Born to be different evaluation by tpr media consultants

Born to be Different

Media Coverage February - March 2016 Compiled by tpr media consultants

ContContentsnts Overview Episode 1 Broadcast and Social Media Features National Reviews Regional Reviews N National Previews Listing Magazines Regional Previews Episode 2 National Previews Regional Previews

Overview Born to be Different was universally well-received with over 200 pieces of national coverage across all national newspapers, TV listings magazines. There were 200 regional pieces. Contributors, Emily and Zoe, were interviewed the Lorraine Show and Paula and Vicky appeared on BBC Breakfast. National radio included Radio 4’s Woman’s Hour and Radio 5’s Afternoon Edition. ITV’s Loose Women and BBC 2’s Too Much TV ran previews of episode 1 and 2 respectively. There was a feature interview with mum Vicky in New magazine and series director/producer Laurence Turnbull wrote a behind-the-scenes feature for Broadcast magazine. There were 130+ Regional Previews, ranging from the Eastern Daily Press, The Herald, the Irish Independent. Several carried large full page pieces, including the Western Morning News, Coventry Telegraph, The Herald, Daily Record and The Northern Echo. National Previews included picks of the day across all national titles – broadsheet, tabloids and midmarket tabloid. Critic’s Choices ran in The Guardian, who described the documentary as “unflinchingly candid”, The Independent, The Times and Sunday Telegraph – key quotes below. Reviews Born to be Different received excellent national reviews from the Daily Mail, The Guardian and The Independent. “Over the past decade and a half, those children’s parents have become unbreakable, able to cope with life at a shocking intensity. And it’s so normal to them now that they can describe the experience without any sugar coating..This was superbly frank filmmaking. It didn’t try to be inspirational or tear-jerking. It didn’t pretend the children were angels, or their parents’ saints. It just got on with the job, like these families.” Christopher Stevens, Daily Mail critic and father of a severely autistic son, gave the series five stars. “The series brought home just how hard life can be for parents and siblings of disabled children – especially when faced with the hard truth that their loved ones might not survive. Although sad at times, the resilience, love and dedication showed by the teenagers’ parents made Born to be Different a truly life-affirming watch.” Daisy Wyatt, The Independent “It’s the parents who make the deepest impression, still coping with all the attendant challenges – and some new ones – with bottomless patience, inexhaustible determination and an unfailing sense of humour. You probably don’t have to be a parent to have found this an exceptionally uplifting – and unbelievably draining – hour of television, but I am, and I did.” Tim Dowling, The Guardian Previews “Like Michael Apted’s Up series, which is one of the crowning glories of television, it offers the unique privilege of being able to see lives fast-forwarded in front of our eyes. The children are a fabulous bunch and the love of their parents is absolute, constant and uncompromising.” David Chater, The Times “Taking a tone of pragmatic realism rather than one of voyeurism and exploitation, it’s always been heart-breaking and – warming in equal measure to share their growing pains and their parents’ struggles to deal with the medical and social problems that being different entailed.” The Telegraph

Episode 1 Aired Tuesday 1 March 2016

Broadcast & Social Media

.. Lorraine on ITV @ITVLorraine · Mar 1

.. Zoe and Emily tell @reallorraine what it's like to be #BornToBeDifferent: itv .com/lorraine/hot-t. ..

Lorraine on ITV @ITVLorraine · Mar 1

Lovely guests on today's show #borntobedifferent

.t. Lorraine

9 Wendy Smith and 30 others follow Standard Showbiz @standardshowbiz · Mar 1 Channel 4's groundbreaking #BomToBeDifferent is back - and now the kids are teenagers bit.ly/1 RjKMNR

GOSH O @GreatOrmondSt · Mar 1 Tune in @Channel4 9pm to catch GOSH patient William on the brilliant #borntobedifferent channel4.com/programmes/bor...

Sophie Toumazis @tpr_media_PR · Mar 1

The girls Emily and Zoe with @janegarvey1 on @BBCWomansHour for #BornToBeDifferent, tune in now!

Sophie Toumazis @tpr_media_PR · Mar 1 Zoe and Emily from #BornToBeDifferent getting ready for @llVLorraine, tune in at 8:4Dam!

