LINDSAY POPE
PORT FOL IO
Client: Pedestrian Project: Sandwich & Cheese Shop branding City: Lawrence, KS
LOGO
ALTERNATE LOGO
COLOR PALETTE
TYPESTYLES
GOTHAM MEDIUM
Hailen Regular
PATRIMA BOLD
SUPPORTING PATTERN
SUPPORTING ILLUSTRATIONS
PEDESTRIAN Sandwiches House Grilled Cheese $9/6 Cottonwood Cheddar Reserve and a Bloomy Rind Cheese with a Brown Butter Allium Spread Meat: add Country Ham +$ 2.50
Reuben $11/8 Meat: House-Made Corned Beef* Veg/Vegan: Marinated Tempeh
Muffuletta $11/8 Meat: Country Ham and Milano Salami Veg/Vegan: Broiled Eggplant and Roasted Red Pepper
Loaded Veggie $8 Farm Fresh Veggies - Ask for today’s flavor!
Burger $12 Meat: Ground Beef* with Pimento Cheese and Bacon Veg/Vegan: Beyond Meat Patty with Vegan Pimento Cheese and Rice Paper Bacon
All sandwiches come with (1) choice of a side: Summer Pesto Salad with Mint, Cilantro and Parsley
Southern Dill Potato Salad Soup of the Day Cup + $1.50 Bag of Potato Chips
* Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of foodborne illness. ** House mayo is made with pasteurized yet uncooked eggs.
VARIOUS COLLATERAL
SIGNAGE
Client: The Bourgeois Pig Project: Coffee Shop & Bar Rebranding City: Lawrence, KS
LOGO
ALTERNATE LOGO
COLOR PALETTE
TYPESTYLES
OLIFANT REGULAR
HAILEN SANS
gotham book gotham book italic
SUPPORTING ILLUSTRATIONS
FOOD
RE PE TITION COF F E E ho u se cu p 2. 50 12 o z to -g o 2. 50 16 o z to -g o 3. 0 0 espresso 3. 0 0
b reve . 50 s h o t o f espresso 2. 0 0
macchiato (4oz ) 3.50 cappuccino (8oz ) 3.50 mocha 4.50 1 2oz to-go 4.50 1 6oz to-go 5.00
DAIRY SUBSTITUTES
ame ric an o 3. 00 cortado (5oz ) 3. 50 lat t e (1 2 or 16 oz ) 3. 75
flavor e d syrup . 50
n o charge
almond • oat • soy
V EG A N SLIDE RS $12 I m possible pattie s , ve g a n u m a m i “c h e e s e ” , pic k l e d o n i o n s
blackberry • caramel cherry • coconut • hazelnut house made rosemary house made vanilla
B R ATWURST $10 Le eway Fra n ks B rat w u r st , K ra u t , B row n M u st a rd
F R A NK FURTE R $10 Le eway Fra n ks Fra n kf u r te r, K ra u t , B row n M u st a rd *A l l se r ve d w i t h a b a g of c h i p s
TE A
(sport tea & pom egran ate)
hugo hot t e as 2.00 ois pig
da y e x i green true jasm in e green won der m in t herbal earl grey black 100 y r black
e t h e b o u rg
ic ed t e a 3.00 kanb ucha 5.00 spo rt t e a 3.00 spectator t e a 4.00
SANS COF F E E /ALCOHOL so da 2. 50
c oke • diet coke • sprite
g o sling ’s g ing er b eer 3. 0 0 italian so da 2. 50
italian cre am soda 3.00 le monade 3.00 shirle y t e mple 4.00
hugo chai latte 4 . 00 1 2 oz to-g o 3. 50 1 6 oz to-g o 4 . 00 simp ly oran g e grape frui t j ui ce 3. 00
HOUSE SPE CIALTIE S pu mpkin spic ed lat t e 7.00
t ume ric e lixir 5. 00
BRUNCH M ENU
(S AT U R DAY A N D S U N DAY O N LY)
V EG ETA R IA N B IS C U I T S A ND GRAV Y H A L F $ 5 / F U L L $8 Cou n tr y style m u sh roo m g ravy
B IS C U I T S A N D G RAV Y H A L F $ 5 / F U L L $8 Cou n tr y style sa u sa ge g ravy
MENUS & COLLATERAL
coffee & spirits
pig
ts oiin nt p s po law renc e , kans as est. 1994
VARIOUS COLLATERAL & SIGNAGE
Client: futurity.org Project: Branding & Website Refresh
LOGO
SUB BRAND LOGO
COLOR PALETTE
HEADLINE STYLE
NAVIGATION ICONS
WEBSITE DESIGN
NEWSLETTER FORMAT
Client: Egg Shop Project: Restaurant Branding City: New York City
LOGO
TAGLINES
COLOR PALETTE
EGGS Y’ALL
TYPESTYLES
FLAMA CONDENSED BASIC FLAMA CONDENSED SEMIBOLD FLAMA CONDENSED BOOK
YOU HAVE EGG ON YOUR FACE. NO REALLY, YOU DO.
