend of luxury, comfort, and groundbreaking technology. And for those seeking modern, stylish, and practical bathroom solutions, VitrA offers a comprehensive range that transforms everyday routines into extraordinary experiences.

The company strives to minimize its environmental footprint through water-saving technologies and energy-efficient manufacturing processes

INTERIORS - KRISTINA

TIMELESS SOPHISTICATION, COASTAL CHIC

PREPARE TO BE WHISKED AWAY TO A REALM OF UNRIVALED LUXURY AT THE ST. REGIS RED SEA RESORT, WHERE NATURE AND OPULENCE DANCE IN PERFECT HARMONY. THIS MAJESTIC SANCTUARY, SET ON THE PRISTINE SHORES OF UMMAHAT ISLAND OFF THE RED SEA COAST, INVITES GUESTS TO DISCOVER A HIDDEN, UNTOUCHED PARADISE, WHERE EVERY DETAIL WHISPERS ECO-CONSCIOUS ELEGANCE.

resort offers 90 stunning beach and overwater villas

Red Sea Global developed the property as part of the new Red Sea destination, encompassing a variety of nature-bound hospitality offerings on natural islands, with architecture by Kengo Kuma and interior design and art curation by Kristina Zanic Consultants.

Just a 45-minute boat ride from the shore, this enchanting haven feels like a true escape from the everyday world. Having opened on 7 January 2024, the resort offers 90 stunning beach and overwater

villas, four exquisite dining venues, and expansive wellness facilities, inviting guests to indulge in an extraordinary experience.

This enchanting retreat reimagines the famed St. Regis experience within a captivating island resort setting. The interior design crafts a distinct identity for the property, narrating the tale of the area’s natural splendor and offering an exquisite journey into the world of relaxed ‘barefoot luxury’.

Coral-shaped embossed designs decorate the bedroom walls

INTERIORS

The very architecture and interiors of this retreat narrate the enchanting tale of picturesque sand dunes, vibrant coral reefs, and the mesmerizing diversity of marine life. Each element evokes a profound sense of place, inviting guests to forge a deep connection with their surroundings. Nestled along the shoreline, the Dune Villas seamlessly blend with the natural curves of the sand dunes, while the overwater Coral Villas, with their spiral seashell-inspired designs, hover gracefully above the shimmering sea.

The design narrative was inspired by the movement of the wind

WHERE TIME STANDS STILL, AND LUXURY UNFOLDS

The design narrative was inspired by the movement of the wind through the island and the forms it leaves in the sand and sea. Soft curves and spiral motifs weave through the interiors, amplifying the distinctive architecture and crafting dynamic spaces that transcend the ordinary box-shaped hotel room. Each element breathes life into the story of wind and waves, creating an experience as fluid and captivating as the island itself.

Natural tactile materials and finishes were meticulously chosen for their sustainability and compatibility with the region’s climate, while a neutral desert-inspired palette is lifted by hues from the local marine life.

Interior elements are mostly bespoke, with a lot of research and experimentation done to develop custom finishes and patterns that reflect the narrative and give the resort an identity of its own.

The resort is open and spacious, with indoor areas effortlessly merging with the outdoors. Meticulously positioned, every element captures the breathtaking views, immersing guests in a serene, natural paradise that soothes the soul and enchants the senses.

Instead of opting for flat ceilings which are simpler to execute but detract from the architectural vision, the design team chose to fully embrace curves and designed undulating ceilings with varying heights. The curves of external walls continue in the sinuous internal walls and in the fluid spatial layouts and organic forms of furnishings.

Coral-shaped embossed designs decorate the bedroom walls, while irregular hexagonal floor tiles echo the shell of the native Green Turtle. Details such as marine-inspired bronze door handles, books on the biodiversity of the Red Sea, and beach-style macrame art, root the property further in its locale.

Art pieces are plastic-free and use only natural materials, including sculptural

and embroidered fabric wall hangings and art. Everything is hand embellished, and the subtle patterns in the art reflect the island wind narrative. Accessories include custom-glazed ceramic pieces that are reflective of the local sea life.

Among the highlights is a bespoke mural in the St. Regis Bar, vividly portraying the vibrant underwater marine life. The Japanese restaurant, Gishiki 45, boasts a sculptural glass counter reminiscent of a nearby

natural marine cavern. In the all-day-dining restaurant, Nesma, textured walls are adorned with delicate mangrove leaves, while The St. Regis Spa walls whisper with subtle henna patterns, adding to the enchanting ambiance.

