Saudi Projects Issue 56

As the Kingdom forges ahead with Vision 2030, each new initiative reveals a deep commitment to innovation, sustainability, and bold leadership. In this issue, we bring you stories from the heart of this transformation, exploring some of the most exciting developments and conversations happening right now.

We take a closer look at Riyadh Expo 2030, an event set to redefine Saudi Arabia's global position. As the Kingdom makes its plans to host this monumental event, we explore what it could mean for the future of infrastructure, tourism, and international collaboration. Riyadh’s bid for Expo 2030 is not just about the event itself, it’s a testament to the country’s forward-thinking approach and a vision that places sustainability and cutting-edge design at the forefront.

We’re also delighted to share an exclusive interview with Simon Shaya of VitrA, who gives us insights into the brand’s evolving role in the region. Simon’s perspectives on design trends, sustainability, and the future of urban living make this a must-read for those in the industry.

On an equally compelling note, we sit down with Shannon Dunn in our regular Burdett ‘Talk on the Wild Side’ feature with our valued contributor Emma takes. Shannon highlights the country’s untapped ecotourism potential, painting a vivid picture of how Saudi Arabia can blend adventure with sustainability in a way that appeals to both local and international travelers.

We delve into the world of technology and innovation with Mohanned Abu Mousa, who discusses the increasing role of digitalization in construction. His insights reveal how Saudi Arabia is embracing smart technologies to improve efficiency, safety, and sustainability across the industry.

Each of these stories highlights the diversity and ambition of Saudi Arabia's construction and development sectors, offering a window into the bright future being built in the Kingdom. I hope you find inspiration in these pages.

Rod Millington EDITOR

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ALMOOSA DOORS - MOHANNAD ABU MOUSA

SAUDI ARABIA DOMINATES G20 TOURISM GROWTH

Kingdom sees a 73% surge in international visitors, driving global tourism leadership.

Saudi Arabia has emerged as the top performer in tourism growth among G20 countries, with a 73% increase in international visitors in the first seven months of 2024 compared to 2019, according to the UN World Tourism Barometer. The Kingdom

welcomed 17.5 million international tourists during this period, signaling its growing status as a premier global destination.

This tourism boom aligns with Saudi Arabia’s Vision 2030, which seeks to diversify the nation’s economy and reduce its reliance on oil revenues. The National Tourism Strategy aims to attract 150 million visitors

DAR GLOBAL AND MOUAWAD HIGH JEWELLERY HOUSE UNVEIL SAR

880 MILLION RESIDENTIAL

by 2030 and increase tourism’s contribution to GDP from 6% to 10%. These ambitious goals reflect Saudi Arabia’s commitment to becoming a world-leading travel hub.

Dar Global has entered into a landmark partnership with Mouawad, the luxury jeweler, to launch a unique SAR 880 million (GBP 180 million) residential project close to World Expo 2030 in the North of Riyadh. The high-profile collaboration represents Dar Global’s debut in the Saudi market, a significant milestone in the company’s international expansion strategy. The project also marks Mouawad’s planned move into the luxury residential sector, where it will apply its reputation as a leader in refined craftsmanship to expand its operations into new frontiers.

SECTOR-BUILDING IN SAUDI. HOW IS INNOVATION DRIVING THE GROWTH OF THE CONSTRUCTION SECTOR IN SAUDI?

Saudi Arabia’s construction sector, which accounts for up to 7% of the GDP, is considered the Kingdom’s second-largest non-oil sector and one of its largest employers in the country. Since the rollout of Vision 2030, the Saudi construction sector has grown by leaps and bounds, positioning the country as a key region of focus for international business expansion.

To support the ongoing growth of Saudi construction, AstroLabs, the Gulf’s leading business expansion platform, has been committed to facilitating the expansion of a growing number of global businesses to the Kingdom. By doing so, AstroLabs aims to further consolidate the country’s rising advantage as one of the world’s largest construction sites. Below are some of the success stories of the construction companies that AstroLabs helped set root in Saudi Arabia, highlighting their impact in spurring the development of the critical sector.

TAIBA INVESTMENTS AND HILTON TO INTRODUCE MADINAH’S FIRST WALDORF ASTORIA

Taiba Investments has unveiled a strategic partnership with Hilton (NYSE: HLT) to bring the iconic Waldorf Astoria Hotels & Resorts brand to the holy city of Madinah. Signed during the Future Hospitality Summit (FHS) World in Dubai, this agreement underscores Taiba Investments’ ongoing expansion into the high-end hospitality market and further reinforces the company’s commitment to elevating Saudi Arabia’s tourism sector by partnering with world-renowned hospitality companies such as Hilton..

Commenting on the partnership, Sultan Al Otaibi, CEO, Taiba Investments, said: “This agreement marks a pivotal moment in our strategic growth, reflecting our unwavering commitment to enhancing Saudi Arabia’s hospitality offering across diverse segments. Our collaboration with Hilton and Waldorf Astoria Hotels & Resorts will elevate tourism and hospitality by delivering an extraordinary guest experience in line with the “Pilgrim Experience Program”. This project not only reaffirms our leadership in the sector but also highlights our dedication to Saudi Vision 2030 by providing world-class accommodation that honor the Kingdom’s rich heritage.”

DUBAI TO HOST MEGA URBAN DEVELOPMENT AND CONSTRUCTION MEET UP IN NOV AS BIG 5 GLOBAL RETURNS

Dubai to host mega urban development and construction meet up in Nov as Big 5 Global returns

Big 5 Global returns for its 45th edition at the Dubai World Trade Centre from 26 – 29 November 2024, hosting a global gathering of industry professionals across urban development, construction, geospatial and facilities management, as it runs alongside new events: LiveableCitiesX, Future FM and GeoWorld.

PIF AND CONCACAF ANNOUNCED MULTIYEAR PARTNERSHIP

SAUDI EXPAT REMITTANCES REACH RECORD $3.44 BILLION

Driven by economic growth and digital innovation, remittances hit a 25-month peak in July.

Expatriates in Saudi Arabia sent SR12.91 billion ($3.44 billion) abroad in July, marking a 21% year-on-year increase, according to data from the Saudi Central Bank (SAMA). This surge represents the highest remittance level in 25 months and underscores Saudi Arabia’s pivotal role in the global remittance landscape.

The Kingdom’s labor market, comprising nearly 75% foreign workers, plays a crucial part in supporting households worldwide. With seamless systems for transferring funds, including SAMA’s Wage Protection System, expatriates can securely and legally send earnings back home.

The partnership will support the growth of the sport at all levels, inspiring more people to take up football, as well as boost Concacaf tournaments for men, women and youth of both national teams and clubs. Additionally, the two organizations will collaborate to strengthen and advance Concacaf football development initiatives with a focus on providing children and youth with access to the sport in all 41 Concacaf federations.

PIF SECURES $15 BILLION CREDIT FACILITY

The Public Investment Fund has obtained a $15 billion revolving credit facility for general corporate purposes, replacing the previous $15 billion facility agreed upon in 2021. This new facility is provided for an initial period of three years and is extendable for up to two additional years.

The facility agreement was signed with a diverse global syndicate of 23 international financial institutions from Europe, the United States, the Middle East, and Asia. This reflects PIF's strong credit rating and the robust demand from its relationship banks and financial institutions.

PIF LAUNCHES QSAS TO CREATE IMMERSIVE CULTURAL EXPERIENCES

PIF's new company to develop world-class exhibitions inspired by Saudi heritage, Islamic history, and global culture.

The Public Investment Fund (PIF) has announced the launch of QSAS, a new company aimed at creating immersive storytelling experiences rooted in Saudi heritage and Islamic history. QSAS will design and operate interactive exhibitions,

offering visitors a multisensory journey through history and culture. Initially focusing on local exhibitions, the company plans to expand its reach globally in the near future.

QSAS will play a key role in transforming Saudi Arabia’s cultural and tourism sectors by developing world-class exhibitions. These experiences will cater to the growing demand for cultural engagement from

pilgrims and tourists alike. By using cutting-edge technology and innovative storytelling methods, QSAS aims to elevate the visitor experience and position Saudi Arabia as a top cultural destination.

Haitham Khaireldin joins HKA as Principal

Haitham Khaireldin, a civil engineer with nearly 20 years of experience, is a renowned expert in delay and quantum analysis. He has been appointed over 200 times as an expert witness in court and arbitration for major disputes in civil engineering, oil and gas, infrastructure, and building sectors.

Specializing in delay analysis and extension of time claims, Haitham has worked on prominent Saudi Projects, including the Holy Mosque expansion and King Salman Park. He holds master's degrees in quantity surveying and construction law and is a fellow of the Chartered Institute of Arbitrators.

Mark Tonkens appointed as new Group Chief Financial Officer (GCFO) of Emirates Steel Arkan

Tonkens, formerly CFO of Building Materials Europe (BME), brings valuable experience and an innovative mindset to drive the company’s growth in the global market.

Stephen J. Pope, the outgoing GCFO, will transition into a strategic advisory role within the Group CEO Office, ensuring continuity and support during this leadership change.

Tariq

Shaikh joins

Director and

Gensler as Managing

Principal,

co-leading the firm’s Middle East offices

Specializing in mixed-use, retail, and lifestyle markets across Europe and the Middle East, Tariq 9aka Taz) is recognized for managing large, complex projects and leading collaborative teams.

With extensive experience working with renowned brands, he focuses on developing strategic, well-balanced destinations that exceed the expectations of developers, tenants, and customers alike.

Saudi Re Appoints Ahmed Al-Jabr as CEO, Driving Growth and Strategic Focus

Saudi Reinsurance Company (Saudi Re) has appointed Ahmed Al-Jabr as its new CEO, effective October 1st, 2024. Al-Jabr, with over 25 years of experience in insurance and reinsurance, previously served as Chief Operations Officer and Deputy CEO.

Under his leadership, Saudi Re aims to strengthen its competitive position and continue its profitable growth across more than 40 markets globally.

Maxime Girard has joined the HKA as a Partner and Forensic Accounting and Commercial Damages Expert, Dubai

Maxime is a damages expert with nearly 25 years of experience in damage quantification, business valuation, fraud investigation, and forensic accounting.

His work spans various sectors, including oil and gas and telecommunications, and he has a strong track record in arbitration and high-profile financial investigations.

Maxime joins HKA as a Partner, enhancing their EMEA team and client services.

RIYADH EXPO 2030, SHAPING THE FUTURE

THE ERA OF CHANGE. TOGETHER FOR A FORESIGHTED TOMORROW RIYADH EXPO 2030 IS SET TO BE A LANDMARK EVENT, BRINGING TOGETHER NATIONS, INDUSTRIES, AND INNOVATORS FROM AROUND THE WORLD

The Expo will serve as a platform to explore solutions for global challenges, showcase cutting-edge technologies, and promote international collaboration. Saudi Arabia is preparing to host this prestigious event, which is expected to draw millions of visitors both in person and virtually.

A HISTORIC OPPORTUNITY FOR SAUDI ARABIA

Hosting Expo 2030 in Riyadh will solidify Saudi Arabia's position on the global stage, aligning with the Kingdom's Vision 2030 goals of economic diversification, sustainability, and innovation. Crown Prince Mohammed bin Salman expressed his enthusiasm for the event, stating, “Saudi Arabia seeks to host Expo 2030 in Riyadh to deliver an unprecedented experience in the history of this event for a better future for humanity.”

The Expo will be held from October 1, 2030, to March 31, 2031, providing a six-month window for countries, businesses, and thought leaders to exchange ideas and showcase their contributions to building a sustainable and prosperous future.

THE THEME

THE ERA OF CHANGE: TOGETHER FOR A FORESIGHTED TOMORROW

Riyadh Expo 2030 will focus on the theme ‘The Era of Change’, emphasizing how societies can work together to address global challenges through innovation, collaboration, and sustainability. Saudi Arabia is determined to use the event as a platform to share its remarkable transformation under Vision 2030 with the rest of the world. The Expo will include pavilions from over 226 countries, each contributing unique perspectives on future solutions.

Princess Haifa bint Mohammed Al-Saud, Saudi Arabia’s Deputy Minister of Tourism, highlighted the importance of the event by saying, “Choosing Saudi, choosing Riyadh, is choosing the world.” This theme sets the stage for dialogue on critical global issues such as climate change, economic development, and technological advancements.