Sophie Toumazis@tpr_media_PR · Mar 1

#BornToBeDifferent mums Vicki & Paula will be chatting to @BBCBreakfast at 8:45am about the #documentary on @Channel4 tonight at 9pm • 3

Features

broadcastnow.co.uk

http://www.broadcastnow.co.uk/features/born-to-be-different-channel-4/5100979.article

Born to be Different, Channel 4 1 March, 2016

Joining the production 15 years in, it was touching to see the rapport the crew had built with families, says Laurence Turnbull

Born to be Different Production company Ricochet TV Commissioner David Brindley Length 2 x 60 minutes TX 9pm, Tuesday 1 and 8 March, Channel 4 Series producer/director Laurence Turnbull Executive producer Jo Ball Editor Amanda Baxter Laurence Turnbull Series producer/director Over the past 15 years, Born to be Different has followed the unfolding lives of six families who all have a child with a disability. Itâ&#x20AC;&#x2122;s an amazing series and something Channel 4 has had great vision and fortitude to commission over such a long period. So when I was asked to work on the most recent series, which forms part of C4â&#x20AC;&#x2122;s Disability season, I said yes instantly, relishing the chance to make something truly worthwhile. But coming into a production that has been running for so long, I was nervous about meeting the families, who had

met so many different production crew over the years. But Ricochet TV has always tried to ensure a degree of continuity (as far as possible in such a freelance world), and to bring back key people who had worked on the series before. Luckily, Marc Lewis, who had worked on the last three series, first as an AP, then a director and series director, was available. As we set off to meet with all the families, Marc was enthusiastic about all the kids and their parents, having built genuine relationships with them over the years. As I met with each family, I found out why he had so much affection for them. In television, you sometimes you have to spend time with people you usually wouldn’t normally hang out with - but that wasn’t the case here. There was some initial ice while the families sussed out my motives for being in their living rooms, but when they saw that Marc trusted me, this quickly melted away. As time went on I, like Marc, warmed to these truly inspirational families and grew to care about them. Now my only fear was how we could say something that hasn’t already been said. I was supposed to be bringing ‘fresh blood’ to the team, so it felt like it was up to me to figure this out. But the ‘angle’ (for want of a better word) soon became obvious as we talked to the families, and met with C4 and with Ricochet chief executive Jo Ball, who had worked on the series since 2003. All the children were about to turn 16. Becoming an adult is hard enough when you aren’t disabled; with such a wide range of disability between them, they were all doing it at different speeds. We were catching up with the children at a real watershed moment and bringing them together provided an opportunity to reflect on how far they had come, and to celebrate their coming of age. Their different disabilities meant their lives were beginning to diverge, and while some of the families were planning futures, others were merely hoping their child would reach their next birthday. It was an emotional weekend. We were asking these families to really think about some of the darkest times in their lives and about what the future might hold. They could easily have kept their emotions at bay and simply given us soundbites, but instead they were ruthlessly honest. I think this was because, ultimately, all the families had complete trust in the series. We are sincere in our hope that contributors will like the programmes we are making. On a long term project like this, you really are in it together. I remember jokingly accusing Jo Ball, who had clearly built up a strong affection for all the families over the years, of ‘going native’. She shot back: ‘Well, it’s up to you to account for that, Laurence.’ In any long-running series, it’s important to balance your relationship with the contributors. It’s natural to become close, but you still need to be able to ask the difficult questions.

Parallels with the Past Amanda Baxter Editor One of the best things about editing this series was the opportunity to tap into a huge archive of material, created over 15 years of filming a group of extraordinary children and their families. There were 15 previous episodes over six series, many hundreds of tapes and a mind-boggling variety of formats. I tried to be as organised as possible by breaking down the old episodes and creating giant chronological timelines for each child, cherry-picking strong lines of sync. Then I raked through the many boxes of archive rushes to collect as many previously unseen gems as I could.

