Traffic Builders Media Kit by Traffic Builders

Complete Digital Marketing Suite

Excellent Sales Training

Professional Collateral Materials

Prospecting Intelligence Secure Client Payment

“Builder Board” Marketing Dashboard

360 ˚ DIGITAL

Complete communication “Ecosystem”

MARKETING

Dedicated Service Team Proprietary workflow management software

34 MAIN STREET, TO MS R IVER, N J 08753 (877) 624.7796 T R AFFICBUILDERS.US

Who We Are

34 MAIN S TREET, TOMS R IVER , N J 08753 (877) 624.7796 T RAFFICBUILDER S .U S

Traffic Builder Promotional campaign or special attractions aimed at increasing the number of shoppers passing through a shopping area, mall, store, or website. businessdictionary.com Traffic Builders is a Digital Marketing Services provider to media sales organizations, agencies and franchises. We offer completely turnkey digital marketing solutions that integrate perfectly with your core media product. The Traffic Builders business model is built on the experience of making literally thousands of marketing calls on local retailers. The partners in Traffic Builders come with high-level experience on both sides of the â&#x20AC;&#x153;media deskâ&#x20AC;? as a media executive and consultant, and the owner of one of the New York markets most successful automotive advertising agencies. Local businesses can be overwhelmed with the huge array of digital marketing options available to them. As a local media, your trusted position in the marketplace lends credibility to your marketing recommendations. Traffic Builders reinforces your brand by delivering the finest digital marketing products available in your market. Your relationship with Traffic Builders will enhance your ability to deliver results for your local clients.

What Is Traffic Builders?

34 MAIN S TREET, TOMS R IVER , N J 08753 (877) 624.7796 T RAFFICBUILDER S .U S

Traffic Builders Mobile & Responsive Website Creation At Traffic Builders, we create dynamic responsive websites that look great and convert leads on desktops, tablets and mobile devices. Our creative experts will design you a website that supports your brand, helps you be found online and enables website visitors to review and shop your company’s offerings. Each site includes online form submission, helping convert visitors into customers. Google analytics code standard.

Traffic Builders Social Media Management Word-of-mouth marketing is arguably one of the most effective but hardest to measure forms of advertising, but social media has changed that. We create and configure your accounts on the world's top social networking sites including Facebook, Twitter, Foursquare, Yelp and Google+. Let us manage your social media, assist in the creation of content and monitor your social presence.

Traffic Builders Search Engine Optimization Search has drastically improved over the years, making business lookups specific to locale. If you have your website, social media and local directories properly set up, you put yourself at a huge advantage. . We combine the best practices across all of your web properties for local search results. Analytic reports help document your investment’s performance.

Traffic Builders Search Engine Marketing Search engine marketing is online advertising in which an ad for your product or service appears on the first page of a search engine when people look up keywords associated with your business. The results are 100% measurable. Google’s reporting displays key performance indicators like goals, page views, time spent on site, percentage of new site visitors and more.

★

Traffic Builders Reputation Management

Our reputation management software allows you to see what people are saying about your brand all across the web in one easy-to-manage portal. Gaining favorable reviews is crucial for the success of your business, and we make it easy to aggregate current reviews and capture new ones.

Traffic Builders Database Marketing Send email blasts to zip code targeted lists of pre-qualified consumers and/or businesses. We generate lists of potential customers using opt-in databases of national consumers and business-to-business records. We have the capability of reaching your business’s prospective customers in an extremely precise and cost-effective manner. Choose from a spectrum of options, from total market coverage (TMC) to any combination of over 100 database filters. UTM codes help track your investment’s performance in your analytic reports.

Traffic Builders Call Tracking Call tracking is the type of ROI your client’s can hear. As a feature that can be tethered to many of our existing services, call tracking allows you to find out how the customer heard about your client. Tracking phone calls with real-time data empowers your client to adapt their Internet marketing strategy to the evolving market and provides the ability to audit customer service and lead acquisition.

Mobile & Responsive Website Creation

Mobile & Responsive Website Creation Your website is a direct reflection of your business. The statistics are clear: First impressions are 94% design related. At Traffic Builders, we create responsive and mobile websites that look great and draw customers on desktops, laptops, tablets and smartphones. Our creative experts will design you a website that supports your brand, helps you be found online and enables website visitors to review and shop your company’s offerings. Each site includes online form submission, helping convert visitors into customers. Google Analytics tracking is standard.

Adapts to desktop, laptop, tablet and smartphone screen sizes

Traffic Builders builds responsive websites. The number of people viewing websites on mobile devices has skyrocketed, making it mandatory that your website is presentable in any form factor. Responsive design means that your website will look great no matter what screen it is viewed on, from a smartphone to a television. As a user switches from one platform to another, the website will automatically adjust to accommodate the change in screen size.

Create a Dynamic and Responsive Website. Maybe you already have a website that you like and don’t want to commit to an entire redesign, but it doesn’t look quite right on mobile devices. Traffic Builders can also create an independent website that will only load on a mobile device. A poor user experience will have visitors quickly fleeing your website. Mobile websites put your most important call-to-actions right at the fingertips of potential customers, maximizing lead conversion.

