The story of MUMU is an idyllic one Once upon a time, on a whimsical and powerful sland, two free-spirited and lively ladies created a wild invention essential to the daily life of girls. This island was called Manhattan, and the girls answered to the names of Cammy and Cologne. And the invention? Well, this is where the story begins‌
Being born on the bayou in New Orleans, Cammy fluttered to California in search of sunshine. Cologne was Newport Beach bred and left her lovely mermaid life for the books—to UC Berkeley, where the two girls spent their collegiate existence. From sandcastles and the south to skyscrapers and subways, the girls relocated to the center of the universe, New York City. It was from this bustling metropolis jungle that
the girls departed on a spontaneous and unnecessarily essential Miami weekend adventure in the summer of 2009—The Summer of LOVE. The weekend was a nonstop rush of dancing, dining, and dreaming in the humid summer air. Everything seemed perfect and entirely complete—except for their wardrobes. You see, they would consistently purchase shirts and tops in sizes much larger than they wore, stretch out the neck and throw over vintage slips to become the ideal comfy yet cute mumu-esque dress.
However, as many tops that they stretched and dresses that they cut, they could not find the ideal fit. It needed to be baggy and short, flattering and girly, but not so much as to swallow you whole. Why not, they realized, while ocean side under the palm trees of Meeeahhmi, create this much-needed staple themselves?? That night, amidst a sake-infested and mouthwatering lobster dinner, a dear and lifelong bff was informed of the two ladies’ brilliant and crucial invention. Naturally, he spontaneously shouted
“Reinventing the mumu?! I love it! Show me your Mumu!” And there it was, sparkling and clear. That was all that needed to be said. It could be worn by all—big and small, short and tall—and could be a dress, a top, a tunic, or…anything I suppose. It could come in jersey, poly—or silk chiffon. It could come in floral, paisley—or flamingo print. Holiday theme mumu, lace mumu, sequin mumu, fringe on your mumu…the possibilities seemed truly endless. Thus, they set out in search of the perfect fit—the ideal body—which only, ultimately, they could find by creating it themselves. The spelling mistake was intentional—they were, after all, reinventing the mumu and therefore dubbed it “The Mumu” instead.
Back in New York, they ever-so-luckily stumbled upon little Mrs. Primrose, who—
after fittings galore—patterned the perfect Mumu. So perfect, in fact, that the girls
cannot wait to show you. And in another streak of luck, the girls discovered the greatest jewel of all—The Mumu Factory. This place is unlike anything they had ever seen before—a dreamlike place they only imagined existed in make-believe. But since this fairytale is 100% real, so is this incredible factory—and so is Levi, King of The Factory. Racks of vintage treasures, sewing machines, tents, antique furniture, and artwork everywhere—this extraordinary factory was the two girls’ dream.
And so the mumu was born. The girl’s worked their little buns off- shipping Mumu’s out of their oven and turning their pint-sized downtown NYC apartment into a Mumu workshop. After several production cycles, and selling Mumu’s galore on this very website, the girls decided to quit their day jobs, and take their mumus and RUN. All the way to Venice Beach. They expanded the line into pants, tanks, shorts, and dresses- never forgetting the fun loving spirit of the Mumu concept. They now make all of their Mu in Downtown Los Angeles -
in the Gorge USA. Cammy and Cologne live the true Mumu Lifestyle. Mumu girls are carefree adventurers who dream and live spontaneously. We travel the world, fall effortlessly in love and have late nights but early mornings. We sometimes wear our same Mu for 48 hours -- to work, dancing at night, over a bikini, to weekend brunch and then to bed. Love your Mu because Mu loves you! It’s a whole Mu world out there!!!
Mumu Logo’s
Mumu’s logo are bright and breezy and of happy coloring, the feeling is relaxed. And the logo is quite attractive because of its happy appeal.
The mood they set
The mood they set is dreamy, calming, relaxing and freedom loving.
The Scenery
The scenery is splashes of multi-colour set on pure innocent white background, the scenery accommodates night and day scenes with also added night in or out scenes, casual and classy to portray that they dress for any occasion.
What does Mumu define? Mumu defines fun and this is proved in all departments it serves for the reason the clothes are made from the cut, to the patterns and the colours.