30 million expected visitors in person

ATTRACTIONS AND PAVILIONS, A WORLD OF INNOVATION

The Riyadh Expo 2030 will showcase a diverse range of pavilions and attractions that reflect the creativity and innovation of countries around the globe. The Expo will feature groundbreaking technologies in sustainability, clean mobility, and renewable energy. Visitors can explore green neighborhoods, futuristic transportation systems, and cultural exhibitions that highlight both heritage and modernity.

One of the key attractions will be the Saudi Pavilion, which will span over 50,000 square meters. This state-of-the-art pavilion will highlight the Kingdom’s progress in sustainability, urban development, and technological innovation. It will serve as a central hub for showcasing Saudi Arabia’s advancements in clean energy, smart cities, and environmental conservation.

Ghida Al-Shibl, a member of the Riyadh Expo 2030 organizing team, said, “As host, we will create a world-class site expo to enable you to build pavilions and experiences in a way that matches your national priorities and aspirations.”

ECONOMIC IMPACT,

TRANSFORMING RIYADH AND BEYOND

The economic impact of hosting Expo 2030 will be monumental. Saudi Arabia has allocated $7.8 billion for infrastructure and key projects to support the event. These investments will lead to the creation of over 200,000 jobs across various sectors, contributing to long-term economic growth in the Kingdom. In addition, the event is expected to attract 30 million visitors in person and a further 100 million through the metaverse, showcasing Riyadh as a city of the future.

The Kingdom is also focusing on expanding its hospitality sector to accommodate the influx of international visitors. By the time the Expo opens, hotel capacity in Riyadh will increase by 70,000 new rooms, ensuring that visitors experience world-class services during their stay.

100 million virtual visitors via the metaverse

SUSTAINABILITY AT THE CORE

Saudi Arabia is raising the bar for sustainability with the Riyadh Expo 2030. As part of its Vision 2030 goals, the Kingdom aims to reduce its carbon footprint and increase green space through projects like the Green Riyadh Program. The Expo site will be powered by renewable energy sources and will include extensive green spaces that contribute to improving air quality and reducing energy consumption.

Jerry Inzerillo, CEO of the Diriyah Group, commented, “Diriyah will be very famous by 2030, and the city of Riyadh will be unrecognizable.” The Expo will be a symbol of the Kingdom’s commitment to environmental conservation and sustainable urban development.

THE METAVERSE EXPERIENCE

For the first time in World Expo history, Riyadh Expo 2030 will integrate the metaverse, allowing millions of virtual visitors to experience the event from anywhere in the world. This innovative approach will include virtual tours of pavilions, interactive exhibits, and live-streamed performances, making the Expo accessible to a global audience.

KEY MILESTONES AND FUTURE OUTLOOK

Riyadh Expo 2030 promises to be a transformative event for Saudi Arabia and the world. With its focus on sustainability, innovation, and global collaboration, the Expo will serve as a catalyst for addressing some of the world’s most pressing challenges. From cutting-edge technology to immersive cultural experiences, visitors will leave with a renewed sense of optimism and inspiration for the future.

As Ghida Al-Shibl noted, “By February 2028, participant parcels and the expo village will be open. We will fast-track all necessary requirements, including imports, visas, and regulations.”

KEY MILESTONES AND FUTURE OUTLOOK

Riyadh Expo 2030 promises to be a transformative event for Saudi Arabia and the world. With its focus on sustainability, innovation, and global collaboration, the Expo will serve as a catalyst for addressing some of the world’s most pressing challenges. From cutting-edge technology to immersive cultural experiences, visitors will leave with a renewed sense of optimism and inspiration for the future.

As Ghida Al-Shibl noted, “By February 2028, participant parcels and the expo village will be open. We will fast-track all necessary requirements, including imports, visas, and regulations.”

Riyadh Expo 2030 at a Glance

DATES October 1, 2030 - March 31, 2031

POSITIVE ECONOMIC IMPACT

200,000 jobs created, significant boost to hospitality and tourism sectors

ESTIMATED NO. OF PAVILIONS

226 pavilions

KEY ATTRACTIONS

Saudi Pavilion, green neighborhoods, futuristic transportation systems

30 MILLION EXPECTED VISITORS (In Person)

KEY COUNTRIES

Saudi Arabia, USA, China, Japan, Germany, Italy

$7.8 billion investment for Expo 2030

EXPECTED Person)

COUNTRIES EXHIBITING

USA, UK, France, Germany, UAE,

200,000 jobs created through Expo projects

COST $7.8 BILLION

100 MILLION EXPECTED VISITORS (Metaverse)

SAUDI PAVILION

50,000 square meters, focus on sustainability, clean energy, and smart cities

THEME

The Era of Change: Together for a Foresighted Tomorrow

Stay up to date with Riyadh Expo 2030 HERE and also sign up to their newsletter at the bottom of this page

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CORPORATE LIGHTING, SHAPING SAUDI ARABIA’S INTERIORS

HOW ADVANCED LIGHTING SOLUTIONS ARE TRANSFORMING CORPORATE SPACES IN SAUDI ARABIA. THE INTERIORS LIGHTING INDUSTRY IN SAUDI ARABIA IS EXPERIENCING A SIGNIFICANT TRANSFORMATION

evelopers are evermore focusing on creating more efficient, sustainable, and aesthetically pleasing corporate environments. This shift is driven by advances in technology, increased emphasis on sustainability, and the growing demand for innovative lighting solutions tailored to the corporate sector rather than domestic spaces. The Kingdom’s Vision 2030 is playing a major role in accelerating this development, fostering rapid growth in the construction and real estate sectors, and spurring demand for cutting-edge lighting solutions.

D Sustainability

is driving LED and solar adoption

THE GROWING DEMAND FOR SMART LIGHTING IN CORPORATE DEVELOPMENTS

Corporate lighting in Saudi Arabia has evolved beyond mere functionality. Today, lighting is used to create dynamic environments that boost productivity, promote well-being, and align with sustainability goals. According to industry reports, the interior lighting market in the Kingdom is projected to grow significantly over the next few years, driven by an increasing number of corporate developments across key cities such as Riyadh, Jeddah, and NEOM.

As Chris Newman, Executive Director of NEOM’s Hotel Division, explained, “Lighting plays a pivotal role in shaping the ambiance and functionality of our projects. The goal is to create spaces that are not only visually appealing but also efficient and sustainable.”

One of the leading innovations transforming the corporate lighting sector is smart lighting systems. These smart systems, which can

 CHRIS NEWMAN EXECUTIVE DIRECTOR OF NEOM’S HOTEL DIVISION

be automated and controlled remotely, are increasingly being incorporated into modern corporate buildings. They are designed to optimize energy consumption, reduce operational costs, and provide employees with personalized lighting settings that improve their comfort and productivity.

Lutron Electronics, a global leader in lighting control systems, is at the forefront of this trend. Sana Choyakh, Business Development and sales Manager from the company stated,

"Lighting control in corporate buildings is not just about energy efficiency—it's about creating adaptive, smart environments that enhance productivity and well-being with a Human Centric Philosophy. As Saudi Arabia moves forward with Vision 2030, integrating advanced lighting systems will play a key role in shaping sustainable, innovative, and future-ready

workspaces within the framework of smart, connected cities. These systems will contribute to the Kingdom's ambitions for modernization and economic growth, ensuring that corporate buildings are a vital part of the broader vision for smarter, more integrated urban living."

KEY TRENDS SHAPING THE CORPORATE LIGHTING SECTOR

The corporate lighting industry is evolving rapidly, with new technologies and design trends reshaping how light is used in commercial spaces. Some of the key trends in corporate lighting for construction developments include:

SMART LIGHTING AND AUTOMATION

Smart lighting systems, which can be programmed to adjust based on occupancy or daylight levels, are becoming increasingly popular in corporate spaces. These systems are not only energy-efficient but also highly customizable, allowing businesses to create the right ambiance for different types of work environments.

Lutron’s Quantum system, for example, integrates lighting, shading, and HVAC controls to maximize energy savings and enhance comfort in workspaces. By using occupancy sensors and daylight harvesting techniques, such systems can reduce energy consumption by up to 60%, making them a top choice for eco-conscious corporations.

 SANA CHOYAKH, LUTRON ELECTRONICS

Human-centric lighting boosts employee productivity

HUMAN-CENTRIC LIGHTING (HCL)

Human-centric lighting is a growing trend in the corporate sector, aiming to create lighting solutions that align with natural human circadian rhythms. These systems adjust light color and intensity throughout the day, mimicking natural sunlight and helping employees feel more alert and energized.

Human-centric lighting is no longer a luxury. It’s becoming a necessity in modern corporate environments, where employee well-being and productivity are key concerns. Studies have shown that proper lighting can lead to improved concentration, reduced eye strain, and enhanced mood, making it a valuable investment for corporate developers.

SUSTAINABLE LIGHTING SOLUTIONS

Sustainability is at the core of many corporate lighting strategies in Saudi Arabia. With the Kingdom’s Vision 2030 focusing heavily on environmental preservation and energy efficiency, there is a strong push towards the adoption of LED lighting, solar-powered systems, and other eco-friendly solutions.

LED technology remains one of the most popular choices for corporate lighting due to its long lifespan, low energy consumption, and reduced maintenance costs. Many companies are also investing in solar-powered lighting systems, particularly in areas where renewable energy is more feasible, such as outdoor corporate campuses or parking lots.

INTEGRATION OF LIGHTING WITH BUILDING MANAGEMENT SYSTEMS (BMS)

The integration of lighting systems with Building Management Systems (BMS) is a crucial trend in the development of smart corporate buildings. These integrated systems allow for the seamless control of all building functions, from lighting and HVAC to security and fire safety. This holistic approach not only increases operational efficiency but also provides significant cost savings over time.

DESIGN AND AESTHETICS

Lighting has become a critical design element in corporate interiors. Modern designs emphasize a blend of functionality and aesthetics, where lighting fixtures are not only tools for illumination but also key contributors to the overall visual identity of a space. Whether through minimalist linear lighting, decorative pendants, or recessed fixtures, lighting plays a significant role in reinforcing the brand identity of corporate spaces.

CASE STUDY: NEOM AND THE FUTURE OF CORPORATE LIGHTING

NEOM, one of Saudi Arabia’s most ambitious giga-projects, is setting new standards for corporate lighting and smart city design. The project, which is being built as a model for urban sustainability, is leveraging cuttingedge lighting technologies to reduce energy consumption and create a visually stunning corporate environment.

Lighting systems at NEOM will be fully integrated with smart building management solutions, ensuring that all lighting operates efficiently and contributes to the project’s ambitious sustainability goals. The use of intelligent, human-centric lighting is also expected to enhance the productivity and wellbeing of those working in NEOM’s corporate spaces.

Chris Newman from NEOM’s Hotel Division added, “At NEOM, we are not just building corporate offices; we are creating dynamic environments where lighting plays a key role in promoting well-being, productivity, and sustainability. The lighting solutions we are

You sleep better

perform better

feel better

incorporating here will set a new benchmark for corporate developments globally.”

CONCLUSION

The corporate lighting industry in Saudi Arabia is poised for significant growth as developers prioritize energy efficiency, sustainability, and smart technology integration in their projects. With the backing of Vision 2030 and the emergence of mega-projects like NEOM, the demand for advanced lighting solutions in corporate spaces will continue to rise.

As lighting becomes an integral part of workplace design, companies like Lutron Electronics are leading the way with innovative products that not only enhance the aesthetic appeal of corporate interiors but also contribute to environmental goals. The future of corporate lighting in Saudi Arabia is bright, both literally and figuratively.

STATISTICS: SAUDI ARABIA’S CORPORATE LIGHTING INDUSTRY

The interior lighting industry for corporate use in Saudi Arabia is experiencing significant growth, with new construction developments driving demand for innovative solutions. Below are key statistics that highlight the size and growth of the corporate lighting market in Saudi Arabia:

Cities for Corporate Lighting Demand Riyadh, Jeddah, NEOM

INNOVATING THE FUTURE OF BATHROOM DESIGN

VITRA'S GLOBAL LEADERSHIP IN SMART, SUSTAINABLE SOLUTIONS. SAUDI PROJECTS CAUGHT UP WITH SIMON SHAYA, CHIEF COMMERCIAL OFFICER AT VITRA

 SIMON SHAYA, CHIEF COMMERCIAL OFFICER AT VITRA

VitrA QuantumFlush reduces noise levels sevenfold

ith a rich history rooted in the bathroom culture, VitrA offers a complete range of products, from tiles to faucets, while staying at the forefront of digital transformation. Saudi Projects caught up with Simon Shaya, Chief Commercial Officer at VitrA whom provides insights into how VitrA continues to lead in the competitive global market.

