Valenti Compelling Exchange Proposal Booklet

Compelling Exchange ENVIRONMENTAL WALL PROPOSAL

—Jack J. Valenti

Environmental wall proposal for the University of Houston Jack J. Valenti School of Communication.

Compelling Exchange emphasizes the school’s information exchange of human experiences that inspires current and prospective students to create their own exchange and narrative within their field.

Proposal is defined by its concept, formal elements and estimated budget.

1 COLLABORATION 2 CONCEPT 5 GRAPHICS 7 COLOR 8 TYPE AND LANGUAGE 9 THE DIMENSIONAL 11 WALL DESIGN 17 BUDGET 19 DEVELOPMENT

Wall & Booklet Design Yoko Kristiansen & Tracy Ngo

“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience.

They are the currency of human contact.”

Robert McKee

CONCEPT

COLLABORATION Compelling Exchange is a collaboration between designers Yoko Kristiansen and Tracy Ngo. Through the exchange, reflection, and mergance of two ideas, a concept was developed to reflect the attitude of the Valenti School of Communication.

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CONCEPT WE SHARE AND EXCHANGE Experience Knowledge Wisdom Ideas Answers Understanding Messages Connections Stories

The Valenti School is rich of individuals who compel others through an exchange of human contact. These people can excel in communications, because their exchanges inspire others to create their own narrative within the field.

Valenti creates compelling exchanges.

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FORM Compelling Exchange showcases the exchange of human experiences within the Valenti School of Communication through our approach in graphic imagery color type and language the dimensional

GRAPHICS We are a collage of diversity.

The Valenti School is an exchange of organic and digital.

Hand Illustration Express ideas through the human hand Humans are real and organic Photographs Digital treatment of photographs Commanding technology of production equipment Pattern Collage Geometric patterns Organic painted forms Enclosed within triangular shapes Mastery of digital and organic

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COLOR SCHEME We’re not limited to school brand colors.

The Valenti School is not afraid to expand their palette.

Bright and energetic Diverse student body, diverse palette of skills Diverse color palette

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Jack J. Valenti

“I always try to engage my students in some type of community outreach. I think it is an effective way to see how theory can contribute to practice.”

Jill Yamasaki

TYPE & LANGUAGE We take a contemporary approach of communicating.

Never settle and don’t fear improvement.

Milo University of Houston brand typeface Approachable, universal and contemporary Our Message Bold call outs Inspirational quotes from real faculty, alumni, and students

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THE DIMENSIONAL Human exchanges within Valenti build up the school.

Wire frames Triangular perspective sculptures of flattened steel Skeleton of networking Quotes are etched on steel wire frame.

Planes Acrylic panels framed within steel wires Subtle pattern of frosted vinyl applied on panels

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WALL DESIGN

Main Wall

Detail of Wall Design

Valenti Wall

Detail of Valenti Wall

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Front Door

―Jack J. Valenti

Detail of Quotes on Doors

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―Anonymous Student

Back Door

―Anonymous Student

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BUDGETING WALL VINYL $6/sq ft.

Approx. $3,500 Premium Adhesive Vinyl

WIRE FRAMES PIECES $10.50/sq ft.

Approx. $110

PRINTING ON WIRE FRAMES $18.40/sq ft.

Approx. $190

4 x 8 ft Aluminum Sheets

VINYLED ACRYLIC PANELS VINYLING $8.70/sq ft.

Approx. $125

ROUTER FEES $92/hr Approx. 2 hours

INSTALLATION To be Determined after Work Order Consultation

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DEVELOPING OUR STORY Overview of developing wall sketches

1a. Separate idea

1b. Separate idea

2. Initial mergence

3. Incorporating gestural elements

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4. Using illustration with photographs

5. Explore more in illustration/digital

6. Refine design

7. Final Wall Design

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—Jack J. Valenti