As part of the developer’s regenerative tourism approach and commitment to sustainability, the resort epitomizes environmental sensitivity in its design and build, offering barefoot luxury that works in harmony with its natural setting.

EMBRACE TRANQUILITY, ELEVATE YOUR SENSES

The interior design has been developed under LEED platinum certification guidelines. The architecture maximizes natural light and ventilation while minimizing environmental footprint through low-impact materials.

The resort focuses on preserving natural surroundings and biodiversity. Innovative coral regeneration and propagation programs are in place, and a mangrove nursery has been introduced to complement the natural species.

The resort operates on 100% renewable energy, with waste reduction, recycling, and a plasticfree environment integral to daily operations. Guests are transported in ‘clean’ vehicles, including hydrogen-powered seaplanes and electric cars. The destination aims to become the world’s largest certified Dark Sky Reserve, kept free of artificial light pollution.

The St. Regis Red Sea Resort stands as the ultimate epitome of luxury, a retreat where abundance meets untouched natural beauty. Here, every detail is a masterstroke of elegance, designed to enchant and indulge. Whether you seek serene relaxation or a captivating adventure, this extraordinary sanctuary promises an unforgettable experience.

ILLUMINATE YOUR SPACE, ELEVATE YOUR STYLE

OFFERING A WIDE RANGE OF LIGHTING PRODUCTS, INCLUDING LED FIXTURES, DECORATIVE LIGHTING, ARCHITECTURAL LIGHTING SOLUTIONS, AND CUSTOMIZED DESIGNS TAILORED TO SPECIFIC CLIENT NEEDS, CLARITY ENSURES END-TO-END CONTROL AND COORDINATION FROM SPECIFICATION TO DELIVERY TO MEET CLIENTS’ COMPLETE SATISFACTION.

DESIGNING AND SUPPLYING CUSTOM-MADE ARCHITECTURAL AND DECORATIVE LIGHTING AND FURNITURE, CLARITY SERVES A BROAD PORTFOLIO OF DISCERNING CLIENTS, INCLUDING HOTELS, RESORTS, RESTAURANTS, RESIDENTIAL DEVELOPMENTS, SCHOOLS, AND PRIVATE HOMES. THESE INCLUDE SUCH BLUE-CHIP ORGANIZATIONS AS THE RED SEA REAL ESTATE COMPANY AND PROJECTS LIKE SIX SENSES RED SEA, ANDALUSIA PROJECT, KEMPINSKI

Beyond the design studio lies the heart of Clarity’s operations: its state-of-the-art manufacturing facilities

WHERE FUNCTION MEETS ELEGANCE

At the heart of Clarity’s success story is its dedicated team of designers. Its studio is a haven of creativity, where ideas morph from sketches on paper to 3D digital renderings that breathe life into spaces. Each design is crafted with a deep understanding of architectural aesthetics and the transformative power of light. This, combined with cutting-edge technology, allows the company to meet its goal of providing high-end design to a large portfolio of lighting and FF&E packages.

“We believe that lighting is not just about illuminating a space; it’s about creating an experience,” explains a company spokesperson. “Our goal is to evoke emotions, to enhance ambiance, and to elevate the human experience through thoughtful lighting.”

Beyond the design studio lies the heart of Clarity’s operations: its state-of-the-art manufacturing facilities in Asia and Europe. Here, skilled craft workers and technicians work in harmony with advanced machinery to turn designs into reality. From intricate chandeliers that adorn luxury hotels to minimalist LED fixtures that grace modern office spaces, each piece undergoes rigorous quality checks to ensure durability and performance.

“We take pride in our craftsmanship,” says the spokesperson. “Every component, from the smallest LED module to the screws, bolts, or nails that hold chair components together securely, is meticulously crafted to meet our exacting standards. It’s not just about making lights; it’s about creating lasting impressions.”

DESIGNING FURNITURE, ILLUMINATING MOMENTS

Clarity works closely with investors, contractors, developers, designers, and lighting consultants, bringing to life large projects involving complex custom designs and stringent quality requirements. And whatever the requirement, by understanding, verifying, and discussing with the designer and consultant, its endless ideas and solutions ensure a highly effective costefficient creativity. This customer-centric approach means that Clarity provides comprehensive support from initial consultation through to installation and maintenance, prioritizing customer satisfaction and long-term relationships.