Saudi Projects: How does VitrA differentiate itself from competitors in the market?

Simon Shaya: VitrA stands out by blending the traditions of bathroom experience with modern innovation. VitrA is one of the brands in global markets offering every component of the bathroom, including tiles, under one roof. Our state-of-the-art production techniques, housed in one of the world's

largest ceramic production facilities in Türkiye, set us apart in terms of scale and quality.

We are also deeply invested in digital transformation and intelligent technologies, ensuring we lead the way in modern bathroom design. Our collaborations with renowned designers like Tom Dixon, Arik Levy, Matteo Thun and Ross Lovegrove, as well as partnerships with top design offices, allow us to merge our production and design competencies with global expertise.

Saudi Projects: What innovative technologies or materials is VitrA utilizing to improve bathroom products?

Simon Shaya: One of our most innovative products is VitrA QuantumFlush, which

introduces a new standard in flushing technology. It’s designed on the principle of laminar flow, allowing water to clean the entire inner surface of the toilet bowl more efficiently and quietly, without splashing. This not only ensures thorough cleanliness but also reduces water consumption, noise, and the spread of germs. It represents our commitment to pushing the boundaries of what’s possible in bathroom technology.

Saudi Projects: How does VitrA ensure sustainability and eco-friendliness in its manufacturing processes?

Simon Shaya: At VitrA, sustainability is at the heart of everything we do. Our goal is to foster a sustainable future while preserving the delicate balance between the environment, resources, and society. We actively work to maximize circularity by recycling materials, investing in renewable energy, and reducing emissions.

We have also developed a 100% recycled washbasin, an innovation that showcases our commitment to sustainable production. Additionally, our green hydrogen pilot project is helping us explore new ways to reduce our environmental impact. Sustainability extends beyond our internal operations— we engage with stakeholders across our value chain to amplify our efforts.

Saudi Projects: Can you discuss any recent trends or shifts in consumer preferences that VitrA is responding to?

Simon Shaya: We have seen a consistent demand for products that address convenience, hygiene, performance, and sustainability. Contactless technology, such as touchless faucets and toilets, has grown in importance as consumers prioritize hygiene and wellness, especially after the pandemic. QuantumFlush is a perfect example of how we’re meeting these demands, as it combines performance with health-focused design. Consumers are also more conscious of environmental impacts, so products like our recycled washbasins are particularly appealing.

Saudi Projects: How do you envision the future of bathroom design and functionality, and how

VitrA’s 100%* Recycled Washbasins lead in sustainability

is your company adapting to these changes?

Simon Shaya: The future of bathroom design will be shaped by four key trends:

 Smart technology integration

 Sustainability

 Universal design

 Hygiene-focused solutions

At VitrA, we’re leading the change in these areas by investing in R&D to create smarter, more sustainable products. Touchless products, automated systems, and health monitoring features are increasingly important to consumers, and we are adapting by integrating these technologies into our products.

Sustainability is another critical focus. We are committed to water conservation, energy efficiency, and using sustainable materials. In terms of accessibility, universal design principles are guiding our product development to ensure our solutions are inclusive and user-friendly.

Saudi Projects: Can you highlight any recent product launches or upcoming developments that customers can look forward to?

Simon Shaya: Our 100% recycled washbasin is one of our latest innovations, setting a new standard for eco-friendly bathroom products. Additionally, QuantumFlush is a groundbreaking technology that reduces the spread of germs by preventing bioaerosols and significantly reducing noise—an independent test by Quiet Mark showed that it lowers noise levels by 8.45 dBA, which is about seven times quieter than standard toilets.

Saudi Projects: How does VitrA approach customer feedback and incorporate it into product improvements?

Simon Shaya: Customer feedback is central to our innovation process. We collect feedback through multiple channels—surveys, direct customer service interactions, and social media—and use it to improve our products. We also have a UX Laboratory at our VitrA Innovation Center, where we study user

Customer-driven innovation is central to VitrA's strategy

experiences to understand how our products interact with customers from assembly to cleaning. This insight helps us make customerdriven innovations that truly meet their needs.

Saudi Projects: What strategies does your company employ to stay competitive in a rapidly evolving market?

Simon Shaya: Our strategy is built on constant innovation. Last year, we opened a new facility in Türkiye, which reflects our commitment to investing in cutting-edge production capabilities. We also focus heavily on research and development to stay ahead of emerging trends and technologies. Our collaboration with world-class designers ensures that we remain at the forefront of both aesthetic and functional innovations in the bathroom industry.

Saudi Projects: Can you discuss any challenges or obstacles VitrA has faced in recent years and how it has overcome them?

Simon Shaya: The ceramic industry is highly energy-intensive and managing our carbon footprint is one of our biggest challenges. To address this, we have invested in renewable energy, including solar power plants, and are exploring green hydrogen as a cleaner fuel option. By turning waste heat into power and improving energy efficiency in our production processes, we’re able to reduce emissions significantly. These efforts are crucial to aligning our operations with global sustainability goals.

UNLOCKING GLOBAL OPPORTUNITIES FOR BUSINESSES WITH ASTROLABS

ASTROLABS HELPS BUSINESSES TAP INTO THE $36 BILLION OPPORTUNITY IN QIDDIYA, A KEY PART OF SAUDI ARABIA'S VISION 2030

As the Gulf’s leading business expansion platform for high-growth companies, AstroLabs supports global companies to expand to Saudi Arabia, an increasingly favored expansion destination with projects like Qiddiya offering vast potential.

Developed by the Qiddiya Investment Company (QIC), a subsidiary of the Public Investment Fund (PIF), Qiddiya is a centerpiece of the Kingdom’s Vision 2030 plan, transforming 330 square kilometers of land into a dynamic hub for entertainment, culture, and sports.

Strategically located just 40 kilometers west of Riyadh, Qiddiya is set to be the capital of entertainment in the Kingdom, with an array of attractions including theme parks, sports complexes, residential areas, and more. The opportunities are vast for companies across multiple sectors, including construction, infrastructure, hospitality, and IT.

With AstroLabs as your trusted partner, international businesses can navigate the booming Saudi market and position themselves to benefit from the influx of growth, particularly in Qiddiya. Our expertise in supporting businesses on large-scale projects ensures that you can enter this high-potential market seamlessly.

For companies interested in expanding to Saudi Arabia, click here to learn more about how AstroLabs can support your business journey.

KEY OPPORTUNITIES IN QIDDIYA FOR GLOBAL COMPANIES

Construction: Entertainment Venues and Sports Facilities

Qiddiya is set to feature 43 sports facilities, including an F1 track and 12 theme parks.

Qiddiya’s infrastructure needs are vast, offering ample opportunities for construction and utilities companies.

Infrastructure: Roads and Utilities

QIC has awarded $500 million in contracts for roads, utilities, and transport links, with more bids expected soon.

Hospitality: Restaurants and Cafes

Aquarabia, Qiddiya’s largest theme park, will house 22 dining venues and eight retail outlets.

Entertainment: E-sports and Gaming

Qiddiya will feature the world’s first fully gamified esports district, bringing new opportunities for digital and tech-focused companies.

IT: Green Technologies

Prince Mohammed Bin Salman Stadium in Qiddiya will integrate cutting-edge technology, making it a global leader in digital sports engagement.

QIDDIYA’S HOSPITALITY AND REAL ESTATE BOOM

With over 48 million annual visitors expected, Qiddiya presents significant opportunities for global hospitality and real estate brands. The demand for luxury resorts, mid-range hotels, and serviced apartments is set to soar as Qiddiya attracts a wave of tourists and residents.

Qiddiya is a centerpiece of the Kingdom’s Vision 2030 plan, transforming 330 square kilometers of land into a dynamic hub for entertainment, culture, and sports.

Qiddiya’s largest theme park, Aquarabia, will be home to over 22 restaurants and cafes, adding to the thriving retail and dining scene. The Performing Arts Center will attract 800,000 visitors annually, creating further opportunities for hospitality businesses to cater to an eager audience. The center will host art galleries, museums, and festivals, fueling growth in retail spaces and luxury dining.

AstroLabs can help hospitality and real estate companies leverage these opportunities, offering streamlined entry into the Saudi

market. With our expertise, companies can take advantage of the unprecedented demand for luxury accommodations and lifestyle experiences in Qiddiya.

Qiddiya is also set to feature hotels and resorts, with the Water Park Hotel scheduled for completion in January 2026. As the project advances, AstroLabs ensures that international brands can capitalize on this growth by offering strategic business expansion solutions.

From obtaining licenses to establishing a local presence, AstroLabs offers end-to-end business support, ensuring a smooth entry into the Saudi market.

INFRASTRUCTURE DEVELOPMENT: BIG PROJECTS AHEAD

Qiddiya’s infrastructure needs are vast, offering ample opportunities for construction and utilities companies. In 2023, QIC awarded a $610 million contract to a joint venture between Saudi Real Estate Infrastructure Company (Binyah) and InfraRoad Trading & Contracting for building roads, utility networks, and pedestrian bridges. More contracts, including a $500 million package for roads, utilities, and tunnels, are expected in the coming years.

The construction sector will continue to thrive with new contracts being awarded as Qiddiya expands. As Saudi Arabia accelerates its infrastructure development, AstroLabs can help your business navigate regulatory processes and ensure a smooth entry into this lucrative market.

With the announcement of a second water theme park in Qiddiya City, the need for utilities, transportation, and water management infrastructure is expected to increase. For global companies specializing in construction and infrastructure, AstroLabs is your go-to partner for business expansion and growth in the region.

TECHNOLOGY AND ENTERTAINMENT: THE FUTURE OF DIGITAL EXPERIENCES

Qiddiya is Saudi Arabia’s first giga-project dedicated entirely to entertainment, making it an ideal location for tech companies specializing in gaming, esports, and digital experiences. The fully gamified esports district in Qiddiya will house 25 esports organizations and 30 gaming companies, providing exceptional opportunities for businesses focused on digital innovation.

The Prince Mohammed Bin Salman Stadium in Qiddiya will feature the largest indoor LED screen for esports, real-time data access, and cutting-edge fan engagement technologies. This venue will redefine the future of entertainment and sports in the Kingdom, offering tech companies a platform to showcase innovative solutions.

For businesses in the IT and green technologies space, AstroLabs offers comprehensive support to enter Qiddiya and other megaprojects, helping you leverage the demand for sustainable solutions, renewable energy, and smart technologies in Saudi Arabia.

How Can Global Companies Expand Seamless to Saudi? As the Gulf’s leading business

expansion platform, AstroLabs has successfully guided over 650+ companies to Saudi Arabia, including 100 construction companies that are working on mega-projects such as the Red Sea Project, Amaala, and NEOM.

From obtaining licenses to establishing a local presence, AstroLabs offers end-to-end business support, ensuring a smooth entry into the Saudi market. With Qiddiya set to become a global entertainment and luxury destination, there has never been a better time to invest in Saudi Arabia.

LEARN HOW ASTROLABS CAN HELP YOUR BUSINESS EXPANSION TO THE KINGDOM, INCLUDING COMPANY LICENSING IN SAUDI ARABIA AND POST-INCORPORATION SERVICES. EXPLORE MORE OPPORTUNITIES ACROSS DIFFERENT GIGA PROJECTS, INCLUDING, QIDDIYA, RED SEA AND NEOM.

VISIT WEBSITE

ASTROLABS

CPM BLENDS INNOVATION, FUNCTIONALITY, AND LUXURY TO DELIVER TAILORED DESIGN SOLUTIONS FOR GLOBAL HOSPITALITY BRANDS

With a focus on Europe, Africa, the Middle East, and Asia, CPM’s extensive expertise allows it to provide topnotch solutions for new constructions and renovations encompassing operational strategy, design, styling, and art consultancy, as well as procurement of fit-out, FF&E, and OS&E, design coordination, logistics, and installation.

CRAFTING MEMORABLE GUEST JOURNEYS

CPM’s distinctive approach to design and styling is characterized by an innovative fusion of creative vision, technical proficiency, and an intimate knowledge of the hospitality sector. Simply put, the firm’s design philosophy does not revolve around achieving CGI awards - although they do appreciate them. But CPM’s first focus is to craft properties that are successful in their market and ensure investors harvest the returns they rightfully expect from their investment.

“A stunning design shines brighter in a busy restaurant!” says CPM Managing Director Virginie Soualhat. “Therefore, our first questions are always: Who is the target clientele for this space? What are their needs and likes? How will this property be operated? We consider factors such as the levels of staffing they will be able to afford in the long run. That is always the first step. Then, of course, comes aesthetics.”

