Complete Digital Marketing Suite
Excellent Sales Training
Professional Collateral Materials
Prospecting Intelligence Secure Client Payment
“Builder Board” Marketing Dashboard
360 ˚ DIGITAL
Complete communication “Ecosystem”
MARKETING
Dedicated Service Team Proprietary workflow management software
34 MAIN STREET, TO MS R IVER, N J 08753 (877) 624.7796 T R AFFICBUILDERS.US
Who We Are
34 MAIN S TREET, TOMS R IVER , N J 08753 (877) 624.7796 T RAFFICBUILDER S .U S
Traffic Builder Promotional campaign or special attractions aimed at increasing the number of shoppers passing through a shopping area, mall, store, or website. businessdictionary.com Traffic Builders is a Digital Marketing Services provider to media sales organizations, agencies and franchises. We offer completely turnkey digital marketing solutions that integrate perfectly with your core media product. The Traffic Builders business model is built on the experience of making literally thousands of marketing calls on local retailers. The partners in Traffic Builders come with high-level experience on both sides of the “media desk� as a media executive and consultant, and the owner of one of the New York markets most successful automotive advertising agencies. Local businesses can be overwhelmed with the huge array of digital marketing options available to them. As a local media, your trusted position in the marketplace lends credibility to your marketing recommendations. Traffic Builders reinforces your brand by delivering the finest digital marketing products available in your market. Your relationship with Traffic Builders will enhance your ability to deliver results for your local clients.
What Is Traffic Builders?
34 MAIN S TREET, TOMS R IVER , N J 08753 (877) 624.7796 T RAFFICBUILDER S .U S
Traffic Builders Mobile & Responsive Website Creation At Traffic Builders, we create dynamic responsive websites that look great and convert leads on desktops, tablets and mobile devices. Our creative experts will design you a website that supports your brand, helps you be found online and enables website visitors to review and shop your company’s offerings. Each site includes online form submission, helping convert visitors into customers. Google analytics code standard.
Traffic Builders Social Media Management Word-of-mouth marketing is arguably one of the most effective but hardest to measure forms of advertising, but social media has changed that. We create and configure your accounts on the world's top social networking sites including Facebook, Twitter, Foursquare, Yelp and Google+. Let us manage your social media, assist in the creation of content and monitor your social presence.
Traffic Builders Search Engine Optimization Search has drastically improved over the years, making business lookups specific to locale. If you have your website, social media and local directories properly set up, you put yourself at a huge advantage. . We combine the best practices across all of your web properties for local search results. Analytic reports help document your investment’s performance.
Traffic Builders Search Engine Marketing Search engine marketing is online advertising in which an ad for your product or service appears on the first page of a search engine when people look up keywords associated with your business. The results are 100% measurable. Google’s reporting displays key performance indicators like goals, page views, time spent on site, percentage of new site visitors and more.
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Traffic Builders Reputation Management
Our reputation management software allows you to see what people are saying about your brand all across the web in one easy-to-manage portal. Gaining favorable reviews is crucial for the success of your business, and we make it easy to aggregate current reviews and capture new ones.
Traffic Builders Database Marketing Send email blasts to zip code targeted lists of pre-qualified consumers and/or businesses. We generate lists of potential customers using opt-in databases of national consumers and business-to-business records. We have the capability of reaching your business’s prospective customers in an extremely precise and cost-effective manner. Choose from a spectrum of options, from total market coverage (TMC) to any combination of over 100 database filters. UTM codes help track your investment’s performance in your analytic reports.
Traffic Builders Call Tracking Call tracking is the type of ROI your client’s can hear. As a feature that can be tethered to many of our existing services, call tracking allows you to find out how the customer heard about your client. Tracking phone calls with real-time data empowers your client to adapt their Internet marketing strategy to the evolving market and provides the ability to audit customer service and lead acquisition.