SUPPORTING ILLUSTRATIONS
VARIOUS COLLATERAL
COLLATERAL
COLLATERAL
WEBSITE DESIGN
Client: simjang Project: Restaurant Branding City: Worcester, MA
BRAND MARK
LOGO
GRAPHIC ELEMENTS
COLOR PALETTE
TYPESTYLES
neutra display bold gotham medium
claytonia regular
th i s m e nu is inte nde d to be e njoye d fa mily style, dis he s will a rrive to the ta ble a s th ey a re rea d y.
hwe | raw
bap & myun | rice & noodles
bul | wood grilled
gul | half a dozen oysters* 19 gochujang cocktail, fish sauce mignonette, key lime
hwedeopbap | sashimi bowl* 14 faroe island salmon, kimchi, pickles, nori mushroom rice
yachae | cauliflower 16 brown butter crab vin, shiitake
hwe | tuna* 14 coconut, kiwi, pomelo yukhwe | raw beef tartare* 15 yolk, radish, charred scallion
dareun maht | other tastes saelleodeu | korean caesar* 10 romaine, tofu, cured egg
korean fried chicken wings or thighs small medium large
11 20 30
pick a sauce: spicy gochujang, miso soy-garlic or simjang s & p
grilled yu chyoi 9 braised peanuts, fried garlic kimchijeon | scallion kimchi pancake 13 pickled mussels, wild sesame mayo godeungeo | broiled mackerel* 15 grated daikon, lemon
nori buttered rice 4
bibimbap* 24 prime bulgogi beef, house kimchi, crispy rice, fried egg tteokbokki | sauteed rice cakes 19 braised lamb shoulder, black garlic, chunjang japchae | cold sweet potato noodle 9 chili vin, charred broccoli, mint
galbi | prime short rib* 23 grilled chicories, braised daikon, sesame mulgogi | whole fish* 23 green empress, daikon, apple, fried shallot, cashew wong gogi | huge prime rib eye* 87 uni butter, banchan
manila clam fried rice 18 white kimchi, grilled scallions
guk & jjigae | soups & stews haemul jjigae | spicy seafood stew 23 cuttlefish, scallops, rock shrimp, kimchi, beer
roasted local beets 9 tofu-sesame sauce, kumquat, crispy quinoa 7 2 s h r e w s b u r y s t r e e t w o r c e s t e r, m a 0 1 6 0 4 s i m j a n g w o r c e s t e r. c o m 7 74 2 4 3 7 7 5 0 @ s i m j a n g _ w o r c e s t e r @ s i m j a n g _ h e l l o @ s i m j a n g w o r c e s t e r
MENUS
bossam | pork belly 19 ssamjang, perilla leaf, kimchi, herbs
p l ea se i n fo rm yo u r ser ver i f a p erso n i n yo u r p a rt y h a s a fo o d a l l erg y. 2 0 % g ra t u i t i es w i l l b e a d d ed to a ny p a rt i es o f 6 o r m o re. *co n su m i ng raw o r u n d erco o ked m ea t s, p o u l t r y, sea fo o d , sh el l f i sh , o r eg gs m ay i n crea se yo u r ri sk o f fo o d b o rn e i l l n ess.