CPM combines timeless design principles with the latest innovations to create unique and memorable spaces, while still prioritizing practicality. By adopting this comprehensive and tailored approach, CPM makes certain that each project it takes on is unparalleled, environmentally sustainable, and seamlessly aligned with clients’ visions and operational goals.

CPM is proud to count some of the most prestigious names in the hospitality industry among its clients, including One & Only, Six Senses, Accor, Radisson Collection, Hyatt, Hilton, and Marriott. Beyond these renowned brands, CPM thrives on collaborating with private investors on boutique projects, offering tailored consultancy services that meet the unique needs and visions of each client.

 VIRGINIE SOUALHAT - MANAGING DIRECTOR

“A stunning design shines brighter in a busy restaurant!”

Notable projects such as One & Only Cape Town in South Africa, One & Only Le Saint Geran in Mauritius, Le Meridien Batumi, and Radisson Collection Tsinandali exemplify CPM's ability to blend luxury, functionality, and cultural authenticity. These projects have garnered numerous awards and accolades, highlighting CPM’s commitment to excellence.

BROAD EXPERTISE

Addressing the varied needs of its clients, CPM has proficiency in the following key areas:

OPERATIONAL STRATEGY

CPM offers guidance to clients on formulating operational strategies that optimize their properties’ efficiency and revenues.

INTERIOR DESIGN AND DESIGN MANAGEMENT

CPM’s role involves developing and coordinating design concepts in a way that ensures they are consistent and aligned with project goals. On Design Management scopes, the team works closely with designers to ensure the design intent is maintained throughout the project, managing design changes, value engineering, and ensuring alignment with the project’s vision and operational efficiency.

Illuminate Your Vision with Clarity

CLEAR TERMS. CLEARER RESULTS. CLEARLY THE RIGHT CHOICE.

At Clarity, we don’t just light up spaces—we transform them. From grand hotels and resorts to bespoke residential projects, we design, engineer, and deliver premium lighting solutions that meet the highest standards. Our expertise spans from custom designs to meticulous quality control, ensuring your project shines with precision and elegance.

Discover Our Partners in Excellence:

DuraGreen: Elevate your space with our miniature lighting fixtures that perfectly balance style and functionality. Explore the DuraGreen Catalogue here.

Explore the DuraGreen Catalogue here. Check out the Visuwall Catalogue here.

With production hubs in Dubai, Europe, and Asia, we offer unbeatable value and superior quality across all market segments.

Experience the Clarity Difference:

• Exceptional products

• Outstanding service

• Unmatched value

Visuwall: Bring your ideas to life with photorealistic imagery and cutting-edge technology. Check out the Visuwall Catalogue here. Get in touch with us today for a consultation:

+971 55 569 9940

+971 4 569 3557

info@claritymea.com

Website

Clarity—where your vision meets brilliance.

PROCUREMENT

CPM oversees the entire procurement process, starting from budgeting and specification analysis to tendering, contract management, and logistics. As part of its comprehensive procurement services, CPM is responsible for managing the acquisition of interior equipment, encompassing decorative finishes, furniture, Fixtures & Equipment (FF&E), and Operating Supplies & Equipment (OS&E).

Crafting unique and memorable spaces by blending timeless design principles, innovations and functionality

LOGISTICS AND INSTALLATION SUPPORT

CPM provides end-to-end logistics solutions, including manufacturing facility reviews, quality control, claims management, site inspections, and snagging. The team is dedicated to ensuring that installations are executed in a timely and efficient manner, meeting project deadlines.

TRANSFORMING SPACES, ENHANCING EXPERIENCES

“There is no one-size-fits-all approach. Every project is unique, and requires a tailored approach that aligns with our clients' specific goals and aspirations. That’s what makes project management so exciting,” explains Virginie.

"Our process starts with a deep understanding of the client's vision through comprehensive consultations, allowing us to craft bespoke project plans that seamlessly integrate with their objectives."

Our services are adaptable, catering to projects of all scales and scopes, from boutique hotels to large-scale hospitality projects. Our team comprises seasoned experts in architecture, interior and lighting design, hotel operations, project management, and procurement, ensuring a comprehensive service offering throughout the entire project cycle. This versatility enables us to develop targeted strategies, address

potential challenges, and ensure smooth execution, assigning just the right amount of resources needed for each unique project.

We prioritize open communication and collaboration, engaging all stakeholders in decision-making and providing regular updates to keep the project on track with the client's vision. Our custom-built online platform enhances this transparency, offering clients secure, 24/7 access to real-time project information, tailored to each project's specific needs. "Rather than forcing our projects into a pre-existing framework, we create a bespoke structure that perfectly fits each project's unique requirements," Virginie adds.

Moreover, CPM’s approach incorporates local cultural elements, regulatory requirements, and market conditions, sourcing materials and services that are not only high-quality but also contextually relevant. This commitment ensures our design solutions are not only innovative and visually stunning but also practical and uniquely aligned with each client's brand and vision.

CPM upholds a policy of open communication and actively engages all project stakeholders in decision-making

"Our team is dedicated to delivering excellence, bringing each client’s vision to life with precision."

"Each project is unique and requires a customized approach to meet specific goals and budgets."

CONCLUSION

Stay tuned for the next issue of Saudi Projects, where we will explore CPM’s art consultancy process, delve into their expertise in FF&E procurement and installation across large-scale projects, and reveal how their diverse, multicultural team leverages its varied backgrounds to provide exceptional and inclusive client experiences. As Virginie passionately states, “At CPM, every team member shares a commitment to delivering excellence at every stage of our projects, ensuring each client’s vision is brought to life with unparalleled quality.”

REDEFINING PROGRESS PIONEERING THE BIOTECH ERA

JUST IMAGINE, YOU FIND YOURSELF IN A PARK OR ON A STREET, AND BY MERELY TOUCHING A PLANT, YOU CAN LIGHT UP THE ENTIRE AREA. IT’S A SCENE STRAIGHT FROM THE PAGES OF A SCI-FI NOVEL, YET RIGHT HERE, RIGHT NOW, BIOO, A VISIONARY COMPANY FOUNDED IN BARCELONA IN 2015, IS FORGING AHEAD TO MAKE THIS BREATHTAKING VISION A REALITY!

In my 40 years as a business journalist across three continents, Bioo is, without any doubt, the most innovative and exciting company I have ever encountered. Bold statement, you say? Allow me to elaborate. Better still, allow Pablo Vidarte, a born inventor, entrepreneur, and CEO of Bioo to take up the story.

“The beginning was very stereotypical as a story because it began as a dream in the middle of the night. Once awake, I had a very clear goal: to create a world where we could generate energy from nature. To actually create the first biotech cities. Similar to how the industrial revolution brought about significant changes to cities, we believe that biotech and the first biotech cities can do the same.

“So, I created a team of volunteers at first, who were engineers, biotechnologists, and many other kinds of scientists. We first started creating biological reactors, which are able to generate energy from soil, and produced a prototype.”

As ambitions go, this is right up there with major milestones such as the Human Genome Project: the ambitious goal to map the entire human genome, achieved in the early 21st century, which revolutionized medicine and biology. Yes, it’s that significant, and equally crucial for a world that requires a rapid and efficient ‘re-set’.

Given the magnitude of the task, Pablo's expertise makes him the ideal person to lead this initiative. His remarkable journey began at just eight years old when he started programming video games, and by 16, he was already making waves by challenging NASA and the Spanish army to revolutionize external combustion engines. “I wanted to perfect a system that NASA produced in 2002 oriented to power cars,” he says, and that’s exactly what he did. Pablo modestly describes this achievement as “pretty cool,” even though he managed to improve efficiency by an astonishing 60%.

In my 40 years as a business journalist across three continents, Bioo is, without any doubt, the most innovative and exciting company I have ever encountered

 PABLO VIDARTE - BIOO CEO

POWERING TOMORROW WITH NATURE

“We’re working with a lot of very different technologies,” Pablo continues, the first of which was the bioreactor, which works like a battery that has microorganisms inside—like in The Matrix!

"We're harnessing the power from the interaction of living organisms and organic matter to produce energy. Throughout their life, they just eat organic matter in the soil, and in that process, they set electrons free; they generate energy the same way our stomach does. In our stomachs, you liberate that energy in the shape of heat, but what we do, before it transforms into heat, is we collect those free electrons with two carbon sponges that create electricity.

“On top of that, the same way that your stomach collects gases, here we’re generating hydrogen. However, hydrogen is really unstable, and it needs to combine with something. So what we did is combine the

hydrogen with the oxygen in the air and they bind together, creating water. We’re literally generating water out of soil and thin air.”

The water, which is essentially water vapor, is used for sub-surface irrigation of a field, and it also generates heat from above as it passes through the soil—it’s like a natural air-conditioning system that produces cooler vapor. This product is called the Bioo Panel— it’s the first product on the market in history that allows parks and gardens to make money instead of you having to spend it. Some water is still required to irrigate the product but this method reduces water consumption by around 50% compared to regular irrigated natural environments. This groundbreaking product will disrupt the market.

WORKING WITH LIVING THINGS BIOLUMINESCENCE

Bioo has several other technologies poised to revolutionize their fields. One of these, aside from providing a material impact, provides

an aesthetic one, too. In this instance, Bioo is working with three different methods, as Pablo explains: “The first is natural bioluminescence, working with living things, fungi in this case, which are naturally bioluminescence. We work with 58 different species, and three of them are native to the Arabian peninsula.

“We also work with an organic compound that is actually absorbed by the plant. It’s organic, it’s non-toxic, and it grows with the plant. So once the plant absorbs that compound for 24 hours, the plant can grow. The impressive about that is that we can apply it to local species, so we have a bioluminescence palm tree, for example, and those are things we are already doing in Saudi.”

“We are harnessing the power of living organisms to produce energy”

LIVING SIGNALS: HARNESSING THE POWER OF NATURAL ANTENNAS

Bioo has developed a technology that seems straight out of the 25th century, too! Envision a scenario where you can walk through a forest and engage in activations and automations directly with the plants. “People will touch a plant and store messages, create art, and interact with nature itself,” Pablo explains. “We even produced a mixing board made of plants for a piano!

“The interesting part of this is that we do it using a technology that uses plants as natural antennas - plants can naturally perceive changes in frequencies and you can read those frequencies. A plant can tell you if it needs water, if it has a disease, or if it needs sunlight. What we do is specifically detect the human frequency, and it’s pretty cool because if you touch it with something that’s not human, let’s say you touch it with a pen or a bird touches it, it won’t get activated.”

SAUDI ARABIA 2030, TRANSFORMING DREAMS INTO REALITY

Bioo has created a variety of technologies that involve using plants as biological switches or generating electricity from nature. Together, these applications increase the property value of buildings by up to 20%, increase visitor traffic by around 30%, and even improve the well-being, productivity (by around 15%), and efficiency of those who work in them.

The focus of Bioo’s technological advancements is to seamlessly integrate into biotech cities, urban areas that prioritize sustainability and utilize state-of-the-art technologies to establish a mutually beneficial connection with the natural environment.

Currently, Bioo has already implemented installations in Spain (in areas of Barcelona, Ibiza, Seville, and Madrid), France (Paris), and the UK (the Eden Project in Cornwall), among others. It is also involved in various other projects, such as the transformation of the Port of Barcelona into a huge green space, and others in San Jose (Silicon Valley), Boston, and Dubai.

“People will touch a plant and store messages, create art, and interact with nature itself”

As a result, the European Parliament named it as Europe’s most innovative company and included its founder, Pablo Vidarte, in the Forbes 30 Under 30 Europe list. Bioo is mainly funded by the European Union and international technology funds, and is working steadily towards what they are sure is the next technological revolution: the biotechnological evolution.

Unsurprisingly, Saudi Arabia is one of its most exciting markets. “The Saudi market is really open to the biotech revolution. They’re not just looking to create a transformation, they also have imagination and forethought.

You can look at a lot of countries worldwide that are trying to do things well or better, but no one has a vision of doing a radical change, as is the case with Vision 2030.

We're starting projects in Saudi Arabia and, due to its great vision and investment in the world's most transformative projects, we founded "Bioo Arabia" as our headquarters in Riyadh with our Saudi partners and registered with the Ministry of Investment (MISA), agricultural solutions, landscape design with local assembly and manufacturing in addition to installation and maintenance services covering the entire spectrum in the region with key local partners from developers, consultants and contractors whom each is a leader in the field,” Pablo concludes.