What are the scenery colours? The scenery key colours that are quite dominant in this website are green whether it is in plain or for a floral background.
What does the brand stand for?
Mumu is a lifestyle brand – that will always be expanding and evolving, but keeping the Mumu concept of fun, throw on, comfortable clothes that can be worn day or night, to work or to the beach, to brunch or to bed. They call them 48-hour clothes.
What is Mumu’s promise? They promise that their clothes can be worn by anyone anytime anywhere!
“Our Mumu’s’ can be worn so many different ways – belted or baggy, long over leggings, tucked into jeans, over a bikini… We tell people who are afraid of our Mumu’ s to look at our website and tell us if they are still afraid, and then we tell them to try a tank, then.”
What is the personality of Mumu ?
Mumu personality is fun spirited and laid back very Californian, its Venice beach with versatility.
Advertising
Twitter, Facebook, Tumblir, Instagram, Pinterest and Mutube
Pinterest Mumu Wedding
Facebook Show Me Your Mumu added 25 new photos to the album: MUeaty School Dropout ~ Lookbook ~ Resort 2015 — with Abby Grace Champion and Baskin Champion. This brand updates its facebook page every couple of days with new brand photos and some videos they also have an online shop attached and claim to respond within a few hours.7 January at 23:03 ¡
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Twitter Sistah sistah! @baskinchamp & @abbychampion in MU
http://ift.tt/1TVt2Ly
2.
Show Me Your Mumu â? @ShowMeYourMumu
17h17 hours ago
View translation
Sistah sistah! @baskinchamp & @abbychampion in MU http://ift.tt/1TVt2Ly
The twitter page is quite good as they are now increasing their followers very fast a lot comes from their Facebook page the photos are very appealing
Pinterest twitter and mutube
showmeyourmumu
Follow
Official Show Me Your Mumu Welcome to a Whole MU World! Clothing for carefree adventurers ☎ Click the link below to shop our Instagram feed! xx have2have.it/showmeyourmumu
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3,908 posts
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177k followers979 following Instagram Photo’s
I find their Instagram photos are very good as they do what their brand advertises and they choose good colourful lively images with a good mixture of patterns.
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Instagram photo â—?
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Instagram photo
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ShowMeYourMuMu Mutube The video is advertising their signature style but you need to be in a hot climate to wear them.
1:15
SHOW ME YOUR MUMU :: ALMOST FAMUS - Duration: 75 seconds. by ShowMeYourMuMu o
2 months ago
o
344 views
SHOW ME YOUR MUMU NOVEMBER COLLECTION AVAILABLE AT www.SHOWMEYOURMUMU.com
DIRECTED AND EDITED BY :: ERIC MALDIN at www.STVDIUM.com
I liked this short video as it advertises the accessories and knitwear it also shows the hippy style of San Francisco with the music by doing the video with a guitar. â—?
ShowMeYourMuMu uploaded a video 2 months ago
0:30
This video shows a good advertisement for a
Bohemian wedding through the natural outdoor flowery arranged tables with greenery and the bridesmaids wore the flowery head garlands the clothes blend in with their signature label. SHOW ME YOUR MUMU :: COCO'S BRIDESMAIDS - Duration: 30 seconds. By Show Me Your MuMu SHOW ME YOUR MUMU FALL BRIDESMAID COLLECTION FOR COLOGNE'S KAUAI WEDDING AVAILABLE AT www.SHOWMEYOURMUMU.com
1:15
SHOW ME YOUR MUMU :: MU'S CRUISE - Duration: 75 seconds. by ShowMeYourMuMu
The clothes in this video emphasis how light and breezy their clothes are and more different designs eg, stripes are shown as part of their
collection.
This video is set at Malibu beach the girls are wearing floral plus different design prints on their clothes the clothes are of short dresses and shorts for the beach this shows how their clothes can be worn almost anywhere. I find all Mumu’s videos have good props in each of them to describe the event but the models come across as unprofessional and immature, but I guess this is what they are portraying about their clothing as being free and having fun, this takes your eye away from the actual clothing I know a lot of their image is on having fun but the models come across as immature behaviour which spoils it.