cocktails mai tai* r(h)ums, almond, mint, lime 10
screaming fat rat r(h)ums, coconut, pineapple, orange 11
margarita tequila, triple sec, lime, salt 9
by the glass sparkling nv sauvignon blanc, cara di casatico, colli di parma, piemonte it 11/40 nv glera & marzemino, alice, ose rose brut, veneto it 12/44 rose
pineapple expresso* r(h)ums, pineapple & coffee, lime 10
2016 carignane & zinfandel, farmstrong, field rose, mendocino ca 11/40 white
raft of dead monkeys rhum agricole, kina kina, citrus 10
simjang sling mezcal, benedictine, cherry, citrus 10
jungle bird 7 year indian rum, campari, pineapple, lime 10
nom nom nom rhum agricole, kahlua, coconut milk 10
MENUS
2014 riesling, bloomer creek, tanzen, auten vineyard, finger lakes ny 10/36 nv workbook white, california good drinking wine 8/ half a liter 19 red 2016 gamay, bouquetin, valle d’aosta it 11/40 nv workbook red, california good drinking wine 8/ half a liter 19
worcester
worcester
jared forman chef & owner 7 74 2 4 3 7 7 5 0
worcester
worcester
c: 718 570 2088
ja re d @ sim ja n gwo rce s te r.co m 7 2 s h rews b u r y s t re et wo rce s te r, m a 01 6 0 4 sim ja n gwo rce s te r.co m
worcester
BUSINESS CARDS
worcester
@ j a r e d f o r m a n
grand opening!
contemporary korean-american restaurant featuring
chicken & beer
fried chicken & beer!
free order of korean fried chicken thighs with any purchase
order of korean fried chicken thighs with any purchase
free
one per g uest . of fer expires septem ber 1 , 201 8 .
72 s h rews b u r y stre et worceste r, m a 01 6 0 4 7 74 2 4 3 7 75 0
simja ngworceste r.com
@ s i m j a n g w o r c e s t e r @ s i m j a n g _ w o r c e s t e r @ s i m j a n g _ h e l l o
PROMO CARDS
72 s h rews b u r y stre et worceste r, m a 01 6 0 4 7 74 2 4 3 7 75 0
simja ngworceste r.com
@ s i m j a n g w o r c e s t e r @ s i m j a n g _ w o r c e s t e r @ s i m j a n g _ h e l l o
SOCIAL & WEBSITE DESIGN
T-SHIRTS & HATS
ADDITIONAL COLLATERAL
GIFT CARDS
PHOTOSHOOT
Client: Crust Project: Bakery Rebrand City: Worcester, MA
LOGO
S
T
BAKES
COLOR PALETTE
CR
R
P
W
O
RC
EST
TYPESTYLES
AT S A C K E R S G O T H I C M E D I U M
H
O
U
BRAND MARK
E
TAGLINES
B O DY B Y C R U S T
STICKER: SMALL
BUSINESS CARD
118 M A I N S T R E E T W O R C E S T E R , M A 016 0 9 7 74 8 2 3 3 3 5 5 C R U S T B A K E S H O P. C O M
11 8 M A I N S T R E E T W O R C E S T E R , M A 016 0 9 7 74 8 2 3 3 3 5 5
C R U S T B A K E S H O P. C O M
C R U S T B A K E S H O P # B O D Y B Y C R U S T
STICKER: LARGE
VARIOUS COLLATERAL
T
BAKES
H
P
CR
O
U
S
W
O
R
BAKESHOP
E RC EST
COFFEE CUP SLEEVES
PASTRY ID CARD
VARIOUS COLLATERAL
body by crust
Client: North Main Provisions Project: Specialty Market Branding City: Worcester, MA
BRAND MARK
GRAPHIC ELEMENTS
LOGO
COLOR PALETTE
ADDITIONAL LOGO LAYER
TYPESTYLES
PATRIMA BOLD PATRIMA REGULAR PATRIMA HATCHED
TAGLINES
SHOP WITH US WIN THE BEST HOUSEGUEST AWARD ELEVATE YOUR BEACH DAY WE WANT YOU TO BE FULL AND HAPPY
MA
IN
ST.
