DIGITAL VERSION OF PRINT PORTFOLIO by Tracy van Eijl

THE BRUSH THAT PAINTS YOUR VISIONS 20.PORTFOLIO.21

Table of Contents

CLIENT PAGE

Mayo Clinic ............................................................................................................................................................................................................. 8 Rochester Women Magazine .................................................................................................................................................................................. 14 Cien Fuegos Publication ........................................................................................................................................................................................ 18 TEXTEIJL, LLC. ...................................................................................................................................................................................................... 22 Marvanile Manufacturing. LLC................................................................................................................................................................................. 26 Rusticator Machinery, LLC. ..................................................................................................................................................................................... 30

SKILLS Adobe Creative Suite: InDesign, Illustrator, Photoshop, Dreamweaver and Lightroom UI/UX Editors: Figma, HTML, Bootstrap, WordPress, and Squarespace Microsoft Software: Word, Excel, and PowerPoint

INSTRUCTION

GRAPHIC DESIGNER Nearly 20 years of experience in design and layout, both digital and spatial. Excellent ability to focus on the needs of the client to achieve their desired outcomes. I am currently seeking a career in a creative, challenging, and fast paced environment where I can utilize my skills, advance my knowledge, and provide a valuable service to my employer.

SOUTHERN NEW HAMPSHIRE UNIVERSITY | MANCHESTER, NH Graphic Design: Bachelor of Arts in Graphic Design and Media Arts, 2021. Online learning of design, development, adaption and presenting professional quality work. Analyzing and recommending media messaging strategies while using the latest design tools and technologies. Other areas of instruction include working with an interdisciplinary team to solve design challenges and apply ethical and culturally sensitive practices to visual media. ART INSTITUTE OF PITTSBURGH | PITTSBURGH, PA Graphic Design: Online courses consisted of theory and historical aspects of art and design as they related to contemporary forms of marketing and design. ROCHESTER COMMUNITY & TECHNICAL COLLEGE | ROCHESTER, MN Graphic Design: Focused on artistic creation using traditional and electronic media. The program consisted of a liberal art core and offered study in Studio Art, Graphic Design, and Web Design. UW EAU CLAIRE CONTINUING EDUCATION | EAU CLAIRE, WI Supervisory Management I, II, III: Leadership, motivation, discipline, policies and procedures, communication, time management, delegation, effective coaching and job expectations.

PROFESSIONAL EXPERIENCE MAYO CLINIC (CONTRACTED – KELLY SERVICES) | ROCHESTER, MN

507.358.4904

Production Designer III 07/2018 – 03/30/2020 Provide solutions to the Department of Development, Executive Office, and other departments throughout Mayo Clinic. Projects include large displays, photo retouching, proposals, reports, framed gifts, books, year-end and birthday cards as well as one-of-a-kind hand-crafted pieces. *Contract was ended due to COVID-19.*

215 ELTON HILLS DR NW, #6

MAYO CLINIC (CONTRACTED – KELLY SERVICES) | ROCHESTER, MN

CONTACT

ROCHESTER. MN 55906 TRACYVANEIJL.COM TRACYVANEIJL@GMAIL.COM

Production Designer III 12/2017 – 02/2018 Assist with the design, production and creation of visual materials for the Department of Patient Education Convergence Project. The primary focus is creating publications for print: fliers, booklets and brochures; as well as assisting with image manipulation, file preparation and information layout. *This was a short-term/limited contract.* (Continued)

CLIENT: M ayo Clinic Department of Development Department of Marketing Executive Office Research and Information Center DESCRIPTION OF WORK: T his card was designed for the new CEO to send out for the 2019 year end to the highest donors to Mayo Clinic. The intent of the card was to promote the unity and humanity around every Mayo Clinic mission.

CLIENT: M ayo Clinic Department of Development Department of Marketing Executive Office Research and Information Center DESCRIPTION OF WORK: T his Spanish brochure is about giving thanks to the many philanthropists that give to Mayo Clinic. The messaging, both written and visual needed to show inclusivity around the campuses. Page 7 features an icon I created to represent Mayo Clinic as a whole. The icon is based on the Rochester’s prestigious Gonda Building in the heart of the campus.

CLIENT: M ayo Clinic Department of Development Department of Marketing Executive Office Research and Information Center DESCRIPTION OF WORK: I had the opportunity to create many one-of-a-kind gifts such as cards, books, framed pieces and albums. This book was given to a benefactor who gave to the clinic. It features crisp and beautiful images of the benefactor’s family and campus. These gifts are personal in nature and touching to the recipient.

NAME COVERED FOR HIPPA COMPLIANCE

CLIENT: R ochester Women Magazine DESCRIPTION OF WORK: R ochester Women Magazine is a bi-monthly publication about women and related topics. Some of the functions that I performed as an art director for the magazine include coordinating photographer assignments; scheduled production proofs; directing photography shoots; cover and article layout; and print production management. In addition to the print publication, I updated the website and produced many promotional pieces for the site and for print.

CLIENT: R ochester Women Magazine DESCRIPTION OF WORK: T his is the annual rate card that is distributed to all businesses that had previously or had been interested in advertising with in the magazine.

CLIENT: C ien Fuegos: The Path Less Traveled DESCRIPTION OF WORK: C ien Fuegos was a Southeast Minnesota collaborative publication between the fine dining and arts communities. The purpose of the publication was to promote these areas to the general public for awareness of events and things to do within the community as well as inform about different topics of interest. Responsibilities included layout of spreads and advertising; website development and maintenance; photography direction; written content coordination; print production and press checks.

CLIENT: C ien Fuegos: The Path Less Traveled DESCRIPTION OF WORK: T his piece was the rate card for Cien Fuegos. It offered an in-depth look at the demographics and the distribution. I was responsible for other promotional pieces as well for marketing purposes.

CLIENT: T EXTEIJL, LLC. DESCRIPTION OF WORK: T EXTEIJL, LLC., an apparel branding company for various organizations. Originally founded in 2010 as Elgin Print Shop, we decided that it was time to have a brand make over which included a new name. Projects include logo creation, branding standards, collateral creation and website development and maintenance.

CLIENT: T EXTEIJL, LLC. DESCRIPTION OF WORK: T his piece was an interactive piece promoting a program to help small restaurants and retailers during the beginning of the pandemic through the end of 2020. These were sent to a targeted audience of local business owners.

CLIENT: M arvanile Manufacturing, LLC. DESCRIPTION OF WORK: M arvanile Manufacturing, LLC., is a entrepreneurial prototype shop that has been working on the development of a GPS guided ice resurfacing machine. Pieces that I have collaborated with include developing a marketing strategy; photos shoots; various promotional pieces; social media blasts; printed mailers and hand outs; and website development.

CLIENT: M arvanile Manufacturing, LLC. DESCRIPTION OF WORK: T his postcard uses a clear coat to represent how the water is laid on the ice as part of the smoothing process that happens to resurface ice.

CLIENT: R usticator Machinery, LLC. DESCRIPTION OF WORK: T his company produced machinery that made landscape bricks and block have an aged appearance. These pieces were intended to promote the equipment to large concrete and landscape suppliers at trade-shows. Along with these brochures and custom folder, stationery and additional promotional items were created.

CLIENT: R usticator Machinery, LLC. DESCRIPTION OF WORK: T his three panel trade-show display was used at various shows in order to promote the company’s machinery.