Laurence and I wanted the archive to do more than simply tell the back stories of each child and bring the audience up to date. We wanted to use the often very dramatic material in a way that would resonate deeply with the children’s lives now they’re teenagers. We wanted the archive to really earn its place in the films – each clip had to play a crucial part in the storytelling and understanding of the children’s journeys. We gave a lot of thought to the construction and content of each archive sequence so we could move seamlessly, but meaningfully, back and forth between present and past. Laurence and I had a pre-shoot edit in which we selected clips to suit various themes. He then filmed the children and families on location, watching and discussing these moments in their past. The sequences gave us platforms from which to bounce back in time into longer more complex archive footage. Another time-travelling trick was to cut between visually similar shots from archive and newly-filmed rushes. It took a bit of digging around in boxes to see whether Zoe walked through the same part of her school playground three years earlier, for example, but when I did find this connective shot, it was worth the hunt. We deliberately worked on the two episodes in the series simultaneously. Although it seemed ages before the two cuts were ready for viewing, this paid off because we managed to keep the structures fluid until we were absolutely certain we had the perfect combination of stories, past and present in each film.

Magazine, Consumer Client: Source: Date:

TPR Media Yellow News New 01/03/2016

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Born to be Different 63 251296 343 4802.00

Coverage is reproduced under license from the NLA, CLA or other copyright owner. No further copying (including the +44 (0)20 7264 4700 printing of digital cuttings) digital reproductions or forwarding is permitted except under license from the NLA, services@KantarMedia.com http://www.nla.co.uk (for newspapers) CLA http://www.cla.co.uk (for books and magazines) or other copyright body. www.KantarMedia.com

National Reviews

UK Nationals Client: Source: Date:

TPR Media Yellow News i (The paper for today) 02/03/2016

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Born to be Different 35 268431 290 5423.00

UK Nationals Client: Source: Date:

TPR Media Yellow News Daily Mail 02/03/2016

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Born to be Different 55 1598411 305 14420.40

TPR Media Yellow News The Source: Guardian.com Client:

View Online View Text PDF

Date: 02Mar2016 Reach: 2025331 Value: 28205

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t is now 13 years since the first series of Born to Be Different (Channel 4), which followed the lives of a group of babies born with a range of disabilities, was broadcast. In two new episodes, five of those same children – all now approaching 16 – and their families met up for a reunion.

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TPR Media Yellow News The Source: Guardian.com Client:

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Date: 02Mar2016 Reach: 2025331 Value: 28205

difficulties face the prospect of physical maturity. The parents of children with life limiting medical problems find themselves facing up to those very limits. Alone with all these new challenges, we are reminded through old footage of what it took to come this far. William has tuberous sclerosis, a rare genetic condition that causes tumours to grow throughout the body. He has endured two major brain operations and now requires expensive medication to keep lifethreatening kidney tumours at bay, which the NHS may or may not fund (it does in the end, after first deciding not to). Shelbie has a chromosomal disorder that means she needs constant care. Her mother, Vicki, has raised six other children alongside her. Zoe was born with arthrogryposis, a condition that affects the flexibility of her limbs. Over the course of nine series – which is to say, her life – she has had three major operations to enable her to walk, and further surgery on her hands and arms. All of which she bore with a stoicism beyond her years. Her mother Anne Marie calls her “my double hard little bastard”. Now in her last year of secondary school, Zoe wants to be a prefect, although her teacher is pushing her to run for head girl. She reluctantly accepts the challenge – not for a lack of ambition. “I’m just scared about the speech, really,” she says. It is the parents who make the deepest impression in this reunion, still coping with all the attendant challenges – and some new ones – with bottomless patience, inexhaustible determination and an unfailing sense of humour. You probably don’t have to be a parent to have found this an exceptionally uplifting – and unbelievably draining – hour of television, but I am, and I did.

Adam Nicolson with gannets in The Last Seabird Summer. Photograph: James Nutt/BBC/Keo Films

The seabirds who make their home on a little clutch of Scottish islands called the Shiants are thriving, and thereby bucking a wider trend. The Scottish coast has seen a 40% decrease in seabirds in recent years, and in some areas the decline is much steeper – one Orkney headland has lost 90% of its kittiwake population. In The Last Seabird Summer? (BBC4), the writer Adam Nicolson explored the sometimes difficult history of the relationship between the birds and humans.

