fayette hickox copywriter /creative director TRAFFIC CREATIVE MANAGEMENT 135 EAST 15TH STREET NYC 10003 T. 1212 734 0041 E. INFO@TRAFFIC-NYC.COM
COPYWRITING product naming promotional/collateral pieces catalogs tagline development advertising editorial
BRANDING creating a voice development of internal brand identifying core audience strategies and product vision
Fayette Hickox is a creative director and brand strategist with extensive experience helping brands discover a distinctive positioning, image and voice. He helps brands become market leaders through creative leadership. His background spans advertising, journalism and literature. He has held senior creative roles at three divisions of Estee Lauder: Aramis & Designer Fragrances, Clinique and Prescriptives. He was the first head of copy at the Arnell Group, collaborating closely with branding seer Peter Arnell. He was an editor at Interview Magazine, Vanity Fair and Managing Editor at the Paris Review. His articles have appeared in Connoisseur, Spin, Graphis and Connaissance des Arts. Fayette’s work is infused with wit, style and freshness. His clients have included Aveda, Burpee Seed, Creative Time, DKNY, Edelman Arts, Ethan Allen, Lifetime Television, Lovesac Furniture, Marie Claire Magazine, Mars, National Enquirer, Orient Express, Ralph Lauren Fragrances, Revlon, Sundance Channel, Vanity Fair Magazine, and Victoria’s Secret Beauty.
B U D G E T L I V I N G M AG A Z I N E AD Proposed Campaign
Extravagantly smart.
M AC H I N E C LOT H I N G CO M PA N Y AD Proposed Campaign
mens sport and casual wear
push the limit
M AC H I N E C LOT H I N G CO M PA N Y AD Proposed Campaign
Make your own rules.
mens sport and casual wear
C R E AT I V E T I M E AD Locall
Encounter Creative Time Jeremy Blake Zhang Huan Cai Guo-Qiang
The 59th Minute, Panasonic Astrovision, Times Square
Art on the Plaza, The Ritz-Carlton New York, Battery Park
Central Park
CREATIVE TIME
Modern IDENTITY
www.creativetime.org
C R E AT I V E T I M E AD Local
Creative Time Encounters for Summer 2003 Jeremy Blake, Zhang Huan Cai Guo-Qiang
The 59th Minute, Panasonic Astrovision, Times Square
Art on the Plaza, The Ritz-Carlton New York, Battery Park
CREATIVE TIME
www.creativetime.org
Central Park
W. AT L E S S B U R P E E Proposed Advertising Campaign
Raphanus sativus Start indoors, 22-45 days harvest Fresh radishes have more than 20 mg. of vitamin C. More for their weight than oranges. Buying them from the grocery store reduces the vitamin content by half.
GROW
W. AT L E S S B U R P E E Proposed Advertising Campaign
GROW
Penelope Hobhouse Gardening guru, Author, Seed grower
Thank you.
CONTACT:
TRAFFIC CREATIVE MANAGEMENT 135 EAST 15TH STREET NEW YORK, NY 10003 T. 1212 734 0041 E. MICHELLEVE@TRAFFIC-NYC.COM