Media Kit | 2016
Editorial Calendar
• Special Features • Styled! Themes • In Every Issue
• •
Testimonials Events • Fashion Week • Beyond the Best
PUBLISHER’S NOTE
Welcome
to the 10th year of StreetScape Magazine. It’s been a great ride! Since our humble beginnings in 2006, we have grown from 4 issues per year to 6 issues per year, expanded our circulation from 20k to 30k and the number of pages has grown from 75 to 100 per issue.
“StreetScape Fashion Week” and “Beyond the Best Business Awards” are the two signature events that we proudly host each year.
In print or on-line, please continue to read and enjoy StreetScape Magazine.
Our WHY... Our Mission is to use our platform of TPH Media/Streetscape Magazine to enhance our community and positively impact the lives of the people in it.
Our HOW... We consistently produce a high-quality lifestyle publication that enlightens, encourages, educates and entertains our readers and helps to promote and grow area businesses and organizations. The events we host enrich the community and support charities and businesses. These serve to unite people together in a collaborative, positive experience. Please join us in these endeavors. We are always appreciative of our Readers, Ad Partners, Event Participants and Supporters!
Great plans are in the works for 2016! Look forward to seeing you!
Sincerely,
Thomas P. Hannegan
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IN EVERY ISSUE BusinessScape • FutureScape • Home Decor • Society Pages Book Review • Fashion • Beauty • Ask the Expert • Health Fitness • Home Sweet Home New Feature for 2016!
In an effort to capture the bridal industry, StreetScape has decided to devote a section of each issue to help promote St. Charles City and County as a wedding destination! While we are excited to offer brides and grooms with tips and tricks… We are very excited to showcase and highlight our neighbors that specialize in the wedding industry.
“Styled!” is a unique theme-focused feature that is included in THREE issues a year. Advertisers have the ability to contribute to the editorial. “Styled!” is fun addition to our already tremendously popular bi-monthly magazine.
March | April
Lucky
In Love • Charms • Jewelry • Pot Luck Lottery • Wall Street • Luck of the Draw • Pennies
Sizzle
July | August
Fun in the Sun! • Hot Spots Summer Skin Care • Bacon • Poolside • Grilling
Sparkle
November | December
Diamonds • Fashion Water • Lights • Clean • Glitter • Drinks
M A R C H A P R I L 2 0 1 5
Eye POP-ing Style Fun, functional and fabulous, classic to edgy frames are hot. All eyes are on your frames! • Chunky but lightweight plastics
Add
in your POP Life! Looking at your front porch, you need a pop of color... Pop an outdoor pillow on your bench for a splash of color.
• Glitter now vs. bling • 2-tone frames are huge • Temples are off the top
You’re dressed and ready to go but need that special anchor to finish your outfit... Pop it with a colorful purse.
• Aviators are still really hot, especially mirrored aviators • Colorblock is everywhere
Going out on the town for the evening in a cute new dress you bought, but want to have that special pop? Pop on colorful bracelets to add that special charm to
• O’mbre • Modern classics • Modified cateye ~ Overland Optical
You look around your house and see how everything matches, but you need that special pop... Pop a brightly colored vase into your décor to
Looking for that special something to add a little color into your house? Pop a poppy picture on the wall to give it some great color.
catch everyone’s
Want to warm up a room? Pop in a bright blue vase with Ranunculus in it for a splendid pop of color. Want to brighten someone’s day? Pop a card into the mail.
J U L Y A U G U S T 2 0 1 5 StreetScape Magazine | Media Kit 2016 |
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EDITORIAL CALENDAR JANUARY | FEBRUARY News Stands January 2-February 28 • Deadline November 28
Unique Date Night Fun, romantic, unique ideas Indoor Fun What to do when “playing outdoors” is not an option Get Your Workout On! Getting healthy and fit in the new year Educate Yourself Continuing education, Community classes for all STREETSC APE MAGA ZINE
“Styled!”
