Artem - Media Coverage

IF YOU CAN DREAM IT, WE CAN BUILD IT

Selected media coverage

CONTENTS A selection of Artem coverage from Wired magazine to The Stage

PROFILE PIECES PROJECT-BASED PRESS - TITANFALL - DROWNING PREVENTION WEEK - OLYMPICS

Welcome to the Punch, 2013

PROFILE PIECES

Hummingbird, 2013

Wired - December 2014

BBC Radio Scotland - December 2014

Televisual - November 2013

Broadcast - June 2014

PROJECT-BASED PRESS

Chrurchill the Dog adverts, ongoing

TITANFALL, March 2014

de ve lo p3d.co m http://www.develo p3d.co m/blo g/2014/03/artem-brings-titanfall-pilo ts-to -life-in-just-nine-days-xbo x-o ne-game

DEVELOP3D - Technology for the product lifecycle

Artem is no stranger to very tight deadlines.

Our February cover story revealed how this London-based physical special ef f ects (SFX) company can turn around projects, like the Halo 4 suit that graced the f ront cover, using a range of tools and processes in an extremely tight timef rame.

In its most recent project Artem SFX was approached by Xbox and Sculptivate to create two replica ‘Titanf all’ costumes f or the EMEA launch held in London.

T hese suits would be worn by f reerunners who would be mimicking the rather athletic actions of the Xbox One game characters.

T he challenge was f or the suits to be realistic, lightweight and saf e, a tall order helped by the f act that many of the team are f ans of the Titanf all video game.

T he armour and helmets were drawn up in SolidWorks. T hen, depending on the parts required, the f iles were either machined on its CNC router, printed on its Dimension 3D printer or carved out in f oam using the 7-axis Kuka robotic arm.

Whilst much of the suit’s body parts were made of f oam, the helmets were cast in f ibreglass and LEDs were placed inside to bring the characters to lif e. T he chest plates were also created out of f ibreglass and were f itted with glowing cylinders to mimic the video game graphics.

Despite the hectic timef rame, the suits made it to the launch in time and were well received. “These are insane! Amazing work,” gushed Graeme Boyd, social marketing manager, Xbox EMEA. To f ind out more about this and other projects that Artem SFX get involved in, come along to Develop 3D Live where Mike Kelt, Artem CEO and SFX supervisor, will be giving a talk. It’s just f our weeks away and registration is f ree!

e ve nt indust ryne ws.co .uk http://www.eventindustrynews.co .uk/2014/03/20/pilo ts-suit-launch-titanfall-xbo xo ne-help-artem_sfx/

Pilots suit up for the launch of Titanfall on Xbox One with the help of Artem SFX March 20, 2014 | By Adam Parry | Artem SFX were approached by Xbox and Sculptivate to create two replica ‘Titanf all’ costumes f or the EMEA launch held in London. T he replica pilot suits were worn by f reerunners who perf ormed at the event mimicking the actions of the game characters.

Artem had just 9 days to create both suits f rom scratch. T he amour and helmets were drawn up in 3D on a computer aided design (CAD) program. T he design was then converted and cut using a CNC machine and constructed on Artem’s inhouse 3D printer, which prints layer-upon-layer to create a solid object f rom an image. Finally Artem used a Kuka robotic arm, a large 7-axis robot that can machine 3D objects with an accuracy of 0.2mm – Artem has one of the most advanced robotic arms in the UK today.

As the armour needed to be both lightweight and saf e f or the f reerunners to perf orm in it was moulded and cast in f oam. T he pilot’s helmets were cast in f ibreglass and LEDs were placed inside to bring the characters to lif e. T he chest plates were also created out of f ibreglass and were f itted with glowing cylinders to mimic the video game graphics. Artem’s aim was to recreate these models as accurately as possible – many of the team were Titanf all f ans themselves and they thoroughly enjoyed the challenge.

T his project f ollows Artem’s previous success of creating multiple suits f or Microsof t’s multi-billion dollar video game f ranchise, Halo. Artem created f our Master Chief suits f or the Halo 4 launch and prior to that three Spartan suits f or the launch of Halo Reach; one of which was worn by T he Rocket Man as he jetpacked across Traf algar Square. T hese were required to be equally as accurate and durable as actors wore them at events across Europe including the takeover of Lichtenstein f or the launch of Halo 4.