Moreover, in an era increasingly conscious of environmental impact, Clarity remains steadfast in its commitment to sustainability. The company employs energy-efficient technologies, sources materials responsibly, and embraces eco-friendly practices throughout its supply chain. As ‘custodians of light’, they recognize their responsibility to the planet, and by integrating sustainability into its processes, Clarity not only reduces its carbon footprint but also contributes to creating a brighter, greener future.

Clarity is not just in the business of making lights and furniture; it is in the business of making experiences, and the journey ahead is as luminous as the light it creates. Consequently, Clarity’s relentless pursuit of excellence, dedication to craftsmanship, and passion for transformative design are poised to shape the future of lighting and bespoke furniture.

DIRIYAH COMPANY GROUP CEO JERRY INZERILLO HAS BEEN APPOINTED A UNITED NATIONS TOURISM AMBASSADOR DURING THE FIRST-EVER UN SUSTAINABILITY WEEK IN NEW YORK. THE ACCOLADE RECOGNIZES HIS ACHIEVEMENTS AS A GLOBAL VISIONARY IN THE HOSPITALITY INDUSTRY AND INTERNATIONALLY ACKNOWLEDGED VISIONARY IN TOURISM DEVELOPMENT OVER A CAREER SPANNING MORE THAN 50 YEARS.

e was presented with the award by the Secretary General of the United Nations World Tourism Organization (UNWTO) Zurab Pololikashvili during a day dedicated to debating and discussing future global tourism strategies and the vital role sustainability will play in that future.

In his newly appointed role, Jerry Inzerillo joins an elite group of nearly 50 UN tourism ambassadors from the arts, business, gastronomy, and sport including Georgio Armani, Lionel Messi, and Placido Domingo

Making the announcement, UNWTO Secretary-General, Zurab Pololikashvili, said: “The UNWTO is enormously proud to welcome Jerry Inzerillo as our newest Tourism Ambassador. In this new role he will help to amplify the UNWTO’s key messages of the ability of tourism to drive change and achieve sustainable growth. In his leadership role at Diriyah he is also playing a transformative role in opening the world’s fastest growing and diverse tourism destination of Saudi Arabia to global audiences.”

Joins elite group of nearly 50 tourism ambassadors from business sport, the arts and gastronomy who include Georgio Armani, Lionel Messi, and Placido Domingo

The honor reflects the lifelong commitment he has made to the use of innovative design and development strategies that support local communities and create new and undiscovered tourism destinations. Born in New York, Jerry Inzerillo’s remarkable journey has led him to work with esteemed organizations such as Forbes Travel Guide, IMG Artists, and Kerzner International where he established the Atlantis Resorts and One & Only brands. In 2021 he was awarded one

Honor granted to recognize Jerry Inzerillo’s careerlong commitment to innovation in visionary tourism development

of tourism and hospitality’s most prestigious accolades when he was named Corporate Hotelier of the World by Hotels Magazine. More recently, President Joe Biden awarded Jerry the Presidential Volunteer Service Award.

Diriyah, The City of Earth is located on the outskirts of Riyadh, and at its core is the UNESCO World Heritage Site of At-Turaif, the historic capital of the First Saudi State.

Spearheaded by Inzerillo, the development’s strategies uphold the highest international sustainability, preservation, and conservation standards, supporting mobility, health, and well-being of the local community. The development is inspired by traditional Najdi architecture enabling sustainable infrastructure, the planting of 6.5 million indigenous trees, shrubs, and plants, and utilizing carbon-negative building materials throughout the Diriyah project, receiving the LEED platinum-level certification for Cities and Communities by the United States Green Building Council for the first phase of its masterplan, a first of its kind certification in the Middle East.

Jerry Inzerillo, Group CEO of Diriyah Company, said: “It is an enormous honor for me personally, and by extension for the Diriyah Company, to have been granted the status of becoming a United Nations Tourism Ambassador.

“In the area of tourism, we have the privilege to work in one of the world’s fastest growing sectors that employ 320 million people today and will add a further 100 million within the next decade. But with that privilege comes enormous responsibility to ensure that our

developments are innovative, actionable and have real and enduring impact.