Saudi Arabia, sharing Bioo’s visionary spirit, has become the ideal partner in driving the much-needed innovation our world seeks. United, their cooperation offers the prospect of a paradigm shift in our lifestyles and a secure, environmentallyconscious future for generations to come.

“The Saudi market is really open to the biotech revolution”

BIOO ARABIA

BEC ARABIA POWERS

AMAALA EMPLOYEE VILLAGE DEVELOPMENT

DELIVERING RESIDENTIAL AND SUPPORT INFRASTRUCTURE FOR A WORLD-CLASS EMPLOYEE COMMUNITY ON THE RED SEA COAST

PROJECT

Creating sustainable communities for AMAALA’s future workforce

The AMAALA Employee Village, located on Saudi Arabia’s Red Sea coast, is designed to accommodate nearly 20,000 employees working across the AMAALA and Triple Bay masterplans. Spanning 1.44 square kilometers, the village is a key element of the region's development, providing a sustainable, community-centric environment.

BEC Arabia is leading the construction and fit out of 42 residential assets, 23 support assets, and developing the necessary infrastructure for the village. The AMAALA project is a critical piece of Saudi Arabia’s Vision 2030, which aims to foster economic growth and sustainability and BEC Arabia is excited to play a part in this.

OVERVIEW OF THE AMAALA EMPLOYEE VILLAGE

Located 13 kilometers north of the Triple Bay masterplan, the AMAALA Employee Village will feature over 12,000 residential units, retail buildings, a mosque, civic buildings, and sports facilities. Anchored around a coastal lagoon, it encourages walkability and cycling, creating a central hub where employees can live, work, and unwind.

The village supports AMAALA’s broader mission of sustainability and luxury, integrating seamlessly with the natural beauty of the Red Sea region.

BEC ARABIA’S SCOPE OF WORK

BEC Arabia’s role encompasses three major areas: the construction and fit-out of residential and support assets, along with the development of tertiary infrastructure that connects and supports these buildings.

CONSTRUCTION AND FIT-OUT OF 42 RESIDENTIAL ASSETS

BEC Arabia is tasked with delivering 42 residential buildings within the village. These assets will provide housing for a large portion of the hospitality team and staff members, featuring modern amenities and communal spaces that foster a sense of community.The interiors reflect AMAALA’s vision of luxury

and sustainability, ensuring that employees experience high standards of living.

CONSTRUCTION AND FIT-OUT OF 23 SUPPORT ASSETS

In addition to housing, BEC Arabia is constructing 23 support assets. These include essential services such as administrative offices, service hubs, and retail spaces. These facilities are designed to complement the residential assets and enhance the overall living experience by providing crucial amenities for employees.

TERTIARY INFRASTRUCTURE DEVELOPMENT

BEC Arabia’s scope also includes the development of tertiary infrastructure to connect the residential and support assets. This includes roads, utilities, and other key infrastructure elements to ensure the smooth functioning of the village. The focus on connectivity, walkability, and cycling pathways is aligned with AMAALA’s sustainability goals, promoting a green, efficient community.

CHALLENGES AND SOLUTIONS

Remote Location

The village’s remote location on the Red Sea coast presents logistical challenges. BEC Arabia has implemented an efficient supply chain system to minimize delays in delivering materials and equipment. Temporary onsite accommodations have been established for workers to enhance productivity.

Sustainability Requirements

AMAALA’s commitment to sustainability demands strict environmental standards in construction. BEC Arabia has adopted advanced techniques to reduce waste, incorporate renewable energy, and use sustainable materials, ensuring that the project aligns with AMAALA’s eco-friendly goals.

Large-Scale Coordination

Managing such a large project with multiple stakeholders requires seamless coordination. BEC Arabia has established a project management framework to track progress

Pioneering construction excellence across Saudi Arabia’s Vision 2030 projects

in real time, ensuring timely and efficient collaboration across teams and stakeholders.

Supporting the Tourism Sector

AMAALA is set to become a global luxury destination, and the Employee Village is critical to supporting this vision. Housing nearly 20,000 employees, the village ensures that AMAALA has the hospitality team and staff members needed to offer top-tier tourism experiences and world-class services.

Promoting Sustainability

Designed with sustainability in mind, the village incorporates renewable energy, sustainable materials, and green transportation options. This aligns with Saudi Arabia’s broader environmental goals under Vision 2030, positioning AMAALA as a model for eco-friendly development.

BEC Arabia’s involvement in the AMAALA Employee Village demonstrates the company’s capability to deliver large-scale, complex

projects that align with Saudi Arabia’s Vision 2030. From the construction of residential and support assets to the development of critical infrastructure, BEC Arabia is bringing this ambitious vision to life.

The AMAALA Employee Village is more than just a residential development—it is a vital community that will support the success of one of the world’s premier luxury destinations. Through its expertise and innovative solutions, BEC Arabia is helping to shape a sustainable, prosperous future for Saudi Arabia.

BEC ARABIA +966 11 216 6633

 ENG. MOHANNAD ABU MOUSA – PROJECTS & BUSINESS DEVELOPMENT DIRECTOR OF ALMOOSA DOORS

ENTRANCES REDEFINED, WHERE STYLE MEETS

SECURITY

AS PURVEYORS OF PREMIUM PRODUCTS, ALMOOSA DOORS BLEND TIMELESS ELEGANCE WITH CUTTING-EDGE TECHNOLOGY, CREATING ENTRANCES THAT REDEFINE SPACES

rom sleek modern designs to classic styles, each door is meticulously crafted for durability and aesthetic excellence, resulting in unparalleled quality and style. Saudi Projects spoke to Projects & Business Development Director Mohannad Abu Mousa to find out more about how the company ensures such high-quality time after time and how projects advance and progress.

SAUDI PROJECTS: What is your approach to quality assurance and testing in the development process?

MOHANNAD ABU MOUSA: We are always

looking at project requirements and reflect these in our product range, including all required policies and tests to improve our products and overall performance. At AlMoosa Doors we continue to evolve with the strictest of rules and regulations for employee selection, product testing, and production, we continually update our quality policies to comply with all updates to international bodies responsible for developing our sector, such as NFPA, UL, Intertek, ASTM, Saudi Made, Etc.

AlMoosa Doors factory is equipped with CNC and laser technology with powder coating

automatic lines machines to ensure that all engineering and production complies with the required standards. We also have several installation teams supervised by site engineers who apply all project management procedures to monitor progress and complete it as quickly as possible. Moreover, our installation teams are trained and experienced to deal with all project types and conditions. AlMoosa Doors is fully staffed for the projects from the quotation stage all the way through to handing over the project, ensuring that all jobs comply with international standards for this field.



Recently we have awarded many mega projects in KSA as a part of our plan of growth and development

SAUDI PROJECTS: Can you describe your team’s experience in dealing with challenging technical issues and problem-solving?

MOHANNAD ABU MOUSA: We have an excellent technical team at AlMoosa Doors who can handle all technical project needs to meet clients’ and consultants’ exact requirements. In addition, we always work with our clients and end users as business partners, so we’re able to advise and propose technical solutions at each stage of a project. We have an extraordinary team that can handle any issues that may arise during the progress of a project.

SAUDI PROJECTS: Do you offer doors with specific features such as soundproofing, fire resistance, or impact resistance?

We believe at AlMoosa Doors that clients and projects are business partners and we work based on that

MOHANNAD ABU MOUSA: Yes, and this is a point that gives us a genuinely competitive advantage. We offer many types of doors and a variety of special products, such as soundproof, bulletproof, and blastproof, along with all requirements for hollow metal doors, hardware, and shutters. Also, at AlMoosa Doors we can design or import any special custom product, including horizontal shutters, blast shutters, and hanger doors, so we can meet all opening requirements of a project.

SAUDI PROJECTS: Can you provide information about the hardware and locking systems used in your doors?

MOHANNAD ABU MOUSA: In general, the AlMoosa hardware team handles things case by case to meet precise requirements and standards used for specific projects rather than just by American or European standards. We offer all entrance solutions related to doors, including accessories and applications for products that include emergency door hardware and access door

RED SEA PROJECTS, SHURA ISLAND

ALMOOSA DOORS - MOHANNAD ABU

The AlMoosa Doors factory is equipped with CNC and laser machines to ensure that all engineering and production done will comply with the required Projects standards along with automatic powder coating lines for complete set of production

hardware comply with all project’s standards requested like CE, ANSI, BHMA, etc.

SAUDI PROJECTS: What testing procedures do you employ to ensure that your doors meet industry standards for safety and performance?

MOHANNAD ABU MOUSA: We follow many procedures to comply with project requirements and with the doors themselves. For example, for hollow metal doors and hardware, we follow ANSI and European standards for fire testing and selection through UL or BS standards.

For security doors like bulletproof doors, we utilize different standards, complying with HCIS such as the NIJ level, while the blast proof doors have different standards again, related to category and pressure. In general, each group of products has unique standards, all of which are complied with by AlMoosa Doors.

SAUDI PROJECTS: What types of finishes and coatings do you apply to your doors for protection and aesthetics?

MOHANNAD ABU MOUSA: On our finishes

and coating lines in our factory, AlMoosa Doors offers all types of finishes starting from primary paints. We finish paint and powder coat using different types of RAL colors as per project requirements. In addition, we provide all types of decorative entrance doors with laser engraving and logo printing, which enable us to have the ability to offer our services for a wide range of projects and client requirements through our B2B or B2C sections.

SAUDI PROJECTS: Can you talk briefly about why potential customers should work with you instead of one of your competitors?

MOHANNAD ABU MOUSA: We believe at AlMoosa Doors that clients and projects are business partners and we work based on that, doing our very best to meet clients' requirements with competitive

prices and delivery time. Also, AlMoosa Doors has one department for customer services through 55 branches around KSA, which makes us the nearest supplier to all clients and projects in the Kingdom.

Furthermore, AlMoosa Doors has both a professional sales team and an installation team, allowing us to offer our services at any time requested by clients. This is one of the reasons why we have recently been awarded contracts on many megaprojects in different areas of KSA.

SAUDI PROJECTS: What are the current challenges in the marketplace and how is the company responding to supply chain disruptions and raw material availability in the current market environment?

MOHANNAD ABU MOUSA: As with other companies, we have a supply chain department that is handling these challenges along with projects Department, at AlMoosa Doors we believe that the first step to success is planning. We work hard to forecast the required materials we will need in advance. As you know, there is a lot of deviation in the market, like transportation lines for import and export, raw materials availability, and even the prices for the raw materials. So, to be in a good position with stock items, we plan for six

months ahead at least to keep our progress and delivery time on target for our clients.

SAUDI PROJECTS: What should a customer look out for when in the market for doors; how can they ensure that they get quality workmanship?

MOHANNAD ABU MOUSA: When the client is choosing a steel door supplier, they should ensure that the supplier already complies with all door requirements and can provide what they say they can. A client should also make sure that they are dealing with an experienced team who can work with them in a consultancy capacity and can propose solutions for specific issues. And of course, quality certificates, prices, and delivery time along with aftersales service cannot be neglected.

SAUDI PROJECTS: When working with architects and consultants, from what stage of a project do you like to be involved, and does this affect the end result?

MOHANNAD ABU MOUSA: Usually, we are involved with consultants at the technical approval stage. At the time of design, projects may have a lot of deviations and be subject to

changes at the time of execution, so it is better involved in the beginning in order to work with the consultants and advise them on the best proposals to meet the project requirements.

SAUDI PROJECTS: How does the company address sustainability and energy efficiency considerations in the development of new window and door products?

MOHANNAD ABU MOUSA: At AlMoosa Doors, we continuously strive to enhance our products to align with the demands of the modern era while prioritizing sustainability and energy efficiency for both doors and windows. This commitment is reflected in various initiatives, such as minimizing reliance on raw materials that do not meet LEED standards and adopting advanced machinery that reduces energy consumption, resulting in eco-friendly products. Moreover, our approach involves meticulous planning of door and window designs to ensure compliance with energy efficiency standards, incorporating features like vision panels and fully glazed doors to empower end-users to make environmentally conscious choices.”

One of our main advantages is on-time delivery & precise products meet client’s requirements

 JEDDAH AEROSPACE HANGAR

 JEDDAH AIRPORT

SAUDI PROJECTS: Can you provide an overview of the current project pipeline and its strategic alignment with the company's objectives?