Converts visitors into customers Brand supporting creative

34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US

WEBSITE CREATION

PACKAGE A SPLASH PAGE

$436

PER MONTH

PACKAGE B

PACKAGE C

5 PAGES

10 PAGES

$844

20 PAGES

$1,281

PER MONTH

PACKAGE D

$1,799

PER MONTH

COMPONENTS INCLUDED

PACKAGE A

PACKAGE B

PACKAGE C

PACKAGE D

NUMBER OF WEB PAGES

1 PAGE

UP TO 5 PAGES

UP TO 10 PAGES

UP TO 20 PAGES

CHOICE OF DESIGN THEMES

PREMIUM

CUSTOMER PROVIDED OR ROYALTY-FREE IMAGES

UP TO 4

UP TO 8

UP TO 15

UP TO 25

RESPONSIVE DESIGN (DESKTOP, IPAD AND IPHONE)

YES

ADVERTISER PROVIDED CONTENT

UP TO 350 WORDS

YES

ADVERTISER PROVIDED LOGO

YES

SITE SEARCH

YES

PHOTO GALLERY

UP TO 10

UP TO 20

UP TO 30

PHOTO ENLARGEMENT

YES

GOOGLE MAP (EMBEDDING ONLY)

YES

GOOGLE ANALYTICS (INTEGRATION ONLY)

YES

CONTACT FORM

5 FIELDS

7 FIELDS

SOCIAL MEDIA BUTTONS

YES

CMS (WORDPRESS)

YES

SEARCH ENGINE FRIENDLY URLS

YES

META DATA CREATION

YES

ROBOTS.TXT CREATION

YES

GOOGLE XML SITEMAP

YES

BUILD REVISIONS

ADDITIONAL BUILD REVISIONS ($)

SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION NO. OF BUSINESS DAYS AFTER COMPLETE RECEIPT OF MATERIALS

ITERATIONS

WEBSITE CREATION PACKAGE A

PACKAGE B

$436

PER MONTH

PACKAGE C

$844

$1,281

PER MONTH

PACKAGE D $1,799

PER MONTH

BUSINESS INFORMATION

HOSTING INFORMATION

NAME:

HOSTING COMPANY/WEBSITE:

ADDRESS:

ACCOUNT NAME: PASSWORD:

PHONE NUMBER:

FTP USERNAME:

DOMAIN NAME:

FTP PASSWORD:

DO YOU NEED A DOMAIN NAME?

$15/YEAR

DOMAIN NAME SUGGESTIONS: 1: 2:

DO YOU NEED HOSTING?

$12.99/MONTH

PLEASE CHECK OFF YOUR PURCHASE CARD

NOTES:

Company Name:_________________________________ E-Mail:_______________________________

Card #: ______________|______________|______________|______________ Sec Code:___________ Name on Card:_________________________________________________ Exp Date:_____________ Address:_____________________________________________ Phone #:________________________ City: _____________________________________State:___________ Zip Code:_________________

TERMS & CONDITIONS:

By accepting the Terms and Conditions, you allow Traffic Builders to use the logo & any content you provide to promote your business on the Internet with the Web Creation & Design solution, whose description and product details can be found above and on the attached page. In addition, you consent to being charged the quoted price listed above for any initial set-up/development and a monthly service fee quoted above. After the three-month minimum contract, the monthly service fee quoted above will continue automatically, unless the customer cancels the service. Full ownership and/or rights to all items created including Domains, Content and Social Media Pages are owned by the name/business printed on the â&#x20AC;&#x153;Company Nameâ&#x20AC;? line above. Traffic Builders is not responsible for any third party content or posts on the Internet. The automatic monthly billing and the Web Creation & Design service may not be cancelled without an advanced notice of 30 days. Cancellation without advanced written notice of 30 days will be subject to an additional fee. This may be accomplished by emailing a cancellation request to info@TrafficBuilders.com or directly to your designated Account Manager. Cancellation is not finalized until notice of cancellation is confirmed by Traffic Builders. A receipt will be sent to the provided e-mail address each time a payment has been made. An additional copy of these terms is available upon request. Traffic Builders will deliver their best efforts in helping purchaser receive desired results, but makes no guarantee pertaining to future performance. Any agreements entered via the Internet and/or electronic mail should be binding on the customer as if a hard copy were signed and delivered with Traffic Builders. You hereby swear and affirm under penalty of perjury that you are of legal age, sound mind and have no medical, legal or other impediment to executing this agreement and that you are authorized to bind the entity you are signing on behalf of to all of the terms and conditions hereto. Upon your detailed review and analysis of this Agreement in its entirety, you believe that it is in the best interest of your respective organization to enter into this agreement on its behalf and hereby voluntarily do so by executing it below. Date: Customer Signature Date: Customer Print Date: Traffic Builders Manager Signature

INVOICE#

SALES REP

ORDER#

SocialMedia Management

SocialMedia Management Don’t let social media be a one-sided conversation. Word-of-mouth marketing is arguably one of the most effective but hardest to measure forms of advertising, but social media has changed that. We create and configure your accounts on the world's top social networking sites including Facebook, Twitter, Foursquare, Yelp and Google+. Let us manage your social media, assist in the creation of content and monitor your social presence. We consider your business goals, and then survey the social landscape for you. We deliver a detailed map that calls out winning strategies and tie that into your current initiatives.

Social media is word-of-mouth marketing for the digital era

Social media is a world unto itself. It’s now easier than ever for customers to share how they feel about your business with their friends and family. Social media is a two-way channel of communication—don’t let the conversations be one-sided. Taking advantage of social media gives you digital portal into customer service and brand advocacy.