Mobile & Responsive Website Creation
Mobile & Responsive Website Creation Your website is a direct reflection of your business. The statistics are clear: First impressions are 94% design related. At Traffic Builders, we create responsive and mobile websites that look great and draw customers on desktops, laptops, tablets and smartphones. Our creative experts will design you a website that supports your brand, helps you be found online and enables website visitors to review and shop your company’s offerings. Each site includes online form submission, helping convert visitors into customers. Google Analytics tracking is standard.
Adapts to desktop, laptop, tablet and smartphone screen sizes
Traffic Builders builds responsive websites. The number of people viewing websites on mobile devices has skyrocketed, making it mandatory that your website is presentable in any form factor. Responsive design means that your website will look great no matter what screen it is viewed on, from a smartphone to a television. As a user switches from one platform to another, the website will automatically adjust to accommodate the change in screen size.
Create a Dynamic and Responsive Website. Maybe you already have a website that you like and don’t want to commit to an entire redesign, but it doesn’t look quite right on mobile devices. Traffic Builders can also create an independent website that will only load on a mobile device. A poor user experience will have visitors quickly fleeing your website. Mobile websites put your most important call-to-actions right at the fingertips of potential customers, maximizing lead conversion.
Converts visitors into customers Brand supporting creative
34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US
SocialMedia Management
SocialMedia Management Don’t let social media be a one-sided conversation. Word-of-mouth marketing is arguably one of the most effective but hardest to measure forms of advertising, but social media has changed that. We create and configure your accounts on the world's top social networking sites including Facebook, Twitter, Foursquare, Yelp and Google+. Let us manage your social media, assist in the creation of content and monitor your social presence. We consider your business goals, and then survey the social landscape for you. We deliver a detailed map that calls out winning strategies and tie that into your current initiatives.
Social media is word-of-mouth marketing for the digital era
Social media is a world unto itself. It’s now easier than ever for customers to share how they feel about your business with their friends and family. Social media is a two-way channel of communication—don’t let the conversations be one-sided. Taking advantage of social media gives you digital portal into customer service and brand advocacy.
Social Media Is Measurable Word-of-Mouth Marketing. Our dedicated team of digital experts will work with you to develop communications unique to your business (special events, new products or services, contests, etc.) and incorporate them into your posts. Your account rep is at your disposal to help craft your business’s most important messages and offers. We help guide your growth by continuously evaluating the effectiveness of your campaigns and building on their successes.
Foster an online community of pre-qualified customers Control your brand’s digital narrative
34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US
SOCIAL MEDIA ONBOARDING DOCUMENTATION Our dedicated team of digital experts will work with you to develop communications unique to your target market and incorporate them into your posts. Your social media manager is at your disposal to incorporate the messages and offers most important to your business. Depending on the package you’ve purchased, our social media manager will assist you with: • Communicating with your staff to determine promotions • Keeping your social events current & up-to-date • Replying to customer questions & bring concerns to your attention • Sharing relevant content: photos, articles, videos, audio, events, & local community content • Referencing relevant local community articles and web links as it relates to your brand • Engaging questions: We ask questions to your fanbase in order to gain valuable insights and show that we are listening • Listening: regularly monitoring comments about your brand and offerings • Thanking community members for social praise • Running social competitions & engage your audience
YOUR SOCIAL MEDIA PROGRAM WILL BEGIN UPON PAYMENT AND COMPLETION OF THE INFORMATION BELOW. Please provide the username and password for any of the following social media platforms you already have an account with: FACEBOOK
GOOGLE+
YELP
Username:
FOURSQUARE
Password: Username:
Password: Username:
BING
Password: Username:
YAHOO
Password:
Username: Password: Username: Password: Username: Password: Username: Password:
Please also provide us with the following information as soon as possible: • Email Address for All Inquiries
• Logo .PNG file if possible
• Google Analytics Login Information
• Marketing Materials Relevant .PDFs, .doc files, etc
(IF APPLICABLE)
Username: Password: • Date & Time Availability for On-Boarding Conference Call
• URLs Website Address: Other Landing Pages: • Current Service Offers/Incentives To promote on social media
S O C I A L M E D I A PAG E 3 O F 3
Search Engine Optimization
Search Engine Optimization SEO is the foundation of an excellent web presence. Is your business found online when you search for its name? Better yet, how about for your industry? Traffic Builders combines the best practices across all of your web properties to get your company found online. It used to be that if you wanted to be found for say “pest control” you would have to compete with every website being indexed. Search has drastically improved over the years, making business lookups specific to locale. We combine the best practices across all of your web properties for local search results. Analytic reports help document your investment’s performance.