W O R C E ST E R ,
MA
01
4
4
20
S. CO
77
• P R OV I S I O N S •
BUSINESS CARDS 122 MAIN ST. WORCESTER, MA 01608 774 420 7434 NORTHMAINPROVISIONS@GMAIL.COM NORTHMAINPROVISIONS.COM @NORTHMAINPROVISIONS
POSTCARDS
VARIOUS COLLATERAL
6
M
12
2
08
the magenta line does NOT print. it is a guide for trimming
74
34
N O RT H M A I N P R O
STICKER
VI
SI
ON
LET US CATER YOUR NEXT GATHERING Check out our catering menu for your next office meeting, book club, or as a hostess gift. We offer a range of breakfast and lunch options using pastry and breads from our bakery, Crust Bakeshop. We also put together cheese platters and charcuterie boards that are loaded with the finest quality products that will impress any guest or friend. We are excited to be part of your next event! 122 MAIN ST. WORCESTER MA 01608 774 420 7434 NORTHMAINPROVISIONS.COM @NORTHMAINPROVISIONS
NOW OPEN! (YOUR NEW FAVORITE STORE)
We are excited to be part of the neighborhood! Please enjoy 15% off your purchase when you bring in this postcard! For holidays, special occasions, or any day you want to make feel special – we are here for all of your wine, cheese, and bread needs!
122 MAIN ST. WORCESTER MA 01608 774 420 7434 NORTHMAINPROVISIONS.COM @NORTHMAINPROVISIONS
OPENING POSTCARD MAILER
CATERING
CATERING PLATTERS
LUNCH PLOUGHMAN’S LUNCH $18
CHEESE PLATTER
½ pound of Cheddar, Smoked Gouda or Blue Cheese, 1 Baguette, 2oz Butter,
Small 5 – 10 people $45
2oz of Onion Jam or Whole Grain Mustard, Assorted Pickles.
Assortment of 4 Cheeses; 1 Soft, 1 Cheddar or Gouda, 1 Bleu and 1
Add on; Ham or a ½ pound of a second Cheese for an additional $8
other selection from our case, 1 Jar of Preserve or Honey, Baguette or
THANKSGIVING
Crackers (gluten free options available), on a 11” Cutting Board PLATTERS
eople $125 dozen
PICNIC BASKET $50 (does not include price of basket) 1 Bottle of Wine (less than $20), ½ pound of 2 Cheeses, your choice of Jam or Honey, Baguette or Petit Toast
Add-ons include; Nuts, Seasonal Fruit, CHEESE FOR 10-15 Membrillo PEOPLE $75 (Quince Paste), Cheese Knife orFour Spreader, 11” 1 cheeses (1Stonecraft brie, 1 bleu, 1 10”, cheddar, Two charcuterie: Choice of:
pork rilette
herbed cheese)
pate
cured sausage
one box of crackers (gluten free options)
cured ham
one sliced baguette from Crust
Medium 10-15 people $65
housemade cranberry chutney, house pickles, honey
Add-ons include; Charcuterie items, Picnic Basket,Picnic Blanket,
$30
Cloth Napkins, Cheese Spreaders or Knives, Honey Wand, Wine Glasses
Assortment of 5 Cheeses; 1 Brie, 1 Bleu, 1 Gouda and 2 others from our FOR 15+ PEOPLE $155 case. 1 Jar of PreserveCHEESE or Honey, Baguette or Crackers (gluten free
Six cheeses (1 brie, 1 bleu, 1 gouda, 1 cheddar, 1 alpine, 1 herbed)
options available) pork
and Wine Key, Ice Packs.