“A key part of our master planning strategy is that our commitment to sustainable practices must also extend beyond the day-to-day operations of Diriyah Company. We need to commit as a company – and as a global tourism sector – to the education of our people, the communities we work in, and the millions who travel to experience the wonder of new destinations in ensuring a better understanding, knowledge, and action in sustainability and contemporary tourism practices.”

Speaking to delegates in New York, he explained that sustainable tourism and proactive policymaking must become a driver of change for the industry and become a catalyst for a vibrant and growing sector in Saudi Arabia and around the world. In addition to receiving the tourism ambassador accolade, Jerry Inzerillo also participated in a one-to-one discussion about the future of tourism and joined a vibrant debate on sustainable tourism practices with other global industry leaders.

Prestigious accolade granted in New York during first-ever UN Sustainability Week

ROSHN GROUP ANNOUNCES ALMANAR, ITS FIRST INTEGRATED COMMUNITY IN MAKKAH

ROSHN, THE KINGDOM’S LEADING NATIONAL REAL ESTATE DEVELOPER AND PIF-FUNDED GIGA-PROJECT, HAS ANNOUNCED ALMANAR, THE GROUP’S FIFTH INTEGRATED MIXEDUSE COMMUNITY, AND ITS FIRST IN MAKKAH. ALMANAR’S FIRST PHASE WILL PROVIDE 4,149 RESIDENTIAL UNITS AND HOUSE OVER 17,000 PEOPLE ACROSS A FOOTPRINT OF 2.5 MILLION SQUARE METERS.

ALMANAR is strategically located at Makkah’s western gate, between the old and new expressways linking the city to Jeddah, 20 minutes from the Holy Mosque and under an hour from King Abdulaziz Airport in Jeddah. In addition to its residential units, ALMANAR’s first phase alone will feature the wide range of amenities that are typical of ROSHN’s offerings, with a regional mall supplemented by eight neighborhood commercial centers, a business park that will boost the city’s burgeoning economic development and several local and Jumaa mosques. This integrated mixture is the latest embodiment of the ethos that ROSHN is establishing to create a new way of living for people across the Kingdom.

ROSHN’s residential typologies are typically diverse, with floorplans ranging from three to five-bedroom townhouses, duplexes, and villas. ALMANAR is visually inspired by the local architectural heritage of the Kingdom’s Western Province, with facades incorporating ornate details such as elliptical and geometric patterns that define each building’s features, seamlessly blending history and modernity and creating a daily dialogue between Makkah’s unparalleled heritage and the limitless potential of its future.

ALMANAR will maintain ROSHN’s focus on sustainability and natural beauty, incorporating meticulously planned green and open spaces, which cover 12% of the community’s total footprint, to create comfortable areas for residents and visitors to relax and connect. ROSHN developments enhance community well-being by boosting the comfort and accessibility of walking, cycling, and sports

through the provision of shaded primary and secondary walkways, which also simplify residents’ access to the array of amenities conveniently located throughout.

The existing natural landscape will be preserved and prioritized, with wadis winding through ALMANAR’s neighborhoods, contributing to the creation of a resilient green infrastructure that works with local environmental and ecological systems, supporting the conservation of indigenous flora and fauna within these green corridors.

As with all ROSHN developments, homes in ALMANAR will feature regionally industryleading energy-conserving technologies, including modern insulation, solar water heaters, and efficient air-conditioning that deliver energy savings above and beyond the mandated Saudi Building Code. By providing EV chargers in many of its homes, ROSHN is also promoting the growing uptake of electric vehicles, contributing to its ambitions to create a greener society.

ROSHN GROUP

QIDDIYA CITY UNVEILS PERFORMING ARTS CENTER

QIDDIYA INVESTMENT COMPANY (QIC) HAS ANNOUNCED THE INTRODUCTION OF AN INNOVATIVE PERFORMING ARTS CENTER. THIS VISIONARY ADDITION PROMISES TO ENRICH SAUDI ARABIA’S CULTURAL LANDSCAPE AND ENHANCE THE ARRAY OF ATTRACTIONS WITHIN QIDDIYA CITY. WITH STUNNING ARCHITECTURE, PIONEERING TECHNOLOGY, AND COMMITMENT TO ARTISTIC INNOVATION, THE CENTER PROMISES TO REDEFINE THE CULTURAL EXPERIENCE FOR RESIDENTS AND VISITORS ALIKE. THE FIRST CULTURAL ASSET OF THE NEWLY ANNOUNCED QIDDIYA CITY, THE CENTER IS POISED TO RECEIVE OVER 800,000 VISITS EVERY YEAR.