Increase Visibility In Local Searches:
Onsite optimization of the website includes the adjustment to each of the website’s attributes which depict the keyword phrases that major search engines will consider relevant to its content. Onsite optimization is the first step in building a website’s relevance towards the targeted keywords before beginning the complementing offsite optimization campaign.
SEO Converts Local Traffic. Offsite optimization is getting other resources across the web to reference your website and is a critical part of achieving first-page rankings for competitive keywords. These references are made through links back to your website and can be established through a variety of methods. We work to get your website linked to by other websites of higher rankings, boosting your search engine relevancy.
Location-Based Search Engine Results Business Directories Local Listings Maps
34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US
SEARCH ENGINE OPTIMIZATION
RECOMMENDATION: Search Engine Optimization (SEO) is the practice of developing a website into a relevant information source for major search engines using keyword opportunities. Once established as a relevant source for information, the website will begin ranking above its competition.
SEO is comprised of two main elements: 1. Onsite optimization of the website includes the adjustment each of the website’s attributes which depict
the keyword phrases that major search engines will consider relevant to its content. Onsite optimization is the first step in building a website’s relevance towards the targeted keywords before beginning the complementing offsite optimization campaign. 2. Offsite Optimization A key part of achieving first-page rankings for competitive keywords is how other re-
sources across the web refer to a website. These references are made through links back to the website and can be established through a variety of methods.
Traffic Builders will provide the following services to insure the success of your Organic Search Engine Marketing campaign:
ONSITE STRATEGIES
OFFSITE STRATEGIES
• Keyword List Development • Keyword Page Assignment • Content Adjustments • Meta-Tag Authoring • HTML Site-Map Adjustments • Header Tag Authoring • Image Alt-Tag Optimization • Web Copy Threading
• General Directory Submissions • Niche Directory Submissions • Social Bookmarking • Online Classifieds
• Article Submissions
• Press Release Syndication • Blog Creation
*ONLY WHITE-HAT METHODS USED **EACH MONTH AN UPDATED ANALYTIC REPORT WILL BE PROVIDED SHOWCASING THE MOVEMENT UP OR DOWN OF ALL SELECTED KEYWORDS ON: GOOGLE, YAHOO & BING.
trafficbuilders.us
www.trafficbuilders.us
Search Engine Marketing The fast track to page-one search results. Pay-Per-Click, or search engine marketing, is online advertising in which an ad for your product or service appears on the first page of a search engine when people look up keywords associated with your business. The results are 100% measurable. Our reporting software displays goals, spend, cost-per-click, and cost per conversion. We can tell you which keywords and ads sent traffic to your site, and where to shift your budget to higherperforming searches.
Optimize keyword performance
Search Engine Marketing
At Traffic Builders, we use A/B testing to optimize your ads. With sitelink extensions, users will be presented direct access to deep-linked pages on your website, giving them more options. With call extensions, users are given your phone number with the ability to “click to call” on mobile devices. With locations extensions, your address and mapping information are dynamically populated, giving users directions immediately. In addition, your ads are dynamically served across all screens: desktop, tablet and mobile.
SEM Guarantees Page-One Results. Search engine marketing has an immediately measurable impact. Your ads begin running the day the campaign is launched. Your campaigns can be targeted to precise geographic areas and set to run on the days and times of your choice. In addition, you push your ads to websites that are relevant to your products and services using Google’s Display Network. You can even run retargeting campaigns that aim to bring previously interested visitors back to your website.