“T hese are insane! Amazing work” – Graeme Boyd, Social Marketing Manager, Xbox EMEA “T hey looked f antastic!” – Abbie Heppe, Community Manager, Respawn Entertainment

lbbo nline .co m

http://www.lbbo nline.co m/news/pilo ts-suit-up-fo r-the-launch-o f-titanfall-with-the-help-o f-artem-sfx/

Pilots Suit Up For the Launch of Titanfall With the Help of Artem SFX Posted 5 days, 2 hours ago by lbbonline.com

Artem SFX create replica suits f or XBOX One title Artem SFX were approached by Xbox and Sculptivate to create two replica 'Titanf all' costumes f or the EMEA launch held in London. T he replica pilot suits were worn by f reerunners who perf ormed at the event mimicking the actions of the game characters.

Artem had just 9 days to create both suits f rom scratch.

T he amour and helmets were drawn up in 3D on a computer aided design (CAD) program. T he design was then converted and cut using a CNC machine and constructed on Artem’s in-house 3D printer, which prints layer-upon-layer to create a solid object f rom an image.

Finally Artem used a Kuka robotic arm, a large 7-axis robot that can machine 3D objects with an accuracy of 0.2mm – Artem has one of the most advanced robotic arms in the UK today.

As the armour needed to be both lightweight and saf e f or the f reerunners to perf orm in it was moulded and cast in f oam. T he pilot’s helmets were cast in f ibreglass and LEDs were placed inside to bring the characters to lif e. T he chest plates were also created out of f ibreglass and were f itted with glowing cylinders to mimic the video game graphics. Artem’s aim was to recreate these models as accurately as possible – many of the team were Titanf all f ans themselves and they thoroughly enjoyed the challenge.

T his project f ollows Artem’s previous success of creating multiple suits f or Microsof t’s multi-billion dollar video game f ranchise, Halo. Artem created f our Master Chief suits f or the Halo 4 launch and prior to that three Spartan suits f or the launch of Halo Reach; one of which was worn by T he Rocket Man as he jet-packed across Traf algar Square. T hese were required to be equally as accurate and durable as actors wore them at events across Europe including the takeover of Lichtenstein f or the launch of Halo 4.

DROWNING PREVENTION WEEK, June 2014

charitydigitalnews.co.uk http://www.charitydigitalnews.co.uk/2014/06/18/artem-creates-hard-hitting-short-film-supporting-drowning-prevention-week-for-royallife-saving-society/

Artem creates hard-hitting short film supporting Drowning Prevention Week for Royal Life Saving Society Huw Jenkins

Drowning Prevention Week is an annual campaign run by the Royal Life Saving Society (RLSS) UK aimed at reducing the hundreds of deaths caused by accidental drowning across the UK every year by showing people how to be safe near water.

Artem SFX, an award-winning special effects company, was commissioned by Chrome Productions to help raise awareness of accidental drowning as part of RLSS UK’s Drowning Prevention Week, and the project resulted in a chilling two-minute public information video which will be distributed across schools nationwide.The video shows a 14-year-old schoolboy talking directly to the camera as he recounts a day out with his friends.

As he tells the story the screen progressively fills-up with ‘dirty river-water’. We eventually realise that the boy is describing the day he died by drowning. The boy is left lifeless, leaving the audience with a hard-hitting lesson about the dangers of open water.

Artem’s Alex Philips, who was project manager on the film said: “We needed to find innovative ways to produce a safe and effective method of submerging the actor and the camera into a tank of water, while still providing a quality result. This presented challenges but everyone at Artem sincerely hopes we have made a contribution to a project that will save lives.”

Chrome Productions’ producer Stephen Parker was delighted with the result: “Creating a film for the Royal Life Saving Society for Drowning Prevention Week was a real privilege. The guys at Artem Special Effects did a wonderful job on the tank and the lowering mechanism and worked tirelessly. We’re very happy with the way the film turned out and really hope that it delivers the invaluable message that Drowning Prevention Week carries.”