Three charcuterie: Choice of:
rilette
pate
cured sausage
two boxes of crackers (gluten free options)
Add-ons include; Assorted Pickles, Charcuterie items, Seasonal Fruit,
cured ham
two sliced baguettes from Crust
housemade cranberry chutney, house pickles, honey, candied pepitas, olives
Membrillo (Quince Paste), 20” Wood Cutting Board, Cheese Knife or
SANDWICH PLATTER 6-12 people $65 8 sandwiches
ar
Spreader, Additional Preserve or Honey, Nuts, Stonecraft 11”, 12” or 13”
DIPS
12-15 people $120 15-20 people $145 21-30 people $195 15 sandwiches 18 sandwiches 25 sandwiches
orted $58
Vermont Turkey
Egg Salad
Misty Knoll Turkey Breast,
Local Eggs and House Made Aioli,
Vermont Cheddar, Lettuce,
Lettuce, Tomato
cheese spread made with cheddar, walnuts, beer, & mustard cup $6 pint $11 CHARCUTERIE BOARD
10– CHEESE 15 people POTTED
$75
spread1made with Sliced cheddar,Sausage, stilton and 1clarified butter Choice of 1 Cured/ Sliced English Ham (4oz), Cured/ Rillette or cup $5
pint $10
Pate, Cornichons or Assorted Pickles, Crostini or Crackers, Wholegrain
Tomato, Aioli
minimum
Seasonal Chicken Salad
rposes;
Ham and Gruyere
up via
Applewood Smoked Ham,
ed the
Gruyere, Lettuce, Tomato,
Cucumber Sandwich
Whole Grain Mustard
Dill, Yogurt Dressing, Lettuce
ue.
ENGLISH STYLE PUB CHEESE
Rotating Recipe on a Croissant
ject to
Mustard or BLUE Onion Jam SPREAD on a 20” Cutting Board CHEESE a silky blue cheese spread with a spiced walnut crust
Add-ons include; 1 Cheese, Charcuterie items, Spreaders, cup additional $8 pint $15 Membrillo (Quince Paste), Stonecraft 13”, 14”, 15”
WINE
// 6 bottles - 10% off • mixed case - 15% off
15-25 people $130 Assortment of 6 Cheeses; 1 Brie or Triple 1 Gouda, 1 Cheddar, PICKUP Crème, TIMES
Add on for +$1 per sandwich: Bacon | Roasted Veggie
10am - 2pm 2pm - 6pmFruit, Baguette 1 Bleu and 2 others from our Wednesday: Case, Membrillo or or Seasonal Thursday: 9pm - 12pm
and Crackers, 1 Jar of Jam and 1 Honey, 30” Cutting Board. Orders must be placed by 6pm
Sunday November 18 and Spreader, Add-ons include; Stonecraft 15”, Cheese Knife
Y HAVE
Assorted Pickles, Charcuterie items, Nuts
LARGE SALAD $35 122 MAIN ST. WORCESTER, MA 01608
With Local Produce, Cheese, and House Made Vinagrette
PLEASE INFORM US OF ANY ALLERGIES IN YOUR PARTY
Don’t forget to check out our wide selection or wine, beer, and cider. We also have jams, nuts, olives, crackers, chocolates & so much more! Great for gifts or for hosting.