Target campaigns precisely Limit wasteful spending
34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US
SEARCH ENGINE MARKETING Search Engine Marketing, or Pay-Per-Click, is online advertising in which an ad for your product or service appears on the first page of Google when people search on keywords that are associated with your business. Social media platforms (Facebook) and other search engines (Bing) offer PPC opportunities too. You are charged each time someone clicks on your ad.
Features and Benefits of Pay-Per-Click: • Works fast! Your ad can begin running the day the campaign is launched. • You set your budget and maximum cost-per-click you’re willing to pay. • Campaigns can be targeted to precise geographic areas and set to run on days/times of your choice. • Retargeting campaigns show highly targeted ads to people who have visited your website. • Google Display Network campaigns show your ads on websites that are relevant to your products and services. • Ads can be targeted to mobile devices. • Cost per lead is often less than other forms of advertising. • Keyword performance can be strategically utilized to increase effectiveness of SEO campaign. • Ideal supplement to an SEO campaign—immediate online visibility while your SEO campaign is ramping up.
You Can See Success! • 100% measurable results. Google’s reporting displays goals, spend, cost-per-click and cost-per-conversion. We can tell you which keywords and ads sent traffic to your site. • Projected and actual results. • Comprehensive monthly report.
PPC FEATURES
DESCRIPTION
Mobile Marketing
The goals for a desktop search differ from a mobile search, which is why we create separate campaigns for both desktop/tablet and mobile devices.
Conversion Goals
We help you identify your goals so we can report your exact return on investment. Tactical campaign adjustments keep results in line with goals.
Conversion Optimization
We monitor the marketing metrics and adjust your campaign in an effort to reduce your cost-per-conversion.
Budget Control
Opportunities exist for very small to very large budgets. We pace the campaign to hit the budget you set.
Targeted Reach
Target a small geographic area, the entire world, or anywhere in between.
Controlled Ad Exposure
Keywords are carefully selected and grouped so that your ad will show only when a searcher is likely to be interested in your products and services.
Targeted Keywords
Our keyword research software finds the most cost-effective keywords for your PPC campaign.
Creative Ad Copy
Our PPC analysts write thoughtful ads, targeting the message to attract clicks only from people who are looking for a business like yours.
Fast and Flexible
Ads can start showing the day the campaign is launched and set to run on a precise schedule (your business hours, during a special event or holiday, etc.).
Advanced Algorithms
Crunching 100’s of different metrics our algorithm assists your PPC analysts and make big adjustments every 30 minutes in order to increase conversions.
Monthly Report
Key data emailed to you in a PDF report.
Campaign Review
Regularly scheduled account review meetings ensure campaign is meeting your goals.
Google AdWords Certified
Our PPC analysts are rigorously trained, Google AdWords certified and results-driven.
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Reputation Management
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Reputation Management
Managing your online reputation has never been easier. Traffic Builders reputation management software allows you to see what people are saying about your brand all across the web in one easy-tomanage portal. Gaining favorable reviews is crucial for the success of your business, and we make it easy to aggregate current reviews and capture new ones. It is overwhelmingly clear that online reviews affect a local business. Customers are taking online reviews and ratings into serious consideration, and you should be too.
Easily collect reviews from customers on and offline Monitor multiple reviews websites at one login Aggregate actual reviews across the web
Customers rely on local reviews ratings to determine engagements with local businesses. Quality online reviews affects customer engagement, as well as local search engine results for a brick-and-mortar business. 86% of Internet users use the Internet to find local businesses. 72% of businesses rated their preparedness to handle PR issues as average or below average, and 20% believe they are completely unprepared. Are you prepared?
Be Found, Be Favorable, With Reputation Management. All local businesses, whether a single rooftop or part of a corporate brand, must have an online reviews strategy. However, having great online reviews does not come easy. It starts with providing the best possible pre- and post-sales customer experience. Signing up and claiming important review websites are beneficial as it provides additional features to interact with reviewers and allows for the correction of business information.
