Email Marketing Tips

Email Marketing Tips

Email Marketing Tips Part 1 It’s no secret that an email campaign can truly impact your bottom line more than any other form of internet marketing. marketing With an email list that’s properly acquired, q y you’ve already y got g the interest of your recipients, since they’ve signed up for your list.

Additionally, they may have already done business with your company company, so as long as you’ve provided the proper level of service,, they’d y be more than willing g to do business with you again. Keeping your business’ name in the back of their minds will offer ff the opportunity for f you to earn further business, rather than a customer that was once yours looking elsewhere when they need something similar.

But the big question that we see a lot is how to actually increase the size of your email list. Any email campaign can be tough g to kick start,, so you’ve y got g to think creatively to get your list to the size that will actually have an impact on your brand’s bottom line. Here’s a few tricks to keep you going as you expand d your email il campaign i to t new levels.

ď śAlways Offer An Opt-In During Purchase ď śUsers who are making purchases should always be given the opportunity to stay in touch with you. Generally, about 70% of p people p who complete p ap purchase with a retail website sign up for updates and news regarding products. Not having this simple i l sign i up option ti iis one off the th biggest mistakes any business can make against their email campaign. campaign

Include a Separate Page For Email Sign Up Just because a user doesn’t make a purchase on you site doesn doesn’tt mean that they aren’t interested in receiving news and updates p from y your business. Create a separate page that users can sign up on, and feature it predominantly on your page. Y You’ll ’ll find fi d that th t as long l as you’re ’ getting a significant amount of traffic to your website website, your email campaign list will grow at quite a fast pace.

Social Media Widgets If you’ve got a Facebook page, page you need to consider using an app to feature an email signup widget widget. When this is featured on your timeline, users can sign up p for y your email list without ever having g to leave Facebook. This is an incredibly productive user experience that your f fans will ill appreciate, i t and d it will ill also l grow your email list exponentially.

 Run a Contest  Contests aren’t aren t just for grabbing followers on Facebook and Twitter, but they can also be used to keep in contact with users who sign up for your contest or sweepstakes long after it has ended. While you’ll find that several users end up unsubscribing if they don’t win, a majority of them stay and are plenty p y happy ppy to sign g up p in the first place. p Whatever you’re giving away is most likely relevant to them and their interests, which means you’ve got something to offer even when they don’t win it for free.

Finally, always use a program such as MailChimp to run your email campaign. campaign Not only do they provide organizational resources for y your campaign, p g , but allow you to publish your emails through a variety of social media channels where people see what you’re doing, but may not be subscribed to your page. R d more on the Read th Upper U Hand H d Technologies website: http://www upperhandtech com http://www.upperhandtech.com