Easy Ways to Get Started With Business Social Network
Depending on your industry and your customers, investing your time into a social media strategy will reward you with a big payoff - in time. Before we get started, one of the keys to understanding the effectiveness of building and maintaining your social media strategy is that it's not some magical button you just push.
The purpose of social media is to BUILD RELATIONSHIPS over time, where you become a trusted, fun, informative voice in your industry for them to "tune into," almost like setting a preset station on your car radio. Keep that golden rule in mind as you work on executing your social media strategy
Pick 1 Site and FOCUS Your Efforts Post Something Fresh Each Day Share Engaging, Relevant Content Social Networking - Offline Ask Questions. Post Offers
Pick 1 Site and FOCUS Your Efforts if you're a Fortune 500, you have a team of social media strategists updating all those sites for you full-time! But in reality, if you try to stay on top of every social media site at once, THAT would become your full-time job...and you've got a business to run!
Post Something Fresh Each Day If you can't dedicate yourself to updating your page frequently - at least once a week - it's better not to have a page at all. Having fresh content really helps you connect with your followers. Posting frequently gets your name in front of the eyes of your customers every day. Even if they're not looking to buy your stuff today, they might be ready tomorrow. You've got to be there to remind them.
Take 15 minutes each day to get things moving on your page. Start taking pictures of your office or store. Introduce new members of your team. Start a "customer of the week" program. Ask for feedback from your followers.
Share Engaging, Relevant Content
Needed to create brand new content every time and wanted to share information with our followers. THAT was overwhelming! Until you realized that was already spending a lot of time reading articles and news about things that affect small businesses.
Social Networking - Offline
It's really effective for B2B relationships. In order for this to be really easy, you've got to join your local chamber of commerce.
WRITE THEM A QUICK NOTE SO THEY REMEMBER YOU, THEN FRIEND OR FOLLOW THEM. THEY'LL BE HAPPY TO BUILD THEIR OWN NETWORKS, AND THEY'LL ESPECIALLY APPRECIATE THE "LIKE" ON THEIR BUSINESS PAGE. PLUS IT MAKES YOU LOOK LIKE YOU "GET IT" - YOU KNOW, THIS WHOLE SOCIAL MEDIA THING.
Ask Questions. Post Offers What you really want to do is find ways to get your followers to ENGAGE with you. Ask their opinion of something, or ask them what they think of the Pro Bowl coming before the Super Bowl
Business Networking: The Right Way
Business networking, just like any other networking, involves not only one person. It basically includes two or more individuals sharing the same interests and goals for a specific thing. It means helping each other to achieve one goal. It entails pro-activity and socialization.
Networking is needed in business. People involved in this are willing to share his/her experiences and knowledge to other people within the same interest or industry. It is a must in business and entails the use of your ability to talk and share with other people.
TIPS Don't sell your products/services heads-on during networking. Remember that your fellow businessmen are people who may not want to talk about you or your offer. The best way to do business networking is to ask questions about the other person and not to talk about yourself. Business networking is about helping each other reach the top. It is not just about competition. It is your chance to be involved with other like-minded people, learn from them and find a common ground to do business with them.
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