3 tips to getting the most out of your content

3 Tips to Getting the Most Out of Your Content

One of the well­acknowledged hardships of content creators is the push to keep your subscribers happy with fresh and interesting material. This holds especially true for those of us honed in on the B2B world. As interesting as the industry can be, there are only so many ways that you can repurpose tips quoting that either data is king or content is king.

Add to that the fact that the content you have already published has not necessarily lost its relevance just because a few weeks or months have passed. Daniel Kushner at Social Media Examiner keeps this in mind as he gives us three helpful tips to get the most life out of your content.

“#1: Tailor Your Content Posts to Each Network” As Kushner points out, each of us prefers his or her own social media. Even in a professional setting, some lean toward Twitter while others are strictly LinkedIn. And each of these audiences may have slightly different tastes. So what can be done to cater your content to each?

Says Kushner, “The first idea that comes to mind is to post the same piece to both networks. But . . . [t]he solution is simple: Tailor that one content piece to each network you’re posting it on. Posting across social channels in a way that respects the quirks and qualities of each individual network is a win­win: You’ll make your audience happy and increase your marketing ROI.” Another thing to keep in mind is that each platform has different advantages and limitations. Be they Twitter’s character limit or Instagram’s inability to post individual links, the right tweak can make any post fit to most platforms. The trick is to figure out how to mold your own unique content to each site.

For example, imagery is one thing that almost always garners interaction. Add to that the emerging ease of social video marketing, and you should be able to find a creative way to add visuals to your content.

Kushner concludes this point in saying that you should not be doing this for every post on every platform. Some of your readers will notice and their tastes might not always be met, so some you should provide some content exclusive to each of your audiences.

“#2: Schedule Multiple Shares of New Content” “Links shared via social media tend to have a short half­life (that is, the amount of time it takes for links to receive half of the clicks they’ll ever get) of just a few hours. An easy way to get more out of shared links is to repost them again in the days, weeks and months that follow.”

As stated before, just because a post is no longer on its first 24 hours do not mean it loses its value. There is a reason you gained the audience you have: they like what you have to say. But factors out of your control may prevent them from seeing your content the first time around.

Do them a favor by putting your material out there for a second – or even third – glance.

So long as the it is not immediately time­sensitive, you can space out these postings over a few days, or even months. Keeping the timing in mind, you can make future

posts during relevant events or high­traffic times, two options that can greatly benefit you as well.

One more tip for reposting that Kushner gives is to mix up each repeated post with some new tidbit from said content. Says Kushner, “Take time to identify important takeaways, quotes and data points from your content pieces . . . You can use the points you’ve extracted from the content as hooks that will pique your followers’ interest on networks like Facebook and Twitter. Of course, use a varied mix of quotes, data points, and so on for each individual piece every time you post it.”

“#3: Republish Evergreen Content” Evergreen content is that material which doesn’t become irrelevant with age. Unlike news articles or posts relating to some current fad, these are generally purely informational in an almost encyclopedic sense. People can continually come back to these posts for reference.

Evergreen posts can be re­published in a similar manner to those repeated postings from Tip #2, extracting new highlights to lead into the post. Or, you could rework the information from the evergreen content into a new and interesting format.

Kushner gives some examples: • “Turn a blog post into a SlideShare presentation.”

• “Turn a series of blog posts into a white paper.”

• “Use data points from a white paper to build an infographic.”

• “Take data points and quotes from a case study, create images around them and publish them as Instagram posts or Twitter cards.”

So don’t let your content just be a one­hit wonder. Get it out there for more to see and be creative in the ways you do it. It will get your information to a wider audience – and you might just have some fun doing it!

https://www.tradove.com/