Competitors Sammy Dress, Bohemia Design Odd Molly, Hippy Clothing
Sammy Dress
show front and
back of garments when promoting sales on their website.
Sammy dress is a well known leading global online wholesale supplier, on women’s and men’s clothing plus shoes handbags and accessories also costumes and lingerie. They promote how they are better for low pricing.
Sammy dress’s secret to low prices lies in its ability to ship directly from the factory, Sammy Dress has more products to offer so their name is more known from household items to fashion and jewellery.
They bring these items to consumers at factory direct prices all over the world. Their incredible customer service and extensive catalogue make Sammy Dress not only a great business to buy from, but to work with as well.
To grow their business even further, Sammy Dress trusts Web gains to deliver them high quality publishers and increase their sales month after month. They rely on numerous affiliates from coupon sites to shopping guides to blogs, forums and review site. Web gains delivers them lasting relationships and publishers benefit from an awesome product selection to promote from.
Sammy Dress also utilizes some of their own channels to promote their offerings as well. They regularly update blog posts as well as their Pinterest, Tumblr and Instagram accounts. They also like to work with fashion influencers and makeup experts to give them a competitive edge and make their products look their best.
For their publishers, Sammy Dress relies on sharing amazing deals, signature text links, and coupon banners. It is very important to them that their publishers are always in the loop, and communicate weekly via promotional newsletters. And the numbers speak for themselves. “After only a year with Web gains, our sales are up an incredible 40% thanks to our more than 1,000 publishers and Web gains’ award-winning account managers.” —Julia Woo, Affiliate Program Manager, Sammy Dress
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Odd Molly
Established in 2002, Odd Molly will always be inspired by, and fight for more Mollys in the world. Bohemian clothing from cult Swedish brand Odd Molly offers a collection which is made from natural fabrics exquisitely decorated. The beauty is in the detailing, from intricate embroidery, to lace, and crochet work, it is rare nowadays to find such attention to handcrafting and explains why Odd Molly has such a dedicated and loyal following worldwide. With a wide range of clothing from cardigans to kilim boots. You can get free delivery on all orders over ÂŁ50e with Free UK Delivery!
Hippy Clothing supply all kinds of clothing and menswear We are your one-stop-shop for bohemian clothes, specialising in fashion with personality, an exciting alternative to the ordinary, everyday high street. Choose from rich rustic prints, sumptuous textures, flowing outlines and a wonderful collection of unusual, great-looking accessories, from fab hippy hats and boho jewellery and deliciously pretty yet practical bags. Our boho style clothing is perfect for fashion free spirits who love to look a bit different, feminine yet edgy.
The Hippy Clothing Company supply unique clothing from Nepal
Many of our garments come from Nepal, and the majority of our Nepalese clothing is certified as fair trade. Because most of our hippie clothing is handmade, subtle variations in colour and design make every piece unique. Any slight imperfections simply add to their uniqueness and originality.
Care for your lovely new purchase by washing it separately in cold water.
Fall in love with Fair Trade We're working hard to increase our range of Fair Trade clothing, and many of our existing suppliers are also working to achieve Fair Trade status. A lot of our clothes are made by hand, with love, by our friends in Nepal, with whom we’ve been working for many years. Fair Trade clothes are made without cruelty or exploitation. We aim to ensure that the people we work with get paid
better for their talents, enjoy decent working conditions and make their goods sustainably. Which means Fair Trade fashion sits at the heart of everything we do. Hippy clothing can be found on Facebook Instagram and Pinterest
Pinterest image.
SWOT analysis Mumu Strengths Unique in their style as one single dress can be worn any time of day.
Weaknesses: Only supply to women, remote choice of wear have less features than
other Bohemian brands an expensive brand in comparison to others, not a worldwide brand, marketing needs to spread further.
Looks like an online boutique in comparison to larger scale Bohemian competitors they are building up with accessories
Threats Cheaper brands, and less promotions being that they havent stretched out as much like the said other brands they are quite remote in their products
Opportunities Show me your MuMu have the opportunity to get bigger if they did more blogging and collaborated with other fashion sites, this would get them better known and would increase their sales tenfold