Compelling Exchange ENVIRONMENTAL WALL PROPOSAL
—Jack J. Valenti
Environmental wall proposal for the University of Houston Jack J. Valenti School of Communication. Compelling Exchange emphasizes the school’s information exchange of human experiences that inspires current and prospective students to create their own exchange and narrative within their field. Proposal is defined by its concept, formal elements and estimated budget.
1 COLLABORATION 2 CONCEPT 5 GRAPHICS 7 COLOR 8 TYPE AND LANGUAGE 9 THE DIMENSIONAL 11 WALL DESIGN 17 BUDGET 19 DEVELOPMENT
Wall & Booklet Design Yoko Kristiansen & Tracy Ngo
“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” Robert McKee
CONCEPT
COLLABORATION Compelling Exchange is a collaboration between designers Yoko Kristiansen and Tracy Ngo. Through the exchange, reflection, and mergance of two ideas, a concept was developed to reflect the attitude of the Valenti School of Communication.
1
CONCEPT WE SHARE AND EXCHANGE Experience Knowledge Wisdom Ideas Answers Understanding Messages Connections Stories
The Valenti School is rich of individuals who compel others through an exchange of human contact. These people can excel in communications, because their exchanges inspire others to create their own narrative within the field. Valenti creates compelling exchanges.
2
FORM Compelling Exchange showcases the exchange of human experiences within the Valenti School of Communication through our approach in graphic imagery color type and language the dimensional
GRAPHICS We are a collage of diversity. The Valenti School is an exchange of organic and digital. Hand Illustration Express ideas through the human hand Humans are real and organic Photographs Digital treatment of photographs Commanding technology of production equipment Pattern Collage Geometric patterns Organic painted forms Enclosed within triangular shapes Mastery of digital and organic
5
COLOR SCHEME We’re not limited to school brand colors. The Valenti School is not afraid to expand their palette. Bright and energetic Diverse student body, diverse palette of skills Diverse color palette
7
Jack J. Valenti
“I always try to engage my students in some type of community outreach. I think it is an effective way to see how theory can contribute to practice.” Jill Yamasaki
TYPE & LANGUAGE We take a contemporary approach of communicating. Never settle and don’t fear improvement. Milo University of Houston brand typeface Approachable, universal and contemporary Our Message Bold call outs Inspirational quotes from real faculty, alumni, and students
8
Repeatedly str Ia
lw
ay
st
THE DIMENSIONAL Human exchanges within Valenti build up the school. Wire frames Triangular perspective sculptures of flattened steel Skeleton of networking Quotes are etched on steel wire frame. Planes Acrylic panels framed within steel wires Subtle pattern of frosted vinyl applied on panels
9
ry
to
retch yourself beyond your capacity. If you do, you will become someo
o
en
ga
ge
m
ys
tu
de
nt
si
n
so
m
et
yp
eo
fc
om
m
un
ity
ou
tre
ac
h.
It
hi
nk
it
is
a
WALL DESIGN
Main Wall
Detail of Wall Design
Valenti Wall
Detail of Valenti Wall
itnelaV .J kcaJ―
Front Door
―Jack J. Valenti
Detail of Quotes on Doors
15
―Anonymous Student
Back Door
―Anonymous Student
16
BUDGETING WALL VINYL $6/sq ft. Approx. $3,500 Premium Adhesive Vinyl
WIRE FRAMES PIECES $10.50/sq ft. Approx. $110
PRINTING ON WIRE FRAMES $18.40/sq ft. Approx. $190
4 x 8 ft Aluminum Sheets
VINYLED ACRYLIC PANELS VINYLING $8.70/sq ft. Approx. $125
ROUTER FEES $92/hr Approx. 2 hours
INSTALLATION To be Determined after Work Order Consultation
17
18
DEVELOPING OUR STORY Overview of developing wall sketches
1a. Separate idea
1b. Separate idea
2. Initial mergence
3. Incorporating gestural elements
19
4. Using illustration with photographs
5. Explore more in illustration/digital
6. Refine design
7. Final Wall Design
20
—Jack J. Valenti