NOTES:
774 420 7434 NORTHMAINPROVISIONS@GMAIL.COM NORTHMAINPROVISIONS.COM @NORTHMAINPROVISIONS.COM
Add on Chips $1.50/ Bag Q’s Nuts $3 each 122 MAIN ST. WORCESTER, MA 01608
MENUS
508 123 4567 NORTHMAINPROVISIONS.COM
WEBSITE DESIGN
SOCIAL
PHOTOSHOOT
Client: The Smith Project: Restaurant Re-Branding City: New York City, multiple location
BRAND MARK
GRAPHIC ELEMENT
LOGO
GRAPHIC ELEMENTS
COLOR PALETTE
TYPESTYLES
BELIZIO BOLD G OT H A M E N G R AV E R S M T B O L D
ARCHER
TAGLINES
THE COFFEE WITH YOUR PAPER SMITH THE I DRANK TOO MUCH AT LUNCH SMITH THE MY DIET STARTS TOMORROW SMITH THE I’M EATING STRAIGHT OUT OF THE CARTON SMITH
VARIOUS COLLATERAL
COLLATERAL
COLLATERAL//PACKAGING//MENUS
WEBSITE REDESIGN
PHOTOSHOOTS
INTERIOR & EXTERIOR SIGNAGE
BRAND MARK//COLLATERAL
GRAPHIC ELEMENT ON UNIFORM CONCEPT
Client: Calexico Project: Restaurant Brand Development City: Brooklyn NY, multiple locations
VARIOUS COLLATERAL
COLLATERAL
PACKAGING
SOCIAL MEDIA
EXTERIOR SIGNAGE
Client: The Grey Project: Restaurant Branding City: Savanah, GA
LOGO
GRAPHIC ELEMENTS
COLOR PALETTE
TYPESTYLES
olifant normal FUTURA BT Light
VARIOUS COLLATERAL
COLLATERAL
PACKAGING & MERCHANDISING
COLLATERAL
INTERIOR & EXTERIOR SIGNAGE
WEBSITE DESIGN
Client: The Meatball Shop Project: Restaurant Re-Branding City: New York City & Brooklyn NY, multiple locations
LOGO
GRAPHIC ELEMENTS
COLOR PALETTE
TYPESTYLES
SERIFA BOLD
INTERBOROUGH BOLD LA N D RY G OT H I C
Voltage FILOSOFIA
VARIOUS COLLATERAL
COLLATERAL
COLLATERAL
Client: Kingside Project: Restaurant Branding City: New York City, Viceroy Hotel
LOGO
GRAPHIC ELEMENTS
COLOR PALETTE
TYPESTYLES
frontage BOLD FUTURE BT MEDIUM
Thirsty Script
VARIOUS COLLATERAL
COLLATERAL
PACKAGING
SIGNAGE
Client: Steadfast Project: Restaurant Branding City: Chicago
LOGO
GRAPHIC ELEMENTS
COLOR PALETTE
TYPESTYLES
bebas neue G OT H A M B O O K
AT SACKERS ROMAN HEAVY
VARIOUS COLLATERAL
COLLATERAL
COLLATERAL
SIGNAGE
Client: Glaze Teriyaki Project: Restaurant Re-Branding City: New York City, Chicago, San Francisco, Madison WI
LOGO
GRAPHIC ELEMENTS
COLOR PALETTE
TYPESTYLES
governor ORATOR
TAGLINE
#GETGLAZED
BT
10
PITCH
VARIOUS COLLATERAL
COLLATERAL
PACKAGING
SIGNAGE
WEBSITE
Client: Mr. Purple Project: Bar Branding City: New York City, Hotel Indigo
VARIOUS COLLATERAL
Client: Sayulita Project: Bar Branding City: Los Angeles, Mondrian Hotel
VARIOUS COLLATERAL
Client: Reserve Project: Bar Branding City: New York City, Morgans Hotel
VARIOUS COLLATERAL
Client: Quarter + Glory Project: Bar Branding City: Washington DC
VARIOUS COLLATERAL
Client: Tequila Park Project: Restaurant Branding City: New York City, Hudson Hotel
LOGO
COLOR PALETTE
GRAPHIC ELEMENTS
PATTERN
TYPESTYLES
CHALET HELVETICA NEUE
Sedona Script
VARIOUS COLLATERAL
COLLATERAL
OPENING MAILER
ONLINE MARKETING
SIGNAGE
Client: Hudson Common Project: Restaurant Branding City: New York City, Hudson Hotel
LOGO
SUB BRAND LOGO
COLOR PALETTE
TYPESTYLES
HELVETICA NEUE BOLD CONDENSED
p l ay e r p r o
strangelove text
SUPPORTING ILLUSTRATIONS
VARIOUS COLLATERAL
PACKAGING
ONLINE MARKETING
SIGNAGE
OPENING MAILER