Social Media Is Measurable Word-of-Mouth Marketing. Our dedicated team of digital experts will work with you to develop communications unique to your business (special events, new products or services, contests, etc.) and incorporate them into your posts. Your account rep is at your disposal to help craft your business’s most important messages and offers. We help guide your growth by continuously evaluating the effectiveness of your campaigns and building on their successes.

Foster an online community of pre-qualified customers Control your brand’s digital narrative

34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US

SOCIAL MEDIA MARKETING

PACKAGE A

DESCRIPTION:

MANAGEMENT OF SOCIAL NETWORKS

SET-UP FEE:

$99

• 3 SOCIAL MEDIA NETWORKS RELEVANT TO INDUSTRY • 3-5 POSTS PER WEEK

PACKAGE B

DESCRIPTION:

MANAGEMENT OF SOCIAL NETWORKS

• CUSTOM FACEBOOK APPLICATION • WEEKLY MONITORING & LISTENING

SET-UP FEE:

$129

• 4 SOCIAL MEDIA NETWORKS RELEVANT TO INDUSTRY • 5-7 POSTS PER WEEK

PACKAGE C

DESCRIPTION:

MANAGEMENT OF SOCIAL NETWORKS

$399

PER MONTH

$569

PER MONTH

• CUSTOM FACEBOOK APPLICATION • WEEKLY MONITORING & LISTENING

SET-UP FEE:

• 5 SOCIAL MEDIA NETWORKS RELEVANT TO INDUSTRY • 5-7+ POSTS PER WEEK

$149

$659

PER MONTH

• CUSTOM FACEBOOK APPLICATION • WEEKLY MONITORING & LISTENING

ALL PACKAGES HAVE A THREE-MONTH MINIMUM COMMITMENT. PLEASE CHECK OFF YOUR PURCHASE CARD

NOTES:

Company Name:_________________________________ E-Mail:_______________________________

TERMS & CONDITIONS:

By accepting the Terms and Conditions, you allow Traffic Builders to use the logo & any content you provide to promote your business on the Internet with the Social Media solution, whose description and product details can be found above and on the first page. In addition, you consent to being charged the quoted price listed above for any initial set-up/development and a monthly service fee quoted above. After the three-month minimum contract, the monthly service fee quoted above will continue automatically, unless the customer cancels the service. Full ownership and/or rights to all items created including Domains, Content and Social Media Pages are owned by the name/business printed on the “Company Name” line above. Traffic Builders is not responsible for any third party content or posts on the Internet. The automatic monthly billing and the Social Media service may not be canceled without an advanced notice of 30 days. Cancellation without advanced notice of 30 days will be subject to an additional fee. This may be accomplished by emailing a cancellation request to info@TrafficBuilders.com or directly to your designated Account Manager. A receipt will be sent to the provided e-mail address each time a payment has been made. An additional copy of these terms is available upon request. Traffic Builders will deliver their best efforts in helping purchaser receive desired results, but makes no guarantee pertaining to future performance. Any agreements entered via the Internet and/or electronic mail should be binding on the customer as if a hard copy were signed and delivered with Traffic Builders. You hereby swear and affirm under penalty of perjury that you are of legal age, sound mind and have no medical, legal or other impediment to executing this agreement and that you are authorized to bind the entity you are signing on behalf of to all of the terms and conditions hereto. Upon your detailed review and analysis of this Agreement in its entirety, you believe that it is in the best interest of your respective organization to enter into this agreement on its behalf and hereby voluntarily do so by executing it below.

Date: Customer Signature Date: Customer Print Date: Traffic Builders Manager Signature S O C I A L M E D I A PAG E 2 O F 3

INVOICE#

SALES REP

ORDER#

SOCIAL MEDIA ONBOARDING DOCUMENTATION Our dedicated team of digital experts will work with you to develop communications unique to your target market and incorporate them into your posts. Your social media manager is at your disposal to incorporate the messages and offers most important to your business. Depending on the package you’ve purchased, our social media manager will assist you with: • Communicating with your staff to determine promotions • Keeping your social events current & up-to-date • Replying to customer questions & bring concerns to your attention • Sharing relevant content: photos, articles, videos, audio, events, & local community content • Referencing relevant local community articles and web links as it relates to your brand • Engaging questions: We ask questions to your fanbase in order to gain valuable insights and show that we are listening • Listening: regularly monitoring comments about your brand and offerings • Thanking community members for social praise • Running social competitions & engage your audience

YOUR SOCIAL MEDIA PROGRAM WILL BEGIN UPON PAYMENT AND COMPLETION OF THE INFORMATION BELOW. Please provide the username and password for any of the following social media platforms you already have an account with: FACEBOOK

TWITTER

GOOGLE+

YELP

Username:

FOURSQUARE

Password: Username:

INSTAGRAM

Password: Username:

BING

Password: Username:

YAHOO

Password:

Username: Password: Username: Password: Username: Password: Username: Password:

Please also provide us with the following information as soon as possible: • Email Address for All Inquiries

• Logo .PNG file if possible

• Google Analytics Login Information

• Marketing Materials Relevant .PDFs, .doc files, etc

(IF APPLICABLE)

Username: Password: • Date & Time Availability for On-Boarding Conference Call

• URLs Website Address: Other Landing Pages: • Current Service Offers/Incentives To promote on social media

S O C I A L M E D I A PAG E 3 O F 3

Search Engine Optimization

Search Engine Optimization SEO is the foundation of an excellent web presence. Is your business found online when you search for its name? Better yet, how about for your industry? Traffic Builders combines the best practices across all of your web properties to get your company found online. It used to be that if you wanted to be found for say “pest control” you would have to compete with every website being indexed. Search has drastically improved over the years, making business lookups specific to locale. We combine the best practices across all of your web properties for local search results. Analytic reports help document your investment’s performance.