Related Companies Royal Life Saving Society | Artem SFX

drowningpreventionweek.org.uk

http://drowningpreventionweek.org.uk/news_events/article/filling-up-behind-the-scenes

up-behind-the-scenes | Drowning Prevention Week

Filling Up behind the scenes 26th Jun 14 Behind the scenes footage of the new RLSS UK film FIlling Up Our new Filling Up film, aimed at 11-15 year olds, is meeting with high praise. Written by HROC, produced by Chrome and with special effects by Artem, the film recites the story of a young boy who gets into trouble in the water while out with his friends.

Here we take a behind the scenes look at how the film came together.

Click here for behind the scenes footage of the film.

What HROC said: “Right from the very outset, we thought there’d be a couple of significant hurdles to overcome if the film was to turn out how we’d envisaged. First, we needed to find a production company that felt the same kind of passion and enthusiasm for the project we all felt – a group of people who would take it to heart in the same way we had.

Second, we needed a child actor who could not only memorise a two-minute script, but also deliver the performance of his life while being repeatedly immersed in ever-colder water. Thankfully, we found Chrome. And then we found young Jack Kane. Let’s be honest, we couldn’t have done it without Chrome. They hooked us up with the incredible people at Artem and, between them, they took ingenuity and problem-solving to new levels to conquer the raft of technical issues. As for Jack, suffice to say he went from being our biggest worry to the very least of our concerns. He absolutely nailed it. Everyone here at HROC is thrilled by the end product. The film is perhaps even more powerful and impactful than we’d hoped and we’re sure it’s going to deliver exactly the right kind of message for the Royal Life Saving Society UK during Drowning Prevention Week. The creative team behind it both have kids in the target group it’s aimed at, so it’s a subject very close to HROC hearts. Hopefully, we’re speaking in a language they understand and connecting on some level where it can make a real difference.”

What Chrome Productions said: “Creating a film for the Royal Life Saving Society UK for Drowning Prevention Week was a real privilege,

especially with such a strong and compelling concept from HROC, but it also came with some pretty substantial production challenges. At Chrome Productions we strive on the logistically challenging and complex shoots and we really had to think outside the box on this one. We knew that the effect had to be done in camera, CGI wouldn’t cut it here. We had to find a way to control the rate at which the water rises around the actor, timing it to a script and hitting various different water heights at specific lines in the script. Furthermore, due to the fact we were recording live audio, we had to find a way to raise the water silently. We came up with the idea of lowering the actor into a tank of water at exactly the same rate that we lowered the camera. Given that we were shooting into a white background, we knew this would hide the movement and give the effect that the water was rising, rather than the actor was being lowered. The guys at Artem special effects did a wonderful job on the tank and the lowering mechanism and worked tirelessly to convert a hydraulic motorcycle jack into a platform that held both the actor and the camera, which could then be lowered into the water simultaneously. We also couldn’t have made this happen without our amazing actor, Jack Kane. He was extremely well prepared and soldiered on through numerous dunks into our tank, which began the day warm and ended the day freezing! A real trooper and talent to burn. We’re really happy with the way the film turned out and really hope that it delivers the invaluable message that Drowning Prevention Week carries.”

What Artem said: “This project was for a charity, we wanted to ensure as much of their spend appeared on screen. We needed to find innovative ways to produce a safe and effective method of submerging the actor and the camera into a tank of water, while still providing a quality result. Since all the action takes place in the tank it was practical to build the set on Artem’s spacious back-lot in Perivale. Drawing on resources from our extensive stores department we were able to make a strong 1500mm deep water tank filled with warm water. A hydraulic platform was modified with a comfortable seat, quick release harness and adapted to carry a waterproof camera. Artem technicians working with director Stephen Parker carefully coordinated the camera and actor Jack Kane as they were lowered into the water timed with delivery of the emotive script. All at Artem sincerely hope we have contributed a little something that saves a few lives.”

Copyright © 2012 RLSS UK. The Royal Life Saving Society UK is a registered charity in England and Wales (no 1046060) and Scotland (SC037912), plus Company Limited by Guarantee (no 3033781).

RLSS UK is a member of RLSS Commonwealth (incorporated by Royal Charter).

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OLYMPICS OPENING CEREMONY, LONDON 2012