MOHANNAD ABU MOUSA: Recently we have been awarded many mega projects in KSA as a part of our plan of growth and development, including, but not limited to:

1 New Aircraft Maintenance Hangers –King Abdul Aziz International airport

2 Red Sea projects – Six senses, Rosewood, Shura Islands, etc.

3 SEVEN

4 SWCC – RO plant

For more project’s references, you can visit our page in linkedIn page which showing lot of projects awarded to Al Moosa Doors Recently.

 OMRANIA - KING-SALMAN PARK, RIYADH

SAUDI PROJECTS: Can you provide details about the customization options available for special doors, such as size, design, materials, and specific properties such as fire protection?

MOHANNAD ABU MOUSA: AlMoosa Doors offers a wide range of products and sizes with different types of insulation, such as PU and Rockwool, fire-rated glass, and other items incorporated with door certificates like hardware. In addition, there is a limitation for fire-rated sizes and duration, which control the fabrication and product itself. Ultimately, AlMoosa Doors offers an extensive range of fire-rated doors as per UL / Intertek certificates, which are the standards for these types of doors.

SAUDI PROJECTS: Can you talk about the various access solutions available and their benefits?

MOHANNAD ABU MOUSA: AlMoosa doors offer many types of access solutions for projects like hospitals, revolving doors, and frameless glass doors, along with many doors’ being operated by either electrical motor or electrified hardware. These access solutions are designed as per client requirements, with our highly experienced team carrying out all required installation and maintenance.

We are the sole and executive distributer and installer of Manusa doors and operator in KSA.

SAUDI PROJECTS: Can you provide examples or case studies of projects where your special doors have been successfully implemented, showcasing their unique features and benefits?

MOHANNAD ABU MOUSA: One example is when we did a wind load test (the first company to do this type of test) for the NEOM Airport project, which succeeded in withstanding wind speeds up to 172 km/h. This type of special request keeps us as the leader of rolling shutter manufacturers in the Kingdom and reflects well on the many projects awarded to AlMoosa Doors.

The second exmaple, is what we did at the King Salman project for special design of frames to comply with required cladding system available in this unique project which successfully done by AlMoosa team.

One of our main advantages is on-time delivery. We always comply with project delivery times which can be within one week time, and we do our best to achieve the delivery time requested by the project itself.

SAUDI PROJECTS: How does your company handle warranty and after-sales support for your special doors? What does the warranty cover, and what are the procedures for addressing any issues that may arise?

MOHANNAD ABU MOOSA: AlMoosa Doors

warranty certificates cover all defective mechanical or electrical parts during the two-year warranty period as per the rules and regulations of KSA. As previously mentioned, we have a customer service department that can serve all projects through 55 branches in KSA, all with highly skilled maintenance teams on hand to undertake any maintenance or service work. Moreover, AlMoosa Doors has a maintenance manual for each product, which complies with the required maintenance and spare parts list. In our project completion certificate, we have guidelines on how to operate the product itself and how to keep it in good condition.

 SWCC, RO PLANT

RED SEA GLOBAL AND MARRIOTT LAUNCH

THE RITZ-CARLTON AMAALA

LUXURY COASTAL HOTEL TO ELEVATE WELLNESS AND LIFESTYLE EXPERIENCES AT AMAALA

Red Sea Global has announced its strategic partnership with Marriott International to launch The Ritz-Carlton AMAALA, a luxurious new resort that will redefine wellness and coastal living in Saudi Arabia. This marks the fourth collaboration between the two companies, following successful projects such as The St. Regis Red Sea Resort, Nujuma (a Ritz-Carlton Reserve), and The Red Sea EDITION.

Expected to open in 2025, The Ritz-Carlton AMAALA will be located at the northernmost tip of Triple Bay, offering 391 lavish guest rooms. Notably, 80 percent of the rooms will provide breathtaking water views of the Red Sea. The property will combine The Ritz-Carlton’s world-class service and signature design with the serene beauty of the region, creating an unmatched luxury experience.

“AMAALA continues to set a new standard in the world of wellness travel and luxury coastal lifestyle with the addition of its latest hotel brand, The Ritz-Carlton AMAALA, our largest property at the destination. With spectacular views of the Red Sea, the Marina Village and the Hijaz mountains, guests will enjoy a sense of calm and rejuvenation as they enjoy the hotel’s many facilities,” said John Pagano, Group CEO of Red Sea Global.

Jerome Briet, Chief Development Officer for Marriott International, added, “AMAALA promises to be a one-of-a-kind, holistic wellness destination, and this signing signifies the strong demand for luxury experiences in emerging destinations in Saudi Arabia. We are thrilled to strengthen our relationship with Red Sea Global to bring an unrivaled level of luxury to the north of the Kingdom’s coast.”

Designed by Foster + Partners, The Ritz-Carlton AMAALA will reflect the local architectural heritage of the nearby seaside town of Al Wajh.

The Ritz-Carlton

AMAALA, opening in 2025 as the ultimate wellness destination

Experience luxury at The Ritz-Carlton AMAALA on Saudi Arabia’s Red Sea

The resort will be surrounded by preserved natural sand dunes, blending seamlessly with the landscape and maximizing views of the Red Sea from multiple vantage points. The dunes will also provide shaded spaces for guests to relax and enjoy the outdoors.

The Ritz-Carlton AMAALA will feature a variety of culinary experiences, including sunset restaurants with stunning Red Sea views. Guests will enjoy an array of luxurious leisure amenities, including fitness centers, a spa, adult and family pools, a rock pool, and expansive event spaces accommodating up to 1,500 guests. With direct beachfront access and a swimmable coastline, the resort will also offer a wide range of wellness, sports, and outdoor activities.

AMAALA’s first phase, centered around Triple Bay, is scheduled to welcome its first guests in 2025. The initial development will include eight resorts with over 1,400 hotel rooms. Upon completion, AMAALA will feature more than 4,000 hotel rooms across 30 hotels, along with 1,200 luxury residences, high-end retail, fine dining, and world-class wellness facilities.

RED SEA GLOBAL ACHIEVES SEVEN LEED CERTIFICATIONS FOR SUSTAINABLE PROPERTIES AT ITS DESTINATIONS

THIS FOLLOWS OPENING THE FIRST LEED PLATINUM HOTEL IN THE KINGDOM AND BECOMING THE ONLY DEVELOPER OUTSIDE THE US TO MAKE THE 2024 LEED POWER BUILDERS LIST

The Red Sea and AMAALA, has announced that it has been awarded six new LEED certifications for properties at The Red Sea. These Building Design + Construction (BD+C) certifications solidify its position as a leader in developing efficient, green buildings. Additionally, RSG secured the LEED for Cities and Communities pre-certification for the AMAALA masterplan.

“We were determined to redefine industry standards from the outset. To ensure we deliver on this ambition, our development and delivery teams work hand in hand with our sustainability team at every stage, scrutinizing design plans and collaborating during the build process, resulting in high quality, low-impact properties,” said John Pagano, Group CEO at Red Sea Global.

The seven latest certifications RSG achieved are:

Six Senses Southern Dunes, The Red Sea LEED v4 BD+C: Hospitality Platinum

The St. Regis Red Sea Resort LEED v4 BD+C: Hospitality Platinum

Nujuma, a Ritz-Carlton Reserve LEED v4 BD+C: Hospitality Platinum

Turtle Bay Management Office LEED v4 BD+C: New Construction Platinum

The Red Sea linear apartments LEED v4 BD+C: New Construction Gold

The Red Sea type Z apartments LEED v4 BD+C: New Construction Gold

AMAALA masterplan LEED v4.1 Cities and Communities: Plan and Design Communities (First Phase) Platinum

To achieve LEED certification, each building incorporates a range of sustainability features including passive design techniques, energy-efficient technologies, sustainable material selection, water conservation strategies, building management systems, and treated sewage effluent for irrigation.

Peter Templeton, CEO at the US Green Building Council (USGBC), said: “Achieving LEED certification is more than just implementing sustainable practices. It represents a commitment to making the world a better place and influencing others to do Better. Given the extraordinary importance of climate protection and the central role buildings play in that effort, Red Sea Global is creating a path forward through their LEED certification.”

All six properties newly certified at The Red Sea are connected to the destination’s renewable infrastructure and operate entirely on solar energy. Across Phase One of the development alone, this will avoid the equivalent of 575,000t of carbon dioxide being emitted into the atmosphere per year. This is equal to removing more than 133,000 cars from the road for one year, or powering 75,000 homes[i]. AMAALA will be powered the same way and will avoid 350,000tCO2eq per year across Phase One of its development.

Further, Red Sea International Airport (RSI) is the only airport across the Gulf Cooperation Council countries powered by sunlight 24 hours a day.

When it opened last year, Six Senses Southern Dunes, The Red Sea, became the first hotel in Saudi Arabia to achieve LEED Platinum status. In July 2024, the US Green Building Council included Red Sea Global in its 2024 LEED Power Builders, a recognition awarded to developers and builders that have exhibited an outstanding commitment to LEED and residential green building. RSG is the only developer outside the US to have made that list.

LEED v4.1 Building Design + Construction is a global benchmark in energy and environmental design. Achieving the certification is the foundation for other accreditations, such as LEED Zero, a complement to LEED that verifies the achievement of net zero goals in buildings during operation and maintenance.

The Red Sea welcomed its first guests last year, with three of its hotels now open. Shebara and Desert Rock will welcome first guests later this year, while Shura Island is on track to welcome guests in 2025. RSI, which is situated within three hours’ flying time of 250 million people and eight hours’ flying time for 8% of the world’s population, has been receiving a regular schedule of domestic flights since September 2023. International flights began in April 2024, with a twice-weekly route between The Red Sea and Dubai International.

A second destination, Thuwal Private Retreat, located further south will open in the coming weeks. AMAALA remains on track to welcome first guests in 2025, when the first eight resorts complete as part of Triple Bay phase one, along with Corallium Marine Life Institute and the iconic Yacht Club.

[i] Greenhouse Gas Equivalencies Calculator | US EPA, https://www.epa. gov/energy/greenhouse-gas-equivalencies-calculator

EMPOWERING SAUDI TALENT FOR THE FUTURE

RED SEA GLOBAL’S GRADUATE PROGRAM SHAPES TOURISM WORKFORCE IN SAUDI ARABIA. SAUDI PROJECTS SPOKE WITH FADI ALASSERI, SENIOR DIRECTOR - EDUCATION AT RED SEA GLOBAL, ABOUT THE COMPANY’S GROUNDBREAKING COLLABORATION WITH ALBUNYAN ACADEMY AND AL MATARAT

The program has produced over 400 graduates, all working within the assets of Red Sea Global’s projects, aligning with Vision 2030’s goals for a skilled workforce in the tourism and hospitality sectors.

Saudi Projects: Red Sea Global's partnership with Albunyan Academy and Al Matarat has resulted in over 400 graduates. How has this program contributed to Red Sea Global's vision of creating a world-class destination?

Fadi Alasseri: Red Sea Global was founded to help diversify the Saudi economy and provide job and training opportunities for Saudi youths in promising industries such as tourism and hospitality. Red Sea Global partnerships with Bunyan Academy, SACA, and EWA have been instrumental in advancing our vision of creating a world-class destination.

With over 400 graduates from various specialized tracks such as luxury hospitality, culinary arts, airport services, and renewal energy, the Red Sea Global Vocational training program ensures we build a workforce that meets the project's unique demands. These graduates bring valuable skills in priority fields, ranging from luxury hospitality to technical expertise in airport services, hospitality, engineering, and renewable energy, all of which are critical to maintaining the high standards Red Sea Global is committed to. The graduates contribute directly to shaping the visitor experience, ensuring that our standards are maintained and our commitment to sustainability is achieved within all operational aspects.

Over 400 graduates have successfully completed one year as employees at our destinations with excellent feedback from all employers and guests. They are equipped with the knowledge, skills, and cultural understanding necessary to contribute to the growth of our destination, aligning their personal development with the goals of Red Sea Global and the 2030 vision.

Over 400 graduates now work within Red Sea Global’s assets

 FADI ALASSERI - SENIOR DIRECTOR, EDUCATION

Saudi Projects: Can you tell us more about the program's structure and what makes it unique in preparing graduates for the challenges of a project as significant as Red Sea Global?

Fadi Alasseri: Our vocational programs are structured to blend theoretical knowledge with practical, hands-on experience based on the very well-studied labour market requirements within our destinations. One of the program's key strengths is its tailored tracks in new fields of study, including airport services, tourism security, health and wellness tourism, luxury hospitality, and renewable energy. These tracks are tailored to the specific needs of Red Sea Global, ensuring that participants are prepared for the distinct challenges of a project of this scale.