Increase Visibility In Local Searches:

Onsite optimization of the website includes the adjustment to each of the website’s attributes which depict the keyword phrases that major search engines will consider relevant to its content. Onsite optimization is the first step in building a website’s relevance towards the targeted keywords before beginning the complementing offsite optimization campaign.

SEO Converts Local Traffic. Offsite optimization is getting other resources across the web to reference your website and is a critical part of achieving first-page rankings for competitive keywords. These references are made through links back to your website and can be established through a variety of methods. We work to get your website linked to by other websites of higher rankings, boosting your search engine relevancy.

Location-Based Search Engine Results Business Directories Local Listings Maps

34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US

SEARCH ENGINE OPTIMIZATION DESCRIPTION: SEO PLAN DELIVERABLES

PACKAGE A

5 KEYWORDS OPTIMIZED • 3 WEB PAGES OPTIMIZED SET-UP FEE: $324

DESCRIPTION: SEO PLAN DELIVERABLES

PACKAGE B

8 KEYWORDS OPTIMIZED • 5 WEB PAGES OPTIMIZED SET-UP FEE: $480

DESCRIPTION: SEO PLAN DELIVERABLES

PACKAGE C

10 KEYWORDS OPTIMIZED • 6 WEB PAGES OPTIMIZED SET-UP FEE: $636

DESCRIPTION: SEO PLAN DELIVERABLES

PACKAGE D

15 KEYWORDS OPTIMIZED • 12 WEB PAGES OPTIMIZED SET-UP FEE: $792

DESCRIPTION: SEO PLAN DELIVERABLES

PACKAGE E

20 KEYWORDS OPTIMIZED • 15 WEB PAGES OPTIMIZED SET-UP FEE: $1,026

$324

PER MONTH

$480

PER MONTH

$636

PER MONTH

$792

PER MONTH

$1,026

PER MONTH

ALL PACKAGES HAVE A THREE-MONTH MINIMUM COMMITMENT. PLEASE CHECK OFF YOUR PURCHASE CARD

NOTES:

Company Name:_________________________________ E-Mail:_______________________________

TERMS & CONDITIONS:

By accepting the Terms and Conditions, you allow Traffic Builders to use the logo & any content you provide to promote your business on the Internet with the Search Engine Optimization solution, whose description and product details can be found above and on the attached page. In addition, you consent to being charged the quoted price listed above for any initial set-up/development and a monthly service fee quoted above. After the three-month minimum contract, the monthly service fee quoted above will continue automatically, unless the customer cancels the service. Full ownership and/or rights to all items created including Domains, Content and Social Media Pages are owned by the name/business printed on the “Company Name” line above. Traffic Builders is not responsible for any third party content or posts on the Internet. The automatic monthly billing and the Search Engine Optimization service may not be cancelled without an advanced notice of 30 days. Cancellation without advanced written notice of 30 days will be subject to an additional fee. This may be accomplished by emailing a cancellation request to info@TrafficBuilders.com or directly to your designated Account Manager. Cancellation is not finalized until notice of cancellation is confirmed by Traffic Builders. A receipt will be sent to the provided e-mail address each time a payment has been made. An additional copy of these terms is available upon request. Traffic Builders will deliver their best efforts in helping purchaser receive desired results, but makes no guarantee pertaining to future performance. Any agreements entered via the Internet and/or electronic mail should be binding on the customer as if a hard copy were signed and delivered with Traffic Builders. You hereby swear and affirm under penalty of perjury that you are of legal age, sound mind and have no medical, legal or other impediment to executing this agreement and that you are authorized to bind the entity you are signing on behalf of to all of the terms and conditions hereto. Upon your detailed review and analysis of this Agreement in its entirety, you believe that it is in the best interest of your respective organization to enter into this agreement on its behalf and hereby voluntarily do so by executing it below. Date: Customer Signature Date: Customer Print Date: Traffic Builders Manager Signature

INVOICE#

SALES REP

ORDER#

SEARCH ENGINE OPTIMIZATION

BUSINESS INFORMATION

HOSTING INFORMATION

NAME:

HOSTING COMPANY/WEBSITE:

ADDRESS:

ACCOUNT NAME: PASSWORD:

PHONE NUMBER:

FTP USERNAME:

DOMAIN NAME:

FTP PASSWORD:

Please write down the keywords you would like your website to be optimized for, in order of importance. Keep in mind that generic phrases like “attorney” or “locksmith” are very difficult to rank for. Instead, focus your keywords by including location specifics like city or state. This will give your website a much better chance of ranking, especially for local searches.

SEARCH ENGINE OPTIMIZATION

RECOMMENDATION: Search Engine Optimization (SEO) is the practice of developing a website into a relevant information source for major search engines using keyword opportunities. Once established as a relevant source for information, the website will begin ranking above its competition.

SEO is comprised of two main elements: 1. Onsite optimization of the website includes the adjustment each of the website’s attributes which depict

the keyword phrases that major search engines will consider relevant to its content. Onsite optimization is the first step in building a website’s relevance towards the targeted keywords before beginning the complementing offsite optimization campaign. 2. Offsite Optimization A key part of achieving first-page rankings for competitive keywords is how other re-

sources across the web refer to a website. These references are made through links back to the website and can be established through a variety of methods.