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UK Nationals Client: Source: Date:

TPR Media Yellow News The Guardian 02/03/2016

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Born to be Different 21 166039 377 5391.10

UK Nationals Client: Source: Date:

TPR Media Yellow News The Guardian 02/03/2016

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Born to be Different 21 166039 377 5391.10

Regional Reviews

UK Nationals Client: Source: Date:

TPR Media Yellow News Daily Mail (Scotland) 02/03/2016

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Born to be Different 55 87228 310 1156.30

UK Nationals Client: Source: Date:

TPR Media Yellow News Daily Mail (Scotland) 02/03/2016

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Born to be Different 55 87228 310 1156.30

UK Additional Regionals Client: Source: Date:

TPR Media Yellow News Shropshire Star (Final) 01/03/2016

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Born to be Different 2 36756 411 1352.19

UK Additional Regionals Client: Source: Date:

TPR Media Yellow News Shropshire Star (Final) 01/03/2016

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Born to be Different 2 36756 411 1352.19

National Previews We have selected a dozen of the 35 national pieces the first episode of Born to be Different received.

UK Nationals Client: Source: Date:

TPR Media Yellow News The Daily Mirror 01/03/2016

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Born to be Different 37 811745 839 34164.08

UK Nationals Client: Source: Date:

TPR Media Yellow News The Times 01/03/2016

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Born to be Different 12 408643 280 8534.40

UK Nationals Client: Source: Date:

TPR Media Yellow News The Daily Telegraph 01/03/2016

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Born to be Different 28 476434 199 6395.86

UK Nationals Client: Source: Date:

TPR Media Yellow News Daily Express 01/03/2016

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Born to be Different 35 400733 369 12022.02

UK Nationals Client: Source: Date:

TPR Media Yellow News The Sunday Telegraph 28/02/2016

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Born to be Different 6 351181 110 2516.80

UK Nationals Client: Source: Date:

TPR Media Yellow News The Sunday Times 28/02/2016

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Born to be Different 52 762939 244 11868.16

UK Nationals Client: Source: Date:

TPR Media Yellow News The Guardian 01/03/2016

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Born to be Different 22 166039 198 2831.40

TPR Media Yellow News The Daily Source: Telegraph Client:

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Date: 29Feb2016 Reach: 1037455 Value: 24997 HOME | NEWS | SPORT | BUSINESS

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What's on TV: the best TV programmes on BBC, ITV, Channel 4, Channel 5, Freeview, Freesat, Sky, Virgin, BT Vision, satellite and cable, as chosen by the Telegraph's critics Tuesday 1st March Born to be Different, Channel 4, 9pm. Over the past fifteen years, this moving documentary series has charted the lives of six disabled children from birth. Taking a tone of pragmatic realism rather than one of voyeurism and exploitation, it’s always been heartbreaking and – warming in equal measure to share their growing pains and their parents’ struggles to deal with the medical and social problems that being different entailed. Tonight’s first of a twopart series catching up with them three years on packs more of an emotional punch than before: we learn that now approaching 16 and the next phase of life, two of the three children featured are not likely to live to adulthood. The unchecked tumours that grow inside tuberous sclerosis sufferer William Davis will shorten his life. We follow his parents as they battle the NHS over a pricey drug treatment that may buy him time. Shelbie Williams’s mother admits it’s “wishful thinking” that her daughter’s rare chromosome disorder will give her many more years, particularly as Shelbie’s bone marrow is failing. Witnessing the way in which all involved soldier on or, in some cases, lurch from crisis to crisis –with unwavering devotion and pragmatism – is truly inspirational. VP

ALL SECTIONS

UK Nationals Client: Source: Date:

TPR Media Yellow News The Independent 01/03/2016

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Born to be Different 42 56074 103 1882.84

UK Nationals Client: Source: Date:

TPR Media Yellow News The Independent 27/02/2016

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Born to be Different 38 56074 945 17274.60

UK Nationals Client: Source: Date:

TPR Media Yellow News The Independent 27/02/2016

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Born to be Different 38 56074 945 17274.60

UK Nationals Client: Source: Date:

TPR Media Yellow News The Mail on Sunday 28/02/2016

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Born to be Different 44 1385833 146 8444.64

UK Nationals Client: Source: Date:

TPR Media Yellow News The Sun 01/03/2016

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Born to be Different 29 1800537 133 8272.60

Listing Magazines Previews

Magazine, Consumer Client: Source: Date:

TPR Media Yellow News Best 08/03/2016

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Born to be Different 46 212110 584 21245.92

Magazine, Consumer Client: Source: Date:

TPR Media Yellow News Church Times 26/02/2016

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Born to be Different 32 26000 309 812.67

Magazine, Consumer Client: Source: Date:

TPR Media Yellow News Inside Soap 05/03/2016

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Born to be Different 74 154657 120 1045.20

Magazine, Consumer Client: Source: Date:

TPR Media Yellow News Radio Times 01/03/2016

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Born to be Different 80 783042 675 24225.75

Magazine, Consumer Client: Source: Date:

TPR Media Yellow News Radio Times 23/02/2016

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Born to be Different 92 783042 201 7213.89

Magazine, Consumer Client: Source: Date:

TPR Media Yellow News TV Choice 05/03/2016

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Born to be Different 46 1230076 50 1720.50

Key Regional Previews The first episode of Born to be Different received 7130 regional previews, we have selected six examples.