Moreover, the program integrates local culture with global best practices. Practical learning is emphasized through internships and realworld experiences, ensuring that graduates can seamlessly transition from the classroom to roles within the project.

Saudi Projects: How do you see the contributions of these graduates impacting the long-term development and sustainability of the assets within the Red Sea project?

Fadi Alasseri: These graduates are essential to the long-term development and sustainability of Red Sea Global's assets. They are equipped with the skills and knowledge needed to drive innovation in sustainable tourism practices, ensuring that our destination remains a global leader in this field. Their contributions will go beyond day-to-day operations, helping preserve and enhance our natural assets' integrity for years to come.

Moreover, with over 30% of our program participants coming from local communities near the project site, we are building a workforce that serves the Red Sea Project's needs and strengthens the region. This local involvement will help sustain the project's success as knowledge is passed down through generations of Saudi citizens, further embedding sustainability into the core of our operations.

Saudi Projects: What specific skills and knowledge do you believe were most critical for these graduates to acquire to meet the high standards expected at Red Sea Global?

Fadi Alasseri: To meet the high standards at Red Sea Global, graduates must acquire a blend of technical skills and soft skills that align with the needs of a world-class destination. English proficiency is critical, as it enables graduates to communicate effectively. In addition, cross-cultural understanding plays a key role, allowing them to engage with diverse guests and colleagues from around the world.

Beyond language and cultural awareness, the program also focused on developing behaviors and attitudes that are essential in luxury hospitality and service environments. Professionalism, adaptability, and attention to detail were emphasized, as these traits are vital in maintaining the exceptional guest experiences we strive for. These graduates are equipped not only with technical knowledge but also the interpersonal skills needed to excel in a highly demanding, world-class setting.

Cross-cultural understanding and language skills are key to our workforce

Saudi Projects: How does this program align with the goals of Saudi Vision 2030, particularly in terms of workforce development in the tourism and hospitality sectors?

Fadi Alasseri: Our program fully aligns with Saudi Vision 2030 on multiple levels, supporting the overarching objectives of increasing employment, growing and diversifying the economy. By preparing a highly skilled workforce for the tourism and hospitality sectors, we are directly contributing to these national goals.

At the branch level, the program is instrumental in developing human capital to meet labor market needs and reinforces the Public Investment Fund's role as a growth engine. We are creating an empowering environment for Saudis by equipping them with the knowledge, skills, and experience to thrive in a competitive, global market.

At the strategic level, our partnership with our training providers helps expand vocational training, which is crucial in addressing labor market demands. The program builds a lifelong learning journey for our participants, focusing on improving access to education, especially for those from remote areas. By ensuring that our graduates' educational outcomes are directly aligned with the labor market needs, we are supporting both the national agenda and the growth of the tourism and hospitality sectors in Saudi Arabia.

Saudi Projects: What challenges did Red Sea Global face in implementing this program, and how did you overcome them?

Fadi Alasseri: One of the key challenges we faced was addressing the varying levels of English proficiency and cultural barriers among participants. Since the training required proficiency in English, this posed an obstacle

for some local talent. To overcome this, we implemented a language training program and cultural orientation sessions to ensure all participants could fully engage with the content.

Saudi Projects: How important are international partnerships, such as the one with Albunyan Academy, in shaping the future of Saudi Arabia's workforce, and are there plans for similar collaborations in the future?

Fadi Alasseri: International partnerships are crucial for shaping the future of Saudi Arabia's workforce. Collaborations with organizations like EHL and Hong Kong Polytechnic University (by which our hospitality programs are accredited) provide us access to global expertise and best practices, essential in building a workforce that can meet international standards in tourism and hospitality.

These partnerships also facilitate knowledge transfer, allowing Saudi talent to gain insights from global leaders while incorporating local cultural values and objectives.

Saudi Projects: Looking ahead, how do you plan to support these graduates in their professional growth as they continue to contribute to Red Sea Global's projects?

Fadi Alasseri: Our commitment to supporting our graduates continues after their training. We have ongoing professional development programs (new beginnings) in place that allow them to continue growing within Red Sea Global. This includes mentorship opportunities, advanced training, and clear career progression pathways within the organization.

We also maintain close relationships with our graduates to ensure their continued alignment with the evolving needs of the Red Sea Project.

Local involvement strengthens the sustainability of the Red Sea Project

RED SEA GLOBAL

THE WILD SIDE A Talk on

WILD FOUNDER AND CEO EMMA BURDETT TALKS TO SHANNON DUNN

BREAKING BARRIERS, BUILDING BRIDGES

IN HER ROLE AS AN ARCHITECT AND CO-FOUNDER AND PRESIDENT OF DELOS ARABIA, SHANNON DUNN ACTIVELY SEEKS WAYS TO MERGE HER LOVE FOR ARCHITECTURE WITH HER DEDICATION TO PROMOTING HEALTH AND WELL-BEING. A CREATIVE, HANDS-ON DESIGNER, EQUALLY COMFORTABLE AND INSPIRED ON A CONSTRUCTION SITE AS IN HER DESIGN OFFICE, SHANNON’S ARCHITECTURAL TRAINING HAS INSTILLED A COMMITMENT TO THE ENTIRE PROCESS OF DESIGN AND CONSTRUCTION AND A DEEP RESPECT FOR ALL TRADES

EMMA BURDETT

Founder and CEO of WILD - Women in Leadership Deliver, keynote speaker, leadership coach and gender equality specialist.

WILD is the first and only women's network to launch in KSA and offers a suite of solutions for females to rise as leaders in the pursuit of gender equality. This includes leadership training programs, leadership coaching and memberships as well as impactful events across the region.

“I feel privileged to be immersed in the female leadership landscape in KSA. I am impressed by the level of intelligence, ambition and talent of the women I have had the pleasure of engaging with. This is the beginning for WILD KSA. I am proud to be at the helm, providing a platform for women’s voices, whilst offering unique and valuable learning experiences. Our recent MoU with the United Nations Global Compact, KSA, will not only provide world class leadership solutions for women in the region, we will be utilizing Saudi talent in alignment with the vision requirements and to be relevant to local needs.”

Saudi Projects and WILD have partnered to bring you a series of interviews: A Talk on the WILD Side, with inspiring women from across the KSA region.

Emma Burdett: You come from a corporate background. Tell us about your industry journey?

Shannon Dunn: I worked in traditional architectural firms until I started working on ways of integrating preventive health strategies into buildings and designing spaces I want to occupy, not from an aesthetic perspective, but from a health perspective. During this transition, I was introduced to Paul Scialla and so began my path towards where I am today. Paul is the CEO and founder of Delos and IWBI (WELL Building Standard) and he has given me the opportunity to bring the entire Delos ecosystem to Saudi Arabia. While I am in a corporate role with Delos, I’m fortunate to have the freedom to be creative with our entry into this market, and to be surrounded by like-minded Saudi leaders who support women’s empowerment and my privileged role here in the Kingdom.

Emma Burdett: What inspired your drive to pursue a career in a male-dominated industry?

Shannon Dunn: I did not think of architecture as a male-dominated industry when I was growing up and in school. I started college as a pre-med student and in both career paths, I was in an academic environment where professors and students alike had a 50-50 balance between men and women. Only when I started working did I realize the entire industry of architecture, engineering, and construction is male-dominated, and unfortunately not much has changed in the last 25 years, even in the US.

Emma Burdett: What has been your biggest career achievement to date?

Shannon Dunn: My biggest career achievement to date is currently unfolding here in Saudi Arabia, and I owe much of this to the current local work environment, thought and visionary leadership, and real advancements for women here. I have never felt more confident about being able to make a real impact both for my personal and professional development and also for critical UN Sustainable

VISIT WEBSITE

Only when I started working did I realize the entire industry of architecture, engineering, and construction is maledominated Saudi women hold a lot of power

WILD: WOMEN IN LEADERSHIP DELIVER

Development Goals related to good health and wellbeing and gender equality.

Emma Burdett: What changes have you seen for women in KSA over the last four to five years?

Shannon Dunn: I have had the privilege of knowing many people living and working in Saudi Arabia for a long time, including a very dear friend whose mother was a practicing physician in the Kingdom over 40 years ago. I started coming to the region in 2008 and to Riyadh in 2019 and even at that time, when visiting local offices, I met many women working full time. My observations as an American differ greatly from the typical perception of women’s roles and the main change I’m thrilled to see is that the world is now learning about the strengths and achievements of Saudi women despite many misconceptions.

Emma Burdett: What notable changes have you seen in the workplace for women?

Shannon Dunn: My understanding is that Saudi women have been highly educated and prepared for the workplace for a long time. The major changes seem to lie in the realm of relatively recent access to career opportunities, where women can apply their education and experience without limitations by gender-dominated roles.

Emma Burdett: The cost of childcare still seems to be a female burden?

Shannon Dunn: Many of my friends think of their salaries in terms of an amount that covers the cost of being able to work, meaning the cost of replacing their time away from home and children. These costs include traditional childcare as well as school, school activities, sports, summer camps, etc. A flexible work schedule can help, but in my opinion, a more sustainable solution related to supporting these costs is critical for real transformation.

Emma Burdett: How do you suggest companies in KSA attract and retain the best female talent?

Shannon Dunn: I suggest companies in KSA stay true to a merit-based system for attracting and retaining the best female talent. Friends in hiring and teaching roles constantly report that professional women here, who are highly prepared from an

I suggest companies in KSA stay true to a merit-based system for attracting and retaining the best female talent

educational perspective, typically outperform their male counterparts. Of course, companies should provide recognition and equal compensation.

Emma Burdett: Have you seen any benefits of crossfunctional teams working together, such as men and women from different races and ethnicities? If so, do you have an example?

Shannon Dunn: I’m a huge fan of cross-functional and cross-sector teams working together. Actual experience and an applied approach based on work ethic, common goals, and mutual respect seem to trump any notion of racial and ethnic expectations.

Emma Burdett: KSA has a high percentage of youth with 65% of the population being under 35. Do you see a different mentality with this generation?

Shannon Dunn: I see an extremely motivated talent pool of youth in KSA who are taking collective pride in the Kingdom’s Vision 2030 and the tremendous opportunities for career development. A growth mindset is alive and well here. I worry about the trends in the US in terms of youth:

 lacking strong work ethic

 choosing to be isolated rather than wanting to work in an office

 having a sense of entitlement that is not aligned with experience and achievements

 wanting to work as if they are pursuing an individual sport rather than a team sport

 lacking respect for older generations, and not understanding the need to learn from people with experience over time and long career development

I see an extremely motivated talent pool of youth in KSA

Emma Burdett: What is your personal intention and motivation?

Shannon Dunn: To continue driving the healthy building movement. To make a global impact on the fundamental shift in the understanding of buildings as an integral part of healthcare and longevity. Like people, when buildings are healthy, they can support life, improve mental and physical wellbeing, improve productivity and performance, and contribute to extending health span—what we call true human sustainability.

Emma Burdett: What has been the biggest challenge for you and how have you overcome this?

Shannon Dunn: Learning how to live after the tremendous personal losses of a brother and my mother when they were both far too young.

Emma Burdett: What advice would you give to a younger Saudi female starting out on their career?

Shannon Dunn: Continue being authentic and proud of your culture; continue sharing the female Saudi story with grace and forward-thinking; continue keeping your head down, focused on hard work; continue advancing in your profession without letting a negative, complaining attitude take over. People who complain tend to be powerless and if there’s one lesson I’ve learned during my last year working in the Kingdom, it is that Saudi women hold a lot of power, especially now.

Emma Burdett: How important do you feel the WILD network is for women in the region and why?

Shannon Dunn: Everyone needs reminders, and the WILD platform supports women who are eager to support one another.

Emma Burdett: What single piece of advice would you give to all WILD Women?

Shannon Dunn: Be kind and supportive of other women.

Conversations that Matter, Reach Out and Connect

A Talk on the WILD Side has been created in partnership with Saudi Projects to help amplify women’s voices, providing meaningful insight and candid conversation with diverse women from across the Kingdom. It provides a platform for women to have a voice, deep diving into all things pertaining to leadership, presenting untamed ideas and inspiration, and paving the way for a sustainable future for women across the region.

DO YOU LIVE AND WORK IN KSA? WOULD YOU LIKE TO BE INTERVIEWED BY EMMA BURDETT FROM WILD FOR A TALK ON THE WILD SIDE? REACH OUT AND TALK TO US NOW AT: SaudiProjects@tpg.media LET’S GET THE CONVERSATION STARTED!