The unveiling of Qiddiya City’s Performing Arts Center follows the announcement of many exciting entertainment, sports, and cultural attractions, including the world’s first multi-use Gaming and Esports District, the multi-sports Prince Mohammed bin Salman Stadium, the motorsport track, the Dragon Ball theme park and Aquarabia, the first water theme park of its kind in Saudi Arabia.

Abdullah Aldawood, Managing Director of Qiddiya Investment Company, said: “Qiddiya City is more than just the home of entertainment and sports, it is also a leader in the preservation and promotion of Saudi culture. For this reason, we are thrilled to announce the addition of the Qiddiya Performing Arts Center to Qiddiya City. It will be a beacon of creativity and innovation that will elevate Saudi Arabia’s cultural landscape to new heights. With its ground-breaking modern design, pioneering technology, and commitment to nurturing talent, the Center embodies the spirit of Qiddiya City as a place where imagination knows no bounds.”

holistic cultural experience. Beyond its performance halls, the Center will act as a vibrant community hub, inviting residents and visitors to explore dining, retail, and educational entertainment options. A rooftop sky garden, art galleries, and green spaces will extend the cultural experience, while the Center’s iconic architecture will serve as a symbol of civic identity. The dramatic setting of the building is a tribute to the performances it will host. The promenade walk extending across the Tuwaiq cliffs will lead to a shaded section beneath the Center offering a viewing platform across the City. This section will act as

The Performing Arts Center is a testament to the city’s commitment to fostering creativity and innovation and will host over 260 indoor and outdoor performances and events every year. Over 3,000 seats are spread across three theaters, each offering a 360° experience merging physical and digital elements. A cantilevered amphitheater offers breathtaking views of the City’s lower plateau while a fully adaptable 500seat venue is suspended from above.

The Center is dedicated to pioneering experiences and empowering Saudi talent. Leveraging state-of-the-art technologies such as Virtual Reality, Augmented Reality, and Artificial Intelligence, the Center will host

groundbreaking productions that push the boundaries of traditional theater. Moreover, it will serve as an incubator for young Saudi talent, providing educational opportunities and resources to nurture the next generation of writers, producers, and actors. By positioning itself as a leader in immersive storytelling and experimental performances, the Center aims to inspire pride in Saudi culture and heritage.

The Performing Arts Center will stimulate economic growth by creating thousands of career opportunities across more than 100 job categories in the creative and cultural sector.

Embracing the philosophy of Qiddiya City, the Performing Arts Center will seamlessly integrate with its surroundings to offer a

an extension of the Center’s microclimate that begins with a waterfall in the Centre’s lobby and cools the surrounding neighborhood.

As a cornerstone of Qiddiya City’s vision, the Performing Arts Center embodies a commitment to innovation, inclusivity, and the celebration of Saudi Arabia’s rich cultural heritage.

QIDDIYA VISIT WEBSITE

SEVEN MERGES WITH QIDDIYA TO BOOST THE SAUDI ENTERTAINMENT SECTOR

SAUDI ENTERTAINMENT VENTURES (SEVEN) AND QIDDIYA INVESTMENT COMPANY (QIC) ARE COMBINING TO BECOME A LIFESTYLE AND ENTERTAINMENT GIANT IN SAUDI ARABIA, WITH ABDULLAH AL-DAWOOD, MANAGING DIRECTOR OF QIDDIYA INVESTMENT COMPANY AND CHAIRMAN OF SEVEN, SAYING: “THIS MOVE WILL SUPERCHARGE OUR ABILITY TO FACILITATE THE INCLUSION OF PLAY AND JOY INTO PEOPLE’S LIVES. BY BUILDING AN UNPRECEDENTED ENTERTAINMENT ECOSYSTEM THAT DIVERSIFIES OUR NATION’S ECONOMY, WE AIM TO IMPROVE THE QUALITY OF LIFE FOR VISITORS AND RESIDENTS ALIKE.”

Saudi Entertainment Ventures (Seven) and Qiddiya Investment Company (QIC) are combining to become a lifestyle and entertainment giant in Saudi Arabia, with Abdullah Al-Dawood, managing director of Qiddiya Investment Company and chairman of Seven, saying: “This move will supercharge our ability to facilitate the inclusion of play and joy into people’s lives. By building an unprecedented entertainment ecosystem that diversifies our nation’s economy, we aim to improve the quality of life for visitors and residents alike.”