UK Key Regionals Client: Source: Date:

TPR Media Yellow News Daily Record 01/03/2016

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Born to be Different 29 186439 853 15618.43

UK Key Regionals Client: Source: Date:

TPR Media Yellow News The Northern Echo (North Edition) 01/03/2016

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Born to be Different 23 36740 402 2544.66

UK Key Regionals Client: Source: Date:

TPR Media Yellow News The Northern Echo (North Edition) 01/03/2016

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Born to be Different 23 36740 402 2544.66

UK Key Regionals Client: Source: Date:

TPR Media Yellow News Western Morning News (Devon) 01/03/2016

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Born to be Different 19 24977 416 1223.04

UK Key Regionals Client: Source: Date:

TPR Media Yellow News Coventry Telegraph 01/03/2016

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Born to be Different 19 20321 748 1817.64

UK Key Regionals Client: Source: Date:

TPR Media Yellow News The Scotsman 01/03/2016

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Born to be Different 36 23782 351 2442.96

UK Key Regionals Client: Source: Date:

TPR Media Yellow News Eastern Daily Press 27/02/2016

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Born to be Different 49 49247 220 1049.40

UK Key Regionals Client: Source: Date:

TPR Media Yellow News Eastern Daily Press 27/02/2016

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Born to be Different 49 49247 220 1049.40

UK Additional Regionals Client: Source: Date:

TPR Media Yellow News Shropshire Star 01/03/2016

Keyword: Page: Reach: Size: Value:

Born to be Different 2 36756 411 1352.19

UK Additional Regionals Client: Source: Date:

TPR Media Yellow News Shropshire Star 01/03/2016

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Born to be Different 2 36756 411 1352.19

UK Additional Regionals Client: Source: Date:

TPR Media Yellow News Essex Enquirer 25/02/2016

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Born to be Different 23 50000 229 925.16

Episode 2 Aired Tuesday 8 March 2016

National Previews

UK Nationals Client: Source: Date:

TPR Media Yellow News The Guardian 05/03/2016

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Born to be Different 60 166039 171 2445.30

UK Nationals Client: Source: Date:

TPR Media Yellow News The Sunday Times 06/03/2016

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Born to be Different 52 762939 238 11576.32

Magazine, Consumer Client: Source: Date:

TPR Media Yellow News Radio Times 08/03/2016

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Susanne Bier 64 783042 214 7680.46

UK Nationals Client: Source: Date:

TPR Media Yellow News Sunday Mirror 06/03/2016

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Born to be Different 46 741569 60 2563.20

Magazine, Consumer Client: Source: Date:

TPR Media Yellow News Radio Times 01/03/2016

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Born to be Different 82 783042 199 7142.11

Regional Previews The second episode of Born to be Different received almost 40 regional pieces. We have included four as examples.

UK Key Regionals Client: Source: Date:

TPR Media Yellow News Eastern Daily Press 08/03/2016

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Born to be Different 5 49247 185 882.45

UK Key Regionals Client: Source: Date:

TPR Media Yellow News Express and Star (Wolverhampton) 08/03/2016

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Born to be Different 2 27475 277 1767.26

UK Key Regionals Client: Source: Date:

TPR Media Yellow News Express and Star (Wolverhampton) 08/03/2016

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Born to be Different 2 27475 277 1767.26

UK Key Regionals Client: Source: Date:

TPR Media Yellow News Western Morning News (Devon) 08/03/2016

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Born to be Different 19 24977 297 873.18

UK Additional Regionals Client: Source: Date:

TPR Media Yellow News Glamorgan Gazette (Gwent) 03/03/2016

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Born to be Different 15 2880 234 402.48

compiled by tpr media consultants March 2016