Would you like to know more about how WILD can support your female talent? Get in touch www.wildwomenlead.com

Revolutionizing Bathroom Hygiene with QuantumFlush Technology

Discover the future of toilet flushing— powerful, splash-free, and ultra-quiet for modern homes

VitrA’s QuantumFlush brings innovation to bathroom hygiene with its groundbreaking flushing technology. Utilizing laminar flow, it optimizes water usage, delivering a highly efficient, 120% more powerful clean than standard toilets. The QuantumFlush system ensures water flows smoothly, minimizing turbulence, splashing, and noise, all while promoting superior hygiene.

Superior Cleaning Power

QuantumFlush harnesses the energy of water with unmatched efficiency. Traditional toilets rely on turbulent flow, which can cause splashing and result in the spread of bacteria through bioaerosols. QuantumFlush is engineered to minimise turbulence using the laminar flow principle, providing a more hygienic experience. Water flows evenly across the bowl’s surface, ensuring that the toilet is thoroughly cleaned with every flush.

In fact, QuantumFlush is 120% more efficient in its cleaning performance than standard rimless toilets. This heightened performance is possible with the same amount of water, making it both ecofriendly and cost-effective. This makes the QuantumFlush not just a functional addition, but a smart investment for any household or commercial space.

Quiet, powerful flushing with 120% more efficiency

WATCH VIDEO

Eliminate splashes, promote hygiene with laminar flow technology

Silent Yet Powerful

One of the key benefits of QuantumFlush is its quiet operation. Flushing noise is often a problem in many homes, especially at night. Certified by Quiet Mark, QuantumFlush generates 8.45 dBA less sound than traditional toilets— approximately seven times quieter. By reducing the chaotic water collisions common in other systems, QuantumFlush provides a tranquil bathroom environment without sacrificing performance.

Splash-Free and Hygienic

In typical flushing systems, splashing is not just a nuisance, but a hygiene risk. Splashing spreads bioaerosols, creating an unhealthy environment. QuantumFlush’s laminar flow technology eliminates this issue by ensuring smooth water flow, preventing messy splashes and keeping your bathroom cleaner and safer.

This innovation dramatically improves the hygiene standards of any bathroom, making it an ideal solution for households, public spaces, and commercial facilities where hygiene is paramount.

Customizable Seat Options

QuantumFlush offers three seat designs

Certified by Quiet Mark—7 times quieter than standard toilets

tailored to fit any bathroom aesthetic. These options include features such as soft-close seats, quick-release functionality, and touchless control. Whether you prefer a sleek, slim-wrap design or touchfree technology, QuantumFlush has the ideal solution to suit your needs.

Sustainability at its Core VitrA’s commitment to environmental responsibility shines through in the

QuantumFlush system. Designed to make the most of the water used, QuantumFlush ensures that every drop counts. Even with its enhanced cleaning capability, the system still uses only 3-6 litres of water per flush, making it an eco-friendly option for environmentally conscious users. By reducing the amount of water needed for a thorough clean, QuantumFlush not only saves resources but also reduces your water bill.

Engineered for Excellence

Behind QuantumFlush’s superior performance is VitrA’s renowned Innovation Centre. With seven state-of-the-art factories and a strong emphasis on research and development, VitrA continuously pushes the boundaries of bathroom technology. The development of QuantumFlush is the result of rigorous engineering, extensive testing, and a commitment to providing customers with cutting-edge solutions that make a real difference in their daily lives.

Perfect for Any Bathroom

VitrA's QuantumFlush is not just a technological marvel—it’s also a stylish addition to any bathroom. Designed to complement a wide range of bathroom decors, QuantumFlush seamlessly blends form and function. Whether you’re designing a sleek modern space or updating a traditional bathroom, QuantumFlush fits in perfectly with its minimalist aesthetic and practical features.

Conclusion

In a world where hygiene, efficiency, and sustainability are paramount, QuantumFlush is the future of bathroom technology. With its powerful, silent, and splash-free performance, it delivers a cleaner, quieter, and more hygienic experience than ever before.

Ready to revolutionize your bathroom?

Discover how QuantumFlush can transform your space.

For more information, visit vitraglobal.com

Pioneering Bathroom Innovation and Design with VitrA

Discover VitrA’s excellence in global bathroom solutions, combining innovation, quality, and sustainability

Complete bathroom solutions for modern living

For over 65 years, VitrA has been a leader in the bathroom industry, offering cutting-edge solutions that merge technology, functionality, and design. From its roots in ceramic artistry, VitrA has evolved into a global powerhouse, providing everything from sanitary ware to bathroom furniture and accessories. With a strong commitment to sustainability and an extensive international footprint, VitrA is a trusted partner for projects of all scales, from residential homes to large commercial venues.

A Rich Legacy of Innovation

Founded in 1958 as part of the Eczacıbaşı Group, VitrA carries forward a long tradition of craftsmanship and innovation. What started as a small workshop producing earthenware products has grown into a leading global brand, recognized for its complete bathroom solutions. VitrA’s products are now exported to over 75 countries, where its designs are renowned for their functionality and aesthetic appeal.

Total Bathroom Solutions

VitrA is unique in offering a total bathroom concept, providing everything from ceramic sanitary ware, faucets, and tiles to bathtubs and bathroom furniture. This integrated approach allows for a seamless design experience, enabling homeowners, architects, and designers to create cohesive, stylish bathroom spaces with ease. VitrA’s product lines are known for their contemporary style, innovative features, and high-quality craftsmanship.

Sustainability at the Core

VitrA is dedicated to fostering a sustainable future in all activities and preserving the delicate balance of the environment, resources, society and business. Every product is designed with minimal environmental impact in mind, from material sourcing to manufacturing processes. Innovations like water-saving faucets, smart toilets and recycled products exemplify VitrA’s drive to create a better future. VitrA believes that a positive attitude to sustainability starts with inspiring the employees. That’s the foundation of their success in their ambitious agenda.

World-Class Design and Collaborations

What truly sets VitrA apart is its collaboration with leading designers from around the world. Renowned names like Ross Lovegrove, Arik Levy, Terri Pecora and Tom Dixon have contributed to VitrA’s product lines, blending their unique perspectives with VitrA’s commitment to functionality.

Collaborations with world-renowned designers

 CHRISTOPHE PILLET  CLAUDIO BELLINI  SEBASTIAN CONRAN

TERRI PECORA

These collaborations result in collections that not only meet the demands of modern living but also push the boundaries of bathroom design.

Advanced Manufacturing for High Quality

VitrA operates state-of-the-art manufacturing facilities in Türkiye, Germany, France and Russia, using cutting-edge technology to maintain high production standards while reducing its ecological footprint. With an annual output of 6.7 million units of ceramic sanitary ware, 32.4 million square meters of tiles, and hundreds of thousands of bathroom furniture pieces, showering areas, faucets and accessories.

VitrA is equipped to meet the growing demands of the global market.

Trusted Partner for Global Projects

VitrA’s versatility makes it the go-to partner for prestigious international projects.

From Berlind and Heathrow Airports to the Jumeirah Beach Residence in

Dubai, VitrA products are found in iconic buildings around the world. The brand’s reputation for quality, design, innovation, and sustainability has made it a preferred choice for architects and developers working on high-profile projects.

A Bright Future in Innovation

Looking ahead, VitrA continues to invest in research and development through its Innovation Centre, where cutting-edge technology and design come together to shape the future of bathroom experiences. From smart toilets to energy-efficient faucets, VitrA remains at the forefront of bathroom innovation, ensuring its products meet the evolving needs of its customers.

Explore VitrA’s full range of products and services at: www.vitraglobal.com

ROSHN GROUP PARTNERS WITH TARMEEM TO RENOVATE 100 HOMES

SOCIAL RESPONSIBILITY INITIATIVE UPLIFTS LIVING CONDITIONS ACROSS SAUDI ARABIA

For the second consecutive year, ROSHN Group, a leading national real estate developer and a PIF company, has partnered with the charity Tarmeem to renovate and restore 100 homes across the Kingdom. This collaboration, part of ROSHN’s broader YUHYEEK social responsibility program, aims to enhance the quality of life for Saudi citizens in need.

The renovation project is a significant step in improving the living conditions of Saudi families. Last year, over 700 citizens from 100 families benefited from this initiative, with the support of more than 500 volunteers from ROSHN and the wider community. The partnership underscores both ROSHN and Tarmeem's commitment to social development and their shared dedication to raising the quality of life throughout the Kingdom.

Dr. Khalid Johar, Acting CEO of ROSHN Group, emphasized the importance of this initiative: “This initiative is a natural extension of our YUHYEEK program, which aligns with Saudi Vision 2030’s pillars and objectives.

Our collaboration with Tarmeem reflects our passion for corporate social responsibility and sustainable development in Saudi Arabia.”

Sponsored by the Kingdom’s Minister of Municipalities and Housing, this partnership highlights the role of collaborative efforts in fostering community development and supporting charitable causes. By focusing on home renovations, the initiative not only improves the physical conditions of homes but also strengthens the well-being of the entire community.

This ongoing collaboration between ROSHN and Tarmeem showcases a powerful model for public-private partnerships, with a focus on sustainability and social impact. As the program continues, it serves as a key component of ROSHN’s commitment to improving living standards for citizens and building a stronger, more inclusive Saudi society.

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iriyah Company has awarded a $2.13 billion (SAR 8 billion) joint venture contract to Urbacon Saudi Co. and Al Bawani Co. Ltd. to develop four luxury hotels and the prestigious Royal Diriyah Equestrian & Polo Club as part of the Wadi Safar masterplan. Construction is set to begin soon, marking a key milestone in the region’s transformation.

The luxury hotels, including Aman, Six Senses, The Chedi, and Faena, will deliver exceptional experiences to visitors from Saudi Arabia and beyond.

The Royal Diriyah Equestrian & Polo Club will further enhance the area’s offerings by creating a premier center for equestrian excellence, celebrating Saudi Arabia’s rich equine heritage.

Diriyah Company’s Group CEO, Jerry Inzerillo, emphasized the importance of this contract, noting that it represents the largest project awarded by the company to date. “This partnership accelerates our plans for Wadi Safar, contributing to our vision of offering world-class luxury and cultural experiences,” Inzerillo said.

The Wadi Safar masterplan also includes a championship golf course designed by Greg Norman, adding to the region’s luxury and leisure offerings. Urbacon Saudi Co. and Al Bawani Co. Ltd expressed their pride in being part of this landmark project, highlighting the global significance of the Wadi Safar development.

Diriyah Company sets the standard for worldclass cultural and luxury tourism

Wadi Safar to become a luxury destination for global visitors

EQUINOX HOTELS PARTNERS WITH NEOM FOR RESORT DEVELOPMENT

eading luxury hotel company Equinox Hotels has announced a strategic partnership with NEOM to launch Equinox Resort Treyam, located in Magna on the coast of the Gulf of Aqaba. This collaboration marks an important milestone in NEOM’s development as a sustainable, forward-thinking destination.

The resort is set to offer an unparalleled luxury experience, reflecting a shared vision

of innovation, sustainability, and pushing the boundaries of what hospitality can be. Magna, which boasts 12 breathtaking destinations, forms part of NEOM’s larger goal to create a cutting-edge tourism hub in northwest Saudi Arabia.

Chris Newman, Executive Director of NEOM’s Hotel Division, highlighted the partnership’s significance: “We are excited to welcome

Equinox Hotels to NEOM. This collaboration reflects our shared commitment to creating a transformative luxury experience, where every detail is designed to elevate wellbeing and enhance the journey of our guests. The resort will be a model for redefining luxury hospitality within NEOM’s stunning landscape.”

Equinox Resort Treyam will be located between THE LINE and the southernmost point of the

Gulf of Aqaba, offering a distinctive setting between mountains and the coast. It will feature a 450-meter-long bridge-like structure floating 40 meters above a serene lagoon, spacious guest rooms, a renowned spa, a Club House, a signature Equinox Fitness Club, and a variety of exceptional culinary experiences.

Christopher Norton, CEO of Equinox Hotels, expressed his enthusiasm: “NEOM embodies

the future of luxury hospitality, and Equinox is thrilled to contribute to this visionary project. Together, we are committed to creating an unforgettable resort experience that pushes the boundaries of innovation and sustainability.”

This collaboration supports PIF’s mandate to unlock the potential of promising sectors, including tourism, aligning with Vision 2030’s sustainability goals and Saudi Arabia’s long-

term objectives to drive economic growth and boost global competitiveness. NEOM