Twitter Revamps are Good News for Marketers
Visual content provides the pretty packaging to the written content we use for marketing. Some argue that it’s more important than the written content. This holds true wherever you are posting your content online, whether on your own website or on social media platforms, such as Twitter A while back, in a post introducing Instagram, we briefly touched on the photo sharing capabilities of varying social media sites. One of my criticisms of Twitter was that, while it makes good use of a hash tag sharing method, it was not too friendly to visual content, often unnecessarily cropping photos. It also did not offer many options for video or for editing photos, as both Facebook and Instagram do. Since then, many of those criticisms have been addressed (not in response to me, I’m sure) through the addition of several new features to the Twitter App.