Traffic Builders will provide the following services to insure the success of your Organic Search Engine Marketing campaign:

ONSITE STRATEGIES

OFFSITE STRATEGIES

• Keyword List Development • Keyword Page Assignment • Content Adjustments • Meta-Tag Authoring • HTML Site-Map Adjustments • Header Tag Authoring • Image Alt-Tag Optimization • Web Copy Threading

• General Directory Submissions • Niche Directory Submissions • Social Bookmarking • Online Classifieds

• Article Submissions

• Press Release Syndication • Blog Creation

*ONLY WHITE-HAT METHODS USED **EACH MONTH AN UPDATED ANALYTIC REPORT WILL BE PROVIDED SHOWCASING THE MOVEMENT UP OR DOWN OF ALL SELECTED KEYWORDS ON: GOOGLE, YAHOO & BING.

SEARCH ENGINE OPTIMIZATION

SET-UP: MONTH 1

1 WEEK PRIOR TO LAUNCH:

WEEK 1:

WEEK 2:

• Internal Set-Up • Provide Detailed on Site Analysis • Submit BaseLine Ranking Report

WEEK 3:

WEEK 4:

• Kick-Off Conf. Call

• Submit Suggestions

• Submit Revised

• Complete Initial

• Internal Work on all

for On-Site Edits

On-Site Edits

On-Site Suggestions

• Call to Review On-Site Edits

• Begin implementation On-Site Edits

• Request Review by [client]

• Begin First Set of Off-Site Articles

ONGOING: STARTING MONTH 2 WEEK 1: • Call to Review SEO Campaign & Analytics • Begin Launch of Approved Off-Site Items

WEEK 2: • Complete Launch of Off-Site Items • Internal Work on New Off-Site Items • Internal Work on New On-Site Items • Begin Creation of New Articles

WEEK 3: • Submit New On-Site Edits • Complete Edits on New On-Site Items • Complete Edits on New Off-Site Items

WEEK 4: • Begin New On-Site Edits • Submit Re-Crawl Requests

trafficbuilders.us

www.trafficbuilders.us

Search Engine Marketing The fast track to page-one search results. Pay-Per-Click, or search engine marketing, is online advertising in which an ad for your product or service appears on the first page of a search engine when people look up keywords associated with your business. The results are 100% measurable. Our reporting software displays goals, spend, cost-per-click, and cost per conversion. We can tell you which keywords and ads sent traffic to your site, and where to shift your budget to higherperforming searches.

Optimize keyword performance

Search Engine Marketing

At Traffic Builders, we use A/B testing to optimize your ads. With sitelink extensions, users will be presented direct access to deep-linked pages on your website, giving them more options. With call extensions, users are given your phone number with the ability to “click to call” on mobile devices. With locations extensions, your address and mapping information are dynamically populated, giving users directions immediately. In addition, your ads are dynamically served across all screens: desktop, tablet and mobile.

SEM Guarantees Page-One Results. Search engine marketing has an immediately measurable impact. Your ads begin running the day the campaign is launched. Your campaigns can be targeted to precise geographic areas and set to run on the days and times of your choice. In addition, you push your ads to websites that are relevant to your products and services using Google’s Display Network. You can even run retargeting campaigns that aim to bring previously interested visitors back to your website.

Target campaigns precisely Limit wasteful spending

34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US

SEARCH ENGINE MARKETING Search Engine Marketing, or Pay-Per-Click, is online advertising in which an ad for your product or service appears on the first page of Google when people search on keywords that are associated with your business. Social media platforms (Facebook) and other search engines (Bing) offer PPC opportunities too. You are charged each time someone clicks on your ad.

Features and Benefits of Pay-Per-Click: • Works fast! Your ad can begin running the day the campaign is launched. • You set your budget and maximum cost-per-click you’re willing to pay. • Campaigns can be targeted to precise geographic areas and set to run on days/times of your choice. • Retargeting campaigns show highly targeted ads to people who have visited your website. • Google Display Network campaigns show your ads on websites that are relevant to your products and services. • Ads can be targeted to mobile devices. • Cost per lead is often less than other forms of advertising. • Keyword performance can be strategically utilized to increase effectiveness of SEO campaign. • Ideal supplement to an SEO campaign—immediate online visibility while your SEO campaign is ramping up.

You Can See Success! • 100% measurable results. Google’s reporting displays goals, spend, cost-per-click and cost-per-conversion. We can tell you which keywords and ads sent traffic to your site. • Projected and actual results. • Comprehensive monthly report.

PPC FEATURES

DESCRIPTION

Mobile Marketing

The goals for a desktop search differ from a mobile search, which is why we create separate campaigns for both desktop/tablet and mobile devices.

Conversion Goals

We help you identify your goals so we can report your exact return on investment. Tactical campaign adjustments keep results in line with goals.

Conversion Optimization

We monitor the marketing metrics and adjust your campaign in an effort to reduce your cost-per-conversion.

Budget Control

Opportunities exist for very small to very large budgets. We pace the campaign to hit the budget you set.

Targeted Reach

Target a small geographic area, the entire world, or anywhere in between.

Controlled Ad Exposure

Keywords are carefully selected and grouped so that your ad will show only when a searcher is likely to be interested in your products and services.

Targeted Keywords

Our keyword research software finds the most cost-effective keywords for your PPC campaign.

Creative Ad Copy

Our PPC analysts write thoughtful ads, targeting the message to attract clicks only from people who are looking for a business like yours.