MARCH | APRIL News Stands March 1-April 30 • Deadline January 26
| Febu ary
2015
MAY | JUNE
Adult Camps Camps are not just for kids! Celebrate Mom Get creative for Mother’s Day Play Like a Kid Grown-ups like to have fun, too Giddy Up! Farming & Ranching, past and present
Janu ary
2015
M
APEMAG.CO
STREETSC
MAY | JUNE
News Stands May 1-June 30 • Deadline March 26
Get Wet... Make a Splash! Summertime fun in the water Movies in the Park Similar to the “drive-in”, parks are now offering movies Let’s Hear it for the Boys All things “male” Get Out of Dodge Daytrips, vacations, travel STREETSC
“Styled!”
ZINE
APE MAGA
JULY | AUGUST News Stands July 1-August 31 • Deadline May 27
Janu ary
| Feb uary
201 5
JULY | AUGUST 2015
Back to School Getting ready for the new school year Get Your Head in the Cloud New technology making us more mobile and cohesive We Salute You! Honoring our patriots OM
APEMAG.C
STREETSC
SEPTEMBER | OCTOBER News Stands September 1-October 31 • Deadline July 28 Take Aim! Hunting, Shooting Ranges, Gun Safety Fall Outdoors Fall is perfect time to hook up with Nature Game of Stones Jewels & other glittery things
“Styled!”
NOVEMBER | DECEMBER News Stands November1-December 31 • Deadline September 28
All in the Family! Family Celebrations, Traditions and Activities Things that Bling Glitz and Glam for the holidays Gingerbread Recipes, area displays, contests, and fun ideas 4 | StreetScape Magazine | Media Kit 2016
DEMOGRAPHICS & CIRCULATION
May 5, 2015 Recently, the Circulation Verification Council completed a circulation audit of StreetScape. The publisher opened their books to CVC auditors for an independent third‐party review and verification of their circulation and readership claims. Enclosed you will find a copy of StreetScape audit report for the period ending December 31, 2014. Listed below is a summary of some of the results: In paragraph five, you will notice a total average gross distribution of 29,077 with 26,437 being picked up by readers each week. StreetScape has an impressive weekly pick‐up rate of 90.9% compared to the national average of 83%. StreetScape’s average net circulation of 26,437 and 4.275 readers per edition deliver an impressive 113,018 readers per edition. The national average is 1.75 readers per edition. The readership study shows that 64%, of readers surveyed report they retain a copy of StreetScape for one month or more. Reader age, household income, gender and education levels are also measured in the readership study performed for StreetScape. The Readsership study shows 47% of the readers are under the age of 45. Also that 54% of the readers have obtained a college degree or higher education. The readership study performed in conjunction with StreetScape delivery verification shows reader purchase intent percentages from 38 retail and service categories. If one of these categories applies to your business I would encourage you to call StreetScape to discuss the exact number of purchases and amount of spending that will occur in your business category this year. If you have any questions about this report, or advertising in StreetScape please call Judy Peters, Advertising, at (855) 358‐7526. If you would like more information on CVC auditing services, please feel free to call the toll‐free number listed below. Sincerely, Tim A. Bingaman CEO cc: CVC Media Board of Advisors
VERIFIED Many publications claim inflated readership and circulation numbers. To ensure that your advertising dollars reach your desired audience, choose to advertise in a publication that has a current audit from the Circulation Verification Council.
CVC SURVEY CVC: Do you frequently purchase products or services from ads seen in StreetScape? (Goal for Magazines 50%+)
Consumers: 67% replied, “Yes!” CVC: How long do you keep an issue of
FULL REPORT
&
READER SURVEY AVAILABLE
CVCAudit.com
StreetScape Magazine before discarding it? Consumers: 64% replied, “One month or longer.” (Goal for Magazines 50%+)
Reader Demographics • • • •
Women 64% Men 36% Average Age 25-54 Average Annual Income $89k
Pass Along Rate • 4.3 per issue
Average Readers per Issue • 113,018
StreetScape Magazine | Media Kit 2016 |
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SIGNATURE EVENT
September 16 & 17, 2016 Lambert St. Louis International Airport
e h t g n i c ! y n a a w m n o u R R
Become a Sponsor...
