Chasing the Rains (2023)

CHASING THE RAINS Evaluation and cuttings

April 2023

Campaign by tpr media consultants +44 7974 428858 | sophie@tpr-media.com www.tpr-media.com

CAMPAIGN OVERVIEW

Chasing the Rains premiered on BBC America on Earth Day on 22nd April on Sky Nature and NOW TV. The four-part series followed three animal matriarchs - an elephant, cheetah and wild dog - in Kenya's wild lands as they protect their families during one of the worst droughts in 20 years. The series is narrated by award-winning actress Adjoa Andoh (Bridgerton). tpr media carried out a national campaign across TV, radio, online features and TV listings. Coverage highlights included interviews on Sky News, Times Radio and BBC Scotland, The Nine Show. The series had multiple national features, including in the Mirror the Daily Record (Scotland’s edition of The Mirror) the Big Issue, the Sun TV magazine, as well as a Behind-the Scenes in Broadcast Now. Listings for Chasing the Rains appeared in over 200 national newspapers and listings magazines, including the Telegraph, the Daily Mail, the Sun and Radio Times. This evaluation provides a sample of the coverage achieved.

Overall there were 35 major pieces of coverage. The Opportunity to see (OTS) was valued at 19.5M, with an advertising value equivalency (AVE) of 2.69M.

ANALYTICS

*

**

*Opportunity to see (OTS) is a term which refers to an advertising campaign and the number of exposures or opportunities which a particular audience has to see a specific advert. **Advertising value equivalency (AVE) is used in PR to measure the dollar value of media coverage of a PR campaign.

AVE would measure the size of the media coverage, the space it was put, and calculate the advertising rate for similar ad.

TV & RADIO REACH: 4M

Kay Burley interviewed Faith Musembi and Justin Purefoy for Sky News, providing an overview of how the series was made and highlighting interesting anecdotes.

REACH: 500K

Ed Vaizey interviewed Faith Musembi on Times Radio. The series was covered a second time on the Culture Crush panel, where Justin Purefoy was interviewed by Hannah MacInnes.

REACH: 12K

Jackie Savery and Nigel Pope (co-founders of Maramedia) were interviewed on The Nine, BBC Scotland (the Scottish equivalent of the One Show).

FEATURES This feature ran in the Daily Mirror and the Daily Record as well as online.

105M MONTHLY VISITS10

REACH: 45K10

200K MONTHLY VISITS10

REACH: 300K

TV LISTINGS

Listings appeared in over 200 national newspapers, listings magazine and regional newspapers, including the Telegraph, the Daily Mail, the Sun and Radio Times

REACH: 875K

REACH: 40K

REACH: 150K

REACH: 500K

REACH: 500K

REACH: 100K

REACH: 100K

REACH: 175K

REACH: 9K

REACH: 48K