ADOLFO CORREA ILLUSTRATION DESIGN MOTION ANIMATION
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2019 DEMO FESTIVAL AMSTERDAM Dancer: Leeroy Thornhill from The Prodigy
Dancer: Dancer: Shameik Moore
Dancer: Lil’ Buck for Nowness
ADOLFO CORREA Inspired by every aspect of culture, music, art and fashion, Adolfo’s multidisciplinary work crosses all boundaries from print, installation, product and digital media. Originally from Santiago de Chile, he currently lives in Brussels, Belgium. His unlimited creative spectrum always comes back to visual communication and a purpose. All this while triggering a totally fresh sense of now-ness. Here you can find a selection of his latest work in Graphic Design, Branding, Packaging, Motion Design, Film, Editorial, Typography, Textile & Art Direction of videos and TV series—and other fun stuff.
Clients: Addidas, Amazon, Café Bustelo, Cash App, Corona, Essie, FIBA (Basketball World Cup), Fox Sports, HBO Game of Thrones, NBA, McDonalds, Mercedes, Nike, Playstation, R/GA Shanghai, Sony Channel, T Mall, Tous, Umbro. Agency Clients: Wieden + Kennedy (Amsterdam), Grey West, Golden Wolf (London), Shackleton Madrid, Shotopop (London), Think (Hamburg), STAUD Studios (Germany), Shackleton (Madrid), Love.Creative (Manchester), LPK USA, Feels.tv (Santiago de Chile) and more.
Left Page: One dance animation was included in the 2019 DEMO FESTIVAL AMSTERDAM. His work was shown on different screens inside the Amsterdam Central Station for 24 Hours. “This is the first set of loops - and a work in progress - from one of my personal explorations as a design therapy. I love dancing, I love different kinds of music, I love and frame by frame animation. I love photoshop and this is what happens when you put all of them in a blender.” —Adolfo Correa
Personal work Tyler The Creator portrait was made mixing different techniques including acrylics, colored pencils and digital. Print available for purchase.
YOROKOBU MAGAZINE Proposal for the cover design in a contest organized by Yorokobu and Volkswagen in Spain. The contest invited artists to create their own version of what a “Happy Day.” Adolfo created a playful composition adorned with beautiful spring flowers surrounding the hidden YOROKOBU word with textures and colors that reminded him of what it feels like on a perfect happy spring day.
NIKE NIKE by You T-Shirt Nike React Infinity shoe for the new SP20 season.
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NIKE Proposal for Airmax Day
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KINDERLAB Identity development and motion graphics design based on the rubrics cube.
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Addidas Store, Madrid
Addidas Store on Fifth Avenue, NYC
NYCB / PET SHOP BOYS Poster Design, Type Design Inspired by “New York City Girl” by Pet Shop Boys.
MERCEDES BENZ Mural Design for Mercedes-AMG Gla 35
CORONA Corona Oceans Week Creation of illustrations and design for the THE PARADISE? SHIRT( 1st and 2nd Editions) Animation by Adolfo Correa and Manuel Ferrari Creation of Film W+K Team and Adolfo Correa In honour of World Oceans Day, we hijacked Corona’s global ‘This Is Living’ brand platform to help combat plastic pollution. With a staggering eight million metric tons of plastic waste dumped into the sea each year, Adolfo worked with Wieden + Kennedy Amsterdam, Corona and Parley for the Oceans to highlight the issue by plastic waste. They subverted that classic symbol of paradise, the Hawaiian shirt, called The Paradise? Shirt. Adolfo designed it to mimic the true state of paradise with a pattern that looks idyllic from a distance, but on closer inspection reveals plastic waste everywhere such as old toothbrushes, plastic rings, cuttery and so on. Supported by global ambassador, Chris Hemsworth, and made with the help of Parley from the very stuff it depicts – plastic from the ocean; the limited-edition shirt shows the world paradise is in danger while doing something about it. To support the oceans cleanups you can get one of these three limited editions shirts on WSL Store but also you can use #OceansWeek #100islandsprotected and of course avoid the use of plastic in your life.
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NO JUSTICE, NO PEACE. Poster design inspired in the Black Lives Matters movement.
NBA Adolfo art directed, designed a campaign, also creating the illustrations for the NBA to promote key games for their social media. Illustrations were a mix of media combinging handrendering, digital manipulation using photoshop and an iPad Pro with Astropad and Apple pencil. For this project Adolfo illustrated a several NBA stars including Boogie Cousins, Omri Caspi, Marc Gasol, Russel Westbrook from Oklahoma City and Eric Bledsoe from the Phoenix Suns.
FIBA For this challenging project, Adolfo created illustrations of the 12 most important basketball players in the 2019 World Cup, celebrated in Shanghai and included in the FIBA worlwide advertising campaign. Players: Marc Gasol - Spain / Kemba Walker - USA / Rui Hachimura - Japan / Giannis Antetokounmpo - Greece / Andray Blatche - Phillipines / Rudy Gobert - France / Yi Jianlian - China / Patty Mills - Australia / AlFarouq Aminu - Nigeria / Luis Scola - Argentina / Kelly Olynyk - Canada / Nikola Jokic - Serbia
Agency: R/GA Shanghai & Amanacliq Asia
UMBRO CHILE Creation of illustrations to celebrate the new Chilean national football record by Esteban Paredes who has the most goals in the Chilean League, scoring a total of 216 goals and counting. The illustration was featured in different formats on and offline, including packaging for the new Umbro shoes signed by the player. Agency: MG Consulting
CAFÉ BUSTELO Adolfo was invited to design a limited edition coffee can for CafÊ Bustelo in New York City. For this project he wanted to reflect the positive vibes from the Latino culture and the energy that we get when we drink our favourite morning coffee. Agency: LPK
MCDONALD’S (Germany) / Surf & Taste Adolfo was invited to create a series of surfboards for McDonald’s to promote the new Surf & Taste. For this project he designed a several different boards integrating patterns and illustrations to highlight beach landscapes, hamburguers, and patterns playing with the McDonald’s logo. Agency: Thjnk Germany / Leo’s Think Tank
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