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Making your search engine optimisation efforts as efficient as possible will obviously save you valuable time and effort in the future. So what can be done to improve your seo management effectiveness? Follow the four P's... Planning Prevents Poor Performance. This simple rule rings true across any marketing campaign and any industry. So what do we need to look at when planning an efficient campaign? It would be important to know the following things - 1. Your desired objective/goal, whether it be more visitors to your website or more sales. Or ranking for a particular keyword? 2. What is your benchmark? Is it a set number of visitors or to achieve more sales than a particular competitor? 3. Timescales? When do you want to achieve these objectives or goals? 4. Is this realistic? Don't bite off more than your can chew, do it in manageable, bite-size chunks. Achieve one goal and move onto the next. 5. Where next with your SEO management? Once you have achieved your goal, where do you want to take your campaign next? Forward thinking is crucial so plan 6, 12 and 18 month goals. It would be wise to create a spreadsheet which can be easily updated, tracking your progress. The buzz in the SEO industry at the moment is analytics. Using statistics and regularly monitoring efforts, results and trends so that you can be as prepared as possible to react to the ever changing algorithms of the major search engines and more importantly the ever changing minds of internet users. This will vastly increase the longevity of the success for your website. So back to that simple rule... The 4 P's. However you decide to integrate them into your SEO management the key is to make your processes more streamlined and efficient. This doesn't mean cutting corners, but working smarter.
I hope you found this SEO management [http://www.rorybain.co.uk] article useful. Many Thanks Rory Bain
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