Expose your business to 100,000+ people via Print, Broadcast & Social Media
STREETSCAPE IS CURRENTLY INTERVIEWING CHARITABLE ORGANIZATIONS THAT WILL BEST BENEFIT FROM OUR PROGRAM.
If your business or organization is currently involved with a charitable organization as a sponsor and like to learn how to be a part of StreetScape Fashion Week 2016, contact your StreetScape Representative, right away.
PHENOMENAL MARKETING PROGRAM
ON-SITE PROGRAM
2 Page Article published in StreetScape Magazine. An interview with our Professional Writer Photo shoot with our Professional Photographer Charity & Sponsor’s logo on all ads Charity & Sponsor’s logo on all signage Your organization mentioned in radio commercials and interviews Social Networking promotions Charity and Sponsor’s logo on Red Carpet Wall during the Event • VIP Tickets Vendor space to promote both sponsor and charity at event Charitable organizttion givem 3-5 minutes on the runway to speak and/or show video
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SIGNATURE EVENT
2 0 1 Join us! 6
Monday, November 7, 2016 • Ameristar Casino Resort Spa St. Charles
IN 2016 WE WILL CELEBRATE OUR 7TH YEAR OF RECOGNIZING ST. CHARLES & GREATER METROPOLITAN AREA EXECUTIVES, EMPLOYEES, BOARD MEMBERS & VOLUNTEERS
Sponsorship of “Beyond the Best” 2016 will expose your business to the Top Decision Makers & Influential Leaders in our community!
2016 Sponsorship Packages Available Now!
StreetScape Magazine | Media Kit 2016 |
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TESTIMONIALS Ad Partners “The BusinessScape section perfectly targets our ideal client – local business owners. Business owners who put their hearts and souls on the line everyday and are passionate about what they do. Business owners who want their companies to grow and want to make an impact on their community. Our advertorials are designed to educate and quickly identify those businesses that want – and need -- what we sell. The BusinessScape section of StreetScape allowed us to do exactly that. It wasn’t long after we ran our first piece that prospective clients began contacting us, asking for more information. That is exactly what advertising is supposed to do! With results like that, we’ll continue to run advertorials in BusinessScape indefinitely.” Danette J. Kohrs Growth System Co-Founder; Principal Advisor Trinity Strategic Growth Solutions Business Growth & Development Specialists “I enjoy reading StreetScape because of its dedication to the community and focus on St. Charles County. I also appreciate that the StreetScape team is committed to being a champion for Wamhoff and the businesses here in the community. I feel that the magazine is done very professionally, so it complements my business immensely. It is well circulated, and I have gotten a number of good reviews from both clients and prospects regarding my participation, and of the magazine in general.” Bob Wamhoff Wamhoff Financial Planning & Accounting Services Inc “I just wanted to let you know the response from my ad in Streetscape Magazine is paying off. My customers cut out the ad and save it. Many people bring the ad with them to show me. It’s great to see my investment working. I like the local business stories too, Streetscape is a great launch pad for small business owners and artists.” Lisa Hagemann ProprietorOma’s Barn Home & Garden “Sometimes it’s difficult to determine whether the financial resources used for advertising are paying off in terms of increased visibility in the community and additional business. I never have that issue with StreetScape. Over and over again, I find myself meeting new clients in my law firm who have my StreetScape ad torn from the magazine and placed with their other documents.” Lorna Frahm Founder; Attorney The Frahm Law Firm, LLC
The Community “StreetScape was my ‘Go-To’ guide for entertainment when we moved to the St. Charles area. I had no idea of where to dine, shop and meet people. I picked up StreetScape at a local business and quickly came up with a list of establishments to visit. We’ve found some of our favorite places to frequent from ads and articles in StreetScape.” Tia Brecount St. Charles Resident
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