By reassigning ownership of Seven to Qiddiya, the PIF intends to enhance the offerings of both companies and support its wider strategy for the entertainment, leisure, and sports sectors.

“This move will supercharge our ability to facilitate the inclusion of play and joy into people’s lives”

Seven will carry on with its plans to construct 21 entertainment destinations across 14 cities, with more than $13 billion being invested in the new venues. These will include attractions such as arcade games, rides and virtual reality (VR) areas, bowling, AMC cinemas, and retail and F&B experiences.

In November, Seven unveiled a new Transformers-themed coaster for three of its entertainment destinations in Riyadh, Dammam, and Jeddah, while Qiddiya, a multibillion-dollar entertainment destination, recently announced Aquarabia, the first water theme park in the Kingdom.

QIDDIYA VISIT WEBSITE

QIDDIYA CITY TO BUILD WORLD-FIRST DRAGON BALL THEME PARK

QIDDIYA INVESTMENT COMPANY (QIC) AND JAPAN’S TOEI ANIMATION HAVE ANNOUNCED PLANS FOR A 500,000M2 PROJECT THAT WILL FEATURE OVER 30 RIDES AND ATTRACTIONS IN SEVEN AREAS, INSPIRED BY THE ANIME SERIES ‘SEVEN DRAGON BALLS’.

The two organizations released a joint statement describing the event as a “historic journey from the first Dragon Ball series to the latest Dragon Ball Super.” The unveiling of the theme park follows the launch of Qiddiya City’s gaming and esports district, with Abdullah Aldawood, Managing Director of QIC, explaining: “We are pleased to be partnering with Toei Animation, bringing their rich legacy of pioneering contributions to the anime industry to Qiddiya City. Dragon Ball theme park is a celebration of the diverse and vibrant world of anime, offering a unique blend of thrills, family-friendly attractions, and immersive entertainment for everyone.”

Katsuhiro Takagi, the president of Toei Animation, added that the “Dragon Ball theme park is a testament to the timeless legacy of the Dragon Ball franchise.” Since its founding in 1956, Toei Animation has created 268 full-length feature films and over 13,700 TV series episodes (across 236 titles).

Toei Animation’s Dragon Ball premiered in 1984 and has grown to become one of the most popular manga and anime series ever, airing on television in over 80 countries. The show centers on the exploits of Goku, a young child with extraordinary strength and a monkey tail who uses hand-to-hand fighting to battle evildoers.

This anime theme park is unlike anything you have ever seen, bringing to life the most famous plots, scenes, and characters from all of the sagas.

QIDDIYA VISIT WEBSITE

NEOM’S COMMITMENT TO SOCIAL RESPONSIBILITY

EAR OF ACHIEVEMENTS AND RECOGNITION

NEOM continues to make significant strides in social responsibility, as highlighted by recent reports and ceremonies. Over the past year, NEOM has demonstrated a deep commitment to enhancing the quality of life for local communities, with its programs benefiting 50,000 people across the region. This dedication to social responsibility was further celebrated at the inaugural NEOM Social Responsibility Awards ceremony, where 19 individuals and organizations were honored for their outstanding contributions.

ACHIEVEMENTS IN SOCIAL RESPONSIBILITY

The NEOM Social Responsibility (NEOM SR) 2023 report provides a detailed account of the impact of various initiatives over the past 12 months. Among the notable achievements, 26 projects were awarded to companies based in Tabuk, providing 583 people from NEOM and Tabuk with employment opportunities. One of the flagship initiatives, the NEOM Seven Senses Program, generated a social return on investment exceeding SAR 40 million, underscoring the significant value these projects bring to local communities.

NEOM’s social responsibility efforts are guided by three strategic tracks.

 Accelerating Progress

 Embedding Value

 Enhancing Quality of Life

Through these pillars, NEOM has managed to build human capabilities, support local enterprises, and foster socioeconomic growth. The report highlights the stories of entrepreneurs, volunteers, and employees who have benefited from these initiatives, illustrating NEOM’s role as a catalyst for sustainable development in line with Saudi Vision 2030.

CELEBRATING CONTRIBUTIONS TO SOCIAL RESPONSIBILITY

On August 14, 2024, NEOM hosted its first-ever Social Responsibility Awards ceremony, celebrating the remarkable efforts of its employees, partners, and community members.