Fast and Flexible

Ads can start showing the day the campaign is launched and set to run on a precise schedule (your business hours, during a special event or holiday, etc.).

Advanced Algorithms

Crunching 100’s of different metrics our algorithm assists your PPC analysts and make big adjustments every 30 minutes in order to increase conversions.

Monthly Report

Key data emailed to you in a PDF report.

Campaign Review

Regularly scheduled account review meetings ensure campaign is meeting your goals.

Google AdWords Certified

Our PPC analysts are rigorously trained, Google AdWords certified and results-driven.

SEARCH ENGINE MARKETING

HYPER LOCAL SEARCH ENGINE MARKETING

• GOOGLE, BING AND YAHOO PAID SEARCH CAMPAIGN MANAGEMENT

MINIMUM BUDGET

MINIMUM COMMITMENT

RATE

$600 per month

3 months

17.5% account management fee

DO YOU HAVE A GOOGLE ANALYTICS ACCOUNT?

YES NO

IF YES, PLEASE PROVIDE:

USERNAME: PASSWORD:

PLEASE CHECK OFF YOUR PURCHASE CARD

NOTES:

Company Name:_________________________________ E-Mail:_______________________________

TERMS & CONDITIONS:

By accepting the Terms and Conditions, you allow Traffic Builders to use the logo & any content you provide to promote your business on the Internet with the Search Engine Marketing solution, whose description and product details can be found above and on the attached page. In addition, you consent to being charged the quoted price listed above for any initial set-up/development and a monthly service fee quoted above. After the three-month minimum contract, the monthly service fee quoted above will continue automatically, unless the customer cancels the service. Full ownership and/or rights to all items created including Domains, Content and Social Media Pages are owned by the name/business printed on the “Company Name” line above. Traffic Builders is not responsible for any third party content or posts on the Internet. The automatic monthly billing and the Search Engine Marketing service may not be cancelled without an advanced notice of 30 days. Cancellation without advanced written notice of 30 days will be subject to an additional fee. This may be accomplished by emailing a cancellation request to info@TrafficBuilders.com or directly to your designated Account Manager. Cancellation is not finalized until notice of cancellation is confirmed by Traffic Builders. A receipt will be sent to the provided e-mail address each time a payment has been made. An additional copy of these terms is available upon request. Traffic Builders will deliver their best efforts in helping purchaser receive desired results, but makes no guarantee pertaining to future performance. Any agreements entered via the Internet and/or electronic mail should be binding on the customer as if a hard copy were signed and delivered with Traffic Builders. You hereby swear and affirm under penalty of perjury that you are of legal age, sound mind and have no medical, legal or other impediment to executing this agreement and that you are authorized to bind the entity you are signing on behalf of to all of the terms and conditions hereto. Upon your detailed review and analysis of this Agreement in its entirety, you believe that it is in the best interest of your respective organization to enter into this agreement on its behalf and hereby voluntarily do so by executing it below.

Customer Signature

Customer Print

Traffic Builders Manager Signature

Date:

INVOICE#

SALES REP

ORDER#

â&#x2DC;&#x2026;

Reputation Management

â&#x2DC;&#x2026;

Reputation Management

Managing your online reputation has never been easier. Traffic Builders reputation management software allows you to see what people are saying about your brand all across the web in one easy-tomanage portal. Gaining favorable reviews is crucial for the success of your business, and we make it easy to aggregate current reviews and capture new ones. It is overwhelmingly clear that online reviews affect a local business. Customers are taking online reviews and ratings into serious consideration, and you should be too.

Easily collect reviews from customers on and offline Monitor multiple reviews websites at one login Aggregate actual reviews across the web

Customers rely on local reviews ratings to determine engagements with local businesses. Quality online reviews affects customer engagement, as well as local search engine results for a brick-and-mortar business. 86% of Internet users use the Internet to find local businesses. 72% of businesses rated their preparedness to handle PR issues as average or below average, and 20% believe they are completely unprepared. Are you prepared?

Be Found, Be Favorable, With Reputation Management. All local businesses, whether a single rooftop or part of a corporate brand, must have an online reviews strategy. However, having great online reviews does not come easy. It starts with providing the best possible pre- and post-sales customer experience. Signing up and claiming important review websites are beneficial as it provides additional features to interact with reviewers and allows for the correction of business information.

34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US

REPUTATION MANAGEMENT

Take control of your online reviews with Local Xâ&#x20AC;&#x2122;s reputation management software. LOCAL DIRECTORY SUBMISSION

Do you know where your business is listed online? Our software makes it easy to submit your business information to local directories and monitor the status of your listings.

REVIEW MONITORING

Do you know what people are saying about your company? Review monitoring allows you to see every review left about your company including the distribution of positive, neutral and negative comments.

STANDALONE REVIEW WEBSITE

Make it easy for customers to read and leave positive reviews. By choosing a standalone review website, you can dominate the search results for your companyâ&#x20AC;&#x2122;s reviews and make sure the most relevant testimonials are displayed.