34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US
REPUTATION MANAGEMENT
Take control of your online reviews with Local X’s reputation management software. LOCAL DIRECTORY SUBMISSION
Do you know where your business is listed online? Our software makes it easy to submit your business information to local directories and monitor the status of your listings.
REVIEW MONITORING
Do you know what people are saying about your company? Review monitoring allows you to see every review left about your company including the distribution of positive, neutral and negative comments.
STANDALONE REVIEW WEBSITE
Make it easy for customers to read and leave positive reviews. By choosing a standalone review website, you can dominate the search results for your company’s reviews and make sure the most relevant testimonials are displayed.
Database Marketing
Database Marketing Responsive and deliverable data is what makes us different. Send email blasts to zip code targeted lists of pre-qualified consumers and businesses. We generate lists of potential customers using opt-in databases of national consumers and business-to-business records. All of our data is self-reported and compiled in accordance with the CAN-SPAM guidelines, guaranteeing that no emails will be sent to someone who has not signed up to receive them. Traffic Builders has the capability of reaching your client’s prospective customers in an extremely precise and cost-effective manner.
Promote specific products or services Generate valuable leads
First impressions are always a lasting impression. That is why Traffic Builders has selected the best in-house team for designing and implementing websites, WAP sites, and HTML creative services that go beyond today's industry standards. No matter what design service you might need, Traffic Builders is the link to get your audience to react. Our experienced in-house team can also develop user friendly lead generation forms with impressive call to action design. Traffic Builders will set out to distinguish you from your competitors while presenting your information in a clear and entertaining way.
Target Your Audience Precisely With Database Marketing. Traffic Builders lead generation solutions are unmatched in our ability to generate clean, fast responses to sell your products and services. Our networks and partners deliver the highest rate of satisfaction for pay-per-performance marketing, making the project a win-win for both the buyer and seller. Conversion rates on leads that we deliver often have a higher success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.
Low overhead cost
34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US
Call Tracking
Call Tracking Monitor phone call leads in real time. Call tracking is the type of ROI your client’s can hear. As a feature that can be tethered to many of our existing services, call tracking allows you to find out how the customer heard about your client. By combining simple number tracking with database tracking, Traffic Builders can precisely and accurately identify the caller, their location, their name and which strategy brought them to you. Tracking phone calls with real-time data empowers your client to adapt their Internet marketing strategy to the evolving market and provides the ability to audit customer service and lead acquisition.
Improve how your staff handles incoming calls
The service provides one toll free or local tracking number routed to the number of your choosing, allowing you to see calls generated from website traffic and listen to the recordings of those calls. Review, sort, and filter out non-prospects from your tracked calls, providing accurate cost-per-lead analysis and sales conversion percentages. Included are 60 minutes per month of tracking. Additional numbers are also available for tracking other ad sources.
Call Tracking. Conversions You Can Hear. Reporting of ad source (website), date, time, duration and caller’s phone numbers, as well as names and addresses for all publicly listed callers, helps you build a database of prospects, and reconnect with lost leads. Analyze your employees' sales skills by reviewing and grading sales calls based on specific criteria. Through comprehensive performance evaluations, targeted training courses are recommended to improve sales and customer care performance.
Increase lead generation Recapture lost leads 34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US
ANALYTICS DASHBOARD
View your investments in one place, with Traffic Builders’s all-in-one marketing dashboard. ONE LOGIN TO VIEW THEM ALL
One login to view all of your investments. It’s easy to get overwhelmed with reports when you advertise across many different channels and mediums. We make performance analysis fast and simple.
COMPARATIVE SCORING
Turn complicated campaigns into easy-to-understand results. Scores give you quick insight into how your marketing is performing, from day-to-day, week-to-week and campaign-to-campaign. View your results at a glance.
ADVANCED TRENDING INSIGHTS
Real-time analytics helps you make better marketing decisions. Local X stores data locally and lets you do lightning-fast data mining for business intelligence. Displays trending metrics in real-time, with alerts to help keep track of all important components.