50,000 beneficiaries 2023

583

The event, attended by NEOM executives, business partners, students, and local residents, honored 19 winners across three main categories: NEOM Sectors, NEOM Partners, and NEOM Individuals. These awards recognize the best practices and exemplary contributions of individuals and organizations, reinforcing NEOM’s leadership in social responsibility.

NEOM CEO Nadhmi Al-Nasr emphasized the importance of these efforts, stating, “Our commitment to social responsibility is a reflection of our core values and aligns seamlessly with NEOM's vision and the ambitions of Saudi Vision 2030. Sustainability, as one of NEOM’s pillars, drives us to innovate and act in ways that create lasting, positive impact.”

The award winners included prominent entities such as NEOM Operations, THE LINE proponent, and Oxagon, as well as partners like Nesma & Partners, Ernst & Young (EY), and King Fahd University for Petroleum and Minerals (KFUPM). Individual winners were recognized for their dedication to advancing social responsibility, showcasing the diverse range of contributions that have made a meaningful difference in the community.

A VISION FOR THE FUTURE

NEOM’s social responsibility initiatives are not only about immediate impact but also

about creating a lasting legacy. By fostering a culture of social responsibility, NEOM aims to inspire broader participation in community development, both within and beyond the boundaries of its projects. The introduction of an integrated volunteering ecosystem, which engaged over 1,300 volunteers in 2023, is a testament to NEOM’s commitment to empowering individuals and enhancing the quality of life for all.

As NEOM continues its journey toward becoming a global model for sustainable development, its social responsibility programs will play a crucial role in shaping a prosperous and inclusive future for the communities of NEOM and Tabuk.

NEOM TO HAVE WORLD’S LONGEST POOL

A SPECTACULAR INFINITY POOL THAT WILL BE APPROXIMATELY 1,500 FEET LONG AND 220 FEET ABOVE SEA LEVEL, IS PLANNED IN TREYAM, ONE OF NEOM’S RECENTLY-ANNOUNCED REGIONS AND LOCATED ON THE SOUTHERN END OF THE GULF OF AQABA.

n the heart of Neom’s futuristic megacity. It is slated to be the longest pool on Earth.

“The design represents a harmonious fusion of contemporary design and minimal environmental impact while promising guests an unparalleled retreat to unwind and rejuvenate amidst breathtaking natural vistas,” Neom said in a statement.

This new structure will dwarf a 393-footlong infinity pool situated between twin skyscrapers, known as One Za’abeel, which opened in February.

Designed for adventure and endeavor, planners have described the project as a “premier resort,” with activities such as sailing, diving, and other water sports also being offered in the region. Developers also say guests will be able to enjoy extensive “technologyenhanced health and wellness offerings.”

“The design represents a harmonious fusion of contemporary design and minimal environmental impact”

Illuminate Your Vision with Clarity

CLEAR TERMS. CLEARER RESULTS. CLEARLY THE RIGHT CHOICE.

At Clarity, we don’t just light up spaces—we transform them. From grand hotels and resorts to bespoke residential projects, we design, engineer, and deliver premium lighting solutions that meet the highest standards. Our expertise spans from custom designs to meticulous quality control, ensuring your project shines with precision and elegance.

Discover Our Partners in Excellence:

DuraGreen: Elevate your space with our miniature lighting fixtures that perfectly balance style and functionality. Explore the DuraGreen Catalogue here.

Explore the DuraGreen Catalogue here. Check out the Visuwall Catalogue here.

With production hubs in Dubai, Europe, and Asia, we offer unbeatable value and superior quality across all market segments.

Experience the Clarity Difference:

• Exceptional products

• Outstanding service

• Unmatched value

Visuwall: Bring your ideas to life with photorealistic imagery and cutting-edge technology. Check out the Visuwall Catalogue here. Get in touch with us today for a consultation:

+971 55 569 9940

+971 4 569 3557

info@claritymea.com

Website

Clarity—where your vision meets brilliance.

BUILDING EXPERIENCES

BEC Arabia has recently completed The Hampton by Hilton in NEOM, with its expertise and commitment to excellence shining through in every detail. It is a project that has solidified BEC Arabia’s position as a leader in quality, value, and reliability, allowing the company to continue to set the industry standard by bringing architectural visions to life.