REPUTATION MANAGEMENT

PACKAGE A

$325

PER MONTH

• REVIEW WIDGET WITH FOLLOW UP EMAIL ENCOURAGING SHARING • REVIEW MONITORING OF 50+/- WEBSITES

PACKAGE B • • • • • •

PACKAGE C • • • • • • • •

$540

PER MONTH

$770

PER MONTH

STANDALONE REVIEW WEBSITE WITH REVIEW WIDGET ALL REVIEWS STAY ON STANDALONE WEBSITE WITH FOLLOW UP EMAIL ENCOURAGING SHARING BUSINESSES CAN MANAGE, VIEW AND REPLY TO REVIEWS REVIEW MONITORING OF 50+/- WEBSITES LOCAL DIRECTORY SUBMISSION AND MAINTENANCE OF 40+/- WEBSITES MONTHLY SPECIALS/ANNOUNCEMENTS ACROSS MOST OF THE 40+/- ONLINE DIRECTORIES ENHANCED DIRECTORIES WITH PHOTOS, SPECIALS AND MORE ON 40+/- ONLINE DIRECTORIES SOCIAL MENTION MONITORING PLEASE CHECK OFF YOUR PURCHASE CARD

NOTES:

Company Name:_________________________________ E-Mail:_______________________________

TERMS & CONDITIONS:

By accepting the Terms and Conditions, you allow Traffic Builders to use the logo & any content you provide to promote your business on the Internet with the Reputation Management solution, whose description and product details can be found above and on the attached page. In addition, you consent to being charged the quoted price listed above for any initial set-up/development and a monthly service fee quoted above. After the three-month minimum contract, the monthly service fee quoted above will continue automatically, unless the customer cancels the service. Full ownership and/or rights to all items created including Domains, Content and Social Media Pages are owned by the name/business printed on the “Company Name” line above. Traffic Builders is not responsible for any third party content or posts on the Internet. The automatic monthly billing and the Reputation Management service may not be cancelled without an advanced notice of 30 days. Cancellation without advanced written notice of 30 days will be subject to an additional fee. This may be accomplished by emailing a cancellation request to info@TrafficBuilders.com or directly to your designated Account Manager. Cancellation is not finalized until notice of cancellation is confirmed by Traffic Builders. A receipt will be sent to the provided e-mail address each time a payment has been made. An additional copy of these terms is available upon request. Traffic Builders will deliver their best efforts in helping purchaser receive desired results, but makes no guarantee pertaining to future performance. Any agreements entered via the Internet and/or electronic mail should be binding on the customer as if a hard copy were signed and delivered with Traffic Builders. You hereby swear and affirm under penalty of perjury that you are of legal age, sound mind and have no medical, legal or other impediment to executing this agreement and that you are authorized to bind the entity you are signing on behalf of to all of the terms and conditions hereto. Upon your detailed review and analysis of this Agreement in its entirety, you believe that it is in the best interest of your respective organization to enter into this agreement on its behalf and hereby voluntarily do so by executing it below. Date: Customer Signature Date: Customer Print Date: Traffic Builders Manager Signature

INVOICE#

SALES REP

ORDER#

Database Marketing

Database Marketing Responsive and deliverable data is what makes us different. Send email blasts to zip code targeted lists of pre-qualified consumers and businesses. We generate lists of potential customers using opt-in databases of national consumers and business-to-business records. All of our data is self-reported and compiled in accordance with the CAN-SPAM guidelines, guaranteeing that no emails will be sent to someone who has not signed up to receive them. Traffic Builders has the capability of reaching your clientâ&#x20AC;&#x2122;s prospective customers in an extremely precise and cost-effective manner.

Promote specific products or services Generate valuable leads

First impressions are always a lasting impression. That is why Traffic Builders has selected the best in-house team for designing and implementing websites, WAP sites, and HTML creative services that go beyond today's industry standards. No matter what design service you might need, Traffic Builders is the link to get your audience to react. Our experienced in-house team can also develop user friendly lead generation forms with impressive call to action design. Traffic Builders will set out to distinguish you from your competitors while presenting your information in a clear and entertaining way.

Target Your Audience Precisely With Database Marketing. Traffic Builders lead generation solutions are unmatched in our ability to generate clean, fast responses to sell your products and services. Our networks and partners deliver the highest rate of satisfaction for pay-per-performance marketing, making the project a win-win for both the buyer and seller. Conversion rates on leads that we deliver often have a higher success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.

Low overhead cost

34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US

DATABASE MARKETING

HYPER LOCAL DATABASE MARKETING • OPT-IN DATABASE MARKETING • FILTER LISTS BY GEOGRAPHY

MINIMUM COMMITMENT

RATE

MINIMUM BUDGET

3 months 2 email blasts per month 10,000 records per blast

$0.10 per record / $100 CPM

$2,000 per month

PLEASE CHECK OFF YOUR PURCHASE CARD

NOTES:

Company Name:_________________________________ E-Mail:_______________________________

TERMS & CONDITIONS:

By accepting the Terms and Conditions, you allow Traffic Builders to use the logo & any content you provide to promote your business on the Internet with the Database Marketing solution, whose description and product details can be found above and on the attached page. In addition, you consent to being charged the quoted price listed above for any initial set-up/development and a monthly service fee quoted above. After the three-month minimum contract, the monthly service fee quoted above will continue automatically, unless the customer cancels the service. Full ownership and/ or rights to all items created including Domains, Content and Social Media Pages are owned by the name/business printed on the “Company Name” line above. Traffic Builders is not responsible for any third party content or posts on the Internet. The automatic monthly billing and the Database Marketing service may not be cancelled without an advanced notice of 30 days. Cancellation without advanced written notice of 30 days will be subject to an additional fee. This may be accomplished by emailing a cancellation request to info@TrafficBuilders.com or directly to your designated Account Manager. Cancellation is not finalized until notice of cancellation is confirmed by Traffic Builders. A receipt will be sent to the provided e-mail address each time a payment has been made. An additional copy of these terms is available upon request. Traffic Builders will deliver their best efforts in helping purchaser receive desired results, but makes no guarantee pertaining to future performance. Any agreements entered via the Internet and/or electronic mail should be binding on the customer as if a hard copy were signed and delivered with Traffic Builders. You hereby swear and affirm under penalty of perjury that you are of legal age, sound mind and have no medical, legal or other impediment to executing this agreement and that you are authorized to bind the entity you are signing on behalf of to all of the terms and conditions hereto. Upon your detailed review and analysis of this Agreement in its entirety, you believe that it is in the best interest of your respective organization to enter into this agreement on its behalf and hereby voluntarily do so by executing it below. Date: Customer Signature Date: Customer Print Date: Traffic Builders Manager Signature

INVOICE#

SALES REP

ORDER#

DATABASE MARKETING

• CAMPAIGN NAME: • BROADCAST DATES: • CONSUMER OR B2B: • EMAIL ADDRESS:

TO RECEIVE TEST BROADCAST

TARGET MARKET

Please include one primary zip code for targeting. Additionally, include two backup zip codes in case your primary demographic does not contain enough records to fulfill the order.

Zip Code #1: Zip Code #2:

DESIGN NEEDED? PROJECT DESCRIPTION

$250

Zip Code #3:

Call Tracking

Call Tracking Monitor phone call leads in real time. Call tracking is the type of ROI your clientâ&#x20AC;&#x2122;s can hear. As a feature that can be tethered to many of our existing services, call tracking allows you to find out how the customer heard about your client. By combining simple number tracking with database tracking, Traffic Builders can precisely and accurately identify the caller, their location, their name and which strategy brought them to you. Tracking phone calls with real-time data empowers your client to adapt their Internet marketing strategy to the evolving market and provides the ability to audit customer service and lead acquisition.

Improve how your staff handles incoming calls

The service provides one toll free or local tracking number routed to the number of your choosing, allowing you to see calls generated from website traffic and listen to the recordings of those calls. Review, sort, and filter out non-prospects from your tracked calls, providing accurate cost-per-lead analysis and sales conversion percentages. Included are 60 minutes per month of tracking. Additional numbers are also available for tracking other ad sources.

Call Tracking. Conversions You Can Hear. Reporting of ad source (website), date, time, duration and callerâ&#x20AC;&#x2122;s phone numbers, as well as names and addresses for all publicly listed callers, helps you build a database of prospects, and reconnect with lost leads. Analyze your employees' sales skills by reviewing and grading sales calls based on specific criteria. Through comprehensive performance evaluations, targeted training courses are recommended to improve sales and customer care performance.

Increase lead generation Recapture lost leads 34 MAIN S TREET, TOMS RIVER, NJ 08753 (877) 624.7796 T RAFFICBU ILD ERS.US

CALL TRACKING • 1 toll free or local tracking number routed to the number of your choosing, allowing you to see calls generated from website traffic and listen to recordings of those calls. Includes 60 minutes per month of tracking. Overage fee: $0.075 per minute. • Reporting of ad source (website), date, time, duration and caller’s phone numbers, as well as names and addresses for about 50% of all callers (depending on availability), helping you build a database of prospects. • Additional numbers available for tracking other ad sources.

PRICING TRACKING

MONTHLY COST

OVERAGE FEES

1 number 60 minutes

$10

$0.075 per minute

PLEASE CHECK OFF YOUR PURCHASE CARD

NOTES:

Company Name:_________________________________ E-Mail:_______________________________

TERMS & CONDITIONS:

By accepting the Terms and Conditions, you allow Traffic Builders to use the logo & any content you provide to promote your business on the Internet with the Call Tracking solution, whose description and product details can be found above and on the attached page. In addition, you consent to being charged the quoted price listed above for any initial set-up/development and a monthly service fee quoted above. After the three-month minimum contract, the monthly service fee quoted above will continue automatically, unless the customer cancels the service. Full ownership and/ or rights to all items created including Domains, Content and Social Media Pages are owned by the name/business printed on the “Company Name” line above. Traffic Builders is not responsible for any third party content or posts on the Internet. The automatic monthly billing and the Call Tracking service may not be cancelled without an advanced notice of 30 days. Cancellation without advanced written notice of 30 days will be subject to an additional fee. This may be accomplished by emailing a cancellation request to info@TrafficBuilders.com or directly to your designated Account Manager. Cancellation is not finalized until notice of cancellation is confirmed by Traffic Builders. A receipt will be sent to the provided e-mail address each time a payment has been made. An additional copy of these terms is available upon request. Traffic Builders will deliver their best efforts in helping purchaser receive desired results, but makes no guarantee pertaining to future performance. Any agreements entered via the Internet and/or electronic mail should be binding on the customer as if a hard copy were signed and delivered with Traffic Builders. You hereby swear and affirm under penalty of perjury that you are of legal age, sound mind and have no medical, legal or other impediment to executing this agreement and that you are authorized to bind the entity you are signing on behalf of to all of the terms and conditions hereto. Upon your detailed review and analysis of this Agreement in its entirety, you believe that it is in the best interest of your respective organization to enter into this agreement on its behalf and hereby voluntarily do so by executing it below. Date: Customer Signature Date: Customer Print Date: Traffic Builders Manager Signature

INVOICE#